Ashley Orfus, founder of ALAB Group, left a high-profile career in luxury fashion and entertainment to build a communications firm designed for the way modern audiences actually discover and trust ideas. Over 13 years, she has helped category-defining brands across tech, food, hospitality, and culture do more than earn press, she helps them shape how their ideas are understood, adopted, and believed.

In this episode of The Digital Take, Ashley breaks down why traditional PR models are failing founders, what "performance-driven communication" actually looks like in practice, and how brands can cut through the noise in a world drowning in content.

In this episode, we cover:

• Why press hits and impressions are the wrong metrics to chase
• How to introduce a product or idea people don't have a reference point for yet
• Why influencers should be treated as co-creators, not distribution channels
• The danger of over-indexing on founder-led content (and when to create distance)
• How AI is making communications more human, not less
• What to do when you have no budget and everything to prove

Whether you're a founder shaping your first narrative, a marketer rethinking your PR strategy, or a brand trying to build genuine trust online — this episode will change how you think about communications.

Connect with Ashley Orfus: [ALAB Group]

This week on That Digital Take, host welcomes Kristen MacLellan, founder of Yesterday Agency, a Toronto-based talent and digital management firm she built from the ground up in 2021. Kristen has worked closely with creators, negotiated directly with brands, and built a sustainable business doing it which means she understands all three sides of the creator economy better than almost anyone. In this episode, Kristen pulls back the curtain on the creator-manager relationship: what managers do behind the scenes, how brand deals actually get made, and the very real ways creators are leaving money on the table right now.

She also gets honest about what makes a creator genuinely bookable in 2025 — and it may not be what you think. What you'll learn in this episode: → The real role of a talent manager (and what it's NOT) → How brand partnerships actually get negotiated → Why creators consistently undervalue themselves — and how to fix it → The subtle red flags that make managers and brands walk away → What makes a creator easy to sell to brands right now → How AI is changing contracts, negotiation, and strategy → Setting competitive rates — is there a real benchmark? → What types of creators will win over the next 1–2 years

Plus: a rapid-fire round covering the most overrated creator metrics, underrated revenue streams, and whether vloggers are actually making a comeback. Whether you're a creator looking to level up your brand partnerships, or just curious how the business side of the creator economy really works, this one is packed. Subscribe to That Digital Take wherever you listen to podcasts.

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creator economy, talent management, brand deals, influencer marketing, digital strategy, Toronto creators, content creator, tips podcast

From breathwork and sound healing to cryotherapy, hyperbaric oxygen chambers, NAD+, and VO₂ Max testing, Louise unpacks the science and the intuition behind modern longevity, and why your nervous system is the foundation of all of it. They also go deep on The Portal at Supernatural, one of Toronto's most talked-about wellness spaces, and what it looks like when high-performance biohacking meets embodied, soul-led practice.

Whether you're deep in your wellness journey or just starting to ask bigger questions about your health, this conversation will shift how you think about your body, and what feeling well can actually look like.

This week's topic: The Quit Point — why most creators abandon their goals right before momentum hits, what the "quiet phase" actually builds, and how consistency compounds when no one is watching.

If you've ever thought "is this even working?" — this episode is your answer.

Topics: podcasting milestones, content creation, creator economy, staying consistent, iHeartRadio, digital media growth, hosting events, work-life balance

Jess grew up in her family's jewelry store, earned a Master's in Media and Journalism from Western University, built a career in media,  and then came full circle to found Dainty Diamond in 2020, right in the middle of a pandemic. Today, the brand is redefining luxury jewelry in Canada with custom gold pieces, permanent jewelry activations, and heirloom-quality designs built to be worn, not stored.

In this episode, we get into the rise of permanent jewelry, why dainty gold layering has taken over (looking at you, Sabrina Carpenter), the quiet luxury aesthetic, women buying their own fine jewelry, and what record gold prices actually mean for shoppers right now. We also tackle lab-grown vs. mined diamonds, the vintage jewelry resale boom, and why the best jewelry is the kind you never take off.

Plus, Jess gives her honest advice to anyone shopping for an engagement ring, and we close it out with a rapid-fire round you won't want to skip.

Robyn Ottolini is the trucker's daughter from Uxbridge, Ontario who turned a TikTok moment into a platinum record, a Warner Nashville deal, and a spot opening for Shania Twain and Tim McGraw. Then she left her label, switched management, and quietly started over.

Out of that uncertain chapter came one scribbled notebook line — "I guess I'm growing down" — a home-recorded demo she posted with zero rollout strategy, and 20,000+ fan-made videos that followed.

In this episode, Robyn joins host Torri Webster to talk about the catch-22 of breakthrough success, what it actually felt like to go independent, and why the demo version of a song sometimes hits harder than the polished studio cut. The full studio version of "Growing Down (Into The Roots)" is out March 20th, and Robyn performs at the JUNO Kickoff Concert in Hamilton on March 26th.

We get into:
• Why "F-150" was both the best and worst thing that ever happened to her
• What "growing down" actually means — and why she thinks it's better than growing up
• Posting a raw, unproduced demo and watching it explode
• Leaving a major label and rediscovering her creative identity
• Turning 30, writing confessional country, and building a career entirely on her own terms
• Her relationship with TikTok, algorithms, and staying authentic in a changing industry

If you've ever felt like you were chasing a version of success that didn't quite fit — this one's for you.

🎵 "Growing Down (Into The Roots)" — out March 20
🎤 JUNO Kickoff Concert, Hamilton — March 26
🎧 Follow Robyn Ottolini: https://www.instagram.com/robynottolini/ 

This week on That Digital Take, host Torri Webster sits down with Ashley Boyce, luxury brand strategist, former Unilever portfolio lead, co-founder of $12M DTC fragrance company Noteworthy, and now CEO of Zero Collective, for a masterclass in brand building at every stage of growth.

Ashley breaks down what nearly two decades inside the world's biggest CPG machine taught her that most founders never learn, why she walked away from billion-dollar budgets to bet on herself, and the real reason DTC isn't dead, it just grew up.

In this episode, we get into:

• The mindset shift from corporate marketer to founder (and why your instincts can work against you)
• How she scaled Noteworthy to $12M+ and what she'd do differently today
• What "luxury" actually means in 2026 — and why the word is dangerously overused
• Whether Instagram and TikTok can build real premium brands, or slowly kill them
• The truth about influencers: are they elevating luxury or quietly diluting it?
• How Zero Collective is carving out a niche in fashion without the designer price tag
• The JFK Jr. / Carolyn Bessette Kennedy nostalgia wave — and how to manufacture desire in an algorithm-saturated world
• What separates the brands that scale past $1M, $5M, $10M from the ones that stall

Plus, a rapid-fire round on DTC vs. retail, TikTok vs. email, AI in marketing, and the one brand actually doing luxury right in 2026.

Whether you're a founder, a marketer, or a brand-obsessed creative, this one is packed with the kind of strategic thinking that usually stays in the boardroom.

🎧 Listen now and subscribe so you never miss an episode of That Digital Take.

luxury branding, DTC marketing, brand strategy, founder story, fashion marketing, Unilever, fragrance brand, premium brands, digital marketing 2026, brand building, consumer goods, TikTok marketing, influencer marketing, CEO interview, Canadian entrepreneurs, Zero Collective, Noteworthy, Ashley Boyce

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What does it look like to build a globally recognized beauty brand from a women's shelter with nothing but a laptop and a borrowed idea? This week on That Digital Take, we sit down with Brandi Leifso, founder of Evio Beauty, impact entrepreneur, and author of the debut book Fearless Choices: How to Reclaim Your Power One Decision at a Time, for one of the most honest, grounded conversations we've ever had on this show.

Brandi's story isn't a highlight reel. At 21, she left an abusive relationship and found herself starting over with almost nothing. What came next wasn't a cinematic turning point — it was a series of small, quiet, often uncomfortable decisions that slowly built something extraordinary. Today, Evio Beauty is a Canadian-founded, impact-led skincare and beauty brand stocked in hundreds of Shoppers Drug Mart locations across Canada, with a mission rooted in giving back to women from day one.

In this episode, we go deep on the decisions nobody posts about — the vending machine fail, the early funding hustle, the Michelle Phan full-circle moment, and what it really took to land a major retail partnership at scale. Brandi also opens up about writing Fearless Choices, why she deliberately wrote a book that grounds you instead of hypes you up, and what she's still navigating in this chapter of her life.

If you're a founder, a creative, or someone who has ever felt stuck choosing between who you are and who you're becoming, this one is for you.

🕐 TIMESTAMPS

• 2:15 — What does courage actually look like in hindsight? The mindset shift from survival to building
• 7:32 — How Brandi funded Evio Beauty without telling anyone where she was living
• 11:07 — The Michelle Phan full-circle moment that changed everything
• 19:49 — The vending machine: a business decision that didn't work (and what it taught her)
• 24:23 — Why "grow at all costs" is a red flag, and how the founder era has shifted
• 26:38 — Is there still space to build in beauty in 2026? On the Girl Boss era and what replaced it
• 29:28 — "Always listen to the market" — staying agile enough not to sink
• 32:01 — Luck, preparation, and the Disney press trip moment
• 32:50 — Building a brand by women, for women — and the give-back from day one
• 37:00 — Setting boundaries around your founder story: keynoting Shoppers and reclaiming your narrative
• 44:42 — Mo money, mo problems: the hard parts nobody actually posts

IN THIS EPISODE, WE COVER:

• Building a mission-led beauty brand from zero resources
• The difference between an impulsive decision and an intentional one
• How to rebuild self-trust when it's been broken
• Scaling into major Canadian retail (460+ Shoppers Drug Mart locations)
• Balancing profit and purpose without compromising either
• Differentiating in a crowded eye patch and skincare category
• Why women feel pressure to make the perfect decision, and how to unlearn it
• Founder mental health, boundaries, and what the glow-up really costs
• Key lessons from Fearless Choices, the book

🔗 CONNECT WITH BRANDI LEIFSO 📖 Fearless Choices — available now 🌿 Evio Beauty: eviobeauty.com 📸 Instagram: @brandileifso | @eviobeauty

That Digital Take is a Canadian podcast at the intersection of business, digital culture, and the real conversations happening behind the brand. New episodes drop weekly.

#ThatDigitalTake #BrandiLeifso #EvioBeauty #FearlessChoices #CanadianFounder #WomenInBusiness #BeautyBrand #ShoppersDrugMart #ImpactEntrepreneur #FounderStory #PodcastCanada #SmallBusinessCanada #WomenEntrepreneurs #PersonalDevelopment #SelfHelp

In this episode of That Digital Take, host sits down with Natalie With-Seidelin, founder of the award-winning Brush Beauty Bar Inc. in Burlington and creator of Brush'd The Label, a luxury hair extension line known for its revolutionary Invisi-Weft method and ethically sourced Slavic K-Tips.

This isn't just a conversation about hair. It's about identity, confidence, and the psychology behind transformation.

We get into:

• Why hair is so deeply tied to women's confidence, power, and self-perception
• The truth about hair extensions — and the biggest myths debunked
• What the Invisi-Weft method actually is and why it's considered one of the healthiest extension techniques available
• How to spot a bad install vs. a healthy one (and what red flags to watch for)
• The real difference between luxury Slavic hair and drugstore extensions
• What ethical hair sourcing actually looks like behind the scenes
• How Natalie built a brand, trained educators, and scaled beyond the salon chair

Whether you're curious about extensions for the first time, struggling with hair confidence, or building a beauty business of your own, this episode is for you.

Keywords: hair extensions, Invisi-Weft extensions, luxury hair extensions, Slavic hair extensions, hair confidence, extension methods, hair loss solutions, fine hair extensions, K-tips, weft extensions vs tape-ins, beauty entrepreneur, salon owner, how to start a beauty brand, Brush Beauty Bar, hair health, extension maintenance, Burlington Ontario salon

Liv went from a 7-minute lockdown arm series on Instagram Live to full Zoom classes, park workouts, sold-out challenges, and one of Canada's fastest-growing digital fitness communities. Before that? Three years as a top SoulCycle instructor mastering the art of high-energy, rhythm-based movement. Then she bet on herself, and built her own lane.

In this episode, we get into everything:

Fitness & Mindset - What the "fitness girl" label gets wrong, how to stay high-vibe when your numbers dip, protecting yourself from comparison culture, and what actually happens when motivation disappears.

Business of Wellness - How Liv turned sweat sessions into a real revenue model, why she chooses long-term brand partnerships (think Hoka, Red Bull) over one-off deals, how to price yourself as a wellness creator, and whether brands have ever tried to control her body narrative.

Manifestation & Alignment - What manifestation actually means in practical terms, vision boards vs. execution, and the thing she manifested that genuinely shocked her.

Community & Authenticity - How she bridges her private and "branded" life online, navigating breakups and real moments publicly, and what a community member once said that she'll never forget.

Rapid Fire - 5am workouts or late-night gym? Cold plunges? Would she date someone less disciplined than her? What era is she in right now?

If you're a fitness creator, wellness entrepreneur, aspiring founder, or someone building a personal brand online - this episode is your blueprint.

Subscribe, rate, and leave a review. New episodes every week on That Digital Take.

Follow That Digital Take: @thatdigitaltake

Keywords: fitness entrepreneur podcast, wellness creator business, how to build a fitness brand online, Liv Sweaty, SoulCycle instructor turned founder, digital fitness community, manifestation business, personal brand fitness, Canadian fitness podcast, wellness business model, brand partnerships fitness creator, That Digital Take podcast

In Season 3, Episode 2, Torri Webster sits down with Jay McCauley, one of Canada’s most influential Gen Z leaders reshaping philanthropy, corporate strategy, and political engagement in the digital age.

Jay is a strategic communications advisor, philanthropic strategist, and changemaker who has:
• Helped raise over $20 million for community causes
• Served as the youngest board member in Canadian nonprofit history
• Advised CEOs, political leaders, and major nonprofit boards
• Built a reputation for bridging Gen Z culture with legacy institutions

This episode dives deep into Gen Z leadership, purpose-driven brands, social media’s role in activism, cancel culture vs. accountability culture, youth voter engagement, and what corporations STILL misunderstand about young consumers.

If you care about impact, influence, digital culture, or building a legacy career with purpose, this is a masterclass.

00:00 – Meet Jay McCauley: Gen Z changemaker & philanthropic strategist
03:33 – Walking into legacy boardrooms as the youngest person in the room
04:51 – Networking honestly & building social capital
10:23 – Consulting brands on Gen Z strategy: what actually works
13:57 – Why brands get “youth marketing” wrong (and the Tate McRae debate 👀)
17:33 – Accountability culture vs. cancel culture
21:34 – Has social media permanently changed political strategy?
25:51 – Why young people MUST vote (and what’s holding them back)
33:37 – Social capitalism: Should influencers be doing more?
38:03 – Raising $20 million — what that really means behind the scenes
43:08 – Why Jay launched his podcast In Good Company

Gen Z leadership
Youth civic engagement
Purpose-driven marketing
Corporate social responsibility
Philanthropy in the digital age
Political engagement & social media
Building influence with authenticity
The future of nonprofit boards
Young entrepreneurs scaling with impact

Jay sits at the intersection of culture, commerce, and community — and this conversation feels like stepping inside a modern-day boardroom meets digital strategy lab.

This episode is for:
✔️ Founders
✔️ Creators
✔️ Marketers
✔️ Young professionals
✔️ Anyone navigating legacy spaces with new ideas

If you’ve ever wondered how to create real impact without waiting for permission — this one’s for you.

Subscribe to That Digital Take for weekly conversations at the intersection of business, influence, media, and culture.

And don’t forget to check out Jay’s podcast, In Good Company.

Leave a review if this episode resonates, it helps more listeners discover the show.

#GenZ #Philanthropy #YouthLeadership #PurposeDrivenBusiness #CorporateResponsibility #DigitalCulture #CivicEngagement #ThatDigitalTake

In this first episode of the year, I’m catching you up on where I’ve been, what this season of life looks like right now, and why the podcast is entering its next era.

January was supposed to be a mental reset… but somehow it turned into Miami slow living, early wedding planning, Vancouver film sets, Whistler influencer trips, and an Apple TV press day in LA brushing shoulders with the stars.

We’re talking:

✨ my “soft launch” into wedding era (engagement party is locked)
✨ visiting Adam on set and why watching someone you love live their dream is everything
✨ influencer trips in 2026… are they still this fabulous?
✨ what’s changing on That Digital Take this year (more guests, more celebrity + culture, more creator economy conversations, more Toronto + Canada stories)

Plus, we’re ending with a few new-year favourites and obsessions, from Moroccanoil lip balms to CapCut desktop edits to the 5 Minute Journal keeping me grounded while traveling.

This is the start of something really special.

If you’ve been here since the beginning, thank you.
If you’re new, welcome to the next era of That Digital Take.

Subscribe, leave a review, and share this episode with a friend.

This isn’t a highlight reel. It’s an honest breakdown of what worked, what didn’t, and the truths Torri is carrying into 2026.

✨ In this episode, Torri covers:

• The biggest lessons learned in 2025 (personally & professionally)

• Quotes and mindset shifts that anchored her through change

• What success really looked like behind the scenes

• What she’s consciously letting go of—and why

• What she’s protecting, nurturing, and doubling down on

• Reflections on burnout, clarity, confidence, and creative alignment

• How 2025 reshaped her goals, boundaries, and vision for the future

Whether you’re a creator, entrepreneur, or simply in a season of reflection, this episode is a reminder that growth often comes from honesty, stillness, and choosing yourself—again and again.

🎧 Listen now to reset your mindset, take stock of your year, and step into 2026 with clarity and purpose.

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Follow & connect with That Digital Take
New episodes weekly featuring creators, founders, and honest conversations about ambition, identity, and building a life you’re proud of—online and offline.

#ThatDigitalTake #YearInReview #2025Reflection #CreatorEconomy #PersonalGrowth #LessonsLearned #EntrepreneurMindset #LettingGo #MindsetReset #Podcast

Haley shares how developing a daily beauty routine during one of the hardest seasons of her life gave her structure, grounding, and a renewed sense of purpose. What began as a deeply personal ritual eventually evolved into a mission: helping others feel seen, strong, and confident through beauty.

We dive into:

• How makeup routines can create emotional stability and self-trust

• Turning personal resilience into a purpose-driven beauty brand

• The power of one-on-one artistry and why brows became her signature

• Expanding a beauty business with intention, from services to products

• Building community, confidence, and connection through beauty

• What it really takes to grow a modern beauty brand rooted in empathy

This episode is a must-listen for beauty lovers, founders, creatives, and anyone navigating reinvention, proving that sometimes the most impactful businesses are born from the most personal moments.

🎧 Listen now for an honest, inspiring conversation about beauty, resilience, and building something meaningful.

In this candid, founder-to-founder conversation, we unpack how Three Ships Beauty disrupted the clean beauty and natural skincare space with transparency, science-backed formulas, and truly accessible price points. Connie and Laura share the real story behind bootstrapping the brand, raising ~$3.5M CAD in institutional funding, and navigating hyper-growth in a crowded beauty market.

We also explore the human side of entrepreneurship, including how Laura’s brain tumour diagnosis reshaped their definition of risk, leadership, and success, and how their friendship and co-foundership evolved through life’s hardest moments.

If you’re a beauty founder, entrepreneur, content creator, or consumer trying to make sense of clean beauty claims, this episode is packed with insight you won’t hear anywhere else.

✨ In this episode, we cover:
• How Three Ships Beauty grew from a kitchen startup to national recognition
• The biggest myths around clean beauty & natural skincare
• Bootstrapping vs. raising capital — mindset shifts founders don’t talk about
• Balancing affordability, ingredient integrity & transparency
• How to simplify your skincare routine (without falling for marketing noise)
• The role of content in educating, not just selling
• How Gen Z is reshaping the beauty industry
• Leadership lessons for women-led brands
• Redefining success beyond revenue and recognition

Whether you’re building a brand, navigating entrepreneurship, or just trying to shop smarter in the beauty aisle, this conversation will change how you think about skincare, business, and modern leadership.

🎧 Listen now and subscribe to THAT DIGITAL TAKE for weekly conversations at the intersection of beauty, business, and pop culture.

This week’s episode is extra special, I’m finally sharing the entire behind-the-scenes story of my engagement. From how Adam planned the proposal, to my reaction, to the meaning behind my dream engagement ring, I’m taking you through every emotional, magical, sparkly moment.

If you love engagement stories, proposal planning, diamond details, ring shopping tips, or wedding content, this one is for you. 🤍💍

In this episode, I’m opening up about:
💍 How Adam planned the surprise proposal
✨ The hidden details I had no idea were happening behind the scenes
🔎 How we chose my engagement ring 
📸 The full proposal moment... what you DIDN’T see online
🤍 Why this chapter feels so meaningful for us
👰‍♀️ Our early wedding planning thoughts + what’s next

Whether you're newly engaged, manifesting your moment, or just here for the romance and sparkle, I hope this feels like a warm, cozy, personal catch-up between friends.

If you enjoyed this episode, don’t forget to LIKE, SUBSCRIBE, and leave a comment — tell me your engagement story, your dream ring, or your favourite part of the episode!

This week on That Digital Take, Torri opens up about 10 years of love in the era of soft launches, hard launches, aesthetic romance, and algorithm-approved relationships. We’re diving deep into how social media has completely reshaped modern love, and what a decade-long partnership really looks like when your career lives online.

From the pressure to curate picture-perfect moments to the rise of relationship comparison culture, this episode breaks down the realities behind the aesthetics—and the unexpected ways content culture can strengthen (or strain) your connection.

• The Aesthetic of Love: Why “aesthetic romance” isn’t the same as actual romance, and the reality behind those cinematic-looking moments we all double-tap.
• The Performance Trap: How performing your relationship for the internet can kill intimacy—and why some people post their partners while others stay private.
• Relationship Comparison Culture: Engagement by 28, baby by 30, house by 32… why social media makes everyone feel behind, even when they’re not.
• When the Algorithm Becomes the Third Partner: Digital jealousy, parasocial threats, and how your likes/saves/watch history quietly shape your relationship dynamics.
• Money & Love in 2025: The “aesthetic tax,” luxury date-night pressure, curated gifting, and the truth about who pays for the lifestyle we see online.
• What Social Media Actually Gets Right: Representation, therapy talk, diverse love stories, and permission to build a relationship model that works for you.
• Surviving 10 Years While Building a Public Career: Boundaries, private rituals, respecting each other’s “brand,” and choosing steady over cinematic.

Plus, Torri answers YOUR messages, including:

1. “My partner doesn’t post me — is that a red flag?”

2. “Do aesthetic dates matter, or is that social pressure?”

3. “How do you keep the romance alive after the honeymoon phase?”

If you’ve ever felt overwhelmed by relationship timelines, aesthetic pressure, or the myth of the perfect couple online, this is your episode.

Social media tells us we’re “behind” long before our bank accounts do. From seeing constant travel, apartment makeovers, brand deals, and “glow-up content,” it’s no surprise that so many of us tie our financial worth to our online worth. I’ve been there, overspending for optics, chasing the highlight reel, and losing track of real financial stability.

That’s why today’s conversation is such an important one. I’m joined by financial expert and RBC partner Melissa Leong to break down RBC’s new report:
The Cost of Keeping Up: How Social Media Shapes Gen Z’s Money Mindset.
And trust me, the findings are WILD:
• Nearly half of Gen Z think about money every day
• 1/3 have skipped meals to save money
• 64% feel financially behind because of what they see online

We unpack how social media fuels comparison culture, why the “keep up” cycle is so emotionally draining, and how to build real financial confidence in a digital world.

Melissa also shares practical tools from the report, like “Press Pause” strategies, feed audits, the two-day rule, accountability groups, and financial goal-setting tips that actually stick. If you’re a creator, entrepreneur, student, or young person navigating money + media at the same time, this episode is a MUST-listen.

• Gen Z’s financial reality: stress, expectations, and the income gap
• How social media affects spending habits + self-worth
• The psychology behind comparison and online pressure
• Creator-specific money challenges: optics vs. stability
• Melissa Leong’s “Press Pause” framework for financial clarity
• Building healthy money habits: automation, intention, and community
• How to set goals based on your real life — not the algorithm

Financial expert, speaker, bestselling author, and RBC partner sharing insights from the new RBC report: The Cost of Keeping Up.

Read the full report here ➝ rbc.com/genzmoneymindset

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Success doesn’t come from keeping up, it comes from slowing down, setting intentional goals, and building confidence in your own lane. This episode is all about reclaiming your financial clarity, separating your real life from the online highlight reel, and learning how to press pause when the digital pressure gets loud.

If this conversation resonated with you, don’t forget to like, comment, and subscribe for more weekly deep dives into digital culture, creator life, and the stories shaping our online world.

Thanks for listening — love you, mean it!
See you next week on That Digital Take.

You might recognize Devin Cecchetto as young Evelyn Goodwin in The Way Home, the time-bending family drama where fate, grief, and a mysterious pond collide.
But 2025 marks a whole new era for Devin with Netflix’s breakout hit Wayward! A darker, magnetic, globally buzzed-about series that’s already transforming her career.

In this episode, Devin opens up about embracing creative duality, building a digital community, and finding her voice across timelines. From the realities of working on a major Netflix set to the emotional blueprint behind her songwriting, this conversation is full of depth, behind-the-scenes gems, and the kind of honesty every emerging artist needs to hear.

SEGMENT 1 — Finding Your Voice:
How Devin discovered storytelling through two mediums (acting and music) and the emotional thread connecting them.

SEGMENT 2 — Wayward (Netflix 2025):
The audition story, the darker tone, the on-set energy, and what fans can expect from Season 1 (spoiler-free).

SEGMENT 3 — Between Takes & Tracks:
Balancing acting and music, creative rituals, and the inner world that shapes her writing and performances.

SEGMENT 4 — The Digital Take:
Building community online, navigating transparency as an artist, and the surprising realities of modern self-promotion.

SEGMENT 5 — Future Devin:
Dream roles, dream collabs, and what she’s manifesting for 2025.

SEGMENT 6 — Rapid-Fire Round:
From playlist obsessions to set memories, plus her perfect on-set experience.

Stream Wayward now on Netflix.
Find Devin’s latest music on all platforms.
And if you loved today’s episode, share your favorite moment and tag us, we love hearing from you.

This month has been VERY Toronto coded — Blue Jays playoffs at the Rogers Centre, fall food cravings, Thanksgiving comfort cooking, and an unexpectedly terrifying content trip to a cranberry bog in rural Quebec with Ocean Spray (yes… the viral 2007 commercial recreation… yes, it went VERY viral).

PLUS — I’m talking:
• sustainable luxury fashion in Toronto (VSP Consignment girlies… if you know, you know)
• my new must-watch obsession → TASK on HBO / Crave
• AND we’re diving deep into something trending all over TikTok: asking AI to reveal our “creator curse”

This week… mine was Restless Brilliance.

Which sparked a whole conversation around blindspots, burnout cycles, creative reinvention, over-optimization, perfectionism, and how creators (and entrepreneurs) can actually grow by getting brutally self-aware.

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In this episode, Torri Webster sits down with the cast and creators of Netflix’s hit series Nobody Wants This — Kristen Bell, Adam Brody, Justine Lupe, Jackie Tohn, and Timothy Simons, plus creator Erin Foster and showrunner Jenni Konner (Girls).

Together, they unpack the chaos of modern love, from dinner-party disasters and therapy-era dating to navigating belief systems in relationships. Erin and Jenni share the real-life inspiration behind Season 2, while Kristen and Adam reflect on what it means to stay in love — not just fall into it.

Topics we cover:

• Relationship red flags that reveal themselves at dinner parties

• Blending real-life marriage with on-screen chaos

• Why Season 2 is about staying together despite the odds

• The line between personal experiences and storytelling

• The emotional evolution of Joanne & Noah in the “faith and love” era

Nobody Wants This Season 2 premieres October 23rd, only on Netflix.

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Whether you’re new to social media or finally ready to uplevel your production game, this guide will teach you how to edit your first high-quality video from start to finish.

What You’ll Learn: 

• Why editing = storytelling (and why that keeps people watching)
• My full step-by-step workflow — from organizing raw footage to adding final polish
• How to use CapCut Desktop effectively
• Tips to build pacing, energy, and brand consistency in your edits
• Why great editing works across TikTok, Instagram Reels, YouTube Shorts, and podcast clips

Key Takeaways: ✔️ Editing isn’t about perfection—it’s about clarity and connection. ✔️ A simple workflow saves hours and boosts consistency. ✔️ Start with cutting, pacing, and text — then layer in advanced techniques later.

If you’ve ever asked, “How do I make my videos look this good?” — this episode gives you the roadmap.

#ContentCreation #VideoEditingTips #CreatorPodcast #ThatDigitalTake #CapCutTutorial #EditingWorkflow #SocialMediaTips #CreatorEconomy #VideoEditing #ContentStrategy

We dive into his journey from Ireland to Canada, the moment his “Irish lad abroad” content first took off, and how he’s built a loyal online community that feels more like family. Jamie opens up about life as a creator, balancing identity and authenticity, and what it really means to turn cultural comedy into a career.

Expect laughs, storytelling, and a few confessions about poutine, hockey, and whether he’s actually adopted Canadian slang yet.

Tune in for:

• The viral moment that changed everything

• Finding belonging through online community

• Creative routines (and how to stay funny on off days)

• The truth about being an expat influencer

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Irish influencer in Canada, Jamie Harkin interview, expat creator life, culture clash comedy, living abroad podcast, Canadian influencer scene, That Digital Take, Torri Webster podcast, creator storytelling, immigrant experience Canada

We break down:
✨ Why fall is the ultimate reset season (hello, back-to-school energy)
✨ How to adapt to TikTok, Instagram, and YouTube algorithm shifts this season
✨ Practical tips to spark creativity without burning out
✨ Sustainable routines and tools that actually stick (3-2-1 method, AI hacks, seasonal SEO)
✨ Why simple, cozy content often connects deeper than polished perfection

Whether you’re chasing algorithm updates, brainstorming your next viral trend, or just looking to enjoy the process of creating again, this episode is your guide to resetting your content strategy this fall.

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fall reset 2025, creative reset tips, content creator routines, TikTok algorithm fall 2025, Instagram Collab strategy, YouTube Shorts SEO, Q4 content ideas, digital marketing fall trends, cozy creator reset

🎧 Tune in to learn how to reset your creative process, align with what platforms are rewarding, and step into Q4 feeling refreshed and inspired.

From the glamour of Toronto International Film Festival to the chaos of the VMAs in NYC, I break down the contrasts between film prestige and music spectacle, and what it means to chase those behind-the-scenes moments that may—or may not—go viral.

We’re talking:

🎥 The Access Gamble → sometimes the headliners walk right past, and the magic happens with someone unexpected.

⏱ The Timing Gamble → you prep all day for one 30-second question.

📲 The Audience Gamble → polished moments vs. messy BTS bloopers—what actually hits online?

🌍 The Industry Gamble → TIFF bets on breakout projects, while creators bet on being in the room.

💫 The Personal Gamble → balancing travel, glam, exhaustion, and energy just to capture that one unforgettable clip.

Plus, a little Torchella recap (yes, my Italian Riviera-inspired birthday bash 💐🍋), some Disney trip reflections, and why these experiences always recharge my creative spark. 👉

Question for YOU: When was the last time you took a gamble on yourself—and did it pay off? Drop your story in the comments, I’d love to hear it.

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Toronto International Film Festival 2025, TIFF 2025 red carpet, VMAs 2025 coverage, creator behind the scenes, red carpet interviews, viral celebrity moments, entertainment industry podcast, That Digital Take podcast, Torri Webster

#ThatDigitalTake #TIFF2025 #VMAs2025 #RedCarpetCulture #EntertainmentPodcast

In this episode, we dive into her journey from Toronto beginnings to her new role on Revival, plus the realities of the audition grind, staying authentic online, and how digital presence shapes opportunities in Hollywood.

What we cover in this episode:

- Paige’s acting journey & origin story Behind-the-scenes audition stories and on-set lessons

- How her influencer background shapes her acting career

- Balancing life as both an actor and digital creator

- Building a TikTok following of 1.6M+ and what it means today

- Advice for aspiring actors and creators chasing their big break

- Insights on her new project Revival

- Fun rapid-fire Q&A: dream collabs, green room must-haves, and more

Whether you’re passionate about acting, curious about the creator economy, or just love hearing real talk from rising talent—this is a must-watch conversation.

👉 Don’t forget to like, subscribe, and hit the bell so you never miss an episode of That Digital Take!

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Paige Evans interview, Paige Evans actor, Paige Evans influencer, TikTok actors, Canadian actors 2025, Toronto actors, audition stories, Revival show Paige Evans, creator economy podcast, That Digital Take podcast.

With Wednesday Season 2 Part 2 dropping on September 3rd, the cast opens up about what it’s really like to grow up as stars of one of Netflix’s biggest shows.

In this episode, we cover:

-Behind-the-scenes stories from filming Wednesday Season 2.

-What it’s like working with Tim Burton and Jenna Ortega

-How they balance life, fame, and the pressures of being part of a hit Netflix series

-The audition and breakout moments that changed everything

-What shocked them most about becoming part of the Addams Family universe

-Advice for young actors trying to land roles in Netflix and streaming projects

-On-set friendships, cast bonding, and funny behind-the-scenes moments

Rapid fire: dream guest star in Wednesday, hardest scene type, and their filming in Ireland

Whether you’re a fan of Wednesday, curious about the world of Netflix acting, or just love hearing the real stories behind iconic Gen Z stars, this is a must-listen conversation.

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Wednesday Netflix interview, Joy Sunday Wednesday, Isaac Ordonez Wednesday, Georgie Farmer Wednesday, Wednesday Season 2 Part 2, Tim Burton Wednesday, Jenna Ortega Wednesday, Wednesday cast interview 2025, Netflix young actors, acting podcast 2025, That Digital Take Wednesday, Wednesday behind the scenes, Addams Family Netflix, Netflix audition tips, Gen Z actors Netflix, Wednesday cast podcast, actor interview YouTube, streaming stars 2025

We cover:

*The logistics of travel content, and the difference between vacation and performance

* The emotional and financial pressure of showing up on-camera while staying grounded IRL

* The burnout behind the brand deals, and what happens when the wins start to outpace your wellness * That subtle guilt of feeling tired when you know you’re lucky

* And why I’m taking a break before the burnout hits (yes, Italy — this is your moment)

Plus, a little Hamptons recap (Montauk, you’re rich rich), a peek into what’s coming in Vegas, and the power of “fly on the wall” content when it comes to TikTok and OOTDs. I’m hitting pause on the pod for a few weeks — but while I’m gone, share your fave episode with a friend. It helps more than you know. 💛

#CreatorLife #InfluencerBurnout #DigitalNomadLife #ThatDigitalTake #TravelContentCreator #HamptonsRecap #MontaukVibes #TikTokMarketing #OOTDContent #BehindTheScenes #RestIsProductive

You may know her as the radiant force behind the ‘Monday Check-In Girl’ series or from your favourite Alo Moves workout, but Jade is so much more than a fitness instructor, she’s a mindful movement coach, digital creator, event host, and an all-around grounding presence online.

In this episode, we talk about:

• How she found her path with Alomoves and her evolving fitness philosophy

• The power of hosting in-person wellness events and building community IRL

• What it really takes to stay authentic online as your audience grows

• The intentional joy behind her viral ‘Monday Check-In Girl’ ritual

• Sharing love online — and how she and Jed navigate boundaries in the digital space

• What’s next for Jade, and the lessons she’s learned the hard way as a full-time creator

This one is packed with heart and insight. Whether you're a creator, wellness girlie, or just looking for a little reset, you’ll leave feeling more grounded and inspired.

Tune in now and don’t forget to rate + review if you loved this episode!

We explore how Jordan and her team are creating space for mindful drinking, connection, and fun, without the booze. From building a community-first product to launching a viral brand rooted in wellness and social inclusion, this episode is for anyone curious about the shift away from traditional alcohol culture.

We dive into:

• The why behind Team Spirits and its mission to make non-alcoholic options fun, inclusive, and social

• Jordan’s journey from creator and strategist to purpose-driven founder

• How the brand is tapping into the sober movement and resonating with Gen Z and millennial audiences

• Why the future of beverage is all about choice, moderation, and culture shift

• Building a product that shows up both online and IRL 

• The power of short-form storytelling, UGC, and creator partnerships in launching the brand

• Jordan’s take on building beyond content and standing for something bigger than the product

Whether you're sober-curious, a wellness-focused consumer, or a creator looking to build a movement around your brand this episode brings powerful insight into the future of drinking (and not drinking).

Keywords:
sober curious, mindful drinking, Team Spirits Canada, Jordan Quinn founder, non-alcoholic beverage brands, sober movement, alcohol-free lifestyle, digital brand building, creator-founded brands, wellness marketing, Gen Z sober culture, TikTok beverage trends, launching a non-alc brand

✨ Shop my Smashbox faves here: Smashbox Photo Finish Pore Vanishing Primer | Shoppers Drug

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This week on That Digital Take, we’re pulling back the curtain on the influencer fashion machine. From the haul-heavy YouTube era to the rise of affiliate culture and TikTok microtrends, Torri unpacks how the pressure to always wear something new has shaped not just content, but identity.

We’re talking borrowed wardrobes, PR gifting expectations, and the not-so-glamorous reality of “fashion closets.” Torri shares her personal evolution, from buying for every shoot to consciously pulling, re-wearing outfits, and rediscovering her style through the noise.

Plus:
→ Why fashion content became synonymous with consumption
→ The blurry line between personal taste and brand strategy
→ The rise of resale, slow fashion, and how “authenticity” is replacing fast drops

If you’ve ever felt behind because your closet doesn’t look like your favourite influencer’s feed… this one’s for you.

#InfluencerMarketing #SlowFashion #TikTokTrends #FashionContent #AffiliateCulture #ThatDigitalTake

From sipping champagne in the Paddock Club with Pirelli, to creator networking inside the Rabanne Suite, and dancing at Heineken House post-race, this was more than a sports weekend. It was giving Coachella with racecars.

We also talk about the Brad Pitt F1 movie (yes, I saw it twice 😅) and how Apple, Warner Bros, and Lewis Hamilton are changing the future of sports storytelling. It’s literally shot at real Grand Prix weekends—with real F1 fans and drivers. And that’s the bigger story…

- We’re entering the era of creators as producers.
- Sports franchises are now content studios.
- And brands? They’re the new Hollywood.

If you’re a content creator, this episode is a MUST LISTEN. From race-day access to media rights, I’m breaking down what creators bring to the table that traditional media never could, and why it’s time to think bigger about your IP, storytelling, and partnerships.

Timestamps:
0:00 – Inside the F1 influencer experience (Pirelli, Rabanne, Heineken House)
6:32 – What creators can do that media can’t
10:48 – Brad Pitt’s F1 movie (review + behind the scenes!)
14:55 – The summer of branded entertainment: are brands the new studios?
19:40 – Why creators need to start thinking like producers

Don’t forget to like, comment, and subscribe if you love the intersection of sports, media, and digital marketing!

#F1 #InfluencerMarketing #BradPittF1Movie #CreatorEconomy #DigitalMarketing #BrandedEntertainment #HeinekenHouse #Rabanne #PaddockClub #ThatDigitalTake #ContentCreation #LuxuryMarketing #LewisHamilton #AppleOriginalFilm #BrandPartnerships

In this episode, I’m unpacking why AI is your intern — not your identity and how creators can leverage it smartly without becoming a content robot. From tools that streamline your process (like SEO captions, Reel scripts, and Midjourney mood boards) to the red flags around trust, voice cloning, and scripted relatability — we’re getting into it.

- Where AI works... the optimization zone that saves time but keeps your tone.
- When to push back... and why trust, taste, and POV matter more than ever.
- The rise of AI influencers and what real creators must do to stay competitive.
- The ethical grey zones... should you disclose AI use? Would you let a brand clone your voice?

Whether you’re a brand builder, creative strategist, or just trying to stay human in a hyper-automated industry, this episode will help you draw the line between smart tools and soul-sucking sameness.

Press play to find out: Is AI making content better… or just more forgettable?

We’re diving into:

• How Nudestix pioneered the no-makeup makeup trend

• What makes influencer collabs actually convert

• Viral beauty campaigns that flop (and why)

• Why Gen Z is demanding more from beauty brands

• Behind the scenes of Sofia Richie’s wedding look

• How to stay creatively inspired and avoid burnout as a founder

Plus: Taylor reveals her must-have beauty products, skincare routine, and her go-to “I’m running late” makeup hack.

Whether you’re a beauty founder, influencer, or just obsessed with TikTok makeup trends, this episode is packed with insider tips and strategic gems you don’t want to miss.

Subscribe to That Digital Take for weekly episodes on the future of influence, brand-building, and everything the algorithm doesn’t teach you.

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Nudestix, Taylor Frankel, beauty influencer marketing, Sofia Richie wedding makeup, TikTok beauty trends, clean girl aesthetic, beauty founder podcast, no-makeup makeup look, Gen Z beauty trends, makeup collabs, brand building beauty, beauty podcast, viral makeup brands

Dreaming of red carpets and lead roles? This episode is your no-BS guide to becoming an actor in 2025. Recorded right after the Netflix Tudum weekend in LA, Torri dives deep into the world of acting, breaking down how to actually start your career, land auditions, get an agent, and build your brand as a creator/performer.

Topics covered in this episode:

• The real truth about becoming an actor (myths vs. reality)

• Do you NEED to live in LA to act? (Spoiler: Nope!)

• How to book roles using self-tapes & student films

• Acting school vs. real on-set experience—what’s more valuable?

• Does going viral on TikTok help you get cast in 2025?

• How to find an agent & when you’re actually ready

• The audition grind, prep tips, common mistakes, & confidence boosters

• Being an actor and content creator: the hybrid career path

• Union vs. non-union work, rates, contracts & how actors actually make money

• Mental health, rejection, and building longevity in a tough industry

• BONUS: 15 must-know acting terms for beginners (from “off book” to “crafty”)

Whether you're just starting out or thinking about making the leap into film, TV, or content creation, this episode will get you industry-ready.

Drop your biggest acting questions in the comments and don’t forget to like, subscribe, and hit the bell so you don’t miss an episode of That Digital Take!

#actingcareer #howtobeanactor #actingtips #netflixtudum #digitalcreator #tiktokactors #contentcreator #actorlife #hollywooddreams #selftapeaudition #howtobookarole #creatorcareer #thatdigitaltake #torriwebster #laacting

Joining me are Rob Loschiavo, Partner & VP at Pomp & Circumstance, and Megan Taylor, Partner & Senior VP at Faulhaber Communications. Yes, they run competing agencies. Yes, they’re still besties. And yes, this conversation is SO informative. 

We’re talking:
* The evolution of modern PR in the age of TikTok
* What creators don’t see from the agency side
* How influencer rates and expectations have shifted
* The truth about press trips and brand events
* Red flags PR pros spot in influencers from a mile away
* Why collaboration beats competition in today’s PR world

Plus: rapid-fire hot takes on PR blacklists, AI in storytelling, and whether Instagram or TikTok actually drives more ROI.

Whether you're a publicist, brand manager, influencer, or just PR-curious, this is the insider tea you won’t get anywhere else. Press play and take notes.

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public relations podcast, influencer marketing 2025, PR trends TikTok, Canadian publicists, press trip tips, how to pitch PR, influencer brand deals, creator economy 2025, influencer red flags, PR for influencers, Faulhaber PR, Pomp & Circumstance agency, media relations podcast, behind the scenes of PR, modern PR strategies, brand storytelling, TikTok vs Instagram ROI, digital marketing podcast, PR agency life, working in PR, creator PR secrets

#PRIcons #InfluencerMarketing #PressTrips #ModernPR #BehindTheScenes #ThatDigitalTake #RobLoschiavo #MeganTaylor #CanadianPR #CreatorEconomy

We talk all things acting, Netflix, and what it really takes to lead a high-stakes thriller as a Gen Z actor in today’s industry.

In this episode, we cover:

• How Miku landed the lead role of Yumeko in Bet on Netflix

• The Bet audition process & the moment she found out she booked it

• What it’s like filming intense stunts and fight scenes on set

• Behind-the-scenes stories from filming Bet (yes, there was cast bonding chaos!)

• Life as a young actor navigating social media pressure & online fame

• Advice for aspiring actors trying to break into Netflix and streaming projects

• Comparing her work on Kate, Star Trek: Section 31, and now Bet

• What shocked her most about leading a Netflix original series

• Rapid fire: dream co-star, hardest scene type, green room must-haves & more

Whether you're an actor, Netflix fan, or curious about the future of streaming stars, this is a must-listen.

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Netflix Bet, Miku Martineau interview, Miku Martineau Bet, Yumeko Bet Netflix, Netflix young actors, acting podcast 2025, Netflix behind the scenes, actor audition tips, Gen Z actor, Netflix thriller 2025, female lead Netflix, That Digital Take, Canadian actress Netflix, Star Trek Section 31 cast, actor interview podcast, breaking into Netflix, stunt training Netflix, rising star Netflix

From the “death of influencers” to building magnetic positioning in a saturated scroll, Camille unpacks the real metrics that matter, why creators need to ditch vanity stats, and how brands like Summer Fridays are winning with strategic, community-first content.

We cover:
- Why the “Founder Show” is fading—and how to use EGC to scale

- What creators can steal from Fortune 500s

- Community vs. revenue: can you do both? (Spoiler: yes—if you're smart)

- How brands like Revolve and Summer Fridays master their digital presence

- The next evolution of influence and why being "vain" isn’t sustainable

If you’re a brand builder, content creator, or marketer looking to make your brand your most valuable business asset, this episode is your blueprint.

🔍 Topics: strategic branding, EGC vs UGC, magnetic positioning, community marketing, digital influence, marketing ROI, content fatigue, metrics that convert, personal brand strategy

This week on That Digital Take, we’re diving face-first into the future of beauty and wellness with Thom Tullo, founder of Toronto’s iconic Aman Spa and creator of the buzzy new technique Face Pilates.

We break down:

• The 8 transformative steps of Face Pilates and what results to expect

• The real story behind “preventative Botox”

• Sun exposure myths, SPF musts

• How to build a skincare and wellness routine that actually works (hello, lymphatic drainage & supplements)

• The truth about injectables—when to start, what to avoid, and how to avoid doing too much

• The most underrated spa treatment you’re probably skipping

• How TikTok trends are reshaping the beauty industry (for better or worse)

Plus, Thom gets candid about his entrepreneurial journey, what it really takes to stand out in the oversaturated wellness space, and why Face Pilates might just be your skin’s new secret weapon.

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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.

20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.

After a peaceful arrival in Palm Springs (yes, I skipped the LA chaos), I learned that less really is more. No overbooked schedules, no chasing every party — just intentional content, pure fan joy (Gaga, Tiësto, Green Day anyone?), and balancing work + play like a pro.

We’re diving deep into:

- Behind the Scenes of Festival Sponsorships — How creators pitch, negotiate, and deliver on brand deals at events like Coachella.

- The Pressure of Brand Trips — Why "getting the shot" can ruin the moment if you’re not careful.

- The Myth of Being Off-the-Clock — Even without a brand deal, creators are never truly offline. 

- Festival Networking 101 — How to make real connections without the cringe.

- What’s REALLY in a Creator’s Festival Bag — Spoiler: It’s more NDAs and backup chargers than you think.

- Avoiding Cringe Content — How to stand out without falling into overdone trends.

- The Hidden Costs of Coachella — From outfits to wristbands, the creator price tag no one talks about.

Whether you're a creator heading to your next festival, a brand curious about influencer partnerships, or just here for the BTS tea — this episode is your guide to surviving (and thriving) during festival season. 🌴🎶

Keywords:
Coachella 2025, Festival Content Tips, Influencer Brand Deals, Creator Burnout, Brand Trips Advice, How to Land Sponsorships, Festival Creator Life, Social Media Strategy, Networking at Festivals, Avoiding Cringe Content, Hidden Costs of Influencer Life, Heineken VIP Brunch, Coachella Brand Partnerships, Content Creation at Festivals, Influencer Marketing Podcast

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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.

20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.

This week, I’m sharing a few of my 2025 lifestyle faves (hi, Oura Ring + Vanilla Sex by Tom Ford 👀) before diving into the #1 question I get asked: "When do I need a manager?"

Whether you’re a mid-tier creator feeling overwhelmed, or an emerging influencer starting to scale, this episode will help you confidently navigate the decision to go solo or build a team.

🎙️ In this episode:

0:00 – 2025 Faves: Oura Ring, YSL Gloss, Fresh Beauty, Pilates & more

5:45 – Signs you’re ready for a manager or agency

11:20 – What’s the actual difference between a manager, agent, and agency?

16:00 – Red flags to avoid in representation contracts 🚩

22:30 – How to vet a potential manager (and questions to ask)

25:00 – What a healthy creator-manager relationship looks like

37:00 – Personal insights: what I wish I knew before signing with my first rep

🧠 Keywords: influencer management, how to get a manager as a creator, manager vs agent, content creator tips, brand deals, digital marketing, creator economy 2025, mid-tier influencer advice, brand strategy, scaling your content business

🛍️ Featured in this episode: Oura Ring David Yurman Fresh Soy Cleanser Twinings Vanilla Tea Hunza G Swim Tom Ford Perfume (Vanilla Sex & Tobacco Vanille) YSL Loveshine Lip Oil Dweller bathroom design Strong Pilates Hayu + Kardashians rewatch era

📩 Let’s connect: @torriwebster | #ThatDigitalTake #TorriWebster

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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.

20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.

From the glitz of The Studio LA premiere to dancing side-stage at the JUNOs in Vancouver—this week was a whirlwind. I’m taking you behind the scenes of A-list red carpet moments, my quick interview with Seth, and yes… standing one foot away from Michael Bublé during live TV?! 🧡🎤

But in between the chaos of cartography apps and big manifestations in LA, something hit me hard—sometimes the highest highs come with confusing lows. Inspired by my Leo horoscope and a quote that stopped me in my tracks:
“Speak to your inner child if you feel lost.”
This episode is all about how creators can reconnect with their joy when everything starts to feel off.

✨ Here’s what we unpack: 0:00 – The Studio LA Premiere, Patrick J. Adams, & Shooting Your Shot
5:45 – Manifesting in LA, Cartography Chaos & Seth
9:50 – JUNO Awards, Skip Orange Carpet & Side Stage with Bubly
13:20 – Live TV Moments with Michael Bublé (& feeling those confusing post-high lows)
14:00 – “Rewind to Reignite”: What did little-you love before likes and views?
16:27 – The Inner Child Brand Audit: Would kid-you be obsessed with your content?
18:30 – Hot Take Therapy: Letting your unedited inner 5-year-old showgirl take the mic again
24:43 – Final thoughts + what to do when your brand feels off-track

If you’re a digital creator, influencer, or just someone trying to find your way back to play, this one’s for you.

💌 Don’t forget to like, comment your inner child’s dream job, and subscribe for more creative takes every week.

#creatorburnout #innerchildhealing #digitalcreatorlife #JUNOS2025 #redcarpet #contentcreatorpodcast #manifestationjourney #skip #bubly #michaelbuble #LAevents #influencerlife

✨ We dive into:

• How Erin got started in the wedding photography industry

• The power of confidence, posing, and presence in front of the camera

• Balancing timeless moments with trending aesthetics

• Using photography as a meaningful timestamp in life

• Working with her husband Mitch — and the magic of having him as her second shooter

• The real behind-the-scenes: culling, editing, and using AI for photo selection

• Why 2025 brides should consider hiring content creators alongside their photographers

• Tips for photographers and creatives on setting prices and valuing your worth

Whether you're planning your dream wedding, are a photographer navigating the digital era, or just love hearing how creative couples make it work — this episode is packed with insight, emotion, and practical advice. 💡✨

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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.

20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.

Have you ever spent your whole day toggling between editing, emails, and Instagram—and somehow ended up drained, but not productive? SAME. This episode is for you.

🎯 Topic of the Week:
We’re breaking down the “half-work, half-rest” trap and how to escape it with a contrast-based productivity system that will change the game. I’m talking 4-5 hours of deep work, followed by guilt-free actual rest. No more blending tasks. No more burnout. Just better boundaries and better output.

💡 What You’ll Learn in This Episode:

• Why most creators feel stuck in the “always on” loop—and how to break it

• The science behind focused work vs. scattered multitasking

• How to create a daily routine with high-contrast modes (deep work + deep rest)

• How I use tools like the Oura Ring to track rest & energy

• Real talk on ADHD, burnout, guilt-free breaks, and redefining success

• My personal experience with low-quality work and low-quality rest—and how I’m finally shifting it

🛠️ Tools & Tips Covered:
→ Deep work blocks (90-minute sessions)
→ Productivity habits that actually stick
→ Building a shutdown routine that ends the day on your terms
→ Fueling yourself with food, rest, and meaningful wins
→ Creating a system that works for YOUR brain, not against it

✨ Final Takeaway:
Productivity isn’t about working more—it’s about working smarter and resting better. Let’s stop living in the blur. This week, I’m challenging you to try just one week of high-contrast focus + rest. DM me your results or struggles—I want to hear how it goes!

🔔 Don’t forget to subscribe, rate & review!
New episodes every week on creator life, influencer marketing, and building a life you actually love living.

#DigitalCreatorTips #ProductivityHack #ContentCreatorLife #Coachella2025 #JUNOWeek #BurnoutRecovery #FocusTips #EntrepreneurLife #CreatorPodcast #ThatDigitalTake

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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.

20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.

✅ Topics Covered:

• Why CareWithKate Left Corporate Life (1:20)
• How & When to Hire a Manager as an Influencer (7:25)
• Making Money Through Affiliate Marketing & Amazon Shop (9:43)
• Creating Viral Content: The Gift Card Roulette Story (13:11)
• Growing Your Social Media Presence Like a Pro (17:33)

💥 What You’ll Learn:
Kate spills all the secrets on breaking free from the corporate grind, when it’s worth it to give up 20% of your earnings for a manager, and how to turn affiliate marketing and Amazon Shop sales into real income. She also dives deep into her viral hit, “Gift Card Roulette,” and how it became a major turning point in her influencer career.

📣 Who This Episode Is For:
Whether you're a content creator looking to go full-time, an aspiring influencer, or someone curious about how to monetize your social platforms, this episode is packed with valuable advice and inspiring stories!

🎧 Listen Now on YouTube, Apple Podcasts, and everywhere you tune into podcasts!
📢 Don’t forget to LIKE, SUBSCRIBE, and COMMENT your biggest takeaway!

#InfluencerMarketing #AffiliateMarketing #GiftCardRoulette #AmazonShopSuccess #InfluencerTips #SocialMediaSuccess #PodcastEpisode #CareWithKate #ThatDigitalTake #ContentCreation #LeavingCorporateLife #PersonalBranding

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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.

20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.

This week on That Digital Take, I’m diving deep into The Rise of Deinfluencing—and what it means for creators, brands, and the future of social selling.

🔥 Inside this episode:
📉 The Trust Factor: Why audiences are tired of overpromotion, and how radical transparency is reshaping influencer credibility.
🏆 The Brands That Will Win (and Lose): Which brands are adapting to this new era—and which are still stuck in outdated marketing tactics?
🚀 The Future of Social Selling: Will influencers pivot to quality over quantity? Is TikTok Shop at risk? Are subscription-based models (Patreon, Substack) the future of creator monetization?

We’re breaking down:
✅ The shift from constant hauls to "fewer but better" recommendations
✅ Why some influencers regret past sponsorships & how audience trust is evolving
✅ How brands can adapt to this deinfluencing movement—before they get left behind

I’m reflecting on my own content journey—finding my bread and butter in 2025. Whether it's travel, product integrations, or storytelling, staying authentic is more important than ever.

So, can deinfluencing and influencing coexist? (Spoiler: Yes, but it’s tricky.)

🎧 Tune in now—because this conversation is shaping the future of digital marketing.

#InfluencerMarketing #Deinfluencing #CreatorEconomy #SocialSelling #ThatDigitalTake #ContentCreation

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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.

20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.

We also dive into our own history—our longstanding support for each other both online and IRL—before unpacking some of the tougher parts of the industry. Sarah shares where she draws her boundaries, when she’s willing to walk away from a brand deal (no matter how tempting the paycheck), and why consistent, good storytelling is the real key to growing a loyal community.

If you’ve ever wondered what it really takes to build a sustainable, authentic digital presence—this one’s for you. Tune in now! 🎧✨ #ThatDigitalTake #SarahJenkins #ContentCreatorLife

But let’s talk about the viral moment: Timothée Chalamet’s SAG Awards speech—"I want to be one of the greats." It was raw, ambitious, and electric. But if a woman had said it? The internet reaction would’ve been… different.

This week, we're breaking down the double standard of boldness. Why are men celebrated for being audacious while women are expected to be palatable? From Hollywood to digital creators, the pressure on women to be likable shapes everything—from how we negotiate brand deals to how we show up online.

Plus, I’m sharing three power moves women can borrow from men to own their confidence without apology:
💡 Stop chasing likability—aim for respect.
💡 Speak with authority—no more self-deprecating intros.
💡 Be direct in digital & influencer culture—negotiating, pivoting, and showing up like you belong.

Because at the end of the day, “acting like a man” is really just acting like you deserve to be here. And guess what? You do. 🎙✨

#ThatDigitalTake #TimothéeChalamet #WomenInMedia #Confidence #InfluencerCulture

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CODE DIGITAL20 FOR 20% OFF! This episode of That Digital Take is brought to you by Chatters Hair Salon—proudly Canadian and your go-to destination for all things hair for over 30 years. Whether you're refreshing your colour, trying a bold new style, or stocking up on your favourite products, Chatters has you covered. And right now, they’re treating our listeners to an exclusive offer—get 20% off your retail purchase online with code [PROMO CODE TBD] at checkout! Some exclusions apply. Don’t miss out—visit Chatters.ca and give your hair the care it deserves.

20% off promotion is valid online only at www.chatters.ca. Valid between March 3 to December 3, 2025. One-time use. Excludes: Dermalogica, Moroccanoil, Bellami, liters, travel size, gift packs, and clearance. Not combinable with other offers. Other exclusions may apply.

She shares exclusive insights into navigating a public divorce, what it’s like to have your personal life under a microscope, and the resilience it takes to move forward. We also take a trip down memory lane, reminiscing about some of the most iconic influencer trips we’ve been on together.

But we don’t stop there—we spill some tea on the industry’s darker side, touching on “enemies” in the space, the people who have taken advantage of our kindness, and how we’ve learned to navigate the highs and lows of the digital world.

Plus, Mel reveals her favorite brand campaigns, dream collaborations, and the experiences that have shaped her journey.

It’s candid, it’s unfiltered, and it’s the realest look into the life of a top Canadian influencer. Don’t miss it! 🎧✨

Discover how to:

• Diversify Income: Go beyond one-off gigs with brand deals, merchandise, affiliate marketing, and events.
• Master Financial Health: Budget smart, invest in yourself, and create passive income for those unpredictable months.
• Build a Lasting Brand: Keep it authentic, evolve with trends, and engage a loyal community.
• Forge Strategic Partnerships: Lock in long-term collaborations and revenue-sharing deals that work for you.

Perfect for new and seasoned creators alike, this episode cuts through the noise to show you how to monetize on your terms and charge what you're worth. Tune in and level up your creative career into 2025!

This week’s topic: Why Live Events Are More Relevant Than Ever
Torri unpacks the electric energy of performing in front of 700 Outer Banks fans and how live events are blending digital and in-person interactions post-pandemic to create unforgettable connections.

Key takeaways:
💡 How brands can harness live events to foster community and loyalty.
💡 The role of influencers in bridging the gap between brands and audiences during live experiences.
💡 Tips for integrating hybrid and digital enhancements to reach a broader audience.

Stay tuned for actionable insights on how influencers and brands can collaborate to create meaningful, buzz-worthy moments that last far beyond the event itself.

🎧 Press play and join the conversation on how live events are shaping the future of digital marketing!

What’s inside:

• The story behind the name That Digital Take

• Why passion projects need outside perspectives

• Lessons from being a self-made business owner

• Torri’s NYC Fashion Week reflections

• How influencers are reshaping industries on large scales

This episode is packed with insights for creators, entrepreneurs, and anyone curious about the influencer world. Tune in and get inspired!

I also reflect on a personal milestone: heading to NYC for the VMAs (dreams do come true 🗽). But it’s not all glitz—this episode dives deep into the realities of tying your identity to your work, facing constant rejection as an actor, and building resilience in the creative industries.

Rejection is part of the process, but I’m sharing how to turn those “nos” into stepping stones with 5 practical tips to keep going, stay inspired, and create your best work yet.

This one’s personal, reflective, and packed with insights for every creative out there. Hit play—you don’t want to miss it. 🎧✨

Amid the glamour, she tackles creator burnout and shifting social media algorithms, offering five actionable tips for engagement and virality, including:

•Prioritizing authenticity over perfection

•Hooking viewers in the first 3 seconds

•Leveraging trending audio and features

•Posting consistently

•Encouraging interaction

Using Disney as a case study, Torri provides real-world insights into staying adaptable and connected in the fast-changing world of digital content creation.

We’ll dive into the ripple effects of regulatory concerns and how creators can adapt to stay relevant in a constantly evolving landscape. From diversifying platforms to embracing new tech like AI and AR, we’ll talk about strategies for thriving in the face of change.

And as we welcome 2025, I’ll share lessons I’ve learned this year—insights and quotes collected from podcasts, books, and conversations that shaped my journey. Think of them as reflections to guide you, inspire you, and push you to take bold steps into the new year.

This isn’t just about looking back; it’s about stepping into 2025 with intention, gratitude, and a vision for what’s possible. Let’s close 2024 on a high note and get ready to make next year even better.

🎙✨

We’re unpacking the idea of the internet as our modern-day résumé and asking the big question: Do you do a gut check before posting?

Our Topic of the Week is all about building confidence online. Showing up as your authentic self is crucial for creators and entrepreneurs, but how do you make it happen while staying true to your values? Tune in as we share 5 practical tips to help you build that confidence and elevate your content:

1. Exposure to the camera: The more you do it, the easier it gets.
2. Focus on your message: Let your "why" lead the way.
3. Prepare and rehearse: Confidence starts with readiness.
4. Control your environment: Set yourself up for success.
5. Start small and build: Baby steps lead to big moves.

Whether you’re a seasoned creator or just starting your online journey, this episode is packed with actionable advice to help you show up authentically, connect with your audience, and grow your brand. Don’t miss it!

Jaclyn opens up about the relentless pace of content creation and answers the big question: Can we crack the code to consistent virality? Spoiler alert—Jaclyn believes it’s possible. The duo also chats about the power of showing off your wacky, authentic self online and how evolving personally can shape your content. With real talk, relatable insights, and a few laughs, this episode is an absolute must-listen!

First, we’re recapping my birthday celebrations:
🎉 How I spent my special day in Charleston
🎁 The art of integrating branded moments into your birthday (because why not?)
💸 Splurging on ME: A look at creating a personal birthday budget that feels good

Then, it’s all business with our Topic of the Week:
🔑 The Ultimate Guide to Running a Successful Influencer Campaign
From start to finish, we’re covering every stage:

• The Outreach Stage: How to pitch a brand and make them want to work with you
• Briefing & Aligning on Deliverables: Setting the foundation for a seamless campaign
• Budget Negotiations & Contracts: Tips for locking in your worth
• Concepting & Creative Alignment: Getting those ideas flowing
• Production & Post-Production: Bringing the vision to life (editing, music, all the magic)
• Approval & Edits: The back-and-forth before the big moment
• GO LIVE!: Hitting upload and managing the rollout
• Analytics & Wrap-Up Reports: Showing your impact with data
• Invoicing: Getting paid and closing the loop

Whether you’re a seasoned pro or just starting out, this breakdown will help you nail your next collaboration like a boss. 💼

Tune in for personal stories, actionable tips, and insights into making birthdays and campaigns unforgettable! 🎙️

The adventure doesn't stop there. Torri takes you to the sun-soaked shores of the South of France with Bioderma, diving into skincare secrets and the luxe lifestyle of the Côte d'Azur. Finally, she circles back to Vancouver for an electrifying experience with Revlon, all while juggling the high demands of the influencer lifestyle.

But beyond the glitz and glamour, Torri opens up about the realities behind the perfectly curated feeds. This week's hot topic challenges the very core of the influencer industry:

• Are influencers glamorizing their lifestyles too much?
• Have our online personas become too filtered and impossibly perfect?
• What does this mean for the future of influencing and authenticity online?
• What do consumers really want to see from the people they follow?

Join Torri as she pulls back the curtain on the influencer world, sparking an honest conversation about authenticity, consumer expectations, and where the industry is headed. It's an episode packed with adventure, introspection, and a candid look at life beyond the lens.

Tune in for a reality check on the influencer lifestyle and a deep dive into what it truly means to connect in the digital age.

Torri dives deep into the emotional impact of creating content from our personal lives, reflecting on the boundaries between sharing authentically and overexposing. How do we protect our relationships, our mental health, and ourselves while staying true to our online communities?

From wedding memories to candid advice, Torri explores what healthy boundaries look like in a digital world that thrives on personal narratives. This one's for anyone wondering how to balance content creation with real-life connection.

🎧 Listen now to join the conversation!

In this week’s episode of That Digital Take, I’m getting real about the relentless pressure of imposter syndrome in the influencer world. Ever feel like you’re constantly measuring yourself against others online and IRL? Welcome to the "comparison Olympics"—and trust me, Coachella is just the tip of the iceberg. Join me as I break down my personal journey, sharing unfiltered stories from behind the scenes, the highs and lows, and the struggles that come with living in an industry built on perception. I'll reveal what it took to quiet that inner critic and find my confidence, even when surrounded by perfection.

Ready to start landing those dream brand deals? In this episode of That Digital Take, we break down the surefire steps to creating a standout media kit that gets you noticed! From showcasing your stats and personality to highlighting your unique value, we cover the best practices and give you a step-by-step roadmap for building a media kit that wows prospective clients and brands. Whether you're just starting out or looking to refine your pitch, this episode is packed with actionable tips to elevate your personal brand and take your influencer career to the next level. Tune in now to learn how to perfect your pitch and start building relationships that count!