In this episode, Sara Howard shares the real story behind closing her writing agency of 18 years and returning to solo work, on purpose. We discuss what’s happening in the industry right now, why there’s more copywriting work than ever before, why this is the year of the freelancer, and how writers can stay relevant (and in demand) in an AI-dominant world. Sara also reveals her lead generation hack that any copywriter, be it a novice or an old timer, can use to source new clients.

What we cover in this episode:

• Why Sara chose to close a successful agency and go back to solo work.
• The rise of freelancers and why big agency models are struggling right now.
• What “slow, intentional growth” actually looks like in practice.
• The biggest mistake freelancers make with lead generation (and how to fix it).
• A simple 3-part system to create consistent leads and cash flow.
• Why referrals alone are risky and what to do instead.
• The most underrated way to win high-value clients (hint: it’s offline).
• How one conversation at an event turned into $1M+ in business.
• What to post on LinkedIn to stay visible without burning out.
• How to follow up with clients in a way that feels natural, not pushy.
• Where AI is actually impacting writing (and where it’s not).
• Why storytelling is becoming the most valuable skill in business.
• How writers can shift from “content creators” to strategic partners.
• Smart ways to use AI without losing your voice.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

In this podcast, we unpack what most people get wrong about podcasting and how to use it strategically to promote your copywriting business, build authority, attract clients, and move from “best kept secret” to go-to expert. If you want to position yourself as the copywriter of choice, charge higher fees and work with higher quality clients, a podcast can do that heavy lifting for you.

We explore the difference between being a host and being an expert, why most business podcasts fail before episode 20, and how to use your podcast as a long-term brand-building asset (not a hobby that fizzles out). If you want to share your copywriting wisdom with the world, build a following, become the voice of authority in your sector, and build industry credibility that compounds over time, podcasting is one of the smartest strategic moves you can make.

It’s about becoming known before you’re needed – so when a business owner says, “We need a copywriter,” you are the first person they turn to.

What we cover:

• Why most business podcasts fail (and how to avoid becoming part of the 75%).
• The difference between being a podcast host and positioning yourself as the expert.
• How podcasting builds authority for your copywriting business and pre-frames your value before you quote your fees.
• How a podcast helps attract higher-paying clients who already understand your value and trust your expertise.
• Turn your client success stories into podcasting content that promotes you and your service
• How to extract your unique stories and insights (even if you think you don’t have any yet).
• Why over-preparing questions can ruin a podcast conversation.
• How to use a podcast to generate referrals without ‘selling’.
• Smart ways to promote your podcast beyond just publishing it.
• Using your podcast to deepen relationships with existing clients.
• How podcasting creates speaking, partnership and unexpected growth opportunities.
• Why fortnightly beats monthly and what episode length really works.
• The long-term strategy behind becoming iconic in your niche.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

In this episode, Janine talks candidly about what underpins long-term entrepreneurial success: doing the right thing by the business, keeping out the wrong people, learning the hard things you don’t want to do, building a culture and asking the questions others are too afraid to ask.

This conversation digs into the realities most founders don’t talk about:

• the loneliness of leadership 
• separating friendship from business
• making tough calls when you’ve hired the wrong person
• raising your public profile
• being taken advantage of and turning adversity into advantage
• why not everyone is cut out to run their own business   
• why the person you marry will be the most important partner you’ll ever have
• how to move past ‘feelings’, and focus on responsibility
• the benefits of having a high profile and how to build a personal brand.

For copywriters and content creators building a new business or growing an established business, this episode is for you.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

In this conversation, we dive into the real-world side of AI: the failures, the breakthroughs and the new techniques to make using it so much simpler.

We explore how to use AI to write better content, get found on ChatGPT, create better prompts and build agent-based systems that automate the jobs you don’t want to do.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

This episode provides the inside story of how this app got built, funded, written and brought to life by two of Australia’s favourite actresses, each stepping out of their comfort zone to become tech entrepreneurs.

We cover:

• How a moment during COVID sparked the original idea for Hey Lemonade.
• The writing room process for creating the scripts.
• Why writing, not technology, sits at the heart of the app.
• How they found and briefed Australia’s top creatives to write the pep talks.
• The challenges of writing for an app.
• The role of humour, empathy, and clarity in mental health writing.
• Navigating funding, partnerships, and growth whilst retaining the purpose and friendship that underpinned it.

If you’re interested in writing purpose-driven content and building a tech product from scratch, this episode is for you.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

She’s got a podcast, a masterclass, a clinic, an online shop, a series of bestselling books, a popular blog, a slew of brand deals, and she helps thousands of women feel better about themselves.

It’s a winning formula that has seen her win a stack of awards and become an influencer with real impact.

Today I talk to Nat about how she built her content empire – the successes, the failures, the online love, the online hate, the court case, the stress and how she navigates it all and turns up smiling every day.

For content creators, we also do a deep dive into the exact formulas, content plans and cadences she uses to manage her content empire.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

The founder is Vince Lebon, one of the most innovative entrepreneurs working in Australia right now. With over 20 years of experience and award-winning collaborations with brands like Adidas, Asics, and Foot Locker, Vince has got his finger on the marketing pulse as to what worked in the past, what’s working now and what will work in the future.

He got his start selling shoes at the South Melbourne market, and now he’s one of the leading eCommerce brands in Australia.

In this episode, we dive into email marketing, customer experience, content creation, brand building, automation, AI, loyalty, and even token-gated commerce – all through the lens of someone who’s been ahead of the curve for decades.

What you’ll learn:

• How Vince turned his passion for shoes into a hugely profitable eCommerce brand.
• How he sold 3,000 shoes before a single one was made.
• How to gain a competitive edge by combining an eclectic range of skillsets.
• Email automation secrets: what Vince did years before others caught on.
• Why he believes the future of loyalty is blockchain and tokenised access.
• How he hires his team and tips on how you can hire the best people for you.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

And now she’s written a book about her life, marriage, mental health – and the toll her husband’s drinking took on all of it. 

You’ll laugh, you’ll cry and you’ll get to hear the inside story of how one column Kate wrote created a maelstrom of fury, which in turn led to the writing of her magnificent memoir Boogie Wonderland.

Today I get to talk to Kate about how this book came about, how she dealt with online hate and how her decision to make a sea change from Melbourne's cosy hipster suburb of Collingwood to a sleepy ocean town led to a mid-life reckoning she neither expected nor wanted.

What we cover:

• The surprising column that landed Kate a book deal.
• Why vulnerability is her greatest storytelling strength.
• How she handles online hate (including serious threats).
• Mental health strategies for navigating public backlash.
• The reality of writing about your own life and the people in it.
• Tips for pitching stories and landing a column in major publications.
• How AI is changing the writing business and what Kate’s doing about it.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Kat Moses is the founder of MGMT, one of Australia’s leading influencer talent agencies. She manages many of the big names in Australia and knows what’s what and who’s who in the world of influencer marketing, influencer management, brand collabs and much more.

I sat down with Kat to talk about all things influencers, but what I loved most about our chat was that she gave me a blow-by-blow summary of how I could become an influencer – and it’s a guide that you could use to do the same.

In this episode, you’ll learn:

• How Kat transitioned from working for others to being the founder of her own agency.
• Why she moved to Los Angeles to grow the business.
• A day in the life of a successful influencer.
• How anyone can turn their knowledge into actionable insights people would pay for.
• What she looks for in an influencer and how to find representation.
• Why authenticity and consistency always beat follower count.
• How to create a compelling content plan.
• How creators can future-proof themselves in the face of AI, fatigue, and shifting platforms.
• The exact blueprint Kat uses to help new talent find their niche, grow fast, and get paid.
• Why influencer marketing is far from over, and where it’s heading next.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Glen started out life as a financial planner, and when he realised what impact he was making on people’s lives, he decided to scale up his business and use podcasting to reach more people.

Podcasting is just one pillar in his content empire, but if you’re interested in learning how someone has turned their passion for a topic into a very profitable content business, this is the episode for you.

You’ll learn:

• How Glen went from teen investing nerd to podcast founder and author
• How he monetises his podcast
• How he uses two clear guidelines to decide where he puts his time and energy
• How to ensure your podcast guests promote the podcast for you
• How to create magnificent lead magnets that work
• How to use the podcast to find new clients
• How to future-proof your content business. 

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Now also a coach, author, and podcast host, Josh shares how mindset, breathwork, meditation and self-awareness have transformed not only his performances but also his life. In this episode, we go deep into:

• The crossover between performers and high-performing leaders
• What really fuels imposter syndrome, and how to shift it
• Using breathwork and heart rate variability to handle fear and stress
• The difference between achievement and fulfilment
• Josh’s “6 Ps” of performance, and why play matters more than perfection
• Behind the Mask: Why Josh wrote his deeply personal memoir-meets-self-help guide
• Why vulnerability is the most underrated leadership tool

Whether you're heading into a boardroom, onto a stage, or just trying to show up more authentically in life, this conversation is a masterclass in mindset.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Whether you’re hiring a Virtual Assistant to update your database or hiring a CEO to run your business, getting the right team together is critical.

A few know better how to put a team together than Meahan Callaghan, the current Chief People and Culture Officer at Red Bubble (now known as Articore) and has held senior HR roles at Afterpay, Mecca, Seek and Foxtel. Meahan has hired and, let’s be honest, fired a lot of people, and she knows exactly how to find the right person for a role and build a winning culture.

In this episode, we take a look at how one of the best in the business goes about hiring and firing people, what it’s like to work with some of the most famous founders in the country, and how to go about hiring the right people for your business.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

That’s the wild reality for Lachlan and Austin Macfarlane  – aka the Macfarlane Brothers –  two self-taught filmmakers whose short-form videos have clocked more than 500 million views online. Starting with a childhood curiosity and a second-hand camera, they’ve grown into full-time content creators, directors, and award-winning storytellers for global brands like Warner Bros., Netflix, and Universal Pictures.

In this episode, they unpack the creative process behind their viral videos, how they turn 15 seconds into a storytelling masterclass, and what it really takes to build an audience that sticks around. Plus, they share what goes into landing brand deals, writing sponsored content that doesn’t suck, and why they’re aiming to direct feature films next.

Whether you're a marketer, copywriter, or creator at heart—this one’s packed with practical gold.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Well, it turns out there’s a method to that madness, and the one with the keys to unlocking that method is Michelle Melky.  

Michelle is the Global Creative Director of a marketing agency called Amplify. They represent the top influencers and broker the deals for them.   Michelle has created cutting-edge content for brands including Estee Lauder, Warner Bros. and Google.

She also co-produced Love Songs, the world’s first narrative web series for TikTok. Her work has been nominated for a TikTok Ad Award, three Mumbrella Awards and in 2024, she was shortlisted for the B&T 30 Under 30 Awards.

In this episode, we talk about what it means to be an influencer – or content creator, as Michelle prefers to call them. She gives us the low down on how to create that content, land a brand deal, find clients willing to pay you the big bucks and why you don’t need as many followers as you might think to start calling yourself an influencer.

If you’ve ever wanted to monetise your knowledge about anything and learn how to negotiate and navigate the new media landscape, this is the episode for you.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

There are lots of digital marketers out there, but few have the depth, skill, and knowledge that Ben Fewtrell has.

As the owner of Digi TLC, he’s run campaigns for a huge range of clients and has got the digital process down to a fine art.  

In this episode, Ben teaches us how to kick-start a digital marketing campaign, how to create content for it, what to focus on, what to forget about, and provides some simple case studies to demonstrate how he does it and how you can do it too.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

With 6+ years of experience across education, commercial and not-for-profit sectors, Penelope brings a refreshing mix of strategy, empathy, and clarity to the world of content marketing. Whether you’re a writer, marketer, or business owner, you’ll walk away with a more grounded (and hopeful!) view of where content is headed.

In this episode, you’ll learn:

• The #1 SEO mistake writers still make (and what to do instead)
• Why content length and quality both matter more than ever
• The difference between informational and thought leadership content (and when to use each)
• How to structure content for SERP features and AI overviews
• Why trust signals and audience-centricity will define the future of SEO
• What AI is actually pulling into results (and how to get your brand included)
• How to optimise for voice search and the rise of zero-click content

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

To walk us through it, I’ve invited back Matt Farmer - former student, long-time SEO content strategist, and past team member at award-winning agency Studio Hawk. Matt knows exactly what it takes to get content noticed by Google, and in this mini masterclass, he shares practical tips and strategies you can use right now to boost your website rankings.

If you want to sharpen your SEO writing skills, this episode is for you.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

In this episode, you’ll discover:

• The biggest bottlenecks copywriters face when scaling.
• How to efficiently delegate tasks and systemise your business.
• The simple email tweak that reduces unnecessary revisions.
• Why onboarding is the key to preventing scope creep.
• How to manage difficult client expectations without losing them.
• The best ways to generate leads without it taking up all your time.
• The "phase two" trick for handling clients who always want more.
• A streamlined sales process that works for conferences and networking.
• Follow-up techniques that help close deals (without feeling pushy).

Kieran shares invaluable advice on making your business more sustainable, so you can focus on what you do best.

Tune in now and start implementing these strategies today!

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

In this episode, Andrew Nicholls, an experienced finance expert and business advisor, breaks it all down in a way that’s easy to understand.

Whether you’re just starting out or already running your copywriting business, this episode will help you make informed financial decisions and avoid common pitfalls. Andrew shares insights on when to register for GST, how to structure your business for success, what insurances you need and what deductions you can claim. 

This episode is a goldmine of practical advice for copywriters and small business owners looking to take control of their finances and set up their businesses for success. Whether you're just getting started or thinking about growing, Andrew’s insights will help you navigate the complexities of business finance with confidence.

You’ll learn:

• The different business structures available to copywriters (sole trader vs. company vs. trust)
• Why you need an ABN and how to get one
• What to do if you're freelancing on the side while working full-time
• When you need to start charging GST and what that means for your business
• The reporting obligations of a GST-registered business
• When it makes sense to transition from a sole trader to a company
• The key differences between a bookkeeper and an accountant (and when you need one)
• What business expenses you can and can’t claim as a copywriter
• The types of business insurance you need (and which ones you can skip)
• Common rookie accounting mistakes that get small business owners into trouble with the ATO
• When to start using accounting software like Xero and how it can help manage your finances

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Steven is a master of writing emails that get noticed and creating content that connects and converts. 

In this episode, Steven Lewis, founder of Taleist and The Obvious Choice, shares his expertise on writing emails that get opened, creating newsletters that build loyalty, and using AI effectively to complement your copywriting skills.

From his early days as one of the first website copywriters to his current role running a copywriting agency, Steven’s no-nonsense approach will challenge conventional wisdom and provide actionable insights. If you’re ready to up your game and make your writing stand out, this episode is for you.

You’ll learn:

• Steven’s 3-step structure for creating engaging emails that build trust and drive action
• Why plain-text emails and conversational subject lines outperform flashy designs
• How to deliver meaningful content without giving away too much for free
• How to train AI tools like ChatGPT to write in your tone and serve your audience better

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

In this episode, Elaine Abery of Unravelling Red Tape shares her invaluable expertise in grant writing, advocacy, and working with government organisations. Whether you’re new to grant writing or want to refine your skills, this conversation is packed with insights to help you become an in-demand grant writer.

You’ll learn:

• What grants are, who offers them, and where to find them

• How to craft a winning grant application, use the right language, address the criteria and avoid rookie mistakes

• How to pitch your grant writing services to not-for-profits and build a sustainable business model

• Where to find lucrative government grant writing opportunities

• How to approach individual government departments outside the formal tendering process

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Ash Chow is a sales page expert – she’s the ‘go to’ copywriter for those looking to write high converting sales pages. In this episode, Ash gives us the low down on everything you need to write a sales page and shares with us her unique 5-step formula for doing it quickly and effectively - from writing the hero section to addressing audience objections, Ash breaks down the essential elements of a sales page, shares her proven process, and discusses the strategies that make sales pages stand out.

Whether you're new to copywriting or looking to sharpen your skills, Ash’s insights will inspire and empower you.

You’ll learn how to:

• Understand the purpose and structure of a sales page

• Differentiate sales pages differ from other web pages

• Use Ash’s 5-step process for writing sales pages

• Meet your audience where they are at and guide them towards a solution

• Write a compelling hero section and lead

• Build trust through writing effective bios, testimonials, and objection-busting sections

• Create clear and irresistible calls to action

• Avoid common mistakes when writing sales pages

• Adapt sales pages for B2B vs. B2C audiences

• Write sales pages for live launches and evergreen offers

• Offer VIP intensives to generate immediate revenue

• Structure VIP days to maximise efficiency and offer great value for clients

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

UX copywriting is a fascinating and super important sub-genre of copywriting that can turn a good customer experience into a great customer experience.

UX stands for User Experience and it’s the art of helping users navigate a website in the most efficient way possible. If you’ve ever been frustrated at how unhelpful a website is, or struggled to find the buy button or the contact us link, chances are those website owners never hired a UX copywriter.

If you’d like to learn how to become a UX copywriter and learn key skills to help you write better UX copy for your own website, this is the episode for you.

Susan Reoch is a seasoned expert UX copywriter with over 14 years of experience. Her career has taken her from Amsterdam to Australia, working for industry leaders like the juggernaut of tourism - Booking.com. In this episode, we explore the fundamentals of UX writing, how to design user-friendly websites, and how you can add UX copywriting to your suite of services.

Whether you’re a copywriter looking to expand your skill set or curious about UX principles, this episode is packed with valuable insights that will give you the edge on creating next level copy.

Here’s what you’ll learn:

How to understand UX copywriting:

• Grasp the basics of user experience writing and its role in creating seamless digital interactions.

• Learn the difference between UX copywriting and traditional conversion copywriting.

How to add UX to your copywriting suite of services:

• From teaching and sales to UX writing at Booking.com, discover how Susan built her diverse skill set and applied it to copywriting.

• Hear how life experiences, from architecture studies to global travel, shaped her unique perspective.

How to create a UX-friendly website:

• Discover the importance of understanding client goals and user motivations.

• Learn how to map out user journeys and design website navigation for optimal functionality.

How to avoid common UX mistakes:

• Avoid overwhelming users with too much information.

• Use customer-friendly language to ensure clarity and connection.

• Learn how to make your website's purpose immediately clear.

How to integrate SEO, brand voice, and UX:

• Balance user-friendly design with effective SEO strategies.

• Learn tips for identifying and incorporating brand voice in website copy.

How to apply practical UX tools and techniques:

• Explore resources like the Nielsen Norman Group for learning UX principles.

• Understand how to collaborate with designers and developers to bring copy to life.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

 In this episode, we talk about:

• What Substack is and why it’s valuable:

• Gain a clear understanding of how Substack works and why it can be an excellent platform for writers

• Learn the differences between Substack and traditional blogging or newsletter platforms, and how to utilise its unique features

• Monetising on Substack:

• Discover strategies for building a subscription-based income on Substack, including how to structure payment tiers

• Learn about setting up content behind a paywall, and balancing free and paid content to attract and retain subscribers

• Attracting readers and growing your audience:

• Explore actionable tips for building a loyal subscriber base, from leveraging social media to using Substack’s internal promotion tools like “Notes”

• Learn how to use cross-promotions with other creators on Substack to expand your reach

• Creating engaging, consistent content:

• Understand how to choose compelling topics, structure posts, and find your unique voice to create content that resonates

• Gain insights into creating a content schedule that fits your workload and keeps readers engaged

• Personal branding and storytelling:

• Learn how to build a personal brand that attracts your ideal audience, using storytelling and a consistent tone of voice

• Discover Lizzie’s approach to sharing personal anecdotes to connect deeply with readers and build community

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

That’s what I’ll be talking about today with Sara Howard, the founder of Writers Australia, a content writing agency with some of the biggest brands on its copywriting books.

In this episode, Sara Howard shares her journey from solo freelancer to agency founder, offering practical insights and strategies for freelancers who are ready to scale up. 

Here’s what you’ll learn:

• How to start a copywriting agency 
• How to find new business
• How to shift your mindset for growth
• How to know when to expand beyond solo work
• How to make your first hires
• How to choose the right personality fit for your team and business
• How to maintain work-life balance as you scale
• How to grow exponentially and scale/streamline your writing process
• How to plan your exit or succession strategy

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

 What you’ll learn:

• How to overcome fear of AI: Discover practical tips to help you embrace AI as a tool that complements, rather than replaces, your creative abilities.
• How to train AI tools for your needs: Learn how to customise AI tools to fit your unique brand voice and specific client needs, and how to turn AI into your digital assistant rather than your copywriting competitor.
• How to use AI effectively in content creation: Get a step-by-step roadmap for setting up the right AI tools for your writing projects, including how to brief the AI tools using the right prompts, and how to refine the output to match your voice and creative standards.
• How to avoid common AI pitfalls: Discover why and how AI "hallucinates," and other common mistakes that can trip you up, and learn how to use prompts that ensure the AI tools delivers you content that is authoritative and credible from the stated sources.
• How to stay ahead of AI trends: Gain insights into how to keep up with rapid changes in AI technology without feeling overwhelmed, and get a curated list of the best tools for copywriters.
• How to integrate AI into small business content strategies: Discover how to use AI to generate content for your clients - from generating ideas to crafting headlines and more, including how to write an entire campaign deck in a few minutes - all while maintaining a personal, human touch.

How to position yourlf as a Human-Centric AI expert: Learn why balancing AI with human creativity is crucial in today’s marketing landscape and how to position yourself as a leader in AI-enhanced copywriting.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

If any of that resonates with you and you feel just a little bit annoyed that you’re not getting paid what you’re worth, this is the episode is for you!

Today, we dive into a topic that many creatives struggle with: pricing their services. In our chat today Andrew Griffiths shares his insights on how to charge what you're worth and build a successful, profitable copywriting business. Andrew is a business coach and the author of a book called ‘Someone has to be the most expensive – why not make it you’, one of the best books I’ve read for how to change your mindset and management practices around pricing. 

With decades of experience on how to build a high paying clientele, his practical advice will give you a blueprint for how you can always get paid top dollar for the work you do.

In this episode, Andrew discusses:

• His journey from poverty mentality to running a successful business
• The importance of mindset and self-worth in pricing your services
• Strategies for building credibility and showcasing your value
• How to handle pricing conversations with potential clients
• Practical tips for increasing your rates and attracting better clients
• Why consistency in your business is critical to success
• How to differentiate yourself in a competitive market
• The importance of doing what others aren't willing to do

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Would you like to leverage your existing career to help you find new copywriting clients? 

Would you like to write about something you love and get paid well to do so?

If any of that resonates, this episode is for you.

In this episode I talk to Sophia Auld, a health and medical copywriter who turned her 25 years of healthcare experience into a successful copywriting career. Sophia shares her unique journey and provides valuable insights on how to pivot your career and harness your background to succeed in the copywriting industry.

You’ll learn how to:

• Transition from one career to another
• Leverage your existing skills to find lucrative copywriting clients
• Price your services
• Choose a niche that inspires you and pays you well
• Cold call clients using an easy-to-follow email pitch template
• Create a point of difference from other copywriters in your niche
• Discover your ‘why’ that will help you overcome self-doubt and imposter syndrome
• Market your business on a budget
• Use simple business development techniques to find a consistent stream of new clients
• Avoid rookie errors when starting out

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

In this episode I talk about:

• Copy vs Content  
• Understanding the critical differences between copywriting (selling and persuasion) and content writing (informing and entertaining)
• What is niching and the kinds of niches available
• Social Media: Posts, videos, ad copy
• Email: Newsletters, sequences, sales campaigns
• Content Marketing: Blogs, case studies, white papers
• SEO: Web pages, blogs, title tags
• Ecommerce: Product descriptions, category pages, sales emails
• Brand Storytelling: Brand narratives, tone of voice, case studies
• Sales Copywriting: Sales pages, landing pages, direct mail copy
• Video: YouTube scripts, webinars, course content
• AI Writing: Emails, product descriptions, technical documents
• Examples of copywriters who have niched
• Learn about those who have successfully niched in various industries, how they did it and why
• Why less glamorous but lucrative industries can be a good source of niche work
• The pros of niches:
• Easier business development
• Reduced time learning new topics
• Enhanced expertise and reputation
• Potential for higher fees
• The cons of niches:
• Limited variety
• Risk of boredom
• Dependence on one customer or industry
• Time required to establish recognition
• How to get started in your niche
• Using the 'hedgehog' concept to identify your niche
• Leveraging platforms like Eventbrite to discover niche opportunities

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

In this episode, you will learn how to:

1. How to Identify and Develop Your Creative Talents:

• Discover the steps Adrian took to transition from interior design to graphic design, and eventually to copywriting.
• Learn how diverse creative skills can be integrated and leveraged across different mediums.

2. How to Break Into the Copywriting Industry:

• Gain insights into Adrian’s unconventional journey into copywriting and how he turned opportunities into long-term success.
• Understand the importance of taking on different roles and projects to build a robust portfolio.

3. How to Create Impactful Brand Messages:

• Explore Adrian’s approach to balancing design and copywriting to create powerful and cohesive brand narratives.
• Learn the significance of headlines and brand positioning in advertising.

4. How to Leverage Short-Form Content:

• Understand why Adrian prefers short, impactful copy and how to excel in creating concise and compelling messages.
• Get tips on writing effective headlines and brand positioning lines.

5. How to Apply Creative Philosophies:

• Discover the influence of Bauhaus architect Adolf Loos on Adrian’s work and the principle of "God is in the details."
• Learn how meticulousness in creative decisions can elevate the quality of your work.

6. How to Excel in Outdoor Advertising:

• Learn why billboards and outdoor advertising are considered the primary unit of advertising  
• Get tips on how to craft messages that capture attention.

7. How to Use Songwriting to Enhance Copywriting:

• Understand how songwriting helps develop a keen sense for language and rhythm in copywriting.
• Learn the parallels between crafting lyrics and writing compelling ad copy.

8. How to Maintain Creative Momentum:

• Learn the importance of continually practising and developing new ideas, even outside of client briefs.
• Discover how personal projects can keep your creative skills sharp and lead to unexpected opportunities.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

I’m often asked, ‘What have you learnt by interviewing over 100 of Australia’s top entrepreneurs? Do they have anything in common? And if so, what? Did they all get lucky or did they do something others didn’t?

I’ve learnt a lot from these people about entrepreneurship so I thought I’d dedicate an episode to sharing with you what I have learned from them all.

We’ll cover how to:

• build a culture 
• use language to shape the mindset of a company
• make your own luck – there is a 3-step formulas
• use your weaknesses to create a super power strength
• compete with the big firms even when you’re on a tiny budget
• level the management hierarchy so you are seen as being ‘one of the team’
• start a meeting and break the ice
• write a cultural statement that sets your company up for success – with examples from Swisse Vitamins that saw them win “Best Employer” over multiple years
• give feedback 
• create a content machine that delivers outstanding results

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Lyndal Harris is one of Australia’s top podcasting consultants. She’s launched hundreds of podcasts for a huge range of businesses and she’s here today to share her knowledge about how copywriters and any other small business owner - can start, launch and market their podcast.

In this episode, you’ll learn:

• How a podcast can build your business
• What a podcast is and how it differs from other audio and video mediums
• Why an audio podcast often trumps a video podcast
• The best duration and publishing schedule for a podcast
• How to invite high-profile guests onto your podcast (even if you don’t have any listeners)
• How to build an audience for your podcast using email and social media
• Why evergreen content of a few episodes can be as powerful as creating ongoing episodes
• The technical elements of launching a podcast – hosting, editing, formats, platforms, software etc.
• How to find the right statistics to measure the success of your podcast
• How to find paid sponsors who can fund the production of your podcast

About Lyndal:

Lyndal Harris is a Podcast Consultant and is passionate about simplifying your podcasting journey and getting your message out to the world.

She is the founder and creative force behind Podcast VA, who have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit #1 in the charts! 

Lyndal and the team reduce the stress and make your podcasting journey simple by offering a variety of launch and management done-for-support services, online training, as well as coaching and audits.

She started supporting clients with podcasting in 2015 and niched her VA business back in 2016 and was the first Australian VA to provide podcast-only support.  

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

If you like to learn how to do any of these, then you need to listen to Philip Taffs. He has worked as a Senior Writer and Creative Director in both Melbourne and Manhattan. He’s worked with major players like Menulog and Playstation and helped launch the Honda CR-V & Odyssey into Australia. 

He has taught copywriting at AWARD School, Strategic Communications at LaTrobe University, Public Relations at Deakin University, and Advertising, Media and Social at Swinburne, and his bestselling novel, Bubby, was recently re-released in the U.S. to great acclaim. 

You’ll hear how he did it all and some important lessons on how you can get your foot in the door to launch your copywriting career even if you don’t have any experience.

Here’s what else you’ll learn:

• The connection between copywriting and novel writing
• How to market a novel and find an agent
• Advice for copywriters looking to write a novel
• How he’d market his novel differently if he had the time over again
• How he got his foot in the door of the advertising industry
• How to connect with Creative Directors of leading advertising agencies, even if you don’t know them
• How he launched the Honda CR-V into Australia; the highlights, the low-lights and everything in between
• The importance of being ‘nice’ in business and why it will win you work
• How he landed a job in New York
• How to network and find the right people to speak to
• What advertising life in NY was like and the differences in writing copy for the United States
• How novice copywriters can get noticed and find work even if they don’t have any experience
• What he thinks of AI and how it is being used in copy and branding
• Insights/techniques/formulas/processes he teaches that resonate most with the students

About Philip:

Philip Taffs has worked as a Senior Writer and Creative Director in both Melbourne and Manhattan.  He still has a client out of London and handled recent projects for Menulog and Playstation.

Major brand experience includes Honda (helped launch the Honda CR-V & Odyssey into Australia), Esanda Finance (headed up the account at Publicis Mojo), Australia Post (Joint Creative Director), and Cabrini Health (Creative Director). 

As well as running his own creative consultancy, he has taught copywriting at RMIT and AWARD, Strategic Communications at LaTrobe University, Public Relations at Deakin University, and Advertising, Media and Social at Swinburne.

Philip’s novel, The Evil Inside, was published by Quercus London in 2014.  (Same publishers as Girl with the Dragon Tattoo.)  In February 2024, it was re-released in the U.S. under the new title, Bubby.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

He helps the C-suite understand the future of labour, how to maximise AI productivity gains and how to gain a deep technical understanding of what is possible. He is a director at the Institute for Open Systems Technologies and has worked at Google and CSIRO and is a leading voice in how to understand the opportunities that AI offers us today and into the future.

If you’re looking to discover how AI is impacting copywriters and the writing industry, this is the episode you have been waiting for.   

You’ll learn how to:

• Take advantage of the opportunities (and understand the threats) in the evolving landscape of AI
• Explore new developments relevant to copywriters, including changes in platforms like Upwork
• Understand, access and create your own Custom GPT to help clients create better copy
• Monetise Custom GPTs for your own purposes
• Examine niche applications of Custom GPTs and understand the relevance of large language models for copywriters
• Compare the emerging competitors to ChatGPT and use the right ones for your needs
• Get the most from models like Anthropic’s Claude Opus  
• Use speech recognition programs to write your copy
• Get a job as a copywriter or screenwriter for computer games (and get paid more than ever before)
• Take advantage of the errors that ChatGPT makes when ‘hallucinating’ and turn that into a money-making opportunity (as a fact checker or sub editor)
• Understand the role Chat plays in Search Engine Optimisation (and why Google is in danger of becoming irrelevant).
• Create your own Chat Bot 
• Assess how the ‘helpful, harmful or honest’ used my language models skews the results we get

About Greg:

Greg is a lecturer in computational linguistics at Macquarie University, an author of 7 books and an award-winning music composer. His client list is a who’s-who of top businesses, governments and not-for-profits in Australia and around the world. His is also famous for his work preserving and restoring endangered and extinct languages.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

If so, then this is the episode for you.

Matt Davies is a leading copy editor. He specialises in the health care and government sectors and has created a thriving business that lets him work on his terms so that he has the time and space to pursue his true passion – writing novels. He’s already written three and he is just going from strength to strength.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

In today's episode, we explore the riveting tale behind the meteoric rise of Swisse Wellness, as recounted in the new book, "How to Build a Billion-Dollar Business" by Radek Sali, the visionary entrepreneur and former Swisse CEO. I happened to be his co-author on this project so I thought it’d be interesting to have a chat with Radek about the ghost-writing process and to share some hints and tips on how you too can add ghostwriting to your suite of services.

The book details how Radek and his team turned a company that had $15 million in revenue and 30 employees, into a colossal $2.1 billion empire with over 1000 employees. He openly shares the highs and lows of his incredible journey, from teetering on personal bankruptcy, to engaging the world’s top celebrities as ambassadors. The book also covers how he steered Swisse from the brink of collapse and spearheaded the sale of Swisse to the Hong Kong based Biostime, which became one of Australia’s largest ever private business transactions.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Beyond journalism, Jewel is a sought-after speaker, lecturer at universities and schools, and has led a team that won a Walkley Award and served as a Walkley Awards judge.  

I’m talking to Jewel today about her life as a journalist and how her writing life has changed over the years in response to the changing media landscape, in response to the ways that we consume media, and in response to the way in which the success or otherwise of a story is measured and much more.

If you’d like a masterclass in how to research a topic quickly, and come up with world class content quickly that you know is going to be read by thousands of people, that has the potential to spark Senate enquiries – as her story on people smuggling did - you could take a leaf out of Jewel’s writing life.  

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Amber Renae is many things. She started out as an engineer and then pivoted, seamlessly into becoming a celebrity stylist. It’s a logical next step, isn’t it?  

She quickly realised she has a talent for not just making people look good, but helping their content look good too and so she created a course that helped others monetise their expertise. She is now a leading specialist in helping entrepreneurs and influencers create online courses so they can live their dream life. 

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Leanne is a copywriter who has taken a right turn and has reinvented her brand to become a specialist in copy and AI. 

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

What even is a ghost writer? In many senses, a copywriter is the ultimate ghost writer in that we write content for a specific client, we are largely invisible, we don’t seek credit for the work and we work hard to become the voice of that brand.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Anna Featherstone is an expert author, publicist, independent book marketer. In this podcast, she reveals her inside secrets on how you can publish a book to increase your writing revenue.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

It’s not every day you get to speak to the eponymous founder of a successful business but today I get to speak to Rachel, the Rachel in Rachel’s list.

If you haven’t heard of it, the list is an online platform that showcases a huge range of fantastic jobs for journalists, copywriters, content creators and branding specialists. If you’re looking for paid work, this is the place to start.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Kobi is one of Australia's most successful business improvement specialists. He recently achieved a $20 million valuation and then a successful sale of his own business and now helps others unlock the full potential of their businesses. He wrote a book called ‘How to Build a Business Others Want to Buy’ and, full disclosure, I was his ghostwriter so I got to spend a lot of time hearing how he did it and how others can too. I think you’re going to love what he has to say.

And the good news? A copywriting business is the perfect business to sell because our clients don’t just need one piece of content; they need lots of content on a monthly basis which makes a copywriting business a very attractive proposition. And why is that? Because the # 1 thing that buyers look for is monthly recurring revenue. What a coincidence.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Would you like to stay in luxurious resorts for free? 

If you’d like to indulge your passion for food, wine, wellness or any other passion and get paid to do so, this is the episode for you.

You may not realise it, but there's a massive connection between travel writing and copywriting. If you can write copy, you are well positioned to become a travel writer too. You find out why in this episode.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

It hinders productivity, stifles creativity and creates stress. And of course, the longer we leave it, the harder is gets to start and that creates even more stress. Meanwhile time is ticking, the deadline is looming and you haven’t’ even started and what does create? Fear. And that is a really bad place from which to write because it paralyses our creative process.  

So how can we eliminate procrastination? I’ve got 13 tried and tested ways to help. And the reason I know they work is because I’ve been a procrastinator, I still am, I don’t think you ever really stop being one, but I’ve found some really useful strategies that have helped me overcome this pernicious habit and I’d like to share them with you.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Amy Miocevich is one of Australia’s leading digital marketers and the author of "The Very Good Marketing Guide: How to Grow Your Business on a Budget."

In this episode I talk to Amy about the many ways that we as copywriters can market our businesses and do it on a budget.

Amy has created a simple yet powerful 5 step framework that maps out the customer journey, and turns strangers into devoted fans. If you don’t like doing business development but want a steady stream of consistent work, you’ll love what Amy has to say.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Greg, more than most, has his finger on the pulse on not just where ChatGPT is heading but how it actually works!   He has spent his life researching natural language processing and has a deep knowledge of what these tools can do and more importantly, how we copywriters and creative folk can harness them to our advantage.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

In this podcast, I talk with Jim about the potential of ChatGPT – the artificial intelligence tool that is taking the content world by storm.  We discuss how it will change the digital marketing industry, the opportunities it will present for content creators, the threats it may bring to us and those in the advertising sector, and how to harness this powerful tool to generate more content than ever before in half the time.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Ash Roy is a podcast and digital marketing expert and is a global authority on productivity and business growth. He has attracted big names to appear on his podcast, including Seth Godin, Brian Tracy, the motivational expert, Brian Clarke, the founder of Copy Blogger and Rand Fishkin one of the original co-founders of Moz.com.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

This approach has clients clicking on YOUR profile, and directly messaging YOU — not you painfully messaging them. No more Upwork, Fiverr, or yet another job application with 50 other potential candidates. 

Best part?

You become the prize, and with that, you instantly command higher rates because you have a flurry of piping hot leads begging to work with you. 

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

We also take a look at the ultimate checklist of how to prepare and write an email campaign so that no matter what level of knowledge you have or what level of sophistication you are working to, you will be able to launch an email campaign with ease and confidence.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

In this episode, she outlines how she got started, why she chose sales pages as her niche, the tricks and tips for writing high-performing sales pages, how you too can charge $5000 for 5 days of work, how to find clients, and much more.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

In this episode, I talked to Helen about found all those clients and what she did in order to generate so much work she needed to outsource it. As a former English teacher at a prestigious school Helen did not have a business background so she was really starting from scratch but has gone on to create her dream job.  

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

What’s the difference?

Here’s the truth - it’s not what you charge, it’s how you charge. Sure, your hourly rate or project fee is hugely important and can determine if you get the job or not. But it’s how that fee is framed that makes all the difference. 

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

In this podcast I talk to Zara and Troy Love, two of Australia’s foremost performance and speech coaches. They’ve worked with politicians, actors and sports stars to help them craft their public persona, write their speeches and coach them to shine on stage.   

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Jules Brooks is one of Australia’s top publicists and PR coaches. She specialises in helping SMEs do their own PR so they can get free coverage in print, press on radio, TV and online.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

This episode is a little bit different to others. It’s an excerpt from a video I recorded for Copy Club, Australia’s most exciting community for emerging and experienced copywriters. Join Copy Club and you’ll get access to a whole range of benefits including a massive training hub filled with education training videos, templates and much more. (Check out copyclub.com.au for more).

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Kelsey Johnson is a Product Marketing Manager at AWeber, one of the world’s leading email automation platforms. She specialises in helping entrepreneurs and side hustlers make more sales in less time through the power of email automation.

Kelsey shares:

• how to make a landing page work for copywriters
• how to create and write an email welcome series 
• what that email sequence looks like
• what each email needs to say and do
• how often those emails need to be sent 
• how to keep your list active and engaged 
• how to use video on a landing page 
• how to test a landing page campaign.

If you’re a copywriter looking to use landing pages to promote yourself and your writing business, or you want to offer landing pages to your clients and get paid to do so, this is the podcast for you.

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

But how do blogs work? Why are they so powerful? Why does everyone say ‘you need a blog’ and more importantly, how can you write one quickly even if you’re not a professional copywriter? That’s what this episode is all about.

In this episode we cover:

• 3 reasons why you should write a blog
• How to write one, even if you’re not a professional copywriter
• How to write a blog 
• How to use it to drive traffic
• How to guest blog and build your list
• How to use blogs to increase your Google page rank
• How to uncover your Domain Authority score (and why it matters)
• How to write about what you know
• How to find your first blog client. 

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Is email dead? Not by a long shot according to Shaun Ernst, the founder of one of Australia’s most successful email marketing companies. He should know. His clients include JB Hi-Fi, General Pants, Swisse Vitamins and many more.  

In today’s episode we talk about something very specific that anyone who sends even one marketing email needs to know about – how to prevent your emails from landing in the spam filter. We also talk about the consequences of sending spam, how to improve your sender reputation, what the privacy act means for even the smallest of businesses, the top 5 email platforms to use, why open rates are not all they’re cracked up to be and more.

• What is the future of email versus social media?
• What is spam?
• Who makes the laws as to what is spam and what is not?
• Are there different laws for different types of businesses?
• What are the consequences of sending spam – legal, financial, reputational, transactional?
• What are spam filters and how do they work?
• What are some of the rookie errors that business owners get wrong when it comes to sending emails?
• What strategies can we use to ensure that our emails don’t get caught up in spam filters?
• What are the top 5 email platforms/software you recommend for big, medium and small business?  
• How do we know that our emails are going to spam filters?
• How does the customer know their emails are going to spam?

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Dr Ryan Wallman was a medical doctor but after he discovered his passion for words and writing, he decided to follow his intuition and become a medical and healthcare copywriter. He is now the Creative Director and Head of Copy at Wellmark, a Melbourne-based creative agency that specialises in healthcare marketing. He writes for a range of clients including the hospitals, IVF clinics and communication campaigns for the national COVID-19 response.

In this episode, I talk to Ryan about:

• How to become a medical or healthcare copywriter
• The creative process his agency follows to create a campaign
• Why pitching for new clients is a nightmare (necessary, but still a nightmare)
• The pros and cons of niching as a copywriter
• How his agency chooses and hires copywriters
• Why content marketing work (and proof that it does)
• Tips for copywriters starting out
• Why he wrote his book and the impact it had on his career.

Mentioned in this episode:

• Ryan Wallman on Twitter
• Wellmark 
• Delusions of Brandeur by Ryan Wallman
• Ad Teachings

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

When Oprah Winfrey came to Australia, she could have picked anyone to handle her PR. She picked Karen Eck, founder of Eckfactor, one of Australia’s premier PR agencies, and the campaign generated over $190 million in media exposure.  Karen has worked with some of the biggest brands on the planet including Uber, Sony Pictures, Anthony Robbins and The Wiggles. You could say she knows how to get people noticed!

Links mentioned in this episode:

• Eckfactor

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Louis Lucente is one of Australia’s finest musical theatre stars. The lure of creating a side hustle to supplement his acting work had been niggling Louis for years so when lockdown came along and he had time to stop and think, he knew that now was the time to get started.

Within a year, he went from having zero knowledge of copywriting to creating a successful freelance copywriting business,to landing the job of his dreams with one of Melbourne’s hottest creative ad agencies and working on some of Australia’s biggest brands.  

We talked about:

• How he got started as a copywriter
• How he found his first few copywriting clients
• How he landed a job in an advertising agency
• The connection between acting, theatre, creativity and copywriting and how they intersect
• How to work with clients or products when you are ethically challenged 

Links mentioned in this episode:

• Louis Lucente

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Gabi Pasztor loved her job as a teacher but when a tour guide on a Nepalese hiking trip asked her to write the copy for his tour website, she thought, maybe others could use my services too!

With zero experience in business, or networking, or client development, she is now the owner of a very successful copywriting business, sets her own hours, works with who she wants when she wants and has never looked back.

In this podcast I talk to Gabi about how she transitioned from being a teacher to being a full-time copywriter, the steps she took to make it happen, the mistakes she made and the lessons she’s learnt along the way.

We talk about how Gabi:

• transitioned from being a teacher to a copywriter 
• set up her copywriting business from scratch, and why not having a business background was an asset
• found her first few clients
• leveraged her personal network to find work 
• built strategic partnerships to generate high value clients 
• turned word-of-mouth introductions into long term clients
• built her website (and why she’d do it oh-so-differently next time)
• outsources key activities
• uses LinkedIn to gain connections and engagement 
• pitched to clients and the script she uses that gets great results.

If you’re keen to transition from one career to another, and find a side hustle that inspires you, check out our copywriting courses and discover, as Gabi did, that creating a copywriting career is well within reach of anyone.

Mentioned in this episode:

• Quill Copywriting  

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Donna Webeck’s dream was to earn money by writing about real estate but with no experience in the sector, no background in writing, no contacts in the real estate industry, that dream seemed just that.  Until she took the plunge, did a short course in copywriting and now here she is 6 years later with a flourishing, thriving business writing real estate copy for some of the country’s top real estate agents, earning a six-figure income and having the flexibility and freedom to be there for her family and see them grow up.  In her own words, she now has her dream job.

Today I talk to Donna about how she did it and how you can do it too.  In this episode, we talked about:

• How she got started in the real estate copywriting industry
• How long it takes to write up a real estate listing
• How much you can earn as a real estate copywriter
• What the future of real estate copywriting holds
• Tips on how to write copy for real estate
• What to do when the property you’re promoting is less than exciting
• How to leverage contacts and strategic partnerships to easily find new clients
• How she overcame shyness and introversion to become a successful and confident networker
• Why you only need to find one client to kick start your copywriting business
• Where to find clients and what to say (Donna found a new client at a funeral!)
• Why it’s not always necessary to visit the property
• How to leverage Google to help you write your listings quickly
• Why ‘show, don’t tell’ formula for writing copy helped her become Australia’s ‘go to’ real estate copywriter
• How she used a short course in copywriting to launch her career

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Bad mothers. Boogie boarding. Bad jobs that make us question our worth and ability.  Making a sea change. Life. Death.  Empty nesting.

What’s all this got to do with copywriting? Well, a lot actually because my guest today is Kate Halfpenny, one of Australia’s most successful journalists. As the executive editor of  Who magazine for 24 years, chief of staff for The New Daily newspaper for many years, and a writer for The Age and other leading publications, Kate moved from journalism into a marketing  communications role – and absolutely hated it!

That experience forced her to confront what she really wanted to do, where she really wanted to live, who she really wanted to spend time with, and part of that reinvention was to become a content writer and a highly sought after one, at that.

That’s what it’s got to do with copywriting.

In this episode, Kate and I discuss:

• What’s being a ‘bad mother’ really mean and why it might actually be a good thing
• Why she took a communications role and why it ended so badly
• How to pitch to the media and get your stories picked up
• How to ‘bug’ journalists without being annoying
• How to come up with great ideas
• How to navigate transitioning from motherhood to empty nesting
• Why life is too short to be anything less than honest
• How to deal with rejection 
• How to know when the copy you write is good or not
• The 7 step structure for writing content 
• How to make a sea change
• Why we love Guy Pearce

Mentioned in this episode:

• Kate Halfpenny on LinkedIn

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Emily Osmond is an Instagram expert. She is the founder of the Modern Marketing Collective program and is skilled at helping small businesses use Instagram to build their following.

In this episode we talk about how to:

• use Instagram to gain new clients
• use a four-step process for creating great Instagram content
• create an authentic brand on Instagram
• understand the best types of content that builds your Instagram following
• use Instagram to get people to know, like and trust you
• build credibility and create value
• find the balance between sharing and selling
• showcase your values and beliefs to instil trust
• feature testimonials and case studies in a respectful way
• write your Insta bio that positions you as a person of trust
• use your bio to build your email following  
• use the feed, the reel, and Instag ‘live’ to generate leads

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

I have trained over 9000 people in the art of copywriting and I know that the one thing that trips most people up when starting out, is how to set up the copywriting business in the first place.  Whether you want to launch your side hustle or maybe take it to the next step and give your  current job the flick and become a full time copywriting, there are lots of little things you need to think about, but they can become big things if you don’t have the insights and expertise to set them up correctly in the first place.

And that’s what this podcast is all about. 

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

In this episode we talk to Ami-Leigh O’Donnell. Ami is a leading digital marketer, social media manager and copywriter. Her superpower is turning one off copywriting jobs into long term retainer contracts.

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Matthew manages a team of 15 SEO copywriters and works closely with the clients to create SEO content that gets them on page one of Google.

In this episode, Bernadette talks to Matthew about:

• how he got started as a copywriter and why the impostor syndrome and lack of confidence set him back
• why the hard, early years of working in a call centre helped him become a better copywriter
• what he looks for when hiring an SEO copywriting freelancer
• what not to do when applying for copywriting jobs
• how to get your resume noticed (for all the right reasons)
• the 3 key pillars of SEO success and how you can leverage them for your business
• his process for writing SEO content for his clients
• how to create a portfolio if you don’t have any clients
• the best free keyword planning tools
• how to get backlinks to create more authority
• the best blog length for getting on page one of (and how often you should post a blog)
• the top 7 hotspots for keywords
• the importance of understanding ‘search intent’ when writing SEO copy
• why Google loves content that’s phrased as a question
• how his novel writing informs his copywriting and why the process is similar

About Matthew:

He is the Content Team Manager with StudioHawk, a boutique SEO Marketing company, and a Global Search Awards winner for Best SEO Agency, Globally. He leads a team of remote-working Freelancers, giving out briefs for blogs and web copy, and writing copy for their growing suite of SEO clients. He is also a published novelist. He is now, in his own words, ‘Sitting in what I consider my perfect job’.

Mentioned in this episode:
https://studiohawk.com.au/
https://ahrefs.com/
https://www.semrush.com/
https://analytics.google.com/

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

He’s worked with Jeep, Crikey, ANZ, Telstra, Coles and writes for almost every medium – long copy, short copy, online, print, TV, radio, direct response and more. There’s not much he hasn’t done in his long and illustrious copywriting career.

In this episode he talks to us about:

• where he finds copywriting inspiration when he’s stuck for ideas or lost for words
• how he came into copywriting late in his career (and why starting late was an asset, not a liability)
• why he prefers copywriting to journalism (and why copywriters get paid so much more)
• when (and where) he found his ‘identity as a copywriter
• how to give ourselves permission to be a copywriter
• the ‘war’ between copywriters, ‘suits’ and clients and copywriters and how empathy can be the superpower that resolves the conflict
• the power of long walks to generate creative inspiration and why his ‘art walks’ fuel his creative energy
• how to make your copy more active (hint: get rid of words that end with ‘ing’)
• why clients are as scared of you (the copywriter) as you are of them
• how to inspire the client to be more honest with you and give you more helpful feedback
• why fear is a critical component of creativity
• why deadlines are a good thing
• tips on how to write long copy, create a ‘tone of voice’ and how to write copy that’s funny

About Glenn Peters

For over a decade Glenn has been entrusted by many Melbourne agencies including DDB, Ogilvy, Whippet, Cummins & Partners, Penso, TBWA, The Royals, Noisy Beast, The Brand Agency and Big Red to solve their clients’ problems.

Digital, TV, Direct Marketing, Radio, Print, OOH, you name it, he’s written for it. Financial services, telcos, big retail, automotive, sports or FMCG, you name it, he’s sold it.

His life passions are his family, music, being president of his local cricket club, and barracking for Collingwood Football Club. (We won’t hold that last one against you Glenn!)

https://www.linkedin.com/in/glennpeterscopywriter/?originalSubdomain=au
https://glennpeterscreative.com/meet-glenn-peters/

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

The temptation is to just email it, hope they read it and pray that they like it. But is that the best way to present our copy to the client? Is that the best way to get our work approved? The best way to showcase our considered thinking that underpins what we wrote?  Are there other ways we can present our work and if so, what are they?

This episode is all about how to present your work to the client so that you can increase your chances of getting it approved quickly, get more work and build a long standing, trusted relationship with the client.  

You’ll learn how to:

• Use a Creative Rationale to present your work
• Use email, Zoom, or a hybrid approach to get best results
• Deal with objections to your copywriting work
• Manage client expectations
• Educate clients on how to give you a better brief
• Put clients at ease so they give you the best feedback
• Distance yourself from taking criticism personally

Mark Farrelly, one of Australia’s most versatile copywriters. Mark began his long & successful advertising career at Ogilvy and Mather, working on well known brands like BMW, Shell, Hungry Jacks, Kit Kat, Smarties and Violet Crumble.

He then moved to the iconic advertising agency, M&C Saatchi Senior Writer/Creative Group Head where he worked on brands including Morning Fresh, Cussons Imperial Leather & others. His work on The Age, Sportsgirl and Colonial First State assisted the agency to win the B&T Agency of the Year Award.

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

This age-old chicken-or-the-egg scenario stops talented copywriters from getting started. But there is a way around it. 

In this podcast Bernadette talks to us about:

• finding your first client
• creating the marketing collateral clients need to see to hire you
• starting small and use online events to start networking elegantly
• overcoming imposter syndrome
• believing that what you have is useful and of value
• following up without feeling nervous
• identifying your niche
• creating your copywriting pitch and deliver it with aplomb.

Mentioned in this episode:

• Copywriting Essentials
• How to Build a Successful Freelance Copywriting Business
• SEO Copywriting
• Copy Club

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

But what if you could have someone do it all for you?  Someone who could find the clients, place you in the role, take care of the negotiations, organise the finance, so that you just turn up and write! You’ll never have to source work for yourself again, and you’ll get to work with high profile clients too, which will look great on your portfolio.

Wouldn’t that be great?

Well, that service does exist and it’s called Creative Recruiters.  And the woman who runs it is called Vicki Anne Craigen, and I spoke with her to get the low down on how new, mid range and experienced copywriters can use recruiters to help them find paid work.

In this episode, you’ll learn:

• What a copywriting recruiter looks for in a copywriter
• What copywriters are being paid   
• How to put your portfolio together, even if you don’t have any experience
• What kind of copywriting work is in high demand
• What the future of copywriting looks like (hint: it’s exciting!)
• What not to do when applying for work with a recruiter
• What to do on your first day in a new freelance job
• What skill sets you’ll need to get the copywriting work of the future
• Why trained copywriters will always outrank untrained copywriters

Mentioned in this episode:

• Creative Recruiters
• Australian creative industry salary guide 2020-21

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Between late 2007 and the end of 2020, Adil has made his clients over $821 million in sales and revenue using his advice, copy, and strategies.

His clients have included Jay Abraham, Dov Baron, Tony Grebmeier, and many more.   

With 17 years of copywriting experience under his belt, Adil is known as one of the greatest underground copywriters working today.  He has written copy for over 400+ industries.

In this episode, I talked to Adil about:

• the ‘storyselling’ process he uses to write copy
• the 17-step process that underpins his ‘storyselling’ process
• why he still experiences The Imposter Syndrome (and how he deals with it)
• the art of creating squeeze pages
• how he earns $100,000+ per job for a few hours work
• the copywriter he admires and respects 
• the power of using Artificial Intelligence in copy, (and its limitations) 

Mentioned in this episode:

• Adil Amarsi’s website
• Connect with Adil on LinkedIn
• ‘The Laws of Human Nature’ by Robert Greene
• ‘48 Laws of Power’ by Robert Greene

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

In this episode we talk to Suzette Bailey who is an expert at the building AI platforms that help us write copy – and lots of it.

If you fancy writing a 500-word article on a specific topic of your choice, in under 30 seconds, or writing a LinkedIn article that makes you look like an expert at the same time, this podcast is for you.

In this episode you discover how:

• AI can be used to write professional quality copy in seconds 
• to write Facebook posts, LinkedIn posts, emailers and more using Ai
• to use keywords to get the exact copy you need 
• schools and uni students and teachers will need to revise the way they write and assess assignments in the future
• AI is forcing us to redefine what creativity, originality and thought leadership really is
• To use AI ethically

If you’d like to learn more about how you can become a successful copywriter and join a community of other copywriters, get upskilled, find work opportunities and more, take a look at copyclub.com.au, Australia’s newest and most exciting copywriting community.

If you’re enjoying our podcast, please leave a review.

Free offer:

Discover how easy it is for AI to write your copy. Sign up here for a free account and get free credits to use.

https://bit.ly/3upyzmm

About SimpleMarketing.ai and Suzette Bailey

In 2018 Suzette Bailey was a successful information management advisor for  government agencies. When she pivoted to help small business owners to systemise their operations, she found her skill of closing 6-figure deals didn’t translate to selling $500 courses. 

She struggled to continually generate the content required to market her new business.

In late 2020 she saw the opportunity to use world-leading AI to generate marketing content for businesses like hers.

Co-founding SimpleMarketing.AI, Suzette has built the business with a focus on helping businesses short on marketing and technical skills to generate the marketing content they need to attract and engage customers.

With an initial product on the market, and a free account for light users, SimpleMarketing.AI is now helping businesses around the world to generate the content they need every day to market and grow. 

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Adam Franklin is one of Australia’s most successful LinkedIn Coaches and in this podcast he’ll share with us the secrets of how copywriter and marketers – in fact, anyone in business - can use the platform to simply and elegantly convert those casual connections into new clients.

Adam is a professional speaker, university lecturer and CEO of Bluewire Media.  Accolades include being named:

• Australia’s #1 business blog
• #7 LinkedIn Expert in Asia 
• #9 on Entrepreneur magazine's top marketing podcasts.

In this podcast, you’ll discover how to:

• Use a 5-step process to create new leads and convert them into clients
• Awaken dormant connections and (respectfully) reactive old colleagues and acquaintances
• Use a pre-written set of scripted templated messages you can use to send to your connections 
• Make small tweaks to your profile to generate massive rewards 
• Create personalise messages that get attention
• Craft scripts that focus on them, not you, to gain greater engagement.

Adam’s specialty is helping copywriters and other service consultants win high-value clients via LinkedIn.  He teaches 1000s of students via his online courses and coaching programs and his weekly 'Bluewire News' email goes out to over 35,000 professionals worldwide.

Mentioned in this episode:

• Bluewire Media
• Connect with Adam Franklin on LinkedIn

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

…who works with people like Tony Robbins and the world’s best-known authors, speakers and thought leaders…

…who understands the digital content funnel (and upends it)…

…who knows how to create hooks, lead magnets, buyer journeys and every other little detail associated with email marketing success?

If so, Michelle Falzon is the guest you have been waiting for.

Michelle Falzon is a strategic content specialist who works globally but lives locally and is what most would say, living the copywriting life!

In this episode you’ll learn how to:

• Structure an email campaign
• Manage a client who wants to send multiple messages to the one database
• Segment your copywriting message (even if you don’t know who’s on the database)
• Reinvent the Digital Marketing Funnel (and why the Digital Mountain Funnel is so much better)
• Use the ‘buyer journey’ process to map out an email campaign
• Test your email campaign (and know what variables to test)
• Position your services as a value-based consultant, rather than a transactional copywriter
• Ask the one important question that will show you exactly what copy you need to write
• Educate the client as to why open rates and click through rates are not the best measures of success
• Format your email for best results (and how to use links strategically)
• Find the right ratio of ‘sales’ versus ‘education’ in your emails to maximise success (without alienating the reader)
• Outsource the setting up of automated email campaigns (and who to contact to make it happen)
• Choose the right email software for your specific needs.

Mentioned in this episode:

• Connect with Michelle Falzon on LinkedIn 
• HerBusiness Marketing Success Mastermind  
• We Are Content
• Content Sells Podcast
• The Ask Method by Ryan Lavesque

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

As one of Australia’s foremost arts publicists, she’s been instrumental in promoting some of the world’s most prestigious artists, shows and festivals.  She was the head of business development and marketing for the Sydney Festival, marketing manager for the Australian Brandenburg Orchestra,  director of marketing for the Adelaide Festival, and much more. 

Now, in her ‘third act’ of working for herself, choosing purpose-led, heart-centred projects is her goal and copywriting enables her to achieve that.

In this episode, Alison talks to us about how she: 

• reinvented herself and created a new business from scratch
• landed a $30k writing contract via LinkedIn
• reframes past work experiences to position herself as a successful copywriter
• believes copywriting is the perfect occupation for those in their ‘third act’ of life
• repackages her skill sets to be of value to a client

Mentioned in this episode:

• Alison’s website
• Connect with Alison on LinkedIn

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

And the man to tell us more about that is Mark Baartse, former Chief Marketing Officer at Showpo, the online fashion retailer, and digital marketer extraordinaire.

Nominated in the top 50 CMOs in Australia, in the top 50 people in ecommerce retailing and credited with increasing Showpo’s revenue by 400% in three years, and growing the marketing team from 1 person (him) to 18, Mark knows more about digital marketing than most.

His clients include Officeworks, Salesforce, Big W, Vodafone and many more.

His common sense, no-nonsense, down to earth approach for how to market any business is both refreshing and enlightening. 

In this episode, he talks to us about: 

• the trends in marketing that copywriters really need to know about
• some clever strategies he uses to simplify complex marketing briefs 
• the questions he asks his clients that keep things real
• why we should be afraid of AI 
• what all good copywriters should be learning right now
• how he likes to work with copywriters
• what he looks for when hiring copywriters
• and much more. 

Mentioned in this episode:

• Mark’s website
• Video about GPT-3 (the AI bot writing copy)
• Learn more about GPT-3
• Article on The Guardian that was written by a robot

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Recently ranked at #8 on the list for the World’s Most Awarded copywriters, Shannon kicked off her career studying graphic design and photography and at the ‘ancient’ age (in ad agency land) of 29 she landed her first copywriting job with Grey Advertising. The rest, as they say, is history. 

Now, as a single mum bringing up her little boy in suburban Melbourne, she’s left agency life to become a freelance copywriter and is loving every second of it. 

In this episode, Shannon takes us through:

• Some of the award-winning work she created
• How to work effectively with clients
• Her career highlights (being flown to Cannes to attend glittering award ceremonies), 
• The low lights (realising that agency hours would never be compatible with being a mum and needing to find a new way to work), 
• Tips on how to overcome the fear of the blank page
• Managing impostor syndrome and creative anxiety
• Advice for how to build your portfolio when you don’t have any experience
• Her Tasmanian Writers Retreat and how to be a part of it.

Mentioned in this episode:

• Shannon Crowe Creative 
• D&AD New Blood Awards 
• Future Lions competition

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

It’s a true-blue Melbourne success story and the man behind the awesome copy that has made the website such a success is Jason Toon. 

With over 450,000 active artists on the site creating original artwork, 10 million site visits per month, and over 7,000,000 people buying from the site, Jason is the man who writes the copy that makes people buy.

In this episode, Jason talks about:

• His journey from being a drop-out journalism student to being a leading copywriter
• Why his counter-culture punk rocker sensibility was the best background for his first copy job
• Being lured from the USA to Australia to work on the Catch.com.au website
• Writing for large-scale email projects with multiple segmented audiences
• How to source portfolio work if you haven’t got any clients
• Creative techniques for how to come up with great ideas

Mentioned in this episode:

• Redbubble
• Catch.com.au
• Jason Toon’s LinkedIn

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

For most of us, it’s just that - a dream.  But for one lady, Tanya Enright, she turned that dream into a reality.

After a workplace injury left her unable to teach again, she turned to copywriting as a new career.  It delivered in spades. 4 months after completing our short course, she packed up her bags, hit the road with her partner and three dogs, and has not looked back.

In this episode, she tells us how she did it, why she did it, and how she managed to create a flourishing copywriting career so quickly.

This is an inspirational story of what’s possible when you just put one foot in front of the other and have the courage to believe that life can be lived on your own terms.

 Mentioned in this episode:

• Tanya’s copywriting business: Raven Writings
• Tanya’s grey nomad blog

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

What about getting paid to write your own book?

What about generating thousands of new subscribers without spending a cent?

All this and more is possible with partnerships - but not your average partnerships.

We’re talking about strategic partnerships and how copywriters like you – new and experienced - can leverage partnerships to build your copywriting business quickly.

In this episode, partnership expert and marketing guru Katrina McCarter reveals:

• Why copywriters are uniquely placed to source lucrative partnerships
• How copywriters can leverage partnerships to build their business quickly (without spending a cent on marketing)
• Examples of partnerships all copywriter should consider
• What to look for when collaborating
• Who to contact to find new partnerships

Mentioned in this episode:

• Partnership Mastery
• Marketing to Mums
• Katrina’s website

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

You may not know their faces but you’ll certainly know the brands they build – Catch.com.au, Menulog, Scoopon and Luxury Escapes. What’s more, they did it on a budget and spent virtually zero on marketing.  

How did they do it? With great copywriting, an entrepreneurial mindset and a passion to create a successful business.

In this episode, the co-founder Gabby Leibovich reveals:

• How he built multiple businesses without spending any money on advertising 
• What he looks for when hiring copywriters
• How to turn humiliation and failure into the fuel for success
• The secrets to innovation when you’re up against competitors bigger than you
• The power of PR and how to get it, even when you’re just starting out
• How you can make your own luck when everything is going wrong
• The power of networking (even if you’re an introvert and hate going out)

Fun fact:  You never know where copywriting will take you.  After interviewing Gabby for my first book, Secrets of Online Entrepreneurs, he contacted me four years later to ask if I would ghost-write his business book. I did, the book is out, went to #1 on Booktopia and Amazon one week after launch and the rest is history.

The lesson? Writing books is great fun, lucrative and as a copywriter, you are the perfect person to help others do it! Just think of it as one long copywriting job.

Mentioned in this episode:

• Catch.com.au
• Menulog
• Scoopon
• Gabby’s book, Catch of the Decade

Read the show notes

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.