FIYB 2019 Archive

Anna Canadell and Alba Garcia of BCOME - Charting the Journey Toward Sustainability

Tue, 07 Jan 2020 07:00:00 +0000

The first digital platform able to evaluate, measure, verify and explain the sustainability performance of retail products. The final solution for sustainability supply chain management B2B2C. Meant for an industry but designed for people. Consumers demand responsibility and punish the lack of transparency. Real change is happening. Retail industry is awaking. CEOs want to make a difference. Sustainability transformations are not easy. Only 2% of sustainability programs are successful. Barcelona-based co-founders Anna Canadell and Alba Garcia join Marc Raco, Rob Sanchez, Natalia Makulova, and guest host Charles Beckwith (American Fashion Podcast).

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Timeless Conversations - Purva Gupta of Lily – Emotional Technology, an “On Air Challenge”

Fri, 20 Dec 2019 01:50:33 +0000

Purva Gupta (Co-Founder of Lily, a shopping app using emotional intelligence to connect women with clothing that makes them look and feel their best – bio) joins Pavan Bahl, Rob Sanchez, Ilan Tito and Marc Raco for an On Air Challenge (a recorded and comprehensive paid consultation on business development). The discussion includes a personal journey to Lily, creating trust, and working with retailers, possible uses, styling vs. perception engines, and the “solve”, cash flow and scaling, data and analytics, and multi-brand retailers.

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Timeless Conversations - Rebecca Minkoff and Uri Minkoff – A Self-Defined, Unconventional Life

Tue, 10 Dec 2019 21:10:31 +0000

The opportunity to talk with both Rebecca Minkoff (bio) (Co-Founder and Designer of the Rebecca Minkoff womenswear brand) and her bother Uri Minkoff (bio) (Co-founder and CEO of the Rebecca Minkoff womenswear brand and Creative Director and CEO of Uri Minkoff menswear brand), was one of FIYB's timeless conversations. They join Marc Raco, and guest hosts Liz Bacelar and Robin Copland , for an episode of FIYB LIVE, recorded in front of a live audience in New York City.

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Timeless Conversations - Recording Artist BØRNS – The BØRNS Supremacy (a.k.a. The Fashionable Astronaut)

Tue, 03 Dec 2019 07:00:00 +0000

One of the most intriguing guests we ever had on the show was BØRNS (aka rising indie recording artist and fashion darling Garret Borns) He joined Marc, Rob and guest host Julia McCalaster and revealed the genesis of his creative life from Michigan roots and artistic upbringing, how he connected with the fashion world, the creative collaboration on music videos and wardrobe, how a Gucci shirt on Jimmy Fallon led to creative partnership, and how what you wear is what the audience hears. The way BØRNS dresses on stage is the same way he makes music, borrowing vs. creating something original, vintage shops, and the influence of David Bowie in fashion and music. And, in a lightning round of Off the Grid Questions, BØRNS attempts a magic trick and we learn about his first instrument, jazzy and provocative bubbles baths, and naps. It's a truly original and memorable episode, that even features some of BORNS' music.

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Timeless Conversations - Mazdack Rassi of MILK Studios – The Right People in the Room

Tue, 26 Nov 2019 07:00:00 +0000

Mazdack Rassi, Co-Founder and Creative Director of MILK Studios (standing at the crossroads of the fashion, music, photography and film worlds), and Co-Founder of MADE Fashion Week, joins Pavan Bahl, Rob Sanchez and Marc Raco, along with the entire MouthMedia team, as guests of Ben and Jack’s Steakhouse in New York City for the 100th episode of Fashion Is Your Business.

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Timeless Conversations - Marcie Allen of MAC Presents and Taylor Bennett – The Story of Music and Brands

Tue, 19 Nov 2019 07:00:00 +0000

Partnering music and brands with MAC Presents -- Marcie Allen, President of MAC Presents (music experiential agency , bridge gap between corporate gap and music industry – (bio)), and musician, entrepreneur and philanthropist Taylor Bennett (bio), join Pavan Bahl, Rob Sanchez, and Marc Raco for the most applause-laden interview in the show’s history on location at Subculture in New York City. This live audience episode is powered by Peerspace and features music by Casey McQuillen. PHOTO CREDIT: DEREK GARLINGTON

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Timeless Conversations - Daymond John of FUBU, Shark Tank and Blueprint and Co – Blueprint of a Successful Entrepreneur

Tue, 12 Nov 2019 18:06:06 +0000

The journey of successful entrepreneur Daymond John...

Daymond John (bio), entrepreneur, investor, founder of FUBU, star of Shark Tank, author of the best-selling “The Power of Broke” and founder of Blueprint and Co, joins hosts Pavan Bahl, Rob Sanchez and Marc Raco for a “fireside chat” with Pavan in a special edition of “Fashion Is Your Business LIVE”, on location at the coworking environment, Blueprint + Co. Sponsored by Diaego, Miller/Coors [must be 21 to enter], BarterHouse, and M2M.

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Timeless Conversations - Strategies from the C-Suite – Growing and Scaling Your Company

Tue, 05 Nov 2019 19:46:37 +0000

The development of people, culture, brand, products, and structure necessary for growing and scaling a business.

This MouthMedia Network Live event was recorded in front of a live audience at Experience Knotel, a interactive space located in the heart of Noho in New York City (666 Broadway) designed to showcase the experience of working in a flexible, adaptable, always energized environment. Sponsored by Knotel – Your agile business deserves an agile space. Knotel will find, customize, and operate your ideal office while you focus on your business. Discover more at www.knotel.com

Panel:

Steven Balasiano – CEO of MHR Advisory, Counsel at Sills Cummis

Terri DiPaolo – Head of Licensing, Sponsorships, & Endorsements at TKO

Jodd Readick – CEO of LymeLog, Founder of Roam Coin, Co-Founder of User Centric Communications

Moderated by:

Avani Patel, Co-Founder of Ember, Founder of TrendSeeder

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Timothy Aquino of Institchu - Suiting Up for Custom Fit

Thu, 31 Oct 2019 03:18:42 +0000

Two words that hold increasing real estate in the vocabulary of retail are commerce and personalization (a.k.a customization). One of the challenges of buying high-end apparel and accessories online (whether it be eyeglasses, footwear, or even tailored suits) is the confidence in both the accuracy of fit and the quality of the workmanship. Tim Aquino, the Head of Sales North America for Institchu (offering tailored made suits both online and in their showroom here in New York) came into the studio looking about as dapper as one would expect, and if that’s any indication, this company might just be onto how to make personalized commerce work. He shares with "Retail Is Your Business" podcast hosts Chris Hansen and Rebecca Fitts about why fears about the quality of work in China may be misguided, and how this retail company brings their in-person store experience to the online customer.

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Dorie Smith of Of Mercer - Selling a Work/Life Balance By Women, For Women

Tue, 22 Oct 2019 18:29:22 +0000

Designed for women, by women, Of Mercer is an apparel brand building a community of women professionals whose combined voice is a very effective ambassador in the entrepreneurial world. Aligning with successful executives, business leaders, influencers, and innovators, Of Mercer has taken an effective and bold approach to the growth of the brand. Co-founder Dorie Smith offer insights into the brand's retail strategy so far and looking forward, and an episode of "Retail Is Your Business".

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Dalia Lasaite of CGTrader - Leaping Forward with Augmented Reality

Wed, 16 Oct 2019 03:12:36 +0000

Dalia Lasaite, CEO of CGTrader, the world's largest source for licensable stock and custom 3D models, managing two interrelated business lines, shares how augmented reality models can change the fashion industry. Recorded on location at CommerceNext.

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Sabba Nazhand of WorkGenius and Julian Kahlon of Project Verte - Engagement and People

Tue, 08 Oct 2019 06:00:00 +0000

Two things any brand needs to grow: the ability to grow and directly engage consumers, and a nimble workforce to grow at the pace the business does. Rob Sanchez talks with two companies filling those roles, recorded on location at eTail East in Boston. First, Sabba Nazhand, VP of Sales for WorkGenius (an AI powered marketplace for enterprises to engage freelancers - quality, pricing and compliance on enterprise standards), and then Julian Kahlon, CEO of Project Verte (a full circle e-commerce solution built with simple, connected tools that help brands grow and directly engage consumers).

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Brian Fesen of Mack Weldon - Marketing Men's Basics

Thu, 03 Oct 2019 06:00:00 +0000

Underwear. Pretty much everybody wears it. It’s the basics. But for the underwear (and more) brand Mack Weldon, reinventing men's basics is keys. They believe in smart design, premium fabrics, and simple shopping. And it’s the building of community and loyalty strategies that make this brand a perfect fit for more and more men. Brian Fesen, Head of Marketing, joins Marc Raco and Rob Sanchez on location at Commerce Next in New York.

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Heikki Nousiainen of Aiven - Open Source Database and Messaging

Tue, 01 Oct 2019 15:01:33 +0000

Data is of growing importance for anyone running a brand in fashion. And commerce requires software and web development just to stay at pace with a fast marketplace. Managing that data can be an overwhelming and sometimes impossible task that can be costly and distracting. Aiven's mission is to allow developers to focus on building awesome applications without worrying about data infrastructure management, by hosting and managing an open-source database and messaging systems for business clients around the world on all major cloud platforms. CTO and Co-founder Heikki Nousiainen joins Rob Sanchez on location at eTail East in Boston.

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Shane Lenton of Cue Clothing and Social Robotics Expert Meg Tonkin - Robots vs. Humans

Tue, 24 Sep 2019 06:00:00 +0000

Let’s talk robots. Or, more broadly, next generation technology. Are you prepared? As we move into an era of AI and 'bots, the interface between human and machine is critical to get right. While many are still figuring out which AI tools to apply and what level of robotics will work, for some they are leading the pack and seizing these technological opportunities now. Shane Lenton, CIO of CUE Clothing and Meg Tonkin, Human-Robot interaction Researcher, Social Robotics, join Marc Raco on location in front of a live audience at Online Retailer in Sydney Australia to discuss the possibilities and the impact on organizations today that may be ahead, as the alliance between human and machine grows stronger.

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Retail Designer Ben Hawkins - Next-Level Customer Experience

Tue, 17 Sep 2019 06:00:00 +0000

Next-level customer experience is a goal for many brands. But creating innovative spaces for those next level customer experience is something else. Transforming retail physical platforms to become more impactful is high on most retailers' agendas. Though creating spaces that are unforgettable and that offer a seamless on- and off-line experience takes innovation and some out of the box ingenuity. Former Optus Director of Retail Design Ben Hawkins joins Marc Raco on location in front of a live audience at Online Retailer in Sydney Australia to discuss the opportunities and mindset required for a new paradigm of retail store design, and what that has to do with one of the largest telecommunications companies in Australia.

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Jason Heap of Lowes - Success With People

Tue, 10 Sep 2019 06:00:00 +0000

New retail means new ideas, new technology, new leaders who are thinking with new strategies. In some cases, -that means strategies about people. Millennial workforces have created a cultural shift in the way retailers manage and cultivate their people. Last year Lowes, a leading Australian menswear, young menswear, and schoolwear retail chain offering well-made clothing at affordable prices, won Retail Employer of The Year. Jason Heap, Head of People at Lowes, joins Marc Raco on location in front of a live audience at Online Retailer in Sydney Australia to discuss how they developed their people strategy and the lessons the retail industry can learn from exemplary people strategies; the challenges and knowledge required to take the next step; and the next level of ethical advancement required to meet an aware and conscious consumer.

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Julie Mathers of Flora and Fauna and Sarah Mullen of Adore Beauty - Initiating Sustainability

Tue, 03 Sep 2019 06:00:00 +0000

There’s no way around it: customers are paying attention to sustainability. Creating unique sustainable initiatives must be in the menu. Savvy consumers are demanding to know from where products are sourced and are looking for higher levels sustainability from brands. Julie Mathers (Founder/CEO of Flora and Fauna, Australia's largest cruelty free & vegan shop with exclusive eco friendly products) and Sarah Mullen (COO of Adore Beauty, Australia's online beauty boutique) join Marc Raco on location in front of a live audience at Online Retailer in Sydney Australia. They discuss the challenges and knowledge required to take the next step.the next level of ethical advancement required to meet an aware and conscious consumer.

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Jessica Couch and Brittany Hicks - Diversity of Thought

Wed, 28 Aug 2019 00:09:35 +0000

It’s no secret diversity is on the minds of many founders and executives in all industries, including fashion. Two thought leaders in diversity in fashion, Jessica Couch and Brittany Hicks, who amongst many other things are the co-founders of the Women of Color FashTech Brunch, sat down with Rob Sanchez and guest host Lois Herzeca for a lively discussion about diversity — in the industry and in thought.

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Raymond Ma of Alibaba Cloud - Empowering Global Ecommerce

Tue, 27 Aug 2019 06:00:00 +0000

There is no set formula to entering China’s retail landscape successfully, there are still many unknowns and risks to navigate. While the opportunity is huge, so too is the potential damage. Raymond Ma, General Manager, Alibaba Cloud (a major player in cloud solutions) joins Marc Raco on location in front of a live audience at Online Retailer in Sydney Australia to discuss the challenges and knowledge required to take the next step.

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Eric Phu of Citizen Wolf - Staying Relevant Amongst Unique Brands

Tue, 20 Aug 2019 06:00:00 +0000

Most millennials are screening out brands that aren’t relevant, unique or ethical - this has created sharp growth in the rise of artisan and street brands. Eric Phu, founder of Citizen Wolf (a company that offers custom tailored t-shirts that are lauded as “the best fitting t-shirts on the planet”) joins Marc Raco in front of a live audience on location at Online Retailer in Sydney Australia to discuss how deep authenticity can be cultivated and how to remain relevant a growing marketplace of unique brands.

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Olivia Carr of Shhh Silk and Travis Wright of Esther and Co. - Communicating Brands Socially

Tue, 13 Aug 2019 06:00:00 +0000

Social marketing continues to surprise in its integration of innovation and creativity. Generating compelling, authentic and meaningful engagement is key for retail social success. While there is no set formula for any organization, it’s highly beneficial to hear from those who are raising the bar on impactful content creation.

Olivia Carr, Founder and CEO of Shhh Silk (silk pillowcases), and Travis Wright, General Manager of apparel brand Esther & Co., join Marc Raco and guest host Oliver Rhodes (Head of Growth for Peoplevox) in front of a live audience on location at Online Retailer in Sydney Australia. They discuss what’s required in 2020 to curate relevance and depth in social communication. And, what role, if any, social impact and charitable giving can, and should, have on success.

This episode is powered by the warehouse management solution peoplevox.com .

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Mark Teperson of Accent Group Limited - Standing Tall In a Digital Evolution

Mon, 05 Aug 2019 16:13:17 +0000

The 2020 global consumer is likely to change, and that change is likely unpredictable. And in a tumultuous environment of constant change it’s imperative to gain clarity on the emerging forces. While there are obvious trends arising there are also unpredictable behavioral shifts expected that will have meaningful impact on the online and offline retail market place.

Mark Teperson, Chief Digital officer for Accent Group Limited (a regional leader in the retail and distribution of performance and lifestyle footwear, with over 420 stores across 10 different retail banners and exclusive distribution rights for 10 international brands across Australia and New Zealand such as The Athlete’s Foot, Skechers, Dr. Martens, Timberland, Sperry Top-Sider) joins Marc Raco for a discussion on the next wave of digital evolution and how to prepare. This 300th episode of Fashion Is Your Business was recorded on location in front of a live audience at Online Retailer in Sydney, Australia.

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Kasper Hulthin of Peakon - Insights on Employee Engagement

Tue, 30 Jul 2019 06:00:00 +0000

Kasper Hulthin, Co-Founder and Chief Growth Officer of Peakon (an employee engagement platform), joins Rob Sanchez on location at H.R. Retail. This is the 3rd of 3 in a series of conversations about hiring and retaining the right people.

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Stephen Engdahl of Access Information Management - The Thing About Employee Documentation

Tue, 23 Jul 2019 06:00:00 +0000

Stephen Engdahl, Chief Product Officer and GM of Software and Conversion Services for Access Information Management, joins Rob Sanchez at H.R. Retail to discuss the considerations, solutions, and innovation of storage and protection of employee documentation for businesses. Part 2 of 3 of a series of conversations about hiring and retaining the right people in the right way.

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Elizabeth McLean of GoodHire - The Right People, The Right Way

Tue, 16 Jul 2019 20:21:05 +0000

Retail --and all businesses — cannot run without their employees. Hiring the right people is just the first and important step. Retaining the right talent, navigating complex HR laws and regulations, and managing them efficiently and productively is another massive challenge, especially the larger the company. Rob Sanchez spoke with a few experts on this topic at HR Retail. This conversation with Elizabeth McLean, General Counsel and Compliance Counsel for GoodHire (the only company in the industry with built-in, localized adverse action workflows to help take the stress and worry out of the employment background check process), is the first of three interviews, presented as an important resource for running your business.

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Sarmad Saghir of Adore Me - Next-Level Customer Acquisition

Tue, 09 Jul 2019 15:30:06 +0000

Acquiring and keeping customers in both online and physical environments is something Sarmad Saghir, VP of Acquisition for Adore Me (a sleepwear and activewear company offering a monthly lingerie subscription service), knows something about. He joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear more from speakers like Joe and Sarmad, check out CommerceNext on July 31st & August 1st in NYC.

In this episode:

Adore Me’s goal to bring high quality underwear and lingerie to everyone, no matter what their shape, size, or race, and how they plan to scale their marketing channels with streaming, TV, mail, as well as influencers and traditional display to meet this goal as effectively as possible
How Facebook’s algorithms have lost brand’s some of their flexibility and ability to leverage the platform as effectively as possible with the proliferation of blind spots for marketers
The importance of differentiating dissatisfied customers versus customers at the end of the lifecycle with a subscription-based service like Adore Me, and how to either win those customers back or know when it isn’t worth the effort to retain that customer
The value of associates in brick and mortar stores and the engagement opportunity that provides versus the tendency for the modern consumer to want to avoid interpersonal interaction, especially with online-online and subscription model sales platforms
Communicating with customers, and how building and maintaining loyalty is all about honesty and accountability throughout, especially in situations where the brand may be at fault
How Adore Me assess who may be a valuable customer, and the surprising homogeny between a-la-carte customers versus subscription model customers or elite try-at-home customers
Adore Me’s plans to assess the wants and needs of its customers who opt into each transactional model to better leverage each for its strengths and target customers who may be wary of a subscription model
Maintaining a brand identity across all platforms, from social media accounts to advertisements to website landing pages, and balancing what the metrics are showing people want and what the brand’s stated identity is
How Adore Me is branching out into physical store locations and navigating brick and mortal sales by testing and learning
Why Facebook is still a better short-term marketing performer for Adore Me than TV spots, but why the drag time of TV ads makes the metrics harder to analyze
How Sarmand uses data as well as the experiences of his colleagues to navigate the tricky seasonality of lingerie and swimwear
What Sarmand’s hypothetical dream marketing plan for Adore Me would entail
The importance of making online quizzes worthwhile for the brand and the consumer
Plus, some off the grid questions with Sarmad where we learn about what he looks forward to at the end of the day, what he does to relax, and a moment he resisted the urge to give up on something

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Allie Egan of Cynthia Rowley - Connecting with Consumers

Tue, 02 Jul 2019 07:00:00 +0000

How a women’s apparel brand like Cynthia Rowley adjusts with the identity of women in 2019, and also how they stay relevant and keep up with the conversations in consumers’ lives. President and CEO Allie Egan joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear more from speakers like Joe and Allie, check out CommerceNext on July 31st & August 1st in NYC.

In this episode:

The importance of taking the data points about the average consumer’s needs and beliefs and making the brand’s point of view clear through its actions, such as having Halima Aden as a Muslim American model
Being open and engaging in conversations with consumers when campaigns take an unexpected term, and how honestly and accountability should be values of any brand
The importance of keeping track of supply for brands that sell primarily direct
How Cynthia Rowley uses data points to make changes to distribution, production, and supply chain to fill consumer demands and to create limited editions of popular styles to bring in new customers as well as repeat customers
The struggle for brands to produce the quantity and quality digital content to keep the brand’s message clear without getting stale, and how Cynthia Rowley’s studio spaces and influencer network allow for a wealth of relatable content to be produced without having to plan out tightly structured content
How big data can potentially be used to marketing or customer service actions, and how the evolution of data collection has influenced decision making
Ways chat bots and video calling can extend the brand’s ability to provide recommendations, convenience, and a deeper human experience between the consumer and brand when engaging with direct sales
The importance of referrals and word of mouth growth for a brand like Cynthia Rowley, and how Allie plans to utilize affiliates, influencers, and social media to get the word out organically to build the brand’s stature organically
How first-order profitability has given Cynthia Rowley the flexibility to grow and make actions that aren’t necessarily scalable at its own pace while focusing on brand loyalty and referrals
Why strategic parameters with tight guidelines along with a focus testing and analysis has evolved into a successful network of influencers
Allie’s background in the beauty industry and extensive digital/e-commerce experience, and how her partnership with Cynthia’s artistic and active lifestyle backgrounds intersect and why their partnership is so strong
New ways the brand has been connecting with their consumers, such as the new podcast
Plus, some off the grid questions with Allie about how she got started on the path her career that led her to being a brand manager, how that work is like running a marathon, and her intensive note-taking

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Tom Montgomery of Chubbies - No Shortage of Community

Thu, 27 Jun 2019 20:29:51 +0000

The very successful Chubbies brand (most radical shorts known to mankind have arrived to take men out of the "Capri" age of shortswear) has truly evolved over time, with thoughtful strategy in growth and marketing. Founder/CMO/CTO Tom Montgomery shares an inside look into the thinking, strategy, and ambition of Chubbies with Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear more from speakers like Joe and Tom, check out CommerceNext on July 31st & August 1st in NYC.

In this episode:

How Chubbies has evolved over time, from a brand focused on men’s shorts and embracing the weekend as an escape at the start of the brand in 2008 during recession, to adjusting itself as a full clothing line including tops, outerwear, and branding reflecting the current working world where we can work 24/7 if that’s what’s necessary and the “weekend” is less concrete a concept for some
Why community is so important to Chubbies, and how the brand embraced social media from the start and utilized its marketing budget to be able to compete with much larger brands
The importance of being a part of the community you create around your brand, and not being content with setting it up and stepping back
Utilizing relatable concepts of wellness, healthy mental space, and relaxation to build a healthy, positive, and inclusive community
How Tom utilizes data and assessment of social media engagement to refine future content to keep the community active
Keeping the brand ethos alive through content that isn’t intended to drive sales or advertise product, such as the “Weekender” emails that are sent out on Fridays
Having fun with content, such as the time Chubbies published an open letter to Abercrombie & Fitch urging them to stop selling cargo shorts or realizing it was cheaper to produce and mail out beer koozies to grow the fanbase that it would be to “buy” Facebook fans
Why the biddable marketing landscape on Facebook has been advantageous to Chubbies, and why that has made other attribution models more challenging on other social media platforms
How Chubbies has tested the implementation of influencers, and why this year has been a stronger year for engagement through influencers, and why it’s important for Chubbies that influencers act more like fans of the brand than salespeople giving out promo codes
Testing new channels, through pulse testing and holdout groups, and what Tom is looking for when testing these channels’ attribution statistics
How the data from social interactions are used to monitor the content and product Chubbies is releasing to adjust marketing or even adjust product lines
The value of user-submitted photos wearing the products, and how these customer photos led to Chubbies breaking away from just producing shorts and to vary the brand’s color palette
Plus, we go off the grid and find out about some of Tom’s best/worst vacation experiences, his favorite Chubbies product that didn’t connect with consumers, and why it’s important to stay humble

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Bob Lamey of Shopbop - New Opportunities

Tue, 25 Jun 2019 07:00:00 +0000

Bob Lamey from Shopbop shares thoughts on his former and current companies, on location at Remode with host Natalia Makulova.

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Robin Lewis and Steve Sadove - Retail Radicals

Tue, 18 Jun 2019 07:00:00 +0000

What is a Radical in retail? Industry heavyweights Robin Lewis (Founder and CEO of The Robin Report, author, speaker, and consultant for the retail and consumer products industries) and Steve Sadove (former Chairman and CEO of Saks and former President of Worldwide Beauty Care and Nutritionals at Bristol-Myers Squibb) stop by to discuss the state an d future of the retail industry, and give insights into The Radical Awards (created to recognize to recognize the individuals who are transforming “old world” retailer models, brands and other consumer-facing businesses). Hosts Marc Raco and Rob Sanchez, along with guest host Ilan Tito, join.

In this episode:

About The Robin Report
The relationship between Robin and Steve
What led Steve to his current role and what’s catching his attention currently in fashion
The new experience of retail
How multibranding has changed the way retailers are selling to consumers
On what is the biggest difference between a legacy retailer innovating and a start-up trying to innovate
If it’s more radical be an innovator to force others to change or more radical to lead the charge of change
If diversification of radical activity is important
How a CEO can stay honest and keep moving with the consumer
Getting to know a little more about Robin and Steve outside of their businesses

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Jason Roussos of Adlucent - Consumer Clarity

Tue, 11 Jun 2019 20:17:48 +0000

When advertising with cross-channel marketing, a real problem can be a consumer encountering irrelevant ads that distract, redirect, and create other friction with that consumer’s attention—— with an application of the right science artificial intelligence, and using real time data, those marketing efforts can bee nimble enough to adjust and react as the consumer makes her online journey. Adlucent is a digital marketing performance agency that is creating seamless cross-channel marketing programs, leveraging proprietary technology and put data into the hands of the right people to make profitability transparent and predictable, and painting a better picture of who the consumer actually is. Jason Roussos, Sr. Vice President of Strategy for Adlucent, joins Marc Raco on location at Shoptalk in Las Vegas.

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Yariv Bash of Flytrex - Drones on Demand

Thu, 06 Jun 2019 22:35:51 +0000

Drones.

There’s been a lot of talk about drones and how they can impact retail. It seems inevitable that you’ll be able to get a package delivered by Amazon or UPS from your friendly drone.

And that’s not all. What about drone delivery on demand? If you could order something from a local retailer and have it delivered in minutes to your own backyard? A company from Iceland is doing just that. And it’s closer to being reality than you may think. Yariv Bash, the cofounder and CEO of Flytrex, takes us through what’s on the horizon and we talk through many of the obvious public concerns and questions—on location at Shoptalk Las Vegas.

In this episode:

Delivering parcels to pick-up points communicated to a user via text message.
Users can then receive packages through a drop-down cable from the drone while it remains in the air to combat safety concerns
Taking care of safety issues
Avoiding collisions, traffic, having its own ATC
Privacy and noise
What business can become knowing instant gratification is possible
Ecological impact and safety, lobbying for regulatory support and acceptance
Food can be hotter and faster
Limited weight can be carried

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Kelly DeRosa of IgnitionOne - A Vibrant Retail Marketing Landscape

Wed, 29 May 2019 15:54:02 +0000

Kelly Derosa, Director of Retail Strategy at IgnitionOne, a marketing technology and services company that offers cloud-based Customer Intelligence solutions to enterprise marketers, joins Rob Sanchez on location at eTail West in Palm Springs, CA to discuss wide ranging conversation about the quickly changing landscape of retail marketing.

In this episode:

Seeing a changing and shifting retail industry, with every month something new
More channels evolving, brands need to be smart about how they are communicating
The future of audio in retail marketing
Brands will be smart how they can build content
Seeing D-to-C building pop-up shops
Finding more innovative ways to engage with customers
Social networks and loyal customers sharing their impressions
Driving brand story inside collaborations
Emerging channels - being able to properly collect data points from new channels
Playing with data in creative ways
Less partners better for more unified, cleaner data with a fuller lens
Important to still listen to customers
Loyalty program considerations, incremental positive experiences minimizing friction
How retail is fun

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Natalie Gordon of Babylist - Registry eCommerce

Tue, 21 May 2019 14:30:00 +0000

Gift registries can play an important red in successful online retail, in fashion and other industries...

Since most people become parents at some point, solving how the journey to parenthood can be made easier and less overwhelming with helpful content, a curated store, and universal baby registry could be a great success story, And it has been, thanks largely to founder Natalie Gordon, a former developer at Amazon who decided to create a better baby registry. Today 1 in 5 first-time families create a Babylist registry. Every month more than one million families rely on content to make the most important decisions of pregnancy and early parenthood, and over $12MM in gifts are given using Babylist. Host Rob Sanchez sat down with founder Natalie Gordon on location at eTail West in Palm Springs, CA.

In this episode:

Building an online registry
Being able to create a list more personalized for each family
How Baby-sit is invested in its own retail operations
The original business model was affiliate and Babylist eventually diversified to not just be dependent on the affiliate model
Staying with the family past the birth
Recommendation lists
The open opportunity: most people in the US don't have a local baby store
Creating video content to help with purchase details and merchandise info
The dynamics off offering used products
Leading with the known, trusted brand name, and doubling down on the branding instead of creating new brands for other functions

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Jean-Marc Bellaiche of ContentSquare - Experiencing Your Website

Tue, 14 May 2019 14:30:00 +0000

Next-gen digital insights providing insights on user behavior and which in-page elements drive revenue or get in the way of conversion...

Jean-Marc Bellaiche, Chief Partnership and Strategy Officer for Contentsquare (a digital experience platform (DXP) that helps you to optimize your customer journeys and increase conversion rates), joins Marc Raco on location at Shoptalk 2019 in Las Vegas.

In this episode:

The value oft Shoptalk, and why Contentsquare is there
Creating personalized experiences online is a hot topic, along with AI
Making sure that each company and team-member can delight customers online - democratization of this process
Make sure give sight to customer, can see what’s happening online
Increase consumer experience mixed with taking in data in and analyzing performance in a retail environment
So visual and easy too use, augmented reality on website
How partners can see performance info on different zones on your website
The easy setup, a line of javascript powered with AI
Data is organized around new zones and changes on a website
How much education is needed - and how when presented at the right level, there is a “wow” effect
Being fully GDPR compliant
Primary target clients
Jean-Marc's career history with a passion for passion, and focus ion tech
How close to creative ContentSquare gets with clients
Collecting billions of clicks per month, resulting in impressive data
With new video you. can tell compared to previous video where engagement is and levels of that engagement
The data to support creative decisions
Majority is with players with commerce, and work with non-retailers (i.e. banks, insurance companies) - helping with better conversion
Fashion/beauty/luxury - why such strength in those verticals?
Jean-Marc on staying grounded when traveling - exercise, photography
Interest in the meaning of life

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Stacy Carpenter of TOMS - For the Cause

Wed, 08 May 2019 03:34:06 +0000

TOMS has been an often references example of how a business gives back as part of its model. Recently Rob Sanchez sat with Stacy Carpenter, Director of Customer Experience for TOMS, on-location at eTail West in Palm Springs, CA.

Stacy at eTail to look for solutions for the customer journey pain points
TOMS is evolving the way they give and impact the world
Giving $5M toward ending gun violence, creating experiences to educate the customers and drive purchase
Greater impact through greater sales, and always looking for a path to balance on the online presence while staying true to the brand
Educating consumers on the mission, not relying on commerce sales tactics but being more innovative, and interactive
Is TOMS part media company?
Trying to engage the customer with issues that matter to them the most and how their purchase can impact that issue
Wanting TOMS.com to be a welcoming and safe space without making people feel uncomfortable about issues
Poll driven vs. organically selected causes
Funding your voice with your brand
Trying to be inclusive for all
Why 20% of the world has some difficulty accessing info on the web
The importance to take a step back from what you’re doing and not bringing in your own unconscious bis in what you’re doing

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Lila and Jeremy Stewart of Hari Mari - Fighting Cancer with Flip Flops

Tue, 30 Apr 2019 22:20:55 +0000

There’s a trend in the US toward casual wear, and in footwear that’s running shoes -- and flip flops. One of fastest growing brands just might be Hari Mari, who created a lifestyle brand almost by accident. Rob Sanchez sat down with this brand’s founders Lila and Jeremy Stewart on location at eTail West in Palm Springs, CA.

How Lila and Jeremy figured out issues people want to hear, distilled the information down, produce ads and aw what made the needle move
A trend towards casual in the US, running shoes and flip flops
Fighting cancer
Challenges of a first order, re-labeling 25,000 pairs of flip flops
How giving to a cause backfired a bit on their launch
Going on the road and moving on to trade shows
Flip flops meeting a need vs carving a new category for premium high end stores
Creating a lifestyle brand without knowing it
Now offering web-only products
Marketing strategies and considerations

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Stacy Flynn of Evrnu - Regenerating Fiber

Tue, 23 Apr 2019 14:30:00 +0000

Molecular regeneration of garment waste by converting it into a high-quality resource applicable for apparel, home, and industrial end use…

Stacy Flynn, CEO & Co-Founder of Evrnu SPC, joins Nataliya Makulova on location at ReMode Conference in Los Angeles.

In this episode:

Liquifying garment waste to a polymer level and turn into new clothing
How the company was started in 2014 because a solution was needed that make a dent in apparel industry sustainability issues
Why the process is like making pasta - push the materials through a dial that looks like a shower head
Working with cotton, and how consumers throw away 80% of textiles into the garbage can
A new fiber is recoverable stretch fabric
Easy to recover and reuse stretch fiber (traditionally not as circular, difficult to break down)
Thinking about what happens to a product after someone is done using it
Allowing the apparel industry to grow while reducing ecological impact
How it is very scary starting a business and putting everything in, especially when there is no example for people to imagine what this is and whether it can be successful
Riding the waves of great day terrible day, great day terrible day
How Evrnu is now accepted by incredible brands and investors are taking a chance on them
Making money working with apparel brands and retailers to develop concept garments—as an outside R and D company to build products that outperform what virgin materials could do on their own
Technology licensing, and the ability to quickly scale
Use existing waste supply chain, closing the loop, creating disruption in the industry
Not bypassing re-use channels

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Valerie Metzker of Roadie – Crowdsourced Deliveries

Fri, 19 Apr 2019 02:19:39 +0000

Transforming how delivery works with a collaborative model that is disrupting the logistics industry, with Roadie delivering reliability with the care and trust of a friend stopping by…

Valerie Metzker, Head of Business Development for Roadie (the first nationwide delivery service that’s “on-the-way” – making us faster, more flexible and more scalable than traditional carriers and “on-demand” couriers), joins Marc Raco on location on Startup Street at Shoptalk 2019 in Las Vegas.

In this episode:

A crowdsourced, same-day and last-mile delivery service?
Flexibility to handle variable sizes and distance
Super flexible, one hour delivery, same day for enterprise clients, or inventory rebalancing
Managing service accuracy and follow through with a crowdsourced service

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Kristy Caylor of For Days – Zero-Waste, Closed-Loop Fashion

Tue, 09 Apr 2019 17:37:00 +0000

A lifetime membership to a better way of living. Sounds promising.

This is more than an idea. This is an innovative circular T-Shirt Company that could change the waste problem caused by fast fashion, and a new commerce model for things we use every day. Kristy Caylor, CEO of For Days, joins Nataliya Makulova on location at ReMode Conference in Los Angeles.

In this episode:

A new model for commerce for things we use every day
Avoiding cycle of purchase and pollute, purchase and pollute
Wear, return, up-cycle
Subscription model, not purchased, another type of consuming fashion, a sharing economy because sharing materials
Eliminating closet clutter and clothing waste
Doesn’t make anyone change consumption patterns, makes you feel great—same person as was but now helping reduce waste
Having access to things that make you happy, optimistic and futuristic
Empowering, closing the loop system
Building a factory, scaling — working on—a smaller prototype in Los Angeles area
Systems and processes and the value of Kristy’s engineering background
Challenges of building new technology
At the forefront of conversations and there is a shift in the industry
And the need for a sense of connectivity

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Anthony Marino of thredUP – The World’s Largest Online Thrift Store

Tue, 02 Apr 2019 14:30:41 +0000

There’s a vision held by the world’s largest online thrift store where you can buy and sell high-quality secondhand clothes — a healthier and cleaner world…

Anthony Marino, President of thredUP, joins Rob Sanchez on location in Palm Spring, CA at eTail West.

In this episode:

How thredUP has changed over the years
Buying used clothing online
Offering 25,000-35,000 brands
A managed marketplace
Suppliers, and trying to take weight off our shoulders—how they get sent a postage paid bag, and then receive money for the pieces they provide
Why there is not a whole lot needed to attract suppliers except to make it more and more easier
Making thredUP different is the brands they carry
The Instagram generation of shoppers—how people don’t want to be seen in same clothing many times, with a record on their feed
Considering that suppliers don’t want to be conspicuous
A vision of a healthier and cleaner world
How the thredUP platform is made for an evolution of brands to capture more unused items to be purchased
Value prop – when you’re done with a piece of clothing, you’re not stuck with it
How thredUP takes items that have very little attribution and gives them value.
thredUP has a no data problem—it actually has to create data
A hybrid of computers and people—key a piece is getting info to shopper to make it easy
Many customers are millionaires——shoppers are shopping for different reasons

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Nicole Mossman of EverThread – Upping eCommerce Consumer Engagement

Wed, 27 Mar 2019 03:37:44 +0000

Increasing average order value, confidence and conversion, and nurturing customization…

Nicole Mossman, Founder and CEO of EverThread (an enterprise proprietary visualization technology platform that improves online consumer engagement with e-commerce sites, while simultaneously lowering marketing and operational costs), joins Nataliya Makulova on location at ReMode Conference in Los Angeles.

In this episode:

The ability to work with 2D images
Making molds with images and then being able to add new finishes, colors, pattern to images from season to season
Products repeating body styles, so they last over time, true assets
Changing way about people think of creating and changing images, and workflow, train customers how get started and what is needed as inputs to create beautiful outputs
Creating awareness about everThread and its. mission
Helping to power on-demand commerce, not having to produce samples, but giving consumers the ability to see thousands of products, a huge impact on waste
Discovering Dallas and its fast growth

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Vibhu Norby of b8ta – Opening Pathways to Discovery and Purchase

Tue, 19 Mar 2019 14:30:14 +0000

Retail as a service—It’s a thoughtful and forward thinking model created by b8ta, building stores that let people experience products the way their makers intended, serving to open pathways to discovery and purchase, and changing landscape for the better…

Vibhu Norby, Founder/CEO of b8ta (a platform and store designed for discovering, trying, & buying the latest tech products). joins Rob Sanchez on location in Palm Spring, CA at eTail West.

In this episode:

Seeing retail as an engagement and marketing engine, not as a supply chain mechanism
Retail as a service
A lot of ownership over experience in stores
The intersection of physical and digital sides
Quality of survey data
What products work for b8ta’s offering, largely electronic products of some type
Design differences to other platform such as Amazon Four Star
Products are not “verticalized”
Why the product is the hero
Overhead cameras important in b8ta’s stores
The “war for space”
Experience retail is the future
How multi-brand retailers should stay away from being logistics companies
Same-day is inevitable

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Nicole Bassett of The Renewal Workshop – From Line to Circle

Tue, 12 Mar 2019 16:38:50 +0000

Bridging gaps, connecting systems, and mobilizing leadership to make existing linear manufacturing practices circular as a collaborative process that relies on progressive brand partners committed to sustainability…

Nicole Bassett, Co-founder and CEO of The Renewal Workshop (the leading provider of circular solutions for apparel and textile brands, organized around the idea that businesses have multiple responsibilities for generating positive, lasting value), joins Nataliya Makulova on location at ReMode Conference in Los Angeles.

In this episode:

A circular economy business solution
Working with apparel and clothing and home goods,
How a linear economy becomes waste
Solving the problem and getting rid of waste, trying to find the best use of a brand’s material
From linear to circular
Making money in a different way, putting value into the item you made for a longer time
Reselling existing products offers growth in revenue
An opportunity in the mindshift
Designing a product for one life
Paid by brands to take their waste
Great teams in house, including photography, and a very dynamic work environment, alway action
The process of sales and brand partners

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Beth Esponnette of unspun – The Circle of Custom Fit

Tue, 05 Mar 2019 15:30:57 +0000

Reinventing apparel with additive manufacturing, and scaling custom fit…

Beth Esponnette, Co-founder and Chief Visionary of unspun, Inc. (a venture-backed robotics and apparel company, building custom jeans for each consumer, on demand), joins Nataliya Makulova on location at ReMode Conference in Los Angeles.

In this episode:

A hardware and software company
Mass production, keep fighting to be able to produce custom and on demand
70% of purchases are impulse buys, and mass production can’t usually meet that need
Scaling custom fit
Why unseen is different than a tailor
No need for second fitting
Unspun will utilize a 3D model of you
Bulding a machine to weave the product
Why they are talking about it instead of keeping it in stealth mode – to inspire
Advantage of being in San Francisco
Visions of robotics, and the way of the future
3D knitting possibilities
Wovens are difficult because the need to be creating a structure, so customs and one-offs must be 3D woven
Currently producing jeans, takes three weeks to be cut and sewn, but soon should be only hours
Being driven by a love of circular product lifecycles and more variety with less inventory and mass of what is made
Challenges to solve, and the value of Remode
Direct to Consumer vs. Business-to-Business approaches, and why it is important to become an expert as a brand
The need for personal balance, and a company culture that support it (including Hacky Sack
Keeping in touch with the world to be reminded of what you’re fighting for

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277 – Dan Leahy of MakerSights – Bridging the Decision Gap

Tue, 26 Feb 2019 16:14:40 +0000

A decision engine for modern retail…

Dan Leahy, Co-founder/CEO at MakerSights (a product decision platform for retail, bridges the gap between what brands think consumers want and what consumers ultimately purchase), joins Nataliya Makulova on location at ReMode Conference in Los Angeles.

In this episode:

Sustainability in presentation
Allowing the creative side of brands to interact with consumers
Making more of what consumers like and less what they already doing
Work with product development and go to market teams
Focus on apparel, footwear, accessories and home
A plug-in development process to de-risk decisions they make
Ability to test products instantly
Todays consumer wants to co-create with brands, actively interact with brands
The goal of being fun, fast and mobile driven
A quicker product development process
The role of big data
Building predictive analytics with data and feedback
The value of conferences
Client acquisition strategies, and the value of word of mouth and organic relationship building
Being creative

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276 – Greg Petro of First Insight – Ahead of Tomorrow

Tue, 19 Feb 2019 15:30:57 +0000

Optimizing new product creation with predictive analytics…

Greg Petro, CEO/Founder of First Insight (a comprehensive solution for optimizing new product creation processes, tools, & outcomes through predictive analytics) joins Nataliya Makulova on location at Remode Conference in Los Angeles.

In this episode:

The ability to structure data from the consumer, and help them through a rich group of modeling which products will rise to the top and decide how to cull down assortment instead of bringing it all to market, instead of leveraging statistical history
The value of physically produced items
Goals to help re-use waste
Trying to get companies to stop making huge numbers of samples
Digitization of product supply chain
3 decision-points people make of industry, and taking a snapshot of those stages
A time to take that and run on a platform
Exploring cultures through food and shopping

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275 – Bence Ivancsics of SneakerTracker – The Sneakerhead Lifestyle Connected

Tue, 12 Feb 2019 17:20:32 +0000

A social media platform for the sneakers, the users, and all the important players of the sneakerhead scene…

Bence Ivancsics, CEO of SneakerTracker, joins “The Game Plan with Dale Moss” host Dale Moss and guest host and fashion technology expert Pavan Bahl in the MouthMedia Network studios powered by Sennheiser.

In this episode:

Sports fashion and sneaker heads
Sneakers are so unique and brands are putting marketing efforts into it
The sneaker craze started around 1985?
The value of seeing actual product in use, carry with you the impact
Idolizing lifestyle connected
Becoming a symbol of excellence
Giving feel in real time, showing off sneakers and showing to community what you’re wearing and connecting with living habits
A new network, and social influencers
The community aspect of SneakerTracker
Making people feel like they are a part of something bigger
How sneakers are leading sports teams to revise dress codes
A major shift in the NFL in the marketing space in motion
People are enthusiastic to share info on what they are wearing
Sales: numbers are one thing, seeing them on the field is another
Learning who, what, where, why they are wearing the sneakers
Brands will know more to release shoes strategically
Live analytics on what people are wearing in an event venue, what brands most popular, etc
Data collection, and “wcommerce”
One can picture oneself in that shoe
Being able to have a community and implementing it—the tech isn’t the hard part
Knowing what people are commenting, and driving to sales
The development of experiences/events around product drops/releases
Why it matters that Bence’s co-founder is a marketing expert
Origins of SneakerTracker, coming from Budapest
Hyper-engagement and relationship between customer and brand, but a delicate balance — brands can’t misstep or abuse their audiences
Protecting your public image on social media

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274 – Ryan Teng of CLO Virtual Fashion – A Fitting Future

Tue, 05 Feb 2019 15:30:00 +0000

In fashion, the ability to realistically size apparel, and truly understand how sizing connects with actual body shapes and sizes in the world, has been a long-standing challenge—and you don’t actually know the average size until you can measure it. But how?

With 3D Virtual Design Software, not only can this challenge be met –and the designer can immediately visualize the shape, fit and appearance of a garment with many types of material and texture — but the data that can come back to the designer who can see the shape of their customer and design for them. This will change everything. Ryan Teng, VP of Business Development for CLO Virtual Fashion (3D Virtual Design Software), joins Nataliya Makulova on location at Remode Conference in Los Angeles.

In this episode:

A Leading 3D visual technologies company
3D Fashion Design Software
Ten years in the space, gaming as well as fashion
When someone enjoys using software, that helps them creates exponential possibilities
More schools teaching the software, which gives designers and developers a leg up
Why Teng is like a doctor
Internal sales meetings, marketing, and more by using the data
3D garment stitching software that is pattern based
Web based visual asset manager
Online fitting API, creating an avatar for you, body data comes back to designer, seeing shape of your customer and designing for them
Why “plus size” is a misnomer, but you don’t know what the average size is until you measure for it
Understanding more body shapes
Technology looking into the future
Rendering in CLO with a lot of textures, from velvet to fur
Value of a feedback loop
Making clothing for digital influencers and avatars
How AI is a part of the company
Fit as a gatekeeper of a brand’s identity
Why tech designers are the unsung heroes of an apparel company
Music as a form of freedom and expression, and documenting your own life

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273 – Audrey-Laure Bergenthal of Euveka – Shape-Shifting Fashion

Tue, 29 Jan 2019 21:08:45 +0000

Adjustable, connected, robotic mannequin that transforms how fitting and sizing can be done...
Audrey-Laure Bergenthal, President/CEO and of Euveka joins Nataliya Makulova on location at Remode Conference in Los Angeles.
In this episode:

A shape shifting mannequin, a lot of years of R and D
Just started commercialization, fantastic adventure dedicated life to it
Set size scale and the mannequin shifts to that size, seamless, beautiful
Fundraising, and then being approached by major brands
The goal to be massive, not just a startup
Origin of idea by listening to her mother
Discovering how little was robotized in fashion and other sectors
How traditional mannequins don’t look like the people you know
Many directions and measurements the Euveka mannequin can shift
Audrey-Laure went to fashion school and studied pattern making, then worked for five years
Being in love with craftsmanship
Breasts on the woman's torso of the mannequin is soft like a human, but the rest of the torso is robotized
Expand in both width and height
Data protection considerations for brands
How Euveka positioned the company in the medical sector as well, so careful legal and privacy considerations
The many recognitions being received for Euveka
Being a female led robotics technology company

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272 – Rob Keve of Flow – Frictionless Cross-Border Commerce

Tue, 22 Jan 2019 15:30:22 +0000

How startups can make progress in going global...
Rob Keve, CEO/Co-Founder of Flow Commerce, Inc. (the world’s most advanced solution for cross-border ecommerce, with a revolutionary platform providing flexibility for merchants to design their own 'custom' international solution) joins Nataliya Makulova on location at Remode Conference in Los Angeles.
In this episode:

Reducing points of friction for international retail such as currency exchanges, duty/tax information local payments, returns, customer service, data considerations etc
Jumpstarting an international business from the ground up
Danger of saturating domestic market without planning for global expansion
Platform to integrate into, for ease getting into 200 countries
Being prepared for the global modern citizen
The tech in the platform
Custom tool for plugging in and playing with own commerce platform
Who Flow works with
Why taking your retail international is so important, especially converting a large percentage of acquired traffic that is from the countries
Pain points that flow addresses, such as customers facing unexpected duties and taxes
Creating a positive branded experience
Allowing preferred and expected local payment methods
Accepting cryptocurrency as payment method
The importance in balancing one's work and personal lives

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271 – Matt Kaden of MMG Advisors – You Must Try

Tue, 15 Jan 2019 15:30:36 +0000

A look at the current retail landscape and why brands and retailers must evolve to stay relevant...
Matt Kaden, Managing Director for MMG Advisors (providing investment banking, strategic and financial advisory services to clients in the retail, fashion, textile, home, jewelry and beauty sectors) joins Marc Raco, Rob Sanchez, and Nataliya Makulova on location at The Lead Summit in Brooklyn, NY.
In this episode:

How Kaden is looking at companies, trends, and how to be on top of opportunities
The way he inbounds, a secret sauce, built Instagram handle, follow the brands that he knows in street wear beauty, and brands Instagram tells him too follow, inbounding the way Gen Z is attuned to brands, pretending to be the consumer
A convergence is coming - like to see more larger strategics test and learn, and be more patient and willing to fail,
Encouraged in what he sees with Macy’s team and investments
You have to try
Conscious consumers - multi tiered approach is where it will settle
Massive brands again?
The evolution he’s hoping for
The halo effect impact on brands
Blockchain, smart contracts, transparency of production, where it all lays in bigger picture of development of new companies and larger brands - very important
Be positive, not about the now, and more about being here in 5-10 years
Must be exceptional, and the system will purge who isn’t
A period of restart and start-up

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270 – Sean McInerney of Huge – Growing Businesses, Creating Experiences

Tue, 01 Jan 2019 22:15:25 +0000

Designing best-in-class experiences for brands, driven by strong creative and rooted in the technology, data, and organizational strategy, to create unified brand experiences that foster meaningful relationships with consumers...
Sean McInerney, Group Vice President of Technology for Huge (a global collective of designers, technologists and strategists), joins Marc Raco and Nataliya Makulova on location at The Lead Summit in Brooklyn, NY.
In this episode:

Leading the tech arm of Huge - Helping companies figure out ways to get technology into their retail store experience
Helping companies understand what do they need to do, how can they pivot, and here are pieces and parts you need to pull ths off, and do so at scale, which lead to self sustaining program
Businesses tough to transform

Full service partner to brands
Testing ground café for retail tech
Staying on the pulse
Sustainability and social impact issues, being able to trace things with visibility, like a ledger of record
How much is "too much" as an experience

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