Intro Part B:

Last episode, Peter explained what an Activity Based Marketing service agency was and how that was reimagining marketing agency engagement supporting B2B businesses. In this episode we extend the discussion into branding, strategy, referrals, key channels and alignments and what healthcare businesses should be doing to respond to the rapidly approaching future of marketing.

Let’s jump in!

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LINKS:

• LinkedIn: https://www.linkedin.com/in/petercaddick/?originalSubdomain=au
• Website: https://www.sella.io/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this first part of the interview, Peter explains Activity Based Marketing, overcoming business owner resource constraints, doing the basics and what that means, cutting through the noise of modern marketing tools and speaking to customers in a relavant and authentic way. 

Let’s jump in!

______

Next episode, we’ll pick up the discussion with Peter on B2B marketing, his experience and insights in the healthcare space, and some profound insight into how healthcare businesses should be responding to the rapidly approaching future of marketing.

Speak to you then!

______

LINKS:

• LinkedIn: https://www.linkedin.com/in/petercaddick/?originalSubdomain=au
• Website: https://www.sella.io/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Last episode, Ethan spoke to me about, the typical problems associated with obtaining funds traditionally within your business versus Fundabl’s approach, this episode we cover more nuanced examples and use cases where Fundabl provides significant business advantages at any stage of the lifecycle of your business.

Let’s jump in!

LINKS:

• LinkedIn: https://www.linkedin.com/in/ethan-singer-%F0%9F%90%A7-63407773/
• Website: https://www.fundabl.com/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this first part of the interview, Ethan talks us through what Fundabl is and why it was founded. We look at the types of problems and opportunities that having fast access to funding can address…and the differences between traditional funding options versus Fundabl’s quick fix & responsive approach to funding businesses in healthcare and healthtech.

Let’s jump in!

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Next episode, we pick up the discussion with Ethan and move the discussion further into use cases for funding, particularly within healthcare, beyond what you might typically think funding is needed for as well as unpacking the options between raising capital versus Fundable, and it’s impact on dilution of equity within your business.

Speak to you then! 

LINKS:

• LinkedIn: https://www.linkedin.com/in/ethan-singer-%F0%9F%90%A7-63407773/
• Website: https://www.fundabl.com/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In our last episode, we started speaking with Guiseppe about the basics of what insurance is, why it’s important and how it works.  In today’s episode we refine our thinking of risk by exporing the scope and value of quality healthcare domain oriented insurance advise, challenging the consumer mindset of younger business owners, seeing how quality insurance advise can help cashflow and the future of insurance in healthcare and tech businesses. 

Let’s jump in!

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LINKS:

• LinkedIn: https://www.linkedin.com/in/gcarollo/?originalSubdomain=au
• Website: https://carollohorton.com.au/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this first part of the interview, Giuseppe provides an introduction to healthcare and tech insurance, risks and requirements. We explore how you can transfer risk to third parties and the value of building a regular advisory relationship with insurance experts who have domain expertise within healthcare.

Let’s jump in!

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In our next episode, we continue the discussion with Giusseppe covering the scope and value of quality domain oriented insurance advice, the notion of consumer versus business mindset within business owners, cashflow management and the future of healthcare and tech insurance.

Speak to you then!

LINKS:

• LinkedIn: https://www.linkedin.com/in/gcarollo/?originalSubdomain=au
• Website: https://carollohorton.com.au/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Last episode, Dan spoke to me about, advising healthcare start ups, mergers/ acquisitions, capital raising and investing in healthcare start ups and today we explore why capital raising might not be your best option, what high quality revenue is and further insights into the industry.

Let’s jump in! 

LINKS:

• LinkedIn: https://www.linkedin.com/in/danhilvert/?originalSubdomain=au
• Website: https://www.hilvert.com.au/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this first part of the interview, Dan talks to us about mergers, acquisition, investing and capital raising in healthcare.

Let’s jump in!

Next episode, we continue the discussion further with Dan covering aspects of advisory in the space, why capital raising shouldn’t be a go to strategy for founders of healthcare start ups, what high quality revenue is and some key insights of the industry.

Speak to you then!

LINKS:

• LinkedIn: https://www.linkedin.com/in/danhilvert/?originalSubdomain=au
• Website: https://www.hilvert.com.au/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Last episode, Justin spoke to me about founding a fractional Chief Marketing Officer Agency and what that means for business and fractional CMO’s. Today we continue to discussion with Justin on the value and key concepts of engaging a fractional CMO and how to become unrivaled in business.

Let’s jump in!

LINKS:

• LinkedIn: https://www.linkedin.com/in/justinflitter/
• Website: https://www.unrivaled.co.nz/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this first part of the interview, Justin explains what a fractional chief marketing officer is, how it benefits businesses and what’s it’s like to live the life of a fractional CMO.

Let’s jump in!

---

Next episode, we continue the discussion further with Justin covering the key concepts all businesses should be thinking about to become a leader in their class of competitors, or as Justin calls it “UnRivaled!”

Speak to you then!

LINKS:

• LinkedIn: https://www.linkedin.com/in/justinflitter/
• Website: https://www.unrivaled.co.nz/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Intro Part B:

Last week, Andrew Lemon spoke to me about, focussing on customer success and combining healthtech devices with enhanced objectively measured clinical engagement models to drive clinical outcomes and healthcare business success. In today’s part 2, we pick up from where we left off by talking more about how AxIT helps health & fitness professionals provide higher levels of service options & support whilst increasing clinical engagement & adherance. 

This build into Andrew’s vision for healthcare with AxIT and Strength by Numbers.

Let’s jump in!

LINKS:

• LinkedIn: https://www.linkedin.com/in/andrew-m-lemon/
• Website: https://www.strengthbynumbers.com 

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn 

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this first part 1 of 2 of the interview, Andrew speaks with me about his journey as an Osteopath and his dreams of being a problem solver coming together to produce the healthtech start up called Strength by Numbers and in particular building the AxIT clinical hardware & customer success clinic model.

We discuss:

• Focusing on Customer Success
• Becoming a Health Tech Start Up
• How Objective Force Plate & Hand Held Dynamo-meters offer benefits to clients and healthcare businesses

Let’s jump in! 

Next week, we pick up where we’ve left off with Andrew talking more about how AxIT can help health & fitness professionals provide higher levels of service options & support clients and increase revenue in the process. Speak to you then!

LINKS:

• LinkedIn: https://www.linkedin.com/in/andrew-m-lemon/
• Website: https://www.strengthbynumbers.com 

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn 

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Last week, we got to know both Laura and Leanne’s backgrounds and how that’s informed their views on cultural & clinical development, healthtech & systems and leadership.

In today’s part 2 of 2, we pick up the discussion with both Leanne and Laura covering topics about the big picture, collective purpose, making sense at a team level and it’s impact on driving systemic change with healthtech.

• Big picture & collective purpose

• Sense making & supervision in healthcare as the real driver for overcoming resistance

• Synthesising Themes with cultural change in unlocking the power of systems & healthtech

Let’s jump in!

Leanne is a Director of Everyday Independence, they're a team spread across Australia supporting the community by delivering a range of evidence based therapy services supporting children, teenagers and adults that build their skills and confidence in everyday life.

Laura Simmons is the CEO & Founder of Theratrak, an innovative digital therapy tracking and monitoring platform that enables Allied Health professionals to work collaboratively with their clients and prescribe, track & monitor customer home therapy programs.

Next week, we pick up the discussion with both Leanne and Laura covering topics about the big picture, collective purpose, making sense at a team level and it’s impact on driving systemic change with healthtech.

Speak to you then!

Guest LINKS:

• LinkedIn: https://www.linkedin.com/in/leanne-healey-609416101/
• Website: https://www.everydayind.com.au/

• LinkedIn: https://www.linkedin.com/in/laura-simmons-a0447a95/?originalSubdomain=au
• Website: https://www.theratrak.co/

Show Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this part of 1 of 2, I’ve extracted from a live stream discussion I hosted late last year talking about overcoming barriers or resistance to change in the Allied Healthcare sector.

We get to know both Leanne’s and Laura’s background both within healthcare support in the Disability sector as well as building systems for healthcare providers, their teams and clients.

Some of the key points covered are:

• Cultural & Clinical Engagement

• HealthTech & Systems

• Leadership

Leanne is a Director of Everyday Independence, they're a team spread across Australia supporting the community by delivering a range of evidence based therapy services supporting children, teenagers and adults that build their skills and confidence in everday life.

Laura Simmons is the CEO & Founder of Theratrak, an innovative digital therapy tracking and monitoring platform that enables Allied Health professionals to work collaboratively with their clients and prescibe, track & monitor customer home therapy programs.

Next week, we pick up the discussion with both Leanne and Laura covering topics about the big picture, collective purpose, making sense at a team level and it’s impact on driving systemic change with healthtech.

Speak to you then!

LINKS:

• LinkedIn: https://www.linkedin.com/in/leanne-healey-609416101/
• Website: https://www.everydayind.com.au/

LINKS:

• LinkedIn: https://www.linkedin.com/in/laura-simmons-a0447a95/?originalSubdomain=au
• Website: https://www.theratrak.co/

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Last week, Rohan spoke to me about, new client acquisition beyond B2C, such as B2B, government and the power of quality systems in place such as NDIS Registration and how Avaana support becoming NDIS registered. Today we are speaking about: The value of optimizing white space in the clinical calendar by understanding types of client types. Employees and their engagement with healthcare via employers - what is the well being journey going forward? Dealing with no shows/ cancellation? Workplace shortages and retention of healthcare staff - holistic engagement The future of online journey’s in healthcare Let’s jump in!

LINKS:

Avaana: Find and book health and wellbeing services in real-time near you

NDIS - National Disability Insurance Scheme Provider | Avaana

Linkedin - https://au.linkedin.com/in/rohan-pardasani-a094a239

Avaana - https://au.linkedin.com/company/avaana?trk=public_profile_topcard-current-company

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Part A: In this first part of the interview, Rohan tells us how his legal background and dealing with cancer combined to design a health tech marketplace platform focused on helping people like him to navigate healthcare on terms that made sense to them.

We cover topics such as: Definition of the Consumer & Well being What modern practices are looking for in client loads? Type of new client and what’s needed to support them e.g. NDIS Assistance with getting NDIS registration and new client support offered by Avaana to achieve just that,

AND

Registration/ Professional standing and it’s role in acquiring new B2B, Government clients via the marketplace. Let’s jump in!

Part B: Next episode, we pick up the discussion with Rohan covering: NDIS registration, support and training offered by Avaana drawing on Rohan’s legal background The benefits of integration into coreplus as a primary clinical engagement tool. Defining the future of client journeys in healthcare. Speak to you then!

LINKS:

Avaana

NDIS - National Disability Insurance Scheme Provider | Avaana

Linkedin - https://au.linkedin.com/in/rohan-pardasani-a094a239

Avaana - https://au.linkedin.com/company/avaana?trk=public_profile_topcard-current-company

CONNECT :-

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Part B: Last time in Part 1 or 2 of this interview, Ben spoke to me about the origins of HotDoc and building a foundation around known patient engagement pain points at the time and beyond. In this part 2 or 2 of the interview, Ben and I discuss the evolution of patient engagement in areas of clinical matching and asyncronous engagement techniques such as intake, surveys, reports/ feedback and so on as well as Ben’s take on what the future might look like over the next 5 years and beyond..

LINKS:

HotDoc Website - Find a Doctor, GP, Dentist or Healthcare Specialist near you - HotDoc

Personal LinkedIn - https://www.linkedin.com/in/ben-hurst-49652560/?originalSubdomain=au

HotDoc LinkedIn - https://www.linkedin.com/company/hotdoc/?originalSubdomain=au

CONNECT: -

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

• Follow HealthTechX on Instagram

• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this part 1 of 2 of the interview, Ben discusses with me how his personal insights as a healthcare professional lead to starting up HotDoc and how his healthtech start up experience with the market helped shape the foundations for what a modern healthcare clinic needs to administrate the patient engagement processes more efficiently as well as offering a better patient experience.

To this end we discuss the key problems clinics have overcome with digital tools like HotDoc as well as why it’s beneficial to build meaningful, lasting relationships between healthcare providers and their clients using digital health techniques.

LINKS:

HotDoc Website - Find a Doctor, GP, Dentist or Healthcare Specialist near you - HotDoc

Personal LinkedIn - https://www.linkedin.com/in/ben-hurst-49652560/?originalSubdomain=au

HotDoc LinkedIn - https://www.linkedin.com/company/hotdoc/?originalSubdomain=au

CONNECT: -

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

_______

Part 2 of 2: Last week, Nick, the CEO of New York based Digital Health Agency, EES Health spoke to me about: The problems with the current infrastructure within the system of digital healthcare and that place for a digital health agency in helping address some of those problems. This week, we pick up the discussion with Nick and talk about: Applying sytem thinking and explaining modularity, interoperability and scalability in the system of healthcare.

• Overcoming the system challenges

• Using existing systems enhanced with novel systems

• Nick’s Vision for the system of healthcare

LINKS:

EES Health Website - EES.HEALTH

Personal LinkedIn - https://www.linkedin.com/in/top5/

EES Health LinkedIn - https://www.linkedin.com/company/ees-health

CONNECT: -

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

• Follow HealthTechX on Instagram

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Part 1 of 2: In this first part of the interview, Nick talks about building a digital health health agency, who for, and what a digital health agency does. We go into his vision for modernizing healthcare and taking on the system challenges or what Nick describes as the biggest reconstruction project the world has seen. We break down the key eco system problems that must be addressed to underpin the operation of a modern healthcare system.

_______

• Overcoming the system challenges

• Using existing systems enhanced with novel systems

• Nick’s Vision for the system of healthcare

LINKS:

EES Health Website - EES.HEALTH

Personal LinkedIn - https://www.linkedin.com/in/top5/

EES Health LinkedIn - https://www.linkedin.com/company/ees-health

CONNECT: -

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

• Follow HealthTechX on Instagram

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

This episode is Part 2 of 2 of the interview with Chrstian.  You can find Part A here: https://healthtechx.com.au/podcasts/a-virtual-open-world-reality-and-its-impact-on-healthcare-christian-doran/

Christian comes from a film making background and is dedicated to building a VR health product that has impact in peoples lives. In this first of two parts, we cover ground on a fascinating field of Virtual Reality, Open Worlds and how this is Enhancing the relationship between clients, their providers and supporting peer groups supporting physical rehab, pain management and even mental health therapy.

This discussion works through the client experience, the patient experience and how innovators are adopting Virtual Reality. Let’s jump in!

Key takeaways:

1. What is Open World Virtual Reality and how does it apply to Healthcare

2. Combining different skills/ experience into health tech such as Film Making and Open World Gaming

3. What aspects of pain management, rehab and mental health can immediately benefit from the current state of Virtual Reality and RecoveryVR

4. How can healthcare practitioners enhance their client engagement and therapeutic models of care with Virtual Reality

5. What will healthcare looks like within Virtual Reality in the near future 

Resources and links:

• RecoveryVR

• Follow Christian on LinkedIn
  
  

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

• Follow HealthTechX on Instagram

• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Christian comes from a film making background and is dedicated to building a VR health product that has impact in peoples lives. In this first of two parts, we cover ground on a fascinating field of Virtual Reality, Open Worlds and how this is Enhancing the relationship between clients, their providers and supporting peer groups supporting physical rehab, pain management and even mental health therapy.

This discussion works through the client experience, the patient experience and how innovators are adopting Virtual Reality. Let’s jump in!

Key takeaways:

1. What is Open World Virtual Reality and how does it apply to Healthcare

2. Combining different skills/ experience into health tech such as Film Making and Open World Gaming

3. What aspects of pain management, rehab and mental health can immediately benefit from the current state of Virtual Reality and RecoveryVR

4. How can healthcare practitioners enhance their client engagement and therapeutic models of care with Virtual Reality

5. What will healthcare looks like within Virtual Reality in the near future 

Resources and links:

• RecoveryVR

• Follow Christian on LinkedIn
  
  

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

• Follow HealthTechX on Instagram

• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Today I’m speaking with Nic Blair, Founder of Midnight Health, a digital healthcare start up on a mission to develop a complete healthcare ecosystem.

Nic shares the journey into healthcare and healthtech having come from a successful digital agency and marketing background and his thoughts on branding and sub branding to speak specifically with patients on the types of issues they’re interested whilst delivering digital first and low barriers to entry healthcare services to them.

To this end we unpack two sub-brands currently offered to younger males and females respectively in support of a number of key and relevant healthcare issues that has resulted in Midnight Health having seen over 14,000 patients since launching in November 2021.

We also look to the future with their soon to be released Hub Health, Microbiome precision health strategy and the potential with CBD Oils to support chronic disease.

Some key discussion elements:

1. What is the importance of a connected ecosystem in healthcare

2. What role do digital platforms play in improving accessibility for people to healthcare services

3. Raising capital for a digital healthcare/ health tech start up
4. The value of bringining non healthcare backgrounds to launching health tech startus

Resources and links:

• Midnight Health website

• Follow Nic on LinkedIn

Connect:

• Listen to other episodes of Reimagining Healthcare

• Connect with Yianni Serpanos on LinkedIn

• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In today's episode, Adam shares his motivation for developing digital tools to assist healthcare practices, across areas such as clinical engagement and administrative functions. Plus, Adam details his thoughts on the future of digital data capturing and distribution, and what this means in the ever-evolving world of healthcare. 

Key takeaways:

1. Patient Plus is a health-tech start-up, delivering innovative digital products for the healthcare sector. 
2. Digital data capturing expands past patient registration, and implementation throughout your healthcare business can create improvements in clinic management, administration, and client engagement. 

Resources and links:

• Patient Plus website

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In today's episode, Joseph talks us through his background in investing and how this led to starting Verge. He shares the importance of purpose-driven, founder-friendly health tech funds, and details exactly what Verge is focused on investing in. Plus, Joseph's insight into the problems in health that Verge is trying to address, and the skills that founders need to bring it all together.

Key takeaways:

1. Verge is an investment fund focused on seed-stage healthcare technology companies relevant to emerging markets.
2. Verge is primarily looking to invest in companies that are focusing on solving a worthwhile health-related problem, and is led by founders with the right skills and chemistry.
3. The best time to seek investment is when you don't need the money so that you can take the time to get to know your investors and make sure you and your company can work well with them.

Resources and links:

• https://www.linkedin.com/in/jmocanu/
• https://www.vergehc.com/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In today's episode, Michael details his journey in starting a virtual clinic, and how Telecare is combining business, technology, and medicine to provide a digital-first healthcare service experience that makes things easier for everyone involved. Michael also talks about the catalysts that inspired Telecare, and the ways that healthcare practice owners can improve their processes by removing tedious activities. 

Key takeaways:

1. Telecare is a digital-first healthcare clinic that is digitising the communication process between patients, specialists, and referrers, to remove the need for outdated technology such as faxes and smooth the private practice pipeline.
2. COVID-19 has increased the demand for digital options, including Telehealth appointments, and Telecare is helping practitioners with this transition by providing a digital virtual clinic.

Resources and links:

• Telecare website
• Connect with Michael Wang on LinkedIn

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In today's episode, Paul shares his observations on the challenges of owning an allied healthcare business, and how overcoming those challenges helped him to write "How to Run a One Minute Practice". Paul also talks us through the key reasons why a healthcare business will succeed, and why his one-minute practice software can ensure that a modern healthcare business operates efficiently. Plus, Paul introduces us to the different support systems available within his Practiceology members community, and how they help business owners focus on key success factors.

Key takeaways:

1. The One Minute practice is a methodology that empowers business owners to reclaim their free time by ensuring that their practice is built on processes that can function smoothly whether they're there or not.
2. It's not enough to want to own a business, you have to think where the demand is, and determine if you can service demand in a profitable way.

Resources and links:

• One Minute Practice website
• Practiceology website
• Follow Paul Wright on LinkedIn

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Rochelle and Tim discuss the growing number of practice owners who recognise the need to future-proof their allied healthcare practices and how they can use a digital first approach to do so. We showcase Rochelle’s story from a healthcare professional's viewpoint and compare it to Tim’s mindset as a healthtech service provider.

Key takeaways:

1. Motivate Kids is an Occupational Therapy service provider that works primarily with children in the disability sector and focuses on connection, consistency, and compassion.
2. Snapforms is an online form builder that allows healthcare providers to create, share, and collect data to support healthcare workflows.
3. Digitising forms in a clinical setting, from intake forms for new patients to hiring new staff, can significantly improve efficiency and clarity in collecting information.

Resources and links:

• Motivate Kids Website
• Snapforms Website

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In today’s episode, the boys discuss life as physios and digital health-tech founders, and how their app tackles the problems they faced as healthcare professionals. We talk through SimpleSet’s key features, and discuss the benefits for both clients and clinicians. Plus, an insight into the future of SimpleSet, and its potential uses in the broader healthcare world.

Key takeaways:

1. SimpleSet is a complete suite of exercise prescription and patient engagement tools for physiotherapists and exercise professionals. It was designed by physiotherapists to ensure the maximum effectiveness in a clinical setting.
2. SimpleSet helps you to be a more impactful exercise educator and helps your patients to be more successful in their rehabilitation. It fits a variety of needs, including to improve patient understanding and communication, even outside of a clinical session.

Resources and links:

• SimpleSet Website
• Eric Gartner on LinkedIn

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Hugo believes all problems have solutions; sometimes they just take a long time to find. But with advances in technology and artificial intelligence (AI), suddenly our human brains and problem-solving capabilities are far less limited. In this episode, Hugo discusses this passion and what digital health innovation can offer the speech pathology, literacy and dyslexia sectors across healthcare and education.

Key takeaways:

1. Dystec has built a client engagement framework that helps track, monitor and evaluate success post initial assessment.
2. This could make a significant and meaningful impact on families around the world who are supporting their children toward improvements and achievement of their own goals.

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Brandon and Matt share their story and how Lighter Capital has invested hundreds of millions of dollars into growth companies. They also explain what terms like ‘zero dilution’, ‘zero equity warrants’, ‘zero personal guarantees’ and ‘financial covenants’ mean, before comparing and contrasting those terms with traditional debt or venture capital models.

Key takeaways:

1. Lighter Capital, based in Australia and the U.S., is the pioneer and largest provider of non-dilutive debt capital to tech start-ups in Australia and the U.S.
2. Every year, Lighter Capital works with hundreds of businesses to grow their companies. Lighter Capital’s revenue-based financing model makes it easy to access up to $1M in growth capital with zero dilution and no equity/warrants, personal guarantees or financial covenants.
3. There aren't that many reasons why a start-up might fail, and one of those is surely not having enough resources to continuously grow momentum. Therefore, every healthtech founder should be learning what options are available to them to be able to access cash and/or resources and when to engage with those options.

Resources and links:

• https://www.linkedin.com/company/lighter-capital/
• https://lightercapital.com/
• https://www.linkedin.com/in/brandon-krongold-a97824158/
• https://www.linkedin.com/in/matthew-dowling-a75ba611/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Sarah shares how her vision for You Legal aligns with the principles of Digital First Healthcare, how the business is working with healthcare professionals to modernise healthcare service delivery, and how Sarah is passionate about working with businesses to minimise their risks and maximise their potential.

Key takeaways:

1. You Legal focuses on healthcare and healthtech businesses with some innovative client engagement approaches to help build businesses in a digital-first way.
2. They work with healthcare professionals to proactively protect their practices, by helping business owners understand their vulnerabilities and what steps are needed to take to fix them.
3. You Legal helps health, health tech and medtech businesses protect their purpose by preventing the typical frustrations that healthcare business owners face. They humanise law in a commercially easy to budget for approach.

Resources and links:

• https://youlegal.com.au/
• https://www.linkedin.com/in/sarahbartholomeusz/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Lynette discusses behavioural economics and behavioural centred design, including understanding some key frameworks for digital health product design such as the ‘EAST framework’. She also talks through how to evaluate effectiveness in supporting client outcomes in clinical health, wellbeing and social change.

Key takeaways:

1. Lynette began her career working in healthcare before moving into the agency realm. She now works with clients to achieve success with healthtech and digital health initiatives using behavioural change techniques.
2. Behavioural science and economics underpins a lot of what is currently offered to us in the digital space.
3. Trying to reimagine healthcare without behavioural insights is likely to lead to failure. One might say the secret to success is to constantly inform your innovation road map using behavioural insights.

Resources and links:

• LinkedIn for MPF: https://www.linkedin.com/company/miromaprojectfactory/
• LinkedIn for Lynette: https://www.linkedin.com/in/lynette-reeves-20525214/
• Facebook: https://www.facebook.com/miromaprojectfactory
• Instagram: https://www.instagram.com/miromaprojectfactory/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Laura Simmons is a paediatric occupational therapist and founder of Theratrak, an app that allows therapists to prescribe, monitor and track customised therapy programmes for children. In this episode, Laura shares her journey and transition from being a full-time therapist into becoming a start-up founder, what type of therapy challenges and problems she observed that led to creating Theratrak, and how using Theratrak has transformed her daily schedule.

Key takeaways:

1. Laura is an occupational therapist who has worked in paediatrics in Sydney for eight years. One of the things she's most enthusiastic about is helping kids reach their goals and helping kids become independent.
2. With Theratrak, clients now can engage with programmes and their therapists remotely, and from the comfort of their home undertake the prescribed programmes.
3. Theratrak helps capture, create and digitise programmes that the client and parents take home with them via a secure mobile app.

Resources and links:

• https://www.theratrak.co/
• https://www.linkedin.com/in/laura-simmons-a0447a95/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Chris Naoumidis is the Co-founder and Co-CEO of Mindset Health. Mindset Health provides app-based hypnotherapy programmes to help people manage and improve their health. In this episode, Chris shares how a very stressful period of his life led to him becoming interested in gut-directed hypnotherapy; we discuss the evidence backing Mindset's digital therapeutic apps; and Chris shares how evidence-based digital health can provide a set of tools for practitioners to better support their clients.

Key takeaways:

1. Initially, Mindset started as a very simple app intending to act as a preventative. They then started working with experts in various fields and now provide research-based, highly-effective therapies.
2. They realised that hypnosis has a huge evidence-base and is a sound medical treatment as a way to amplify different therapies. So they launched Mindset, a broad range of hypnotherapy programmes focusing on different conditions like anxiety, stress, negative thinking and sleep.
3. Hypnotherapy is one of the most effective treatments for IBS. A Monash study found that when comparing gut-directed hypnotherapy to a low-FODMAP diet, both were roughly as effective as each other, with a 72% response rate.

Resources and links:

• https://www.mindsethealth.com/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Pat shares his journey through the healthcare industry. Originally a consulting neurologist, Pat co-founded a medical practice and achieved extensive academic qualifications, including publishing research. He’s since co-founded [cu]health, with a vision to bring virtual medical and healthcare support to businesses right to the desktop of employees.

Key takeaways:

1. Dr Aouad is an experienced company director with a wealth of practical knowledge in operations of general medical practices having co-founded Loxley Health in 2017. He currently sits on several advisory boards providing his expertise in neurology and digital health.
2. [cu]health uses a customer experience focused and digital-first mindset to reimagine healthcare service delivery, to support the needs of a growing number of clients and the healthcare workforce.
3. [cu]health enables a person to collaborate with their GP, Psychologist, Dietician and Health Coach from their home or office desktop. It provides a purpose-built dashboard, goal framework, medication management and telehealth features, as well as an innovative open-plan soundproof office access point called a [cu]pod.

Resources and links:

• https://www.linkedin.com/in/dr-patrick-aouad-91a757b8/
• https://www.cuhealth.com.au/
• https://www.linkedin.com/company/cuhealth/
• https://www.facebook.com/CU-Health-108484474908890
• https://www.instagram.com/cu.health/?hl=en

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Alexandra talks to us about the complexity and innovation opportunities for consumer access to drugs within the medical and pharmaceutical benefits system, its supply and also its management. She then turns to the opportunities and threats that traditional bricks and mortar distribution models face.

Key takeaways: 

1. In a tech world, it’s easy to think we just need one more piece of tech, but the important and simple questions need to be asked… Why and what? And only then can we address how in an optimised and effective manner.
2. XIL Health creates actionable strategies and innovative technologies that help stabilise your business, diversify your revenue streams and disrupt the status quo.
3. Consumer access and patient experience can drive strategic transformation beyond just medication management, into more value-adding and sustainable wellness models.

Resources and links:

• https://www.xilhealth.com/
• http://www.xilimpact.com/
• https://www.linkedin.com/company/xilhealth/
• https://www.linkedin.com/in/aemrobertson/
• https://twitter.com/aemrobertson

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Entrepreneur and co-author of Fit to Practice, Kaye Frankcom joins me on this episode. Kaye is an accomplished psychologist and passionate businesswoman. Her career path has taken her from consultant to speaker, and owner of her own group practice for 17 years.

Kaye addresses issues that should be tackled when deciding whether to enter into private practice alone. With more practitioners leaning toward running their own practices, Kaye poses key questions that are relevant to taking this leap. Have you considered costs? Are you familiar with administration? What is your selling point? Tune in to learn how you can better equip yourself to help your patients!

Kaye explains that clinicians have a serious role to fill for their patients in an industry where being mediocre is justifiably “unacceptable”. With her years of experience, she is passionate about leading clinicians in the right direction to execute collaboration that can actually change lives. Her vision for the future lies in integrated public and private health systems and a single platform for all collaboration.

Key takeaways:

1. Kaye Frankcom Consulting provides coaching services to psychologists in order to ensure their clinical outcomes are exceptional and business visions are achieved!
2. People who stay in treatment have an 80% chance of getting better versus those who are untreated
3. Before leaping into private practice, it is vital that you ask yourself if you are effective at what you do!
4. 40% of people drop out of treatment before they reach a positive outcome
5. Use tangible metrics (numbers and data) to develop staff, business practices and to improve patient treatment in your practice.
6. Working with client feedback has a proven history of creating successful outcomes
7. Outcome measurement should be in place for every practice, if you are serious about being effective.

Resources and links:

• Kay Frankcom’s website: https://kayefrankcom.com 
• To join in the two-day retreat: https://www.psychology.org.au/Event/20937
• Email Kaye: kaye@kayefrankcom.com
• Buy Kaye Frankcom’s book: https://www.amazon.com.au/Fit-Practice-Everything-psychology-Australia/dp/1922117773/

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Jimmy breaks down the reasons why digital health for the musculoskeletal professionals is not only needed, but how it adds value to clients/ patients, improves engagement, healthcare outcomes and leads to potentially better professional work lives for healthcare professionals.

Key takeaways:

1. Dr Feng is a chiropractor, as well as a Certified Strength & Conditioning Specialist and Medical Acupuncturist. He’s directed medical teams for world championships, as well as professional and Olympic Level sporting events in MMA and Wrestling.
2. Phyxable aims to empower users with better human performance and better clinical engagement with their healthcare providers.
3. Phyxable practitioners diagnose their users and then create custom video-based plans for their users to follow. They then keep track of the patient’s progression with their proprietary technology, and continue to motivate them in reaching their health goals.

Resources and links:

• www.phyxable.com 
• https://www.linkedin.com/in/dr-jim-feng-healthtech-ceo-2b46a116/

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Ben discusses the behavirourial economics of loss aversion and present bias. He also talks about the neuroscience of taking action that leads to building a customer experience where individuals and their coaches (or healthcare providers) can define goals and actions to hold themselves accountable.

Key takeaways:

1. Stake Something stops you procrastinating by encouraging you to set goals each week and then ‘putting something at stake’ (usually money). The app then asks you if you’ve achieved that goal, and if ‘yes’, you keep the money; if ‘no’, the money goes to your chosen charity.
2. The research behind Stake Something is based on a new branch of psychology known as ‘behavirourial economics’, which shows that people are more motivated by keeping what they already have, rather than attaining a goal.
3. The app has an average 80% success rate in encouraging people in meeting their goals. Healthcare providers, which are often plagued by patient adherence challenges, could potentially use this methodology as a way of overcoming those issues.

Resources and links:

• https://stakesomething.com/
• https://www.linkedin.com/in/ben-raphael/

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Alan explains why he developed Osteohustle, and the digital-first approach Osteohustle takes, which enables osteopaths to build their own brands and achieve their own goals. With both the personal experience as a business owner, and now as a community leader supporting other osteopaths, Alan walks us through the typical approach, what’s in the members’ area, the basics of marketing, and so much more.

Key takeaways: 

1. After Alan graduated, he realised he knew how to be an osteopath but not how to run a business. So he spent two years speaking to over 300 clinic owners learning how to run a clinic, before creating Osteohustle with the information he had learnt.
2. Osteohustle helps osteopaths with everything they need to know to start their own clinic: from building a brand to Instagram marketing; from managing time in-clinic to building a great clinic culture.
3. Regardless of whether you’re an osteopath or not, the wisdom of the Osteohustle's methods can add value right across healthcare and healthtech to take us closer to a world of digital health empowerment for all people.

Resources and links:

• https://www.osteohustle.com/
• https://www.instagram.com/osteohustle/
• https://www.facebook.com/osteohustle

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Gaelene is a leading expert on improving productivity in business through high-performance leadership coaching and creating high performing teams. In this episode, she shares how she drew from her personal experience as an employee working within teams to develop a better way to create and build inspired, empowered, engaged and high performing team cultures.

Key takeaways:

1. Gaelene is a Business IMPACT Partner, Leadership Coach, Trainer, Workshop Facilitator, Keynote Speaker, Personality Profiling Expert, Author and Team Performance Coach to Award Winning and multi Award Winning businesses and those who want to be the best in their industry.
2. Team Fusion International can work with you to redefine your workforce, with a focus on bringing your team together in a quick, effective and sustainable way.
3. The personal aspects of a business owner’s life can and likely will impact the culture with their team. In other words, their personal issues can unconsciously shape or negatively impact their team culture.

Resources and links:

• https://teamfusion.co.nz/our-team/
• https://www.linkedin.com/in/gaeleneadamswood/
• https://www.facebook.com/gaelene.adams.wood/

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Klaus talks about the 1st Group, the healthcare problems it’s focused on, and how they’re addressing those problems. He also discusses the types of products now available and what areas of healthcare service experiences they cover.

Key takeaways:

1. Patients today expect the ability to search and book appointments online and engage in other ways with their healthcare providers.
2. 1st Group has a company mission statement of improving lives by connecting consumers to a variety of healthcare services and information, so they can get well sooner and stay well longer.
3. Digital-first thinking in healthcare will result in better outcomes for consumers as well as providers, through connecting the digital fabric between points of care.

Resources and links:

• https://www.linkedin.com/in/klausbartosch/
• https://www.1stgrp.com/
• https://www.myhealth1st.com.au/

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Neeraj shares his journey within the ADHA, as well as a number of programs he's been delivering including the recent Provider Connect Australia.

Key takeaways:

1. Neeraj is a passionate digital health innovator currently focused on digital enablement and incremental improvements to the digital healthcare system supporting outcomes for Australians.
2. Provider Connect Australia will drive greater interoperability and adoption of secure messaging across the Australian healthcare system and provide benefits to both patients and health professionals.
3. When healthcare provider organisations update their contact details within Provider Connect Australia (PCA), PCA will automatically send their new details to nominated hospitals, pathology and radiology services, including public service directories, secure messaging providers, clinical systems and more.

Resources and links:

• https://www.digitalhealth.gov.au/healthcare-providers/initiatives-and-programs/provider-connect-australia
• https://twitter.com/AuDigitalHealth
• https://www.facebook.com/AuDigitalHealth
• https://www.linkedin.com/company/australian-digital-health-agency/mycompany/

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Mohammad shares his experience with the UNSW Health 10x accelerator program, whilst working directly with specialists to uncover their client engagement problems. Mohammad explains how he is designing the Panteya MVP ... all while being an undergraduate student, all seemingly with a smile on his face.

Key takeaways:

1. Panteya is an mHealth tool that aims to increase communications between specialists and their patients, to reduce recovery-related re-admissions via integrated and secure Patient Results Outcome blocks.
2. Within Panteya are some real breakthrough ideas that leverage human centred design, privacy by design and digital health concepts to support patient engagement, adherence and feedback.
3. Central to the Panteya story is the hard work and commitment of its founders to synergise their skills and build the relationships needed to commercialise the product.

Resources and links:

• https://www.panteya.com.au/
• www.linkedin.com/company/panteya
• https://www.instagram.com/panteya.care/

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Dr Roxie is also the international best-selling author of “How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations”, as well as the host of the “COIQ with Dr Roxie” podcast.

In this episode, Dr Roxie shares her journey from business to academia, before becoming a leading expert in healthcare innovation and commercialisation within the US market and beyond.

Key takeaways:

1. Dr Roxie has spoken at HIMSS and the Connected Health Conference and currently serves as an Associate Professor of Marketing at the Jack Welch Management Institute.
2. With the risk of failure in start-ups being around 95%, it’s critical for the industry and the world to learn from experience and work with advisors who have “been there, done that!” to know what works, and what's not going to work.
3. The concept of the early adopter isn't well understood. Innovation doesn't need to be confined to producing software or a MedTech device. The innovation could be the way that the service experience is being offered to the consumer or recipient of healthcare services. 

Resources and links:

• https://www.linkedin.com/in/roxiemooney/
• https://www.legacy-dna.com/about-us

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Nick shares his journey from a former practising osteopath to Head of Healthcare for Openpay, and why he's committed to helping healthcare providers extend the choice to their clients to manage budgets better when it comes to accessing healthcare.

Key takeaways:

1. Openpay is an Australian-owned fintech business. They connect merchants and healthcare providers to consumers under a Buy Now Pay Later payment solution.
2. The Buy Now Pay Later (BNPL) model has been incredibly successful in Australia. Unusually for a BNPL provider, Openpay appointed a Head of Healthcare which was a clear signal of the importance of overcoming and supporting some of the barriers and issues that exist in healthcare.
3. Consumers and customers want transparency, they don't want interest-bearing products that are going to shock them at a later point. Openpay is committed to providing a responsible way for consumers to get what they want and need.

Resources and links:

• https://www.opy.com/au/
• https://www.linkedin.com/in/nick-grant-a6037066/

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

From the simple to the complex, the humble form is an integral and often overlooked part of any patient's healthcare journey. In this episode, Tim shares how Snapforms has digitised the form to support digital-first healthcare services in any way, shape or size.

Key takeaways:

1. Intake forms, patient consents and initial assessments are fairly generic concepts within the healthcare industry from a digital standpoint. There's a tremendous opportunity to build out structured touchpoints so that between and after every appointment there's an ability to design your own customer experience as a healthcare professional.
2. In a modern world, we’re increasingly interacting with clients in a digital way, and the usual points of access such as websites, online booking portals are often the start of a healthcare service experience.
3. If a system is designed end-to-end in a seamlessly integrated, branded and professional way, it promotes a great customer experience. However, too often we see a disjointed and clunky use of systems that make it harder for a client to choose a service provider.

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

On this panel, we discuss the commercial and real-world opportunities coming about from the convergence of these fields to address some of the world’s biggest healthcare challenges and problems that will move toward achieving the vision of personalised medicine.

This livestream has come together via a collaboration between coreplus, Nutromics and HealthTechX.

The live panel features the following experts:

1. Yianni Serpanos — Founder and Executive Director of HealthTechX, Founder and CEO of coreplus and Host of the Reimagining Healthcare podcast and livestream.
2. Professor Justin Gooding — Scientia Professor at UNSW; Founding Co-director, New South Wales Smart Sensing Network; and Founding Co-director, The Australian Centre for NanoMedicine and one of the world’s leading experts on biosensing.
3. Dr Simon Corrie — Senior Lecturer at Monash University and Chief Investigator, ARC Centre of Excellence in Convergent Bio-Nano Science and Technology, University of Queensland and an expert in biosensors and bioassays.
4. Professor Kevin Plaxco — Professor of Chemistry and Biochemistry at the University of California, Santa Barbara (UCSB); Vice-chair of Chemistry and biochemistry at UCSB; Associate Director of Centre for Bioengineering at UCSB, Inventor of Nutromics’ biosensing technology and a world leader in the field of biosensing.
5. Dr Kaylyn Leung — Postdoctoral Researcher at the University of California, Santa Barbara’s Department of Chemistry and Biochemistry. Kaylyn is a researcher who is developing and optimising electrochemical-aptamer biosensors.

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this interview, Malcolm shares how technology is shaping digital health going forward, the Agency's interoperability plan and why that's key to success for digital health. We also discuss the Agency's mission to develop a collaborative environment that accelerates the adoption and use of innovative digital services and technologies.

Key takeaways:

1. In the modern world of healthcare, there are multiple challenges a healthcare professional faces in trying to sustain a one-to-one in-person relationship with their clients.
2. The Agency’s mission is to develop a collaborative environment that accelerates the adoption and use of innovative digital services and technologies whilst addressing key systemic challenges.
3. The approach used by the Agency establishes Australia at the forefront to leverage digital health as an enabler of new models of care, including connected care and telehealth.

Resources and links: 

• https://www.linkedin.com/in/malthatcher/
• https://www.digitalhealth.gov.au/

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Key takeaways:

1. SmartTab is bringing about a convergence of technologies to produce a capsule that can be remotely controlled or pre-programmed to achieve a therapeutic goal within our bodies in the right place, at the right time and at the right dosage.
2. SmartTab and SmartCapsule have the potential to be used by healthcare innovators to develop digital therapeutics, digital medicine or other scaled healthcare service delivery models across our entire population anywhere, anytime.
3. SmartTab is essentially a technology platform. Each capsule shares about 80% of the same internal components as one another for communication, power, etc. SmartTab’s approach to novel and more effective therapies helps improve patient outcomes and compliance. And, it is likely to shape the way we move forward with digital health.

Resources and links: 

• https://www.smarttab.co/
• https://www.linkedin.com/in/robert-niichel-54a48038/

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Sonia shares her experience gained through 20 years of speech pathology. She also talks about her inspiration to use approaches like writing books, developing a podcast and packaging media products to give to her community and how that has also supported her speech pathology clinics with word of mouth referrals.

Key takeaways:

1. Digital healthcare as an idea is not confined to starting up or building technology. It’s also about how to take a digital approach to develop a value-adding service experience for your clients and the community.
2. Sonia was driven by a belief that the quality of relationships is fundamental to our wellbeing. And also that communication is at the heart of connection to self, to others and the community. She also believes that embracing personal branding and digital tools will add value to her community beyond the traditional clinical appointment model.
3. Marketing and social media can be used as a way to authentically speak to people using scalable digital tools to reach a much broader audience and help them by imparting knowledge, experience and expertise.

Resources and links:

• https://soniabestulic.com.au/
• https://www.linkedin.com/in/soniabestulic/
• www.talkingheads.net.au
• www.chataboutchildren.com
• www.flourishformums.com

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, James discusses his journey and inspiration to develop Voice of Health, with insights into the startup journey to date. James’s journey highlights just how important our lived experiences within our families and friendship circles are to offer nuggets of insights that identify problems that start-up founders can respond to.

Key takeaways:

1. Voice of Health is responding to a well-known problem to overcome barriers to accessing mental healthcare.  Although there are many established pathways available, the reality is that only a percentage of the population use them.
2. Voice of Health has taken a clever online peer support approach, where people from the community who have gone through their own mental health journey can become peer-to-peer support for other people.
3. This approach allows people who would otherwise not engage with healthcare, to take a step forward in their own journey and express themselves and their feelings with people who can establish lived experience rapport and support. James calls them "active listeners".

Resources and links: 

• https://www.voiceofhealth.com.au/
• https://www.linkedin.com/in/james-hatchman/

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, they share how SOMI came about and discuss how SOMI is connecting current students with industry insiders. They also share how this has proven to be mutually beneficial, giving real-world, invaluable experience whilst providing lower-cost solutions for businesses.

Key takeaways:

1. The SOMI Technology Consulting Program gives students a chance to learn from experienced networks whilst offering companies an opportunity to expand the marketing reach, employee and business network with emerging med-tech students.
2. Not every idea needs to be birthed into a startup. There are established businesses within healthcare that can see problems or opportunities. But given the size, scale or existing processes, they find it hard to innovate or attempt new approaches to med-tech.
3. SOMI’s Technology Consulting Program enables the industry an opportunity to work with students and empower the students to consult or develop prototypes. This gives real-world experience for students, whilst offering the industry lower-cost approaches to undertake R&D or experiment with solutions to known problems.

Resources and links: 

• http://somiunsw.com/
• https://www.linkedin.com/in/sumeet-charan-0a801324/
• https://www.linkedin.com/in/alexis-schteinman/

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Hays walks through the user experience from a health professional's point of view, a case or team manager's point of view and the business's point of view. He talks about how SHEQSY is an easy way to ensure employee quality, safeguarding, audit and compliance, and business reporting.

Key takeaways:

1. Through Hays’ experience working with monitoring solutions for businesses, he realised that a substantial number of his customers were healthcare providers who were increasingly needing to track and monitor their team members when attending locations alone.
2. SHEQSY was born to offer a real-time location and countdown timer that could be used by healthcare providers to ensure that team members felt safe and were offered support in the event of any unexpected issues arising whilst they are on the road attending client sites.
3. With SHEQSY, if any of the expected activities are not met, then you or your team manager will be proactively notified and escalated to ensure that an in-the-field team member is safe and well.

Resources and links:

• https://www.linkedin.com/in/hays-bailey-21107237/
• https://sheqsy.com/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Key takeaways:

1. Conventional molecular tests and monitoring leaves big gaps in terms of the information needed to support decision making (especially where monitoring of fast-moving molecular targets is needed), biosensors are set to revolutionize healthcare.
2. Nutromics has developed a one patch platform that can be adapted to many applications and can ensure, continuously and in real-time, that a patient is receiving a dose at the right time and level to stay within the therapeutic range.
3. The molecular biosensing technology has a microneedle array platform and an aptamer sensor platform that promises flexibility for this Smart Patch to be used in many different therapeutic contexts.

Resources and links:

• https://www.linkedin.com/in/peter-vranes-085bb810/
• https://www.nutromics.com.au/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Dina and Vesna share their respective journeys which led them to be involved in both designing and delivering the Health 10x Program within the University of New South Wales Founders Program. And they describe how the program works to help establish or accelerate the business growth of healthtech and digital health start-ups.

Key takeaways:

1. The Health 10x Program supports Australian innovators to develop affordable and scalable health solutions for global health challenges, with a focus on addressing the rising burden of non-communicable diseases and injury in under-resourced settings.
2. The George Institute for Global Health is an independent medical research institute, with a focus on globally available, affordable and accessible healthcare. Most of their research programmes are around non-communicable and chronic disease and injury because these are the largest disease burdens globally and the largest killers in Australia.
3. When discussing modernising healthcare, it’s necessary to consider the needs of healthcare professionals to balance out the growing demand for healthcare. A healthcare system that encourages a ‘Digital Health Nomad’ model might be a key cultural change to move healthcare to the next level.

Resources and links:

• https://www.linkedin.com/in/dinatitkova/
• https://www.founders.unsw.edu.au/
• https://www.linkedin.com/in/vesnatodorovski/
• https://www.georgeinstitute.org/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Key takeaways:

1. Kepler Vision has optimised their Human Activity Recognition based on real-world settings in Aged Care using pre-existing CCTV cameras fed through Kepler Vision’s software.
2. ‘Night Nurse’ programs serve as an advanced domotic system that keeps patients safe and reduces the stress and workload of staff in the elderly care space.
3. If there is help needed, the nurse receives a message. Nurses can also look into automatically generated reports about the night rest of the clients, providing them with valuable information to help with care.

Resources and links:

• https://www.linkedin.com/in/harro/
• https://www.keplervision.eu/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Key takeaways:

1. Workplace injuries are a massive nationwide problem for Australia, costing more than $61 billion annually.
2. Given workplace injuries are a problem for Australia, it's just a matter of time before most employers transcend regulatory compliance and start to proactively support employee health and wellness.
3. Given that the definition of a ‘workplace’ is rapidly expanding and now covers diverse and remote working environments, it can be challenging to know where employers responsibilities for their workers’ safety begins and ends.

Resources and links:

• https://www.linkedin.com/in/heath-williams-71788914
• https://corporateworkhealth.com.au/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Key takeaways:

1. Software can be designed to effectively produce the desired result, but difficult to navigate in day-to-day usage. Human-centred design uses a human perspective to ensure your software is easy and intuitive to navigate, as well as effective at providing the desired result.
2. Consciously designing for your customer beyond product or service features can set you apart from your competitors and engender incredibly strong customer loyalty, word of mouth referrals, and long-term business success.
3. 66% of digital initiatives fail. They fail because they don't get feedback from the customer or user input. For a healthcare provider to provide better health outcomes, they need the right tools. Understanding how they work and creating a list of criteria for selecting and evaluating this software is key.

Resources and links:

• https://www.linkedin.com/in/ricardoescalon/
• http://www.thoughtcollaborative.com.au/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Key takeaways:

1. Psychologists are valuable in developing technology as they provide valuable insight into how humans need to interact with technology. They also understand why solutions work (and don't work) in the real world. You can't build great technology without that experience.
2. Gheorg is an acronym for 'Gentle to Humans, Emotion & thought Organisation & Resilience Guide.' He's currently built for seven- to twelve-year-olds, and for now, manifests as a virtual robot (although Louise has plans to make a robot body in the future!).
3. Childhood anxiety is on the rise. Five years ago, childhood anxiety was 8%. At the beginning of last year, the official numbers were around 20%. During the pandemic, the limited number of studies done (which includes UNICEFs) show childhood anxiety levels had increased to a staggering 50%!

Resources and links:

• https://www.linkedin.com/in/dr-louise-metcalf-7999005
• https://www.gheorg.com/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Key takeaways:

1. The FemTech Collective supports and consults FemTech founders and companies whilst also working with investors and partners across Australia and the US to grow and amplify the ecosystem.
2. FemTech is any product, service or device that offers support to women's health. It extends to anyone who might value the service or product, regardless of whether they identify as a woman or a female.
3. FemTech focuses on generating the next generation of leaders in the space. These people don't necessarily need to be women. They can be anyone who has an interest in improving health and wellness for women using innovative approaches and FemTech ideas.

Resources and links:

• https://femtechcollective.com/home
• https://www.linkedin.com/in/megan-capriccio/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Key takeaways:

1. Everyone in the Foxo network is verified. They have integrations with leading practice management software, radiology information systems and a range of other providers.
2. Healthcare is consistently the leading sector for data breaches, year on year. A lot of these are human errors, such as when personally identifiable patient information gets sent to the wrong person.
3. If you send information on Foxo, with one click you can retract it. You can revoke access and you can manage permissions. Additionally, you know that everyone on Foxo is a verified clinician or works for a healthcare organisation.

Resources and links:

• https://foxo.com/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Key takeaways:

1. In allied health, there are more and more expectations around data protection and availability in services. Cynch Security gives small businesses all the tools that they need to meet these expectations.
2. Some of the most prolific attacks against small businesses — in particular healthcare businesses — come from technologies that are used internally within the business.
3. Cynch Security learns about the technology that a business uses internally, completes a cyber risk-assessment on each of those technologies, and then ranks them from the highest to the lowest risk, to provide their clients with a tailored security programme.

Resources and links:

• https://cynch.com.au/
• https://www.linkedin.com/in/susiecynchsecurity/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Key takeaways:

1. Laura is an occupational therapist who has worked in paediatrics in Sydney for eight years. One of the things she's most enthusiastic about is helping kids reach their goals and helping kids become independent.
2. With Theratrak, clients now can engage with programmes and their therapists remotely, and from the comfort of their home undertake the prescribed programmes.
3. Theratrak helps capture, create and digitise programmes that the client and parents take home with them via a secure mobile app.

Resources and links:

• https://www.theratrak.co/
• https://www.linkedin.com/in/laura-simmons-a0447a95/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Qusai shares how Cyber Clinic helps strengthen the therapeutic alliance, and how this directly relates to positive client outcomes. Qusai and Yianni also explain how the digital health network co-operative model works for private practices and independent practitioners to ensure access to healthcare in a safe, seamless and secure way.

Key takeaways:

1. Qusai was a criminal defence lawyer before moving into psychology. It was partly this background that made him realise he could better utilise the skills that he had, so he moved into psychology.
2. He decided to develop Cyber Clinic as a way to improve the patient experience through getting prospective patients engaged in their own mental health journey, and connected to practitioners that were suitable for them.
3. Published studies suggest that almost 35% of patients drop out of treatment after the first session, and almost 65% drop out before the tenth session. The therapeutic alliance keeps people in those relationships longer. And over 75% of Cyber Clinic's practitioners now have a therapeutic alliance score of 84% and above.

Resources and links:

• https://cyberclinic.com.au/
• https://www.linkedin.com/in/dr-qusai-hussain/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Key takeaways:

1. Initially, Mindset started as a very simple app intending to act as a preventative. They then started working with experts in various fields and now provide research-based, highly-effective therapies.
2. They realized that hypnosis has a huge evidence-base and is a sound medical treatment as a way to amplify different therapies. So they launched Mindset, a broad range of hypnotherapy programmes focusing on different conditions like anxiety, stress, negative thinking and sleep.
3. Hypnotherapy is one of the most effective treatments for IBS. A Monash study found that when comparing gut-directed hypnotherapy to a low-FODMAP diet, both were roughly as effective as each other, with a 72% response rate.

Resources and links:

• https://www.mindsethealth.com/
• https://www.linkedin.com/in/chrisnaoumidis/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Key takeaways:

1. Health Horizon tracks what technology is out there, monitors this technology in real-time, and keeps users up to date about which stage the technology they’ve chosen to follow is at.
2. It's built on a semi-automated data-system that monitors different types of news, including: blogs, social media, official news, trial registries, patents and scientific papers. It finds mentions of innovations, pieces together the history, and monitors it all in real-time and into the future.
3. Investors, government funders and grant bodies can use Health Horizon to monitor their investments or grant recipients and observe their portfolio at any point in time. It's also useful after the grant programme ends, to allow tracking of alumni.

Resources and links:

• https://thehealthhorizon.com/
• Ln: Dr Mat McGann

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Key takeaways:

1. Matt's background is in myotherapy. He had a clinic in Port Melbourne and started a telehealth business in 2015 providing chronic pelvic pain rehab online. He became aware that there was a lot of information being provided to the same clients over and over again, without an increase in body literacy.
2. There are many reasons why people may not take the time to visit a healthcare practitioner, and their sedentary lifestyle may be the reason why their health is deteriorating. BodyGuide provides a low-barrier entry to healthcare, using a mobile app as a digital health intervention.
3. BodyGuide is a way for patients to quickly, easily, and with low-cost, feel in control of what's going on for them physically. It also helps them make informed decisions about appointments, as well as providing a platform to reference educational materials between appointments.

Resources and links:

• https://www.bodyguide.com.au/
• Ln: Matthew Green

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Key takeaways:

1. Benjamin initially started Home Physio Melbourne after returning from living in New York City for several years. Home Physio started with just Benjamin and now has 18–19 practitioners, a mix of contractors and employees.
2. Home Physio has an employee who has built her whole practice through telehealth. She successfully treated one patient who had an anterior cruciate ligament (ACL) knee reconstruction completely through telehealth.
3. There are certain elements of telehealth that are a challenge, but there is a lot that can be successful. And there is a lot of research that shows telehealth appointments can be as effective as face to face appointments.

Resources and links:

• https://www.homephysiomelbourne.com.au/
• LinkedIn: Benjamin Gold

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Key takeaways:

1. At university, Scott studied behavioural economics and behavioural science. When he realised that all the theories he'd studied at university were being implemented most effectively in consumer and technology companies, he set out to bring these learnings to healthcare.
2. In healthcare, one of the most common forms of trying to motivate patients to form habits and stick to their treatment in managing their chronic disease is education. However, this method isn't always effective. Perx Health aims to bring gamification and other techniques to healthcare to increase patient adherence to treatment plans.
3. Perx Health delivers a digital therapeutic program to thousands of patients using Perx Health daily, as well as working with some of the biggest healthcare organisations in Australia and the US.

Resources and links:

• https://perxhealth.com/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Cate shares her passion for frontline customer service and how adopting a human-centric approach, rather than being sales-motivated, can help your business achieve financial sustainability.

Key takeaways:

1. Lightbulb Training Solutions focuses on going into businesses and giving managers the skills and confidence that they need so they can support their staff.
2. Employees are drawn to the healthcare industry because they want to help people. The research tells us that human connection is the thing that alleviates pain.
3. Service, whether in business or on the front line, is not about being 'in servitude'. It’s about understanding body language, tone of voice and picking up on subtlety to meet the customer’s expectations.
4. 'Common sense' isn't common when it comes to providing excellent customer service. The only way you can find out your customer’s expectations is by asking questions.

Resources and links:

• https://lightbulbtraining.com.au/
• https://lightbulbtraining.com.au/the-book
• FREE GIFT from today’s episode

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Ronan and Yianni discuss why values, ethos, and vision are the keys to forming an essential relationship with customers and team members. This episode gives a great overview of how innovative management consultancy, combined with AI, can help reimagine businesses and transform customers into advocates while adding a ton of value in the process.

Key takeaways:

1. There are pivotal moments where you bump up against a belief ... usually a limiting belief. Our beliefs define our results. Ronan works with organisations to figure out where the limiting beliefs and gaps are, and then helps the organization create the processes to get the results they want.
2. Businesses, on their most fundamental levels, are getting a collection of people internally to solve a problem that someone has and are willing to pay for. The closer you align all those people together under one value, ethos or vision, the more the people work hard, exceed expectations, and believe in the company.
3. To stay in business you have to have built up trust with your employees and your customers. The second you erode that trust, it's easy for customers to leave and for your best employees to quit.
4. It's difficult to stay relevant to your market, especially for bigger companies who are generally slower to change. The more you can stay relevant to your customers, the more likely you are to have a great organisation.
5. If you're just the cheapest price, it's a race to the bottom. You have to be really good at whatever you're doing because there's always some who will do a worse job at a cheaper price. The more you create a connectedness with your customers, the more you create value within an organisation.

Resources and links:

• https://eccountability.io/
• https://www.linkedin.com/in/ronan-leonard/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Dr Cam shares his passion, his history, and his knowledge of the latest research on body types, genetics, and environmental influences to promote health in ways that are tailored to each client.

Key takeaways:

1. Shae is a personal health assistant technology that uses artificial intelligence and deep learning technology to provide you with timely, relevant and personalised information, inspiration and motivation to accomplish your healthcare goals.
2. Dr Cam was working in private practice during his PhD. During his work with clients, he started to notice that people were not always getting the same result with the same evidence-based best protocol. He realised that people require different information, strategies and communication methods.
3. The ability to manage conditions is made far easier with lifestyle medicine and optimising metabolic function.
4. Ph360 works closely with a full spread of health professionals such as GPs, pharmacists, dietitians, exercise physiologists, physiotherapists, naturopaths, as well as fitness industry health professionals.
5. How we develop in the womb influences how our body develops as we grow up, which will influence how our metabolism works. This includes nutrition, exercise and behavioural tendencies.

Resources and links:

• http://drcammcdonald.com.au/
• https://ph360.me/
• https://shaewellness.com/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Yianni and Ravini discuss how AI, combined with a more holistic biopsychosocial approach to clinical practice, can help predict a diagnosis and also provide treatment recommendations. Ravini also unpacks how this approach can even highlight whether a patient is likely to show up for therapy, along with strategies to support adherence.

Key takeaways:

1. Psychology and data analytics can be leveraged to help patients engage in better health behaviour.
2. Ravini realised through her own health journey that the stronger she became mentally, the better she recovered physically. This reinforced the important relationship between mental and physical health which is often overlooked in practice.
3. PhysiVoice helps facilitate much better and more meaningful relationships between patients and practitioners. This helps the practitioner optimise their time and also helps the patient get better faster.
4. PhysiVoice is an online physician support tool that integrates with existing patient management software like coreplus. Before a patient comes in for their appointment, they'll receive an online form to fill out which helps identify any red flags that might affect that particular patient.

Resources and links:

• https://www.physivoice.com/index.html
• https://www.linkedin.com/in/ravini/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

This episode delves into the changing requirements for delivering online therapy. We also discuss how telehealth, clinical supervision and professional development can support, challenge and inspire modern allied healthcare providers toward higher professional fulfilment whilst using innovation to enhance client experiences and outcomes.

Key takeaways:

1. Music therapy is an allied health profession and a research-based profession. It supports clients, consumers and patients to achieve their goals using the power of music, and the relationship formed through music and music activities.
2. Music therapy uses a lot of technology for music-making, some which result in digital artifacts that can become part of the clinical record. It’s useful to have an online practice management software solution which incorporates these musical things.
3. Supervision is its own profession, and interdisciplinary supervision is an important concept. People who are experienced and trained in supervision techniques can supervise anyone, in any discipline.
4. A lot of music therapists started out as musicians and found that music was really great for their own lives. Music therapy combines a health profession with the power of music.
5. Music therapists and other arts-based therapists have been a little reluctant to move to telehealth and digital health tools. But now that they've been forced to get online and engage with technology, they can bring arts-based therapies online and reach more people.

Resources and links:

• https://www.nataliejack.com/
• https://www.linkedin.com/in/nataliejack/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Whether you're a start-up or a mature business, you'll gain a lot from the insights and tips in this episode. We unpack the key things to factor into your business strategy to help build a financially sustainable healthcare or healthtech business that ultimately delivers quality healthcare outcomes in a systematised and scalable way.

Key takeaways:

1. Business is about numbers and Family is number one.
2. Reimagined Key Performance Indicators such as Family Holidays Taken, Social Impact & Freedom Days for business owners
3. Getting your start up structure right to achieve your goals and protect your families assets.
4. Inspire CA had a client who was previously paying $6,500 a year to their old accountant. But after working with Inspire CA, they discovered about $80,000 in overpaid taxes that they shouldn’t have paid. An accountant hasn’t done a good job unless they've saved their clients more money than they've cost them in accounting fees.
5. When accounting goes from paper-based to online record keeping, there are huge efficiencies to be gained. People do their work faster. The price of an online subscription to accounting software isn't just the dollar amount you pay, but also the hours that it may save you.
6. Often, business owners are a bit too hard on themselves or don't pay themselves first. Looking at your personal role in the business and how many hours you're committing, what are you getting paid? If you were working for someone else, would you be happy with your remuneration or how you're treating yourself?
7. Growth for the sake of growth is a cancer, and often can be detrimental to a business. If you don’t manage things well, you can end up with unsustainable growth. You need to set targets for your business that are sustainable.
8. Small business owners often don't plan ahead. Tax bills can often catch you off guard if you haven't put systems in place. A good tip is to establish a rainy day fund. That can sometimes be the difference between surviving an event easily versus struggling to stay afloat.

Resources and links:

• https://inspire.business/
• Ln: Ben Walker
• FB: Inspire - Life Changing Accountants

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Ben explains why outcome measurements should focus on Australian requirements, and how the recent and sudden transformation towards telehealth can be easily adapted to using NovoPsych. Ben provides some guidance on what a telehealth workflow could look like, and how to implement automation with remote symptom monitoring of patients between visits or after treatment.

Key takeaways:

1. In Australia, one of the most widely used assessments to measure mental health outcomes is called the K10 — also known as the ‘Kessler Psychological Distress Scale’. Australia regulations of mental health practitioners require some outcome monitoring to occur. NovoPsych has been tailored to fit the exact purpose that Australian mental health conditions need.
2. Healthcare is a service industry, in which it’s just as important to provide a service that the client is happy with as it is to improve clinical outcomes.
3. One of the number one predictors of treatment success for mental health patients is the ‘therapeutic alliance’, i.e. the relationship between the psychologist and the client. If the client trusts the psychologist then that is a serious predictor of later outcomes.
4. Practitioners often have to rely on their intuition to get a sense about whether the client is benefitting from the treatment. However, the research evidence shows that trained professionals are terrible at using intuition to accurately measure how their clients are going.
5. Within NovoPsych there are therapeutic alliance measures that can tell the psychologist from the get-go whether they're reaching their client or not, so adjustments can be made in the early stages of treatment.

Resources and links:

• https://novopsych.com.au/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Kennedy comments on his observations about communication challenges during his time as a physio student and what he's doing to address those issues for new healthcare graduates with The Communication Experience.

Kennedy has some great insights and guidance around video consultations versus telehealth and what the issues, challenges and risks are in using video tools like Zoom.

Kennedy is a passionate believer in the importance of helping the profession better understand today’s digital health tools such as telehealth. And so, we also talk about how to adapt our communication skills from in-person communication to online communication.

Key takeaways:

1. The Communication Experience started as a way to help new graduates in healthcare to transition from the university experience to full-time working experience. The healthcare industry is lacking a cadet-ship or a guided exploratory progressive program, and the Communication Experience wants to fill this void.
2. The number one factor in influencing a short career lifespan for a physiotherapist is that there isn't a lot of career variation and progression, which also causes a salary ceiling.
3. Physiotherapy has always been taught, delivered and perceived as a physical contact profession. Coming out of COVID-19, telehealth will remain a strong competitor in the industry.
4. Within the digital health conceptual framework, there is a place for gamification and virtual/augmented realities. But the implementation of these tools will likely grow at a human-led pace rather than a technology-led pace.
5. The Breakthrough Conference series is about breaking through into the next phase of your career. During this time of crisis, it's important to keep up continual professional development. That is the inspiration behind Breakthrough 2020.

Resources and links:

• https://www.linkedin.com/in/kennedy-lay/
• https://www.thecommunicationexp.com/breaking-through

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Peter explains how AI can support conventional skin checking, workflows and diagnosis; and how that can reimagine healthcare service models at the intersection of other skin conditions and healthcare services. The challenge of social distancing to the business of healthcare is discussed, and how that might be overcome by augmenting current healthcare specialisations. Peter also shares an outlook of a world where drones become a part of body scanning and medical imaging.

Key takeaways:

1. MetaOptima has currently focused on skin cancer but can also help with other skin conditions, (i.e. eczema, acne) and will be expanding with these areas in mind in the future.
2. MetaOptima’s AI is award-winning. It was entered into the Isaac Challenge and the three algorithms that were submitted to the competition came first, second and third out of hundreds of other attendees.
3. The MoleScope can be plugged into your mobile phone to give you portability anywhere to take photos and transfer them back into the DermEngine product.
4. The dermatology platform, DermEngine, is 'Dermatoscope Agnostic'. This means that it can be used in conjunction with whichever dermatoscope is favoured.
5. Oftentimes, clinicians end up taking photos of patients' skin lesions with their camera app, which means the images can end up on their personal device. Taking images with the DermEngine app means that they are not being saved directly onto the device, but instead being saved into the secure DermEngine app.
6. In Australia, two out of three Australians get skin cancer. Only around ten per cent of Australians that are at risk of having skin cancer get an annual skin check. As a country, we're really good at the early prevention stuff and very good at treatment, but the early detection and monitoring of skin cancer can be improved.

Resources and links:

• https://www.metaoptima.com/
• https://www.dermengine.com/
• https://www.molescope.com/
• https://www.linkedin.com/in/peterbirch84/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

He explains the Theory of Planned Behaviour and how that relates to an innovative approach Ausmed has built, which supports behavioural change and effectiveness in learning through reflection. He also discusses how Ausmed can manage team learnings online and how they’re reimagining ongoing professional development for modern healthcare and telehealthcare providers.

Key takeaways:

1. Ausmed started about 33 years ago in 1987 as a publishing house, publishing textbooks primarily for nursing midwifery. By early 2000 they started building their first ebooks, and by the late 2000s started creating multimedia content. They now run 250–300 training events per year and create 350–400 resources a year across video, audio and the written form.
2. In any given month 250,000 people will use an Ausmed service, the vast majority of which are in Australia. 40% of the Ahpra registered workforce use Ausmed's portfolio to manage and report their CPD and to discover education.
3. Ausmed has a focus on delivering high-quality CPD. It’s reliable, accurate, reviewed regularly and if it's out of date it's unpublished so practitioners don't spend time learning the wrong thing.
4. All of Ausmed's software to maintain a CPD portfolio is free to use. For organisations, there's a product called ‘Ausmed for Teams’, which does all of the CPD elements and also supports the training requirements that a learning management system might normally meet around mandatory training and training against regulation frameworks.
5. The Theory of Planned Behaviour says that for any action to occur somebody needs to form an intention to change. With the internet, it's difficult as an education provider to measure whether a change in behaviour has occurred as a result of education. Most education providers can't ever measure the impact of their learning on practice, but what they can measure is whether someone forms an intention to change practice.
6. In the Theory of Planned Behaviour, three things are necessary for the emergence of the intention to change practice: (1) the perception of control; (2) whether they can make that change; and (3) they need to see social proof that other people believe this is a positive thing.
7. CPD can still be claimed as education, but it's about doing learning that improves practice. Ausmed is not built to be an easy way to tick the box, it's built to be the throughway to effectively get the outcome of education leading to change in practice.

Resources and links:

• https://www.ausmed.com.au/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Yianni is committed to helping support the healthcare industry to reimagine healthcare using modernisation systems contained within digital health. In this presentation, he explains what digital health and telehealth are and how to use them to improve your patient experience. He discusses how to bring mindset, technology, and culture together to design digital healthcare experiences, as well as the key things to immediately implement within your healthcare practice so you can navigate the COVID-19 era and beyond.

Key takeaways:

1. Coreplus was founded over a decade ago to look at the digital health vision from the beginning, to find a way to bring digital health into modern healthcare and modernise the way that healthcare is delivered.
2. Right now, social distancing and staying home is part of your client’s life. Asking the question, 'How does your healthcare service fit into the lives, the schedules, the goals and the aspirations of your clients?' helps nail down how to respond to that.
3. With telehealth you're no longer constrained to a physical location, you can now market your services Australia-wide, which opens practitioners up for bigger potential client opportunities.
4. Ideally, have a telehealth capability that is integrated into your workflows. Otherwise, you may run the risk of moving data manually between one system and the other which opens up clinical and privacy risks.
5. Thinking about your practice as a ‘virtual health practice’ is a good mindset to have going forward so that you're surrounding yourself with other connected parties. When things return to normal, you will have incorporated it into your culture so you can in part continue in that way.
6. There are some systems out there that allow you to register yourself onto a digital healthcare network. That will allow you to electronically have your profile promoted as a healthcare provider to other healthcare providers at different points of care so that your profile is made available to every other digital healthcare practice in Australia.
7. At the end of the day, you're not just servicing your clients in this time of need and responding to COVID-19, you're actually enhancing your business model going forward and developing your referral lines to your virtual and real-world practice. Don't dwell on where we're currently at, focus on getting momentum forward around the solution, and leave the past behind us as we move forward.

Resources and links:

• https://coreplus.com.au/
• https://healthtechx.com.au/
• Blogs

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Steve and Yianni discuss innovation opportunities within the healthcare industry and some key things to keep in mind to ensure that a start-up idea is validated and investor-ready. They also consider key drivers impacting the future of healthcare, how innovation can be resourced creatively within the sector and four useful perspectives to look for in any founder set.

Key takeaways:

1. People within a research environment may intellectually see an issue that needs to be solved, but the problem may be different in the industry. The ideal founder set is a mix of people who have come out of a particular industry with direct experience, combined with people who have been down the start-up track before and who know the process.
2. It's common for start-ups to become fixated on solving a particular problem in a particular way and miss the broader opportunity to develop a solution that the customer would love.
3. The investor is always asking, “How do we get confidence that this problem actually matters, that people will buy it, that this is the right team to deliver it, and that this business can scale?”
4. Investors want to see the big blue sky platform opportunity across industries. But start-ups need to prove that their solution works and is focused. The risk with big platform opportunities is that you get distracted trying to be all things to all people.
5. Hold off from building anything before answering the questions: “Does this solution work? Does the problem matter outside of the lab and in the industry? Will somebody pay for it? What is the value that's being created and how does that translate in terms of pricing?”
6. One of the current key difficulties in health is around data and trust. Do consumers trust the government with their data and how do we resolve that? The enhanced availability of data could open up improvements to healthcare.

Resources and links:

• https://www.linkedin.com/in/steve-telburn/
• https://www.secretsauce.com.au/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Megan unpacks the differences between everyday general marketing and healthcare marketing, the relationship of tech tools and their pros and cons, shaking up the imposter syndrome, and why we shouldn't try and be all things to all people. She believes the demand for allied healthcare in Australia is abundant and is passionate about teaching healthcare practitioners to market more efficiently and genuinely.

Key takeaways:

1. Most marketing is very sales and finance-focused, which drives a certain set of behaviours. If everything is looked at through the lens of how to make money, it can lead to marketing content that can look unscrupulous.
2. Healthcare has to centred around the patient or the client. So, instead of looking through the lens of sales and sales targets, we should instead be looking through the lens of people and people's needs.
3. Anything that connects you with your target audiences in meaningful ways is marketing.
4. Healthcare is not about dealing with numbers, it’s about dealing with people and their lives. Marketing needs to be aligned with this, and to treat potential patients carefully, sensitively and with empathy.
5. You don’t have to do a lot of different styles of marketing, you just have to find one that aligns with you.
6. The customer journey starts before the clinical services are provided. If you have a clear sense of what path your future client is taking to get to you, you can have quality control in place to cater for those different journeys.
7. Marketing doesn't have to be confusing, it has to be genuine and practical. When you're doing it properly and you've set up an effective marketing system, it only needs to take one to two hours a week.

Resources and links:

• Market Savvy
• https://www.linkedin.com/in/meganwalkermarketsavvy/
• “Start with why”, TED Talk by Simon Sinek.

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In this episode, Tony shares his views on three things he looks for in founders and their start-ups, and how that increases the chances of success or lowers the chance of failure. Breaking down what a start-up is versus scaling-up, and how that applies to innovating within the healthcare sector, Tony's lived experience as a business builder and value creator shine through in this discussion!

Key takeaways:

1. The number one indicator of success in a start-up is the art of storytelling — the art of the why. Those who have a why and can clearly articulate it will be able to bring people along on their journey.
2. Being engaged with other contemporaries in your field gives you great exposure to the new things coming onto the market, what might represent best practice, what you're doing right and what could be improved.
3. Consumers want a good feeling about the choices they've made. People will generally opt for an outcome that's more efficient and that makes them feel better along the way.
4. Moving from start-up to scale-up is about learning business disciplines and organisational skills that enable you to put money in and multiply it out.
5. Founders often become redundant very quickly. The more successful a business is, the quicker a founder can find themselves in a position where they don't have the right skills. The skills that are needed to grow a company may not be the skills that are needed by a founder.
6. 80% of every single business is the same, 20% is the technical magic that makes the business different. Mktplace Ventures is about making sure the fundamentals of a business are rock solid so that the business can focus on developing that 20%.

Resources and links:

• Mktplace Ventures
• https://www.linkedin.com/in/tony-simmons/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

In today’s episode, he discusses types of gaming disorders, insights into the type of gamer who is at risk, how gaming designers appeal to the types of personality traits that we each possess, how they use financial incentives to maximise gaming promotion and participation, and the potential inherent issues that can negatively impact children who are susceptible to addiction.

Key takeaways:

1. In China, the government is imposing a curfew for children after 10 pm and restricting the number of hours they're allowed to play games.
2. Richard Bartle, the first virtual world game designer came up with the 'Bartle Player Types': The Killer, The Achiever, the Socialiser, and the Explorer.
3. Research from Singapore suggests that there is a relationship between social competence, anxiety, depression and video gaming time.
4. According to the Interactive Games and Entertainment Association in Australia, female players are just as likely as their male counterparts to be playing video games.
5. Girls are having more problems with their internet usage, even though boys are playing more video games, with the rise of social media addiction.
6. Telehealth is a powerful medium to overcome physical barriers and limitations. It allows people across Australia to get access to help who otherwise wouldn't be able to receive help.

Resources and links:

• https://cgiclinic.com/
• LinkedIn - Dr Huu Kim Le
• Game Quitters Website
• Call To Mind - Supporting people to find the right mental health solution for them, anytime, anywhere.

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Through twenty-five years working as a registered nurse in public, private and corporate spaces, Catharine wanted to help consumers be more successful in their health journeys. Teaming up with Kayci, who has a marketing background and a passion for helping people improve their lifestyle choices, the Vitamin C Blog was born. The Vitamin C Blog is a growing platform with a goal to span across industries, connect consumers directly to top healthcare professionals and eventually become a driving force in tackling the rise of chronic illness.

Acknowledging the ‘white coat syndrome’, Catharine and Kayci are passionate about empowering people to take control of their health journey through making information easily available, relatable and accessible. They discuss their road map for 2020, upcoming events, direct engagement programs and the ‘Experts Corner’, a place where consumers can connect with personally vetted healthcare practitioners with a click of a button.

Key takeaways:

1. Gut health is integral to many aspects of your health, and your gut’s survival is based on what you put in your mouth.
2. People may have the same type of goal, but the journey to get there is going to be very different. Direct engagement programs can be tailored to work with the individual.
3. There’s a stigma around food that’s good for you not tasting good, and this needs to be addressed and changed.
4. It’s easy for health information to be inaccessible and incomprehensible to the average consumer. But health information can be inspiring, interesting and empowering!
5. Chronic illness is a growing problem in Australia that needs to be addressed. Modern medicine, although amazing, isn’t enough to tackle this problem.

Resources and links:

• https://vitamincblog.com/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Originally envisioned as a consumer service, Robert realised that just because something could be done, doesn’t mean people would necessarily want it. Five pivots later, and Cogniom has found traction.

Robert lives by the mantra ‘always be testing product-market fit’, and he shares some great tips to do that cheaply and easily. As an example, when Steve Jobs famously launched the iPhone, it wasn’t 100% ready and had to be demoed with precision in front of a live audience. Learning how to invest in products as experiments is vital to running a successful start-up.

Cogniom’s TANDM Suite is allowing hospitals and healthcare providers to run their own experiments and find tangible improvements, beyond the allure of tech for the sake of tech.

Key takeaways:

1. Always be testing what you think the value of your product or service is, against how your customer is using it.
2. Do the work and step into others' shoes when you’re trying to understand their situation.
3. Cogniom learned to start with a real-world situation then use technology to improve it, rather than invent a technology before defining the problem.
4. Healthcare providers should learn to accept and embrace small, consistent changes.
5. Tech is too often sold as a product to healthcare customers, rather than co-developed with them.

Resources and links:

• https://www.figma.com/
• https://curiosity.com/topics/how-did-steve-jobs-fake-the-first-iphone-curiosity/
• https://www.cogniom.com/robert-buehrig/
• https://www.cogniom.com/our-journey/

Connect:

• Listen to other episodes of Reimagining Healthcare
• Connect with Yianni Serpanos on LinkedIn
• Follow HealthTechX on LinkedIn
• Follow HealthTechX on Instagram
• Follow HealthTechX on Meetup

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

This episode examines online therapy, from its fundamentals to the techniques and opportunities used to reimagine healthcare using this approach. Renee discusses how this extends to modern healthcare practice and the relationships with patients, their activated care networks and even supervisor and peer-to-peer communities around the therapist.

With fifty per cent of her client sessions now taking place online, Renee believes that the growing global demand for online therapy has the potential to become a useful export for Australia, given the quality of Australian healthcare practitioners. She discusses the different levels of training provided by AOTT, and how she wants to help Australian therapists reconnect with Australian clients.

Key takeaways:

1. There is a global demand for online therapy. Internet access is universal and available to people all over the world.
2. American practitioners can counsel Australian clients, but Australian practitioners can’t work with American clients, so Australian online therapists are losing potential business to the U.S. There’s essentially a ‘non-free trade agreement’.
3. Online therapy could be a useful export for Australia, given the quality of Australian healthcare practitioners.
4. Through trial and error, it was found that certain real-life scenarios needed to be played out in the virtual space, i.e. emulating a virtual waiting room and having the practitioner in charge of activating and closing the session.
5. There is more capacity in the virtual space to work with disabled people, because of the lack of physical issues to navigate (i.e. stairs, etc.).
6. Australia is moving towards a ‘user pays’ model which is similar to the U.S. We can learn something from other countries like Scandinavia, where you get two full years of therapy paid for by the government.
7. Patients shouldn’t have to be diagnosed with something to go to a councillor, psychotherapist or psychologist.

Resources and links:

• https://reneemcdonald.com/
• https://www.aott.com.au/

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• https://www.linkedin.com/company/healthtechx
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

David introduces us to HCD (Human-Centered Design) which he believes is a great method to create tangible results. He advocates looking at data and testing during the process of building and creating businesses/products.

Having a strong psychology background has vastly impacted David’s ability to understand user experience. He mentions his ability to empathise, communicate and influence, which allows him to design with an advantage.

Key takeaways:

1. Tech affects our brains. David discusses how dopamine creates addictive behaviours.
2. Human-Centred Design can play a huge role when designing a product, especially when business needs and customer needs must be balanced.
3. Testing and experimenting while building products is essential for a successful business.
4. The best way to know what your customer wants is to find out from your customer directly!
5. Human behaviour doesn’t change much over time, but technology changes all the time. This allows us to apply behavioural design to our products and immediately see its impact.

Resources and links:

• The Fogg Behaviour Model
• Nir Eyal - Hooked
• LinkedIn David Di Sipio
• https://www.meetup.com/en-AU/uxpsychology/
• https://www.facebook.com/groups/277351246438194
• http://www.linkedin.com/groups/7065571
• https://www.ausmed.com/

Connect:

• https://www.linkedin.com/in/yianni-serpanos/
• LinkedIn Company Page: HealthTechX
• https://www.instagram.com/my_healthtechx/
• https://www.meetup.com/HealthTechX/

LinkedIn Company Page: https://www.linkedin.com/company/healthtechx/

See omnystudio.com/listener for privacy information.

Kaye addresses issues that should be tackled when deciding whether to enter into private practice. With more practitioners leaning toward running their own practices, Kaye poses key questions that are relevant to taking this leap as well as key insights on why and what types of client feedback are key to optimizing outcomes for the practitioner, the profession and for clients.  Tune in to learn how you can better equip yourself to help your patients!

Kaye explains that clinicians have a serious role to fill for their patients in an industry where being mediocre is justifiably “unacceptable”. With her years of experience, she is passionate about leading clinicians in the right direction to execute collaboration that can actually change lives. Her vision for the future lies in integrated public and private health systems and a single platform for all collaboration.

Key takeaways:

1. Kaye Frankcom Consulting provides coaching services to psychologists in order to ensure their clinical outcomes are exceptional and business visions are achieved!
2. People who stay in treatment have an 80% chance of getting better versus those who are untreated
3. Before leaping into private practice, it is vital that you ask yourself if you are effective at what you do!
4. 40% of people drop out of treatment before they reach a positive outcome
5. Use tangible metrics (numbers and data) to develop staff, business practices and to improve patient treatment in your practice.
6. Working with client feedback has a proven history of creating successful outcomes
7. Outcome measurement should be in place for every practice, if you are serious about being effective.

Resources and links:

• Kay Frankcom’s website: https://kayefrankcom.com
• To join in the two-day retreat referred to: https://www.psychology.org.au/Event/20937
• Email Kaye: kaye@kayefrankcom.com
• Buy Kaye Frankcom’s book: https://www.amazon.com.au/Fit-Practice-Everything-psychology-Australia/dp/1922117773/