Neil Shoney is a Facebook and Instagram ads strategist who has worked with just short of 3000 service-based businesses. He focuses on building repeatable ad frameworks that get people into a system designed to turn a click into a client, rather than chasing vanity metrics.

WE ALSO TALKED ABOUT

• Why the most important part of ads is where you send people after they click, and whether your system can convert that click into a client.
• Neil’s standard for a system: he is not interested if it cannot take a stranger to a client in under seven days.
• Why small businesses do not need to spend money on brand awareness like major consumer brands.
• Using lead magnets to collect name, email address, and phone number, with the goal of getting clients and also growing the list as a by-product.
• The thank-you page approach that can convert between 23% and 26% into booked calls.
• Why clear offer naming and simple messaging tends to outperform complex wording and puns on Facebook and Instagram.
• Using Facebook lead forms to reduce friction, and why you do not need a fancy landing page to start.
• A follower campaign approach: boost a simple direct-ask video, then message new followers with a short yes-or-no question to open a conversation.

If you have been avoiding ads because they feel risky or confusing, this episode will give you a simpler way to think about them: build the path first, then amplify it.

Get regular access to tips, techniques and advice from experts about growing your business: https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED

• Neil on Instagram: Neil Shoney Mac
• Neil’s course/workshop recordings: adsandfunnels.com/course

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families.: https://onlinebusinessliftoff.com/newsletter/

See omnystudio.com/listener for privacy information.

If you’ve ever hired a service provider who mysteriously vanished, you’ll appreciate this episode. Bryan Clayton took that exact frustration and turned it into a multi-city marketplace now used by 300,000 people every week. But this isn’t just about lawn care. It’s about systems, scale, simplicity — and why this might actually be the best time in 30 years to start a business.

Bryan Clayton is the CEO and co-founder of GreenPal, the largest lawn care marketplace in the United States. Before launching GreenPal, he built a landscaping company from the ground up to $8–9 million in annual revenue and 150 employees before selling it to a national firm. He combines deep operational experience with tech-driven innovation.

WE ALSO TALKED ABOUT

• Why reliability matters more than price when building a service-based business
• The power of niching down to one core use case instead of trying to do everything
• How to manage a two-sided marketplace (customers and service providers)
• Why cancellation policies must balance fairness on both sides
• The difference between starting in an established industry vs. inventing something new
• Why Bryan believes this is the best time in decades to start a business
• How AI acts as “middle-to-middle” acceleration rather than end-to-end replacement
• Why founders should personally handle customer support — even years into the business

If you’re building a service business — or even thinking about starting one — this episode is packed with practical insights you can apply immediately.

Tune in to hear how Bryan built two businesses in completely different ways — and why simplicity, customer feedback and systems thinking made all the difference.

And if you want to stay updated on future episodes:

Get regular access to tips, techniques and advice from experts about growing your business:
https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED

• GreenPal – https://www.greenpal.com/
• Bryan Clayton on LinkedIn 

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families.: https://onlinebusinessliftoff.com/newsletter/

See omnystudio.com/listener for privacy information.

But when a state representative with the exact same name started appearing everywhere in search results, it forced him to confront something bigger: search engines — and now AI tools — don’t guess who you are. They connect dots.

And if your digital presence isn’t clearly connected, someone else may become the “expert” instead.

In this episode, we take a calm, strategic look at how search is evolving from traditional SEO into what Jared calls “GEO” — Generative Engine Optimization — and what that means for solopreneurs and small business owners who want to remain visible in an AI-first world.

No panic. No hype. Just clarity.

Jared Bauman is the founder of 201 Creative, a marketing agency specializing in SEO and emerging AI search optimization strategies. He’s also the host of the Niche Pursuits podcast and has been an entrepreneur for more than 25 years, building and selling multiple businesses. As AI began reshaping search behavior, Jared studied the data, adapted his agency, and developed practical frameworks to help businesses stay visible and credible.

WE ALSO TALKED ABOUT

• Why SEO isn’t dead — it’s evolving.
• What “Generative Engine Optimization” (GEO) actually means.
• The shift from focusing on keywords to focusing on entities.
• Why AI tools care deeply about accuracy, consistency, and freshness.
• How inconsistent business information erodes trust with AI systems.
• What schema (structured data) is — explained in plain English.
• Why third-party mentions and citations matter more than ever.
• The danger of “set it and forget it” websites.
• What a GEO Snapshot Audit reveals about your visibility gaps.

CALL TO ACTION

If you want your business to be recommended — not overlooked — in an AI-driven search landscape, this episode is essential listening.

Remember to subscribe so you don’t miss future conversations that help you grow the online side of your business strategically and sustainably.

Get regular access to tips, techniques and advice from experts about growing your business
https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED

• 201 Creative Website - https://201creative.com/ 
• GEO Snapshot Audit (free audit discussed in the episode) - https://201creative.com/geo-snapshot/ 
• Niche Pursuits Podcast - https://www.nichepursuits.com/category/podcasts/ 
• Jared Bauman on LinkedIn - https://www.linkedin.com/in/jaredbauman/ 

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families.:
https://onlinebusinessliftoff.com/newsletter/

See omnystudio.com/listener for privacy information.

That’s how Juzbi Walia explains the moment she stopped playing the corporate game and started building her own. And that same energy runs through this whole episode: sell with integrity, don’t slime people into a ‘yes’, and stop guessing what your audience is thinking. If you’ve ever read bro-marketing copy and felt like you needed to wash your eyeballs afterward, you’ll love Juzbi’s approach to persuasion that’s effective and ethical.

Juzbi Walia has spent over a decade in persuasion and influence, working in corporate communications with major global agencies and a wide range of organisations across sectors. Now she brings that same influence skillset into the online business world as a conversion copywriter and email strategist, helping course creators launch with messaging that converts without crossing into manipulation.

WE ALSO TALKED ABOUT

• Why most course creators don’t actually know their real objections (and keep answering outdated ones).
• The hidden cost of over-persuasion — even if it “works” in the short term.
• Why “copy is assembled, not written” (and how customer research is the real work).
• How to find your sales argument (the unique point of view that makes your offer stand out).
• The power of message hierarchy: primary promise first, then secondary angles in the right order.
• Using a custom GPT to pressure-test messaging angles (without randomly “testing everything”).
• Why copywriters who step into the strategist role will thrive (and “selling words as a service” won’t).
• A very real take on business growth: “spaghetti on the wall” is sometimes the job description early on.

If you’re building a course (or launching anything online) and you want to sell without sounding like a late-night infomercial, you’re going to get a ton from this one. 

Get regular access to tips, techniques and advice from experts about growing your business https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED

• Juzbi on Instagram: @juzbi.copy
• To get Juzbi’s free resource -  “How to Write Non Manipulative Emails That Sell” (a checklist of persuasion triggers for launch emails).  Or you can send her a DM on Instagram.

Suggested Timestamps

• 00:00 – Intro + why “non-sleazy persuasion” matters
• 00:01–00:04 – Juzbi’s background in persuasion + corporate comms
• 00:05–00:08 – Why she left corporate: “bet on myself” + designing work around life
• 00:13–00:17 – Objections, customer research, and the danger of over-persuasion
• 00:19–00:25 – Messaging hierarchy + sales argument example (Instagram course)
• 00:25–00:26 – GPT bot + Danny Page
• 00:32–00:34 – Copywriter vs strategist (and why strategy is the moat)
• 00:35–00:38 – Lead gen experiments + “spaghetti on the wall” phase
• 00:40 – Where to find Juzbi + free checklist

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families.: https://onlinebusinessliftoff.com/newsletter/

See omnystudio.com/listener for privacy information.

"I was working 18-hour days, seven days a week, and my mum said, 'You're making good money, but we have something you don't—free time.'"

Sara Vezensek had the kind of job most people fantasize about—flying on private jets, managing superyachts, and earning big. But it came at a cost. In this episode, she shares how she walked away from the dream lifestyle to build a business on her terms—one with time, financial, and location freedom.

Sara Vezensek is an online business coach who specializes in helping women build businesses that give them “ultimate freedom.” After leaving a high-flying career managing multimillion-dollar projects, she went all in on organic marketing and intentional strategy to grow her own thriving business—all while working just 15 hours a week.

WE ALSO TALKED ABOUT

• Why success on paper doesn’t always mean happiness
• How to prepare for a business pivot before burning out
• Strategies for building a business on 2 hours a day (or less!)
• Why content strategy beats going viral
• The glass ceiling of “200 views” and how to break through it
• Using EFT tapping and mindset work to stop sabotaging success
• How to rewire your relationship with money and self-worth
• The unexpected power of speaking to just one person in your audience

Tune in for a grounded conversation about building a business that supports the life you actually want.

👉 Get regular access to tips, techniques and advice from experts about growing your business: https://onlinebusinessliftoff.com/newsletter

RESOURCES MENTIONED

• Free Masterclass: Your Million Dollar Course Idea – Sara’s step-by-step guide to turning your current knowledge into a course
• Money Breakthrough Masterclass – Learn the exact strategy Sara used to hit $100K in 30 days
• Sara’s Instagram: @saravezcoach

See omnystudio.com/listener for privacy information.

"Just because someone’s great at marketing doesn’t mean they can teach."

When Jasmine Jonte invested in a high-ticket online course and discovered it was badly designed and nearly impossible to learn from, she had an epiphany: great teaching is a skill — and it’s one most experts don’t have. So, she used her background as a teacher to build a business that helps experts teach well, turning their brilliance into scalable, binge-worthy programs.

Jasmine Jonte is a former kindergarten teacher turned founder of a course creation agency. She’s helped build over 140 programs across more than 70 niches — from real estate investing to tarot to dentistry — helping experts turn their intellectual property into powerful learning experiences that actually get results.

WE ALSO TALKED ABOUT:

• The real reason most online courses fail (hint: it’s not lack of expertise)
• How Jasmine went from teacher to six-figure business owner with a 14-person team
• The difference between being an expert and being able to teach effectively
• The framework Jasmine uses to turn expert knowledge into curriculum
• What to ask in market research interviews to truly understand your audience
• The two pathways for experts: build a team or build a scalable offer
• Why completion rates and student results matter more than flashy marketing
• Using AI in ethical, efficient ways to streamline course creation
• The surprising AI tools Jasmine uses in her own business

CALL TO ACTION

If you're ready to turn your expertise into a powerful, scalable program — or just want a peek behind the curtain of what that takes — you won’t want to miss this episode.

👉 “Get regular access to tips, techniques and advice from experts about growing your business” https://onlinebusinessliftoff.com/newsletter

RESOURCES MENTIONED:

• Jasmine’s website: https://www.creation.co (note: creation is spelled with an 8)
• Free guide: https://www.creation.co/netflix — “10 Next Level Strategies to Make Your Program as Binge-Worthy as Netflix”
• Tools mentioned: 
• ChatGPT - AI tool, 
• Claude - AI tool 
• Descript (affiliate link) - audio and video editor, transcript maker and AI tool
• Senja - Collect, manage and share testimonials

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families:
👉 https://onlinebusinessliftoff.com/newsletter

See omnystudio.com/listener for privacy information.

That same philosophy drives Colin Clapp’s content strategy in a world now ruled by AI-driven search. If you’ve been told that SEO is dead, buckle up because Colin is here to explain why that couldn’t be further from the truth.

Colin Clapp has been in the content trenches for years, helping creators and businesses grow visibility through smart, structured content strategies. From traditional SEO to adapting to the rise of AI search, he brings experience, clarity, and actionable frameworks, like his One Click Content Optimization approach, that get results.

WE ALSO TALKED ABOUT

• Why SEO is not dead—and what small business owners need to understand instead
• The “table stakes” every piece of content needs (hint: meta titles and descriptions still matter)
• How structure helps AI and traditional search engines find and rank your content
• Why internal linking is crucial—and how to avoid content cannibalization
• What schema is, and how it quietly powers discoverability (even if you're not a developer)
• Colin’s “F1 car” analogy that makes optimization strategies finally make sense
• The rise of AI search—and what it means for your content's future visibility
• Practical ways non-techies can improve their site's structure and speed

CALL TO ACTION

Tune in to this episode and find out what still works—and what’s changed—when it comes to being found online.

👉 “Get regular access to tips, techniques and advice from experts about growing your business”
https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED

• Colin’s Website:  Online Marketing Done 4 You
• Colin’s YouTube Video: The 5 Pillars Framework - How to Optimize Content for Traditional SEO & AI Search (AEO & GEO):
• Colin’s framework: One Click Content Optimization

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter/

See omnystudio.com/listener for privacy information.

“When I was six, my grandmother gave me a blank book and said, ‘This is for your first novel.’ I didn’t write in it because it had to be perfect.”

That’s how Emily Aborn’s writing journey began.  And it’s a relatable tale for anyone who's ever struggled with perfectionism in their content. In this episode, Emily shares why copywriting success is not about perfection.  It’s about connection, clarity, and curiosity.

Emily Aborn is a seasoned copywriter, content creator, and podcast host who helps entrepreneurs craft messaging that reflects their personality and drives action. With over eight years of experience, she’s developed a unique process for helping clients find and use their true brand voice.

WE ALSO TALKED ABOUT

• The surprising difference between content writing and copywriting and why it matters for your business
• How to get people to stay on your website with clear, benefit-driven messaging
• The importance of curiosity in connecting with your audience
• Emily’s transition from content writing to persuasive website copy
• Tips for using AI as a collaborator, not a crutch
• How visibility through collaboration, not just SEO, boosts trust and reach
• Why niching is less about narrowing and more about clarity
• Using AI tools ethically while staying true to your own voice
• The power of coffee chats and real human connections for growing your business

Tune in and learn how to craft copy that clicks with your audience.

Get regular access to tips, techniques and advice from experts about growing your business
👉 https://onlinebusinessliftoff.com/newsletter

RESOURCES MENTIONED

• Emily’s website: emilyaborn.com
• Emily’s podcast: Content with Character
• Donald Miller's book StoryBrand (affiliate link)

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter

See omnystudio.com/listener for privacy information.

That’s exactly what happened to Stefanie Carlstedt. She’d built a business that looked successful on the outside.  But it felt completely off on the inside … and she was burning out.

Then came a moment that changed everything:

“I thought it was fluff—just another personality test. But then I read my Human Design chart and started crying. For the first time, I felt seen.”

If you’ve ever felt like your business isn’t quite working for you, you’re not alone. In a world of burnout and one-size-fits-all strategies, Human Design might offer something surprisingly useful.  Especially if the usual advice hasn’t gotten you where you want to go.

Stefanie has 13 years of experience, multiple businesses under her belt, and hundreds of clients behind her. Today, she helps entrepreneurs design businesses that align with how they’re actually wired—using Human Design as a tool to unlock clarity, confidence, and momentum.

WE ALSO TALKED ABOUT

• The pivotal moment Stefanie walked away from the corporate world after a personal crisis
• How she built a “successful” business that still left her feeling empty
• What Human Design is (and why she was initially sceptical too)
• The link between your energy type and your ideal marketing strategy
• How your personal design might reveal fears holding you back with money
• Why people-pleasers may need to unlearn business “rules” that don’t fit
• Using Human Design to rebuild a business that feels good to run
• Whether AI tools can support authenticity, or risk replacing it

Tune in to this episode for a fresh perspective on finding the right-fit business approach for you.
Get regular access to tips, techniques and advice from experts about growing your business: https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED

• Stefanie’s free Human Design Business Report & Audio Series: https://stefcarlstedt.com/hdreport 
• Outliers by Malcolm Gladwell (re: how birth timing can affect success)

My emails are for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter/

See omnystudio.com/listener for privacy information.

“I told him not to pay a cent—and definitely not to shut his website down.”

What would you do if you got a scary letter using legal language, claiming you owed $700 for a photo on your website? In this episode, I share a true story about an old client who received one of these copyright trolling threats, and how we handled it. From sleuthing image origins to proving usage rights, this is one episode you’ll want to listen to if you’ve ever used photos online.

I'm Trudy Rankin and I am the founder of Online Business Liftoff and a seasoned digital strategist who helps people build sustainable, flexible businesses online. 

I ALSO TALKED ABOUT

• What copyright trolling is—and why it’s not quite a scam, but not ethical either.
• How to verify image licensing years after a website goes live.
• The steps to take if you receive a copyright infringement notice.
• Why immediately removing the image can neutralize most threats.
• How creating a simple image tracking spreadsheet could save hours of work later.
• The importance of demanding proof of ownership before taking any legal-sounding demand seriously.
• What to include in a response that shifts the burden back to the sender.

If you've ever published a photo on your website, you need to hear this. Tune in to protect yourself and your clients.

RESOURCES MENTIONED

• Wayback Machine: https://archive.org/web/

Get regular access to tips, techniques and advice from experts about growing your business:
👉 https://onlinebusinessliftoff.com/newsletter/

See omnystudio.com/listener for privacy information.

“Most people think SEO is dead. But it’s not. It’s just evolving into something far more interesting.”

John Horn doesn’t sugarcoat the reality of digital advertising in 2025. In this episode, we take a look at how businesses can stop wasting money on paid ads and how to prepare for the next wave of AI-driven advertising platforms like ChatGPT. Whether you’re running ads now or scared to even try, John brings clarity, strategy, and a calm ‘don’t-panic’ tone to a space full of noise.

John Horn is the CEO of Stub Group, a digital advertising agency that has helped clients generate over $500 million in revenue through profitable ad strategies. With over a decade of hands-on experience, John is known for helping businesses navigate complexity in a constantly shifting digital landscape.

WE ALSO TALKED ABOUT

• Why AI platforms like ChatGPT are reshaping how ads will work
• What small businesses need to know about GEO (Generative Engine Optimization)
• How to prepare your business for AI-powered ad platforms, even before they’re fully launched
• Why traditional SEO is actually more important than ever
• How to stand out in AI search results with PR, data, and real human input
• Common mistakes that lead to wasted ad spend (and how to avoid them)
• A smart tracking tip that helped one B2B company cut out low-quality leads
• How to use photos, stats, and content to get picked up by LLMs like ChatGPT
• What kind of original content makes you rank in AI-generated search results

Tune in now to get practical, non-hype strategies for growing your business with paid ads and future-proofing your marketing.

And get regular access to tips, techniques and advice from experts about growing your business: https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED

• Stub Group website
• Stub Group YouTube channel
• Blog article on the state of Google ads suspensions in 2025
  
  

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter/

See omnystudio.com/listener for privacy information.

That mix of realism and optimism sets the tone for this episode. When AI started disrupting his on-camera spokesperson business, Ron Desi didn’t panic—he pivoted. And he used the same technology that threatened his income to build a completely new opportunity, including an email list of 1300 people in just 55 days using a personality-based quiz that hit all the right notes.

Ron Desi is the founder of Growth Vids and a seasoned video strategist with a background in business education. For over a decade, he's helped companies communicate with clarity and authenticity through video. Now, he's embracing change and leading the way on how to adapt—creatively and strategically—in an AI-powered world.

WE ALSO TALKED ABOUT

• The reality of AI’s impact on service-based businesses
• Why Ron is pivoting away from video production and toward video strategy
• How authenticity beats automation (especially in industries like law)
• Ron’s thoughtful use of Gemini, ChatGPT, and Claude to brainstorm, write, and research
• The surprising way Dungeons & Dragons is helping autistic teens build confidence
• How he created a quiz that deeply resonated with his niche audience
• The step-by-step approach he used to design the quiz with AI input
• Ron’s long-term plan to build a business around what he loves—and why YouTube is part of it

If you're worried about how AI is changing the game, this episode is proof that you can use it to create new opportunities, not just survive disruption.

Get regular access to tips, techniques and advice from experts about growing your business:
👉 https://onlinebusinessliftoff.com/newsletter

## RESOURCES MENTIONED

• GrowthVids.com – Ron’s site for video strategy and spokesperson services
• Dungeon Noob – Ron’s D&D YouTube channel
• Gemini, ChatGPT, Claude – AI tools Ron uses to strategize and create

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families:  👉 https://onlinebusinessliftoff.com/newsletter

See omnystudio.com/listener for privacy information.

Tracy Beavers is a visibility and list-building strategist with over 25 years in corporate sales and marketing. She helps entrepreneurs cut through overwhelm and fear so they can grow an online business that actually supports their life, not the other way around.

WE ALSO TALKED ABOUT

• Why being everywhere online is a fast track to burnout—and what to do instead
• How Tracy used podcast management to help her son start his own freelance gig
• Practical visibility tactics that don’t require dancing on TikTok
• How to repurpose a single piece of content into an entire week’s worth of posts
• The importance of building your email list—and why social media alone won’t cut it
• Ways to start DM conversations that aren’t spammy, salesy, or awkward
• Why vanity metrics don’t equal sales—and how to track what actually matters
• The power of treating your business like a real CEO—even before it’s profitable

Ready to stop hiding and start growing? Tune in now and discover how to show up consistently, build trust, and grow your email list the smart way.

Get regular access to tips, techniques and advice from experts about growing your business:
👉 https://onlinebusinessliftoff.com/newsletter

RESOURCES MENTIONED

• Tracy’s free guide: Social Media Made Easy – https://tracybeavers.com/social
• Free guide: DM Conversations That Feel Good – https://tracybeavers.com/dm
• Tracy’s podcast: Create Online Business Success - https://www.tracybeavers.com/podcast
  
• Her Facebook Group: Be a Confident Entrepreneur - https://www.facebook.com/groups/beaconfidententrepreneur 
• Descript (affiliate link) – Audio/video editing software Tracy and her son use for podcast production.
• CapCut – Easy-to-learn video editing app used for social media content.
• Canva (affiliate link) – Graphic design tool for creating social posts, visuals, and more.
• YouTube – Used as a free learning resource for Descript, CapCut, and Canva tutorials.
• Facebook – Tracy’s main platform for visibility and client attraction.
• Instagram – Secondary platform, auto-posted via Facebook Business Page integration.
• LinkedIn – Recommended for B2B or corporate-facing entrepreneurs.
• TikTok – Mentioned as optional, but not required; Tracy replaced it with automation tools.
• Opus Clip – AI tool for repurposing long-form videos into short-form clips for Reels, YouTube Shorts, etc.
• Buzzsprout – Podcast hosting platform Tracy’s son uses to manage and publish her episodes.
• Metricool (affiliate link) – Social media scheduling tool that posts to Facebook, Instagram, LinkedIn, TikTok, and Pinterest.

Affiliate Disclaimer: If you click on links on this page and then make a purchase, I may earn a commission (at no extra cost to you).  I am a proud affiliate of these resources because I use them in my own life and business.

See omnystudio.com/listener for privacy information.

"Sometimes it’s not about legal advice—it’s about understanding the process. And that’s something you can learn without going to law school." – Shatrasha Butler

Shatrasha Butler didn’t just go to law school—she’s on a mission to make legal knowledge actually useful for small business owners. In this episode, we unpack the legal must-knows for getting your business off the ground without drowning in jargon or draining your bank account.

Shatrasha Butler is a licensed attorney with over a decade of experience spanning government counsel, private firm litigation, and corporate contract law. She’s the founder of Label Me Legal, where she empowers solopreneurs to protect and grow their businesses with confidence—no expensive retainers required.

WE ALSO TALKED ABOUT

• The key differences between a lawyer and an attorney—and why that matters
• Why “start simple” is often the best legal advice for new business owners
• What you really need before trademarking your brand
• How to use free resources (like your country’s tax office) to register your business
• The low-cost legal protections you can DIY with AI (and when not to)
• Why a basic loan agreement can protect you—even if you’re just moving money between personal and business accounts
• Which contracts matter early on—and where to find affordable templates
• How to use the Madrid Protocol if you want international trademark protection

Listen in for practical, empowering advice that will help you protect your business and move forward with confidence.

Get regular access to tips, techniques and advice from experts about growing your business
👉 https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED

• IRS.gov (for EIN in the U.S.)
• U.S. Patent and Trademark Office (USPTO): https://www.uspto.gov
• Madrid Protocol info via USPTO: Madrid System
• Label Me Legal: https://labelmelegal.com
   

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter/

See omnystudio.com/listener for privacy information.

"Sometimes being an outsider is actually your best kept secret."

Gloria Chou knows a thing or two about being an outsider—and turning that into a superpower. In this episode, she shares how she went from cold-calling journalists with no connections to getting clients featured in major outlets like Forbes and Vogue. If the idea of PR feels overwhelming or off-limits, you’ll want to listen to this.

AUTHORITY

Gloria Chou is a former U.S. diplomat who transitioned into the world of PR without any agency experience—and built a thriving business doing just that. She’s helped thousands of underrepresented founders get media coverage by teaching them to cold pitch with confidence, authenticity, and purpose.

WE ALSO TALKED ABOUT

• Why you don’t need a big following or fat budget to land media features
• The surprising difference between PR and marketing (and why PR might suit you better)
• Gloria’s sweaty-palmed journey into cold pitching and how she cracked the code
• The mindset shift needed to show up and share your story
• Why authority alone isn’t enough—you need psychological resonance
• The power of niching down and getting specific in your messaging
• How to create pitches that are timely, relevant, and irresistible to journalists
• Gloria’s thoughts on building inclusive communities and leading with values

CALL TO ACTION

Tune in and get ready to rethink your approach to visibility. Get regular access to tips, techniques and advice from experts about growing your business: https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED

• Gloria’s free PR masterclass: gloriachoupr.com/masterclass
• DM “Trudy” to @gloriachoupr on Instagram for a bonus PR pitching freebie
• My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter/

See omnystudio.com/listener for privacy information.

“If you look deep into nature, you'll find the blueprint for a thriving business.”

That’s the philosophy Matthieu Mehuys has cultivated—literally—from the soil up. From his beginnings on a Belgian family farm to founding a globally scalable regenerative design business, Matthieu shares how he turned a health crisis and a backpacking breakdown into a sustainable business that not only heals the planet, but educates and empowers others to do the same.

Matthieu is an award-winning landscape architect and founder of Polonia Landscape Architect. Through his masterclasses, AI-supported tools, and best-selling book The 12 Universal Laws of Nature, he’s revolutionizing how people think about land, food, and freedom—bringing sustainable garden design out of elite hands and into everyday backyards.

We Also Talked About:

• Why 95% of beginner gardeners give up—and how he solves it
• What business owners can learn from a weed-infested garden
• How a single client request led to a scalable, global model
• The reason most landscape services are designed to keep you dependent
• Why the native vs. invasive plants debate is more complex than you think
• The three-step framework for starting a regenerative garden anywhere
• How regenerative farming could reverse climate change in 7 years
• Turning crisis into clarity: what dengue fever taught him about entrepreneurship
• The surprising business power of understanding ecosystems
• How to build a profitable business that doesn’t compromise your values

RESOURCES MENTIONED

• Matthieu's Book:  The 12 Universal Laws of Nature
• Matthieu’s Regenerative Design Podcast Apple Spotify
• Project Kamp (YouTube channel) - https://www.youtube.com/@ProjectKamp

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That moment of sticker shock was all it took for him to go from app dreamer to no-code doer. In this episode, we explore how Dan turned a DIY project into a successful business—and how you can use no-code tools and AI agents to do the same.

Dan Hafner is a no-code expert, app agency founder, and host of the Tech Bytes podcast. With a background in software testing and a passion for solving problems through automation, Dan helps entrepreneurs turn ideas into functional, money-making apps—without hiring developers.

WE ALSO TALKED ABOUT

• How Dan transitioned from software tester to no-code entrepreneur
• Why learning to code didn’t work—and what he did instead
• The 3-step framework Dan uses to bring ideas to life
• How AI agents and ChatGPT Operators are changing the game
• Why user experience (UX) still makes or breaks your tech
• How to use AI-powered tools as lead magnets or sales closers
• The mindset shift needed to build simple but powerful tools
• Why “done is better than perfect” when building MVPs
• Timeframes: what you can build in 30 minutes vs. 90 days
• The rare but valuable skill of digital architecture (and how to develop it)

Tune in to hear Dan’s insights and real-world examples of no-code success.

Get regular access to tips, techniques and advice from experts about growing your business:
👉 https://onlinebusinessliftoff.com/newsletter

RESOURCES MENTIONED

• Dan's site: DapperNoCode.com
• Tech Bytes Podcast:  https://dappernocode.com/podcast
• Miro:  mind mapping tool (affiliate link)
• Lucidchart:  https://www.lucidchart.com/pages
• No-code Tools:  Zapier, Make, Bubble, Adalo, Flutterflow
  
  

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families:
👉 https://onlinebusinessliftoff.com/newsletter

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That insight from fractional CTO Brian Childress isn’t just memorable—it’s a blueprint for building better tech businesses. In this episode, Brian shares how embedding customer support into every role improves product development, team alignment, and long-term growth. Whether you're a SaaS founder, solopreneur, or future CTO, this episode is full of sharp, actionable advice.

Brian Childress is a seasoned software architect and fractional Chief Technology Officer. With deep experience leading software engineering teams and scaling tech infrastructure, Brian helps startups and growth-stage companies make the leap from “just launched” to “ready for real users.” His superpower? Balancing deep tech know-how with customer-first strategy.

WE ALSO TALKED ABOUT

• What a fractional CTO does (and how to become one)
• The hardest part of shifting from employee to business owner
• How to prepare your SaaS platform for real-world users
• Why every team member should experience customer support
• Creating company culture without making it a “project”
• How AI agents can act like super interns
• Protecting your intellectual property while using AI tools
• Why understanding your team’s cultural background improves collaboration
• Systems and frameworks that keep solo consultancies running smoothly

Tune in now for a candid conversation full of practical strategies and lightbulb moments.

Get regular access to tips, techniques and advice from experts about growing your business: https://onlinebusinessliftoff.com/newsletter

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“Pretty doesn’t mean it’s going to work.”

That quote from marketing veteran James Hipkin cuts to the core of a major problem for online business owners: too much noise, too little strategy. With four decades of top-tier marketing experience across four countries, James joins us to unravel the confusion and teach you how to swap chaos for clarity, without falling for the next shiny thing.

James Hipkin has been at the helm of multimillion-dollar marketing efforts and now helps small business owners use enterprise-level strategies on a manageable scale. His superpower? Translating big-budget principles into simple, actionable tools for the rest of us.

We Also Talked About:

• Why repelling the wrong customers is just as crucial as attracting the right ones
• The marketing funnel vs. the sales funnel—and why confusing them kills results
• The "hub and spoke" model for aligning your website, channels, and content
• How UTM codes help you stop guessing and start tracking what works
• Why most business owners are shouting from rooftops no one can hear
• How to build trust through your marketing (and why it matters more than ever)
• The truth about buyer’s journeys—and why ignoring them costs you sales
• “Call to action” vs. “People Like You” pathways—what to say instead

RESOURCES MENTIONED

• VIPchatwithJames.com – Book a free strategy session with James
• UTM.io – Tool for creating UTM codes (for tracking links effectively)
• Google Analytics – Used in conjunction with UTM codes for performance tracking

See omnystudio.com/listener for privacy information.

In this episode of the Online Business Launchpad podcast, host Trudy Rankin sits down with accountant and financial strategist Chidi Egbujie to unpack the #1 cash flow mistake that silently sinks good businesses—and how to avoid it.

“Every number has a story,” Chidi says.  And he goes on to add that if you’re only talking to your accountant at tax time, you’re missing the plot.

Chidi brings years of corporate finance experience.  And now, as founder of Virtual Focus Accountants, he helps small business owners use their financial data not just to survive, but to grow strategically. From fixing your over reliance on your bank balance numbers to designing a business that supports your life (not the other way around), this episode is packed with practical insights for service-based entrepreneurs ready to get out of the weeds.

If you’re tired of hustling without clarity, this one’s for you.

If your business brings in revenue but still feels like it’s gasping for air, you’re not alone. My newsletter is for founders and business owners who didn’t sign up for 80-hour weeks and client emails at midnight. If that sounds like you, join me for free, here.

We Also Talked About:

• Why most small business owners overlook the real power of financial data
• How using QuickBooks or Xero properly can change your business trajectory
• A client turnaround story that started with confusion and ended in clarity (and profits)
• Why goals based on your personal life vision make better business targets
• What every business owner should be doing—but most aren’t—when it comes to planning
• Preparing your business for sale (or scale) and why you should start now
  
• Why “knowing your numbers” is more than just bookkeeping—it’s strategic survival
• The single most misunderstood concept in business finance: cash flow
  How to choose the right technology—and avoid drowning in it
• His thoughts on AI, where it works, and where it’s not quite there yet 

RESOURCES MENTIONED

• QuickBooks:  quickbooks.intuit.com 
• Xero:  xero.com 
• Virtual Focus Accountants: https://virtualfocusaccountants.co.uk
• Connect with Chidi on LinkedIn: Chidi Egbujie
  
  

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"If you’re not using analytics, you’re just shooting in the dark.”

Philippa Gamse doesn’t mince words—and she’s right. In this episode, Trudy chats with digital marketing strategist and analytics expert Philippa Gamse, who unpacks the powerful, often overlooked role analytics plays in business growth. “People look at the numbers and glaze over,” Philippa says. But once you know what to look for, data becomes a goldmine of insights. From why your visitors might never see your call-to-action to how a simple change boosted one client’s revenue with an eBook, this episode is packed with real-world examples and straight-talking advice.

Philippa has been working in digital strategy and web analytics since the early days of the internet (think: pre-Google Analytics!). With decades of experience helping businesses turn confusing data into strategic advantage, she’s on a mission to make analytics not just understandable—but actionable.

We Also Talked About:

• Why analytics is the one business tool most people ignore (to their detriment)
• How to break through the “I’m scared of data” inertia
• The one key question to ask before opening Google Analytics
• What to measure and why “vanity metrics” can mislead you
• How one client turned “wrong” visitors into a whole new revenue stream
• Using Google Tag Manager and Search Console the right way
• The myth of exact data matching—and why trends matter more

Want to be notified when new episodes come up? Sign up to my newsletter here.

RESOURCES MENTIONED

• Philippa’s Website: https://websitesthatwin.com/
• Five Hidden Gems (Philippa’s free eBook with real-life case studies)
• Website Wealth (Philippa’s newest book) (affiliate link)
• 42 Rules for a Winning Website by Philippa Gamse (affiliate link)
• Google Analytics
• Google Tag Manager
• Google Search Console

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That moment of curiosity led Andreea Matei into the world of the Amazon Influencer Program, and two years later, she’s turned it into a six-figure revenue stream. In this episode, Andreea breaks down exactly how she did it—from shooting 30-second videos to building multiple income streams, all without ever needing to show her face on camera. If you’ve ever wanted a realistic and accessible side hustle (or full-blown business), this one’s for you.

Andreea Matei is a seasoned Amazon Influencer who’s made over $140,000 in two years by reviewing products from her home (and her sister’s). A former marketer turned ecommerce expert, she now teaches others how to succeed with this surprisingly low-barrier income model.

We Also Talked About:

• What the Amazon Influencer Program is—and why it’s different from affiliate marketing
• How to get approved (even if you don’t have a massive following)
• The types of videos that perform best (hint: you can stay behind the camera)
• Smart strategies for choosing which products to review
• Breaking into paid brand collaborations and free product offers
• How to leverage your influencer content across platforms like YouTube
• Common mistakes to avoid when applying and creating your first videos
• How Andreea’s course helps beginners accelerate their Amazon Influencer journey
  
  

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families.

RESOURCES MENTIONED

• Six Figure Reviewer: Amazon Influencer Edition Course
• Launch Grow Joy (Andreea’s main site): launchgrowjoy.com
• Find Andreea on all platforms: @launchgrowjoy

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"I tell people: Google's a machine, not a person. You have to feed it the right signals." 

In this episode of the Online Business Launchpad podcast, Trudy sits down with SEO expert Brandon Leibowitz, founder of SEO Optimizers, who’s spent the last 15+ years helping small and medium businesses turn clicks into conversions. With his no-fluff approach to SEO, Brandon demystifies what it really takes to get your website found online, and why most entrepreneurs are spinning their wheels with outdated tactics.

Brandon’s journey started with a job board internship, evolved into a side hustle, and eventually became a thriving agency. He shares practical, real-world strategies that don’t require a PhD in Google wizardry, just a little consistency, common sense, and a willingness to test and tweak.

We Also Talked About:

• Why SEO isn’t about “tricking” Google—it’s about talking its language
• The biggest mistakes small businesses make with their websites
• How backlinks really work—and how not to get burned
• Why posting on social media is not a substitute for good SEO
• The long game of content marketing (and why most people give up too soon)
• What to look for (and avoid) when hiring an SEO consultant
• How Brandon scaled his business without going the agency route
  
  

RESOURCES MENTIONED

• SEO Optimizers - Brandon’s website
• Ubersuggest – for keyword research
• Google Search Console – for tracking how Google sees your site
• MozBar – for checking on-site SEO and backlinks
  
  

Want regular access to tips, techniques and advice from experts about growing your business? My newsletter is for business owners who miss having weekends — and sanity. Sign up here and start reclaiming both.

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If you’re ready to clear the roadblocks standing between you and your customers, this episode is packed with practical insights to help you move faster, serve better, and grow smarter.

Steve Anderson brings decades of experience at the intersection of insurance, technology, and business growth strategy. He’s the author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, a Wall Street Journal and USA Today bestseller that’s been translated into 20 languages. With a sharp eye for spotting the patterns of business success and failure, Steve helps founders build businesses that last.

We Also Talked About:

• Why “obsessing over customers” is more than a catchphrase—it's a mindset shift
• The hidden cost of waiting too long to adopt new technology
• What Amazon’s “Day One” philosophy teaches us about staving off irrelevance
• Why 3rd-party sellers succeed—or get booted—on Amazon
• How to spot and remove friction points in your customer journey
• The real definition of a “successful failure” and why you need more of them
• Why innovation isn’t enough—and how invention powers real business growth
• How AI is changing the game (and why using it badly could be worse than not using it at all)

RESOURCES MENTIONED

• Book:  The Bezos Letters: 14 Principles to Grow Your Business Like Amazon by Steve Anderson and Karen Anderson
• Steve’s website: thebezosletters.com
• Connect with Steve on LinkedIn: Steve Anderson

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Paul’s journey is a masterclass in staying true to your values, listening to your audience, and building engagement through heart, strategy, and the occasional well-placed email sequence.

We Also Talked About:

• How Paul turned a college web project into a thriving, sustainable business
• The surprising power of "lurkers" in online communities
• Why email is still king (and how Paul uses Kit (was ConvertKit) to dominate it)
• The moment social media nearly killed his forums—and how he pivoted
• Using Group Leads to bridge Facebook groups and email sequences
• What a “community-first mindset” really looks like in action
• Hiring from your own community to build a rock-solid team
• How a mastermind and a coach helped him 10x his email marketing results
• Why the medium (Facebook, email, TikTok) is less important than the mindset

RESOURCES MENTIONED

• Find a PowWow near you:  https://www.powwows.com/powwowsnearme
• Paul’s personal site:  https://www.paulgowder.com
• Behind-the-scenes look at his email toolkit: https://www.paulgowder.com/emailtools
• ConvertKit (now branded as Kit) – Paul’s go-to email platform (affiliate link)
• Tool to sync Facebook group signups with email sequences -https://groupleads.net/ 
• Mediavine – Advertising partner for monetizing traffic - https://www.mediavine.com/ 

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What if losing millions, a home, a marriage, and a BMW all within a few months could actually be the best thing that ever happened to you? For Martin Salama, that's exactly what it was. In this episode, Martin shares how he transformed personal and financial disaster into a powerful coaching philosophy — one that helps entrepreneurs not just survive chaos, but thrive because of it.

Martin is known as The Architect of The Warrior's Life, a coach who specializes in helping people live incredibly full lives — despite (or perhaps because of) the bumps in the road. After building and losing a multimillion-dollar business, Martin turned his own lessons into a seven-figure coaching program with a risk-reversal strategy that’s as bold as his personality.

We Also Talked About:

• How Martin’s five-year dream project collapsed overnight — and why it was the making of him
• Why most people stay stuck in a “why is this happening to me” mindset, and how to shift to “through me” thinking
• What reading The Four Agreements unlocked for him about anger, people-pleasing, and personal responsibility
• His journey from being a people-pleaser and control freak to a confident, compassionate coach
• How he built the "Live Incredibly Full Every Day" (LIFE) framework
• The problem with "done for you" coaching programs — and how Martin’s model is different
• The power of guarantees in business (and why Martin’s guarantee is a true game-changer)
• The gift he gave — and received — by donating stem cells to save a life

RESOURCES MENTIONED

• The Four Agreements by Don Miguel Ruiz (affiliate link)
• Rich Dad Poor Dad by Robert Kiyosaki (affiliate link)
• Who Not How by Dan Sullivan (affiliate link)
• Martin’s book: Worrier to Warrior (affiliate link)
• Connect with Martin: ConnectWithMartin.com

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That’s the hard-earned insight from Dr. Victoria Mensch, who went from clinical psychologist to Silicon Valley high-achiever — and burned out in both. Now she teaches leaders how to create burnout-proof lives by mastering energy, not just calendars. In this episode, Victoria breaks down why traditional success so often leads to emotional exhaustion, and how you can build a life and business that leaves room for joy, not just productivity.

With a PhD in psychology and an MBA from UC Berkeley, Victoria brings both brain science and boardroom experience to the conversation. Her approach to self-leadership, energy management, and redefining control will have you rethinking the way you work — and why.

We Also Talked About:

• Why burnout isn’t always obvious — and how to spot the subtle signs

• The myth of “success = happiness” (and what actually creates fulfillment)

• How self-awareness is the first step in becoming a resilient leader

• The surprising power of intentionally scheduling joy

• How to relinquish control — and why it’s essential for avoiding burnout

• Moving from corporate life to entrepreneurship: the real risks and rewards

• What “languishing” looks like — and how to shift into a state of flourishing

• A practical framework for balancing time, energy, and values

• Why leadership always starts with self-leadership

RESOURCES MENTIONED

• Silicon Valley Executive Academy – Victoria’s corporate consulting hub

• Victoria Mensch on LinkedIn – connect with her for insights and support

Get regular access to tips, techniques and advice from experts about growing your business. 

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That’s Phillip Marzouk, branding strategist and marketing nerd (his words), explaining how modern business owners often get tripped up by tactics while missing the big-picture strategy. With a background spanning website development, airline marketing campaigns (hello, Hobbiton!), and helping mom-and-pop shops thrive, Phillip breaks down how solopreneurs can stop chasing every shiny tool and start focusing on what actually works.

Phillip has over 13 years of marketing experience, starting out in film before transitioning to the digital world. He’s led campaigns for big names like Qantas and Warner Bros, but what really lights him up is helping small businesses and solopreneurs cut through the noise and find what works for them — not just what’s trending.

We Also Talked About:

• The marketing truths that haven’t changed since Rolex used influencer marketing… in the 1920s
• What PPC (pay-per-click) and SEO really mean, and when you should use them
• Phillip’s journey from webmaster to high-level strategist (and why he left the Cannes Film Festival experience behind)
• How big-budget brands still rely on scrappy marketing strategies — and what solopreneurs can learn from that
• The critical moment when Phillip realized he preferred helping struggling small businesses over running blockbuster campaigns
• Why AI can’t replace your expertise — and how to use tools like ChatGPT without sounding like a robot
• The exact process he uses to turn bland AI output into high-performing marketing content
• When to stop doing it all yourself and finally hire help (hint: it's when you're spending more time fixing than growing)
• Why your business is no longer “your baby” once you start hiring — and why that’s a good thing

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RESOURCES MENTIONED

• Phillip’s website: https://digitalonbrand.com
• Sign up for Phillip’s newsletter and marketing tips via the website above

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Fast forward to today, and Alan is the co-host of the Next Level University podcast, boasting nearly 2,000 episodes and a global reach. His journey is one of grit, reflection, and resilience, proving that real transformation happens when we align our work with our values and commit to daily self-improvement. If you're navigating the challenges of building a business or searching for a deeper sense of purpose, Alan's insights will inspire and motivate you to take action.

We Also Talked About:

• The pivotal moment that made Alan re-evaluate his life and career
• Why he chose podcasting over other business models
• The journey from two guys having deep conversations to running a daily global podcast
• How core values shape business success and partnerships
• The key mindset shifts needed to sustain a long-term business
• The role of humility and work ethic in building a strong team
• Navigating conflict in a business partnership and why it’s essential for growth
• The difference between external success and internal fulfillment—and why both matter
• Why hiring from within your community can lead to a stronger, more aligned team

Want to be notified when new episodes come up? Sign up to my newsletter here.

RESOURCES MENTIONED

• Podcast: https://www.nextleveluniverse.com/next-level-university-podcast/ 
• Alan’s Book Club:  https://www.nextleveluniverse.com/next-level-book-club/ 
• Alan’s Website:  https://www.nextleveluniverse.com 
• The Conscious Couples Podcast
  • Spotify
  • Apple
• Books by Russell Brunson on entrepreneurship and sales funnel:
  
  • Traffic Secrets
  • Expert Secrets

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As Carol puts it, “I just knew if I told everyone around me, they’d talk me out of it, so I kept quiet and built my plan in secret. And it worked.”

In this episode, Carol shares how she went from her first client to a full-fledged agency, the smart ad strategies she uses to help businesses grow, and insider tips on running Facebook ads without wasting money. If you’re looking for real talk on what it takes to succeed with online advertising (and a little courage to take your own leap), this is the episode for you.

We Also Talked About:

• Why Carol walked away from a promising corporate career (without telling anyone!)
• How she got her first clients and replaced her salary in record time
• The biggest mistakes small business owners make with Facebook ads
• A breakdown of different ad types—and which ones actually work
• Why understanding data is the key to ad success (even if you hate numbers)
• How to know if your business is ready to run ads—and what to do first

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RESOURCES MENTIONED

• • Carol’s Ads Readiness Quiz: carolkabaale.com
  • Book on overcoming procrastination:  Eat That Frog! by Brian Tracy  (affiliate link)

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In this episode, I sit down with Michele DeFilippo, a publishing expert with over 50 years of experience, who shares her journey from traditional publishing to helping self-published authors create high-quality books that stand shoulder to shoulder with bestsellers. As Michele says, "Real self-publishing means you are in charge, you control your book, and you should get all the revenue." If you're ready to take control of your publishing journey, this episode is a must-listen!

We Also Talked About:

• The major disruptions in the publishing industry and how Michele pivoted her business
• The biggest mistakes self-published authors make and how to avoid them
• The difference between self-publishing and working with a "publishing service"
• How to ensure your book looks as professional as traditionally published bestsellers
• The step-by-step process of getting a book from manuscript to finished product
• The importance of book cover design and why it's more than just aesthetics
• Why Amazon's print-on-demand model has changed the game for indie authors
• The truth about book marketing and what authors need to know

RESOURCES MENTIONED:

• Michele DeFilippo’s website: 1106design.com
• Free resource: Publish Like the Pros (available on her website) or go to https://1106design.substack.com/ 

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up to my newsletter - https://onlinebusinessliftoff.com/newsletter/.

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"Without sales, there's no business. And if you're scared of sales, you're scared of service." 

In this episode, we dive into what it means to truly serve in business and how shifting your mindset can transform not only your revenue but also your impact.

Nicky’s journey is inspiring. From leaving Iran as a teenager to becoming a best-selling author and highly sought-after business coach, he shares how his father’s values of generosity and service shaped his approach to business. He reveals how entrepreneurs can overcome their fear of selling, connect with clients authentically, and build a business rooted in service rather than stress.

We Also Talked About:

• The life-changing mindset shift that took a client from making $2K a month to $20K
• How to stop seeing sales as “sales” and start seeing it as an act of love and service
• Why belief in your clients is the foundation of their success
• The four must-have qualities for any entrepreneur serious about growth
• How to attract your ideal clients using Nicky’s 11-channel strategy
• The critical difference between knowing what to do and actually doing it
• How Nicky’s personal struggles with business and life led him to coaching
• The importance of having a coach and being coachable in business growth

RESOURCES MENTIONED

• Nicky’s website:  https://www.ecircleacademy.com/
• Nicky’s podcast:  https://www.thethoughtleaderrevolution.com/episodes
• Book:  Get Booked & Get Paid: How To Generate 6 Figures+ A Year, Through Podcast Guesting

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For Donna Dube, a former ICU nurse turned business operations expert, that moment was a wake-up call. In this episode, Donna shares how she transformed her life by setting boundaries, leveraging time management strategies, and focusing on what she calls “CEO-level work.” Her insights can help you escape the busywork trap and build a business that works for you, not the other way around.

We Also Talked About:

• The wake-up call that helped Donna reclaim her time and set boundaries.
• How to use a time audit to uncover inefficiencies and regain control of your schedule.
• Breaking tasks into “maintenance” vs. “growth” categories to maximize ROI.
• How fractional support roles like a Director of Operations can help entrepreneurs grow.
• The importance of identifying your hourly rate and delegating low-value tasks.
• Using tools like AI to simplify workflows and boost productivity.
• Why Donna loves "Atomic Habits" and "Traction" for transforming your business and life.

Want to be notified when new episodes come up? Sign up to my newsletter here.

RESOURCES MENTIONED:

• Download Donna’s free CEO Power Hour Playbook at https://ceoamplify.ca/ceo-power-hour
• Explore Donna’s other services at ceoamplify.ca.
• Books: 
• Atomic Habits by James Clear (affiliate link)
• Traction by Gino Wickman (affiliate link)

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“I needed something I could get control of,” he said 

Tune in to discover how Den turned his passion for teaching into a thriving online business and how you can apply his insights to your own journey.

Den Lopez is an innovative guitar teacher and the creator of the "Guitar in One Hour" method. With over 25 years of experience playing guitar and a high success rate for his students, Den has built a thriving business that transforms beginners and frustrated guitarists into confident players. His passion for making music accessible has inspired countless students worldwide.

We Also Talked About:

• The emotional trigger that pushed Den to leave his 16-year career as a mechanic to pursue his passion for teaching guitar.

• How a family musical tradition shaped Den’s approach to teaching and his belief that anyone can make music.

• Why 95% of people quit learning the guitar and how Den’s innovative system simplifies the process.

• The role of breaking false beliefs and the importance of finding a mentor to succeed in both music and business.

• Insights into how Den built his business from scratch while balancing work and family life.

• A fascinating story of resilience and passion: Batman, rope, and the leap of faith needed to break free from job security.

RESOURCES MENTIONED

• Den’s "Beginner Guitarist Playbook" – Get your free copy at learningguitarsecrets.com/free 

• Russell Brunson’s One Funnel Away Challenge - https://www.onefunnelaway.com/ 

• Django Reinhardt – Iconic gypsy jazz guitarist - https://www.youtube.com/watch?v=aZ308aOOX04 

• Shane Sams – Entrepreneur and founder of Flipped Lifestyle - https://www.flippedlifestyle.com/ 

• Pat Flynn – Entrepreneur and founder of the SPI community - https://onlinebusinessliftoff.com/SPI-Community (affiliate link)

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So are you ready to build a marketing engine that works for you instead of the other way around? 

Tune in to this week’s episode  and listen as Victoria shares how you can move from burnout to brilliance with a 24/7 marketing flywheel that scales your business and frees up your time. 

Victoria Hajjar is a seasoned Fractional Chief Marketing Officer with nearly 15 years of experience helping women founders transition their businesses from six to seven figures. Having built ROI-focused marketing systems for entrepreneurs worldwide, Victoria has mastered the art of creating sustainable growth strategies tailored to resource-limited businesses.

Be sure to sign up for my newsletter to stay updated on future episodes. 

WE ALSO TALKED ABOUT:

• Why mindset matters: The hidden psychological barriers holding entrepreneurs back from investing in their marketing systems.

• The 24/7 Marketing Flywheel: A six-step framework that transforms your marketing into a self-sustaining engine.

• Building the right team: How to hire help strategically, even on a tight budget.

• Leadership habits: Why quarterly reviews and weekly meetings (even with yourself) are non-negotiable for success.

• Niching down: How specificity in your marketing can lead to exponential results online.

RESOURCES MENTIONED

• Victoria Hajjar’s End Marketing Overwhelm Guide

• Victoria’s LinkedIn Profile: Connect with Victoria

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up to my newsletter here.

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In this episode of the Online Business Launchpad podcast, Sami Hero, a seasoned expert in AI and technology, unpacks how small businesses can leverage AI without getting lost in the complexity. From streamlining customer service to creating targeted marketing campaigns, Sami shares practical advice for business owners on using AI to solve real problems and improve efficiency.

Whether you’re a solo entrepreneur or a growing team, Sami’s insights will help you harness AI to work smarter, not harder.

WE ALSO TALKED ABOUT

• How Sami’s early career in semantic search and AI laid the groundwork for his expertise.
• Tips on using accessible tools like Pictory.ai and Synthesia to create video content and enhance your marketing without breaking the bank.
• AI’s impact on accessibility, enabling visually impaired users to engage with online content more seamlessly.
• Why starting with a specific use case is the best way to approach AI for small business needs.
• The challenges of AI “hallucinations” (generating incorrect information) and how to manage biases in data.
• Building a cohesive, cost-effective tech stack without overwhelming your team.
• How AI can improve customer service and streamline internal operations, allowing small teams to achieve more.

Want to be notified when new episodes come up? Sign up here: Online Business Liftoff Newsletter

RESOURCES MENTIONED

• Pictory:  https://pictory.ai  – Quickly turn articles or blog posts into engaging videos.
• Synthesia:  https://synthesia.io  – An AI tool for generating videos with digital avatars.
• Lex Page:  https://lex.page  – A writing tool for generating drafts and AI-assisted editing.
• Napkin:  https://napkin.ai  – Quickly transform ideas into presentations.
• Cassidy:  https://cassidy.ai  – For building complex, AI-driven workflows.
• AWS Rekognition – https://aws.amazon.com/rekognition/  - Amazon’s image recognition service for identifying objects and enhancing accessibility.

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here: Online Business Liftoff Newsletter

See omnystudio.com/listener for privacy information.

In this episode, Max reveals his journey from learning to code out of necessity (while blind) to founding the Accessibility Advantage Consultancy, which advocates for a truly inclusive digital experience. Max's story is a testament to the power of resilience, adaptability, and why accessibility isn’t just important—it’s essential.

Max (aka "the Blind Blogger,") has been breaking barriers online since 2007. With over a decade of experience navigating digital spaces as a visually impaired entrepreneur, Max now educates business owners on the power of accessibility through his consultancy.

He's also an Eagle Scout, an author, a speaker, and a podcast host, leveraging his personal journey to make digital spaces more inclusive.

WE ALSO TALKED ABOUT

• The unique challenges and tools Max uses to navigate the web as a blind business owner.

• How AI is making strides in accessibility but still has a long way to go.

• The critical role of screen readers, adaptive tech, and accessible web design for inclusivity.

• Practical steps small business owners can take to improve their site’s accessibility.

• Max’s advice on overcoming barriers, finding support, and building a business with disabilities.

• Why designing for keyboard navigation first can make your site more accessible to all users.

• How product accessibility reviews and his work with AudioEye impact the lives of visually impaired users.

Have a listen to this interesting episode with Maxwell Ivey to discover how you can make your business more accessible and inclusive.

Want to be notified when new episodes come up?  Sign up to get notifications, tips, stories and advice for growing your online business. 

RESOURCES MENTIONED

• Max's Accessibility Advantage Consultancy - https://theaccessibilityadvantage.com/ 

• The Blind Blogger - https://theblindblogger.net   

• AudioEye - https://www.audioeye.com 

• Wave Accessibility Checker - https://wave.webaim.org

• LEGO Braille Bricks - https://www.lego.com/en-au/theme/braille-bricks/about

See omnystudio.com/listener for privacy information.

Edd Dawson is a 20-year veteran of the SEO industry, having launched one of the UK's first broadband comparison sites. He has built and sold multiple high-traffic websites and continues to operate a seven-figure portfolio today. His experience spans SEO, affiliate marketing, and software as a service (SaaS) tools, making him the perfect guide to navigate today’s digital landscape.

WE ALSO TALKED ABOUT:

• The evolution of SEO from early internet days to its current role alongside AI.
• The key to building SEO strategies around user questions instead of chasing high-volume keywords.
• How AI is affecting SEO and what it means for search engines like Google.
• The importance of creating human-centered content for both users and large language models like ChatGPT.
• Why writing expert-level content is crucial for future SEO success.
• The shift in the affiliate and display advertising landscape due to Google's updates.
• How to balance content creation between selling and educating audiences.

You won’t want to miss this fascinating conversation with SEO expert Edd Dawson. Tune in now, and if you want to stay in the loop on upcoming episodes, sign up here. 

RESOURCES MENTIONED:

• Edd Dawson's SEO tool: Keywords People Use
• Edd’s website:  edddawson.com 

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

See omnystudio.com/listener for privacy information.

This episode dives into nine essential habits that help build lasting confidence, from breaking down intimidating tasks to celebrating small wins and learning from rejection.

Want to learn how to build lasting confidence? Listen to this episode now! 

Want to be notified when new episodes come up? Sign up here.

Resources Mentioned:

• The Power of Small Wins (Harvard Business Review article by Teresa M. Amabile and Stephen J. Kramer)
• No time to listen?  Read the blog post that this episode is based on

Invitation: Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

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Jason Willis-Lee has been a professional medical translator for over 20 years, working with clients across the globe. Not only does he have a strong background in life sciences, but he’s also transitioned into mentoring other translators looking to build their businesses. His wealth of experience makes him the perfect guide for anyone interested in building a successful translation career.

WE ALSO TALKED ABOUT

• How Jason pivoted from studying medicine to becoming a full-time translator and why niching down was a game-changer for him.
• The real impact of AI on the translation industry and how freelancers can leverage it instead of fearing it.
• Why working in-house before going freelance might be the smartest move for new translators.
• How to build your portfolio and attract clients even without a website.
• The importance of leveraging cultural nuances and why spending time in your source language country is crucial.
• Jason’s advice on handling imposter syndrome and how to avoid the “jack of all trades” trap.
• The myths about the translation business, including why you don’t need a fancy website to make a six-figure income.

CALL TO ACTION

If you’re ready to learn the ins and outs of the translation industry, this episode is for you! Listen now and be sure to sign up to be notified about upcoming episodes. 

RESOURCES MENTIONED

• Jason’s book: How to Find More Direct Clients (affiliate link)
• Jason’s website: EntrepreneurialTranslator.com
• LinkedIn: Jason Willis-Lee

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Curious as to how she did it? This episode is packed with practical insights that could save your sanity and skyrocket your sales.

Caitlin Bacher is not just another course creator; she’s a master of the Evergreen model, with over seven years of experience selling courses without launching. Her journey from social media manager to multi-million-dollar course creator has given her some fairly unique insights into sustainable business growth.

If you're looking to scale your business without the burnout of continuous launches, Caitlin is the expert to listen to.

We Also Talked About:

• The Transition from Launch to Evergreen: Why launching might not be the best strategy and how to start with an Evergreen funnel for steady revenue growth.
• Collecting and Analyzing Data: Learn how to make small, consistent tweaks to your funnel using data to improve your course sales.
• Overcoming Objections: The importance of addressing potential customer doubts and how to refine your messaging over time.
• Effective Organic Traffic Strategies: Why organic traffic should be your starting point and how to use it to fuel your Evergreen funnel.
• The Biggest Mistakes in Evergreen Funnels: Avoid common pitfalls when shifting from a live launch to an automated Evergreen funnel.

Don't miss out on the chance to revolutionize how you sell your course. Tune in to the full episode now, and be sure to sign up for notifications about upcoming episodes. 

Want to be notified when new episodes come up? Sign up here.

Resources Mentioned

• Caitlin Bacher’s Free Masterclass: How to Generate Launch-Sized Revenue Without Launching
• Caitlin Bacher’s Website: caitlinbacher.com
• Caitlin’s Podcast: Short episodes on sales, marketing, and Evergreen strategies

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

See omnystudio.com/listener for privacy information.

Curious how she made the leap? This episode is packed with gems you won’t want to miss.

Kirsty Boden-Stuart is a seasoned marketer with a background that’s anything but traditional. She’s built her expertise from the ground up, starting with writing online to support herself and eventually leading the marketing efforts for a major nonprofit. Kirsty brings a wealth of real-world experience and practical insights into how storytelling and positive framing can transform your marketing strategy.

WE ALSO TALKED ABOUT

• How Kirsty’s pivot from a failed startup to a marketing career shaped her approach to business.
• The importance of consistent content creation and how it helped Kirsty build her confidence and skills.
• Why positive storytelling is crucial in marketing, and how it engages your audience more effectively than fear-based tactics.
• The unexpected ways that embracing new challenges can lead to career transformation.

Tune in to this episode to learn from Kirsty’s incredible journey and get actionable tips for your own business. Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED

• Freelance Writers Online: The website Kirsty sold to Trudy that reignited Trudy’s love for writing.
• StoryBrand by Donald Miller (affiliate link): Mentioned as a framework for understanding storytelling in marketing.
• Write Like You Mean It:  Kirsty’s new website and newsletter.  

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

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Suzanne Reilley is a seasoned business coach, marketing strategist, and copy advisor who has worked with hundreds of clients. Her expertise has been featured in prominent publications like The Washington Post and Daily Candy. Suzanne’s unique approach and proven track record make her a trusted guide in understanding and serving customers better.

• How to go beyond demographics and tap into your customers' hopes, dreams, fears, and aspirations.
• Using Amazon reviews, competitor social media comments, and client communication to uncover valuable customer insights.
• The importance of balancing personal development with business growth.
• Learning to write compelling messages that resonate with your audience using the customer’s words.
• Transitioning from a corporate mindset to an entrepreneurial one for greater success.

Don't miss this insightful episode with Suzanne Reilley! Tune in to learn how deeply understanding your customers can transform your business. 

Want to be notified when new episodes come up? Sign up here. 

RESOURCES MENTIONED

• Suzanne’s website: Suzanne Reilley
• Content Calendar Mastery: Map out a year’s worth of engaging topics in 90 minutes or less

Get regular access to tips, techniques, and advice from experts about growing your business.

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Junaid Ahmed is a seasoned expert in podcast studio setup, with a rich background in technology, film, and graphic design. He has consulted over 200 individuals on optimizing their podcast spaces and is the author of the soon-to-be-released book, "Home Studio Mastery."

WE ALSO TALKED ABOUT:

• Junaid's journey from a tech-loving teenager to a podcast studio consultant.
• Tips for creating a distraction-free and professional podcast setup.
• The importance of reducing friction in your podcasting process.
• How to use your smartphone effectively for high-quality video and audio.
• Junaid's top recommendations for gear and setup improvements.

Don't miss out on this insightful episode with Junaid Ahmed! Listen now and transform your podcast setup. 

Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED:

• Website:  https://homestudiomastery.com
• Get Junaid’s book on the 7 Stages of Home Studio Evolution: From Beginner to Broadcast Quality (Amazon affiliate link).  
• Or get it straight from Junaid:  https://homestudiomastery.com/product/book/7-stages-of-home-studio-evolution/ 
• SPI Pro Community:  https://onlinebusinessliftoff.com/spi-pro (affiliate link)

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

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Jacob Jacobson is the founder of CloudWorks, a thriving agency dedicated to helping small businesses establish a strong online presence. With a background in pastoral ministry and extensive experience in marketing, Jacob brings a unique blend of empathy and expertise to his clients. His focus on long-term relationships over one-time transactions has led to significant growth and loyal partnerships.

WE ALSO TALKED ABOUT

• Jacob’s initial pitch to collaborate with me and how it stood out.
• The evolution of his business from offering email setups to comprehensive website services.
• The challenges and rewards of growing an agency and building a remote team.
• How AI tools are integrated into his workflow to enhance client interactions.
• His insights on choosing the right clients and niching down in the market.
• Practical advice for startups and small businesses on when to invest in a custom website.

Don’t miss this this helpful episode with Jacob Jacobson! Listen now and sign up to be notified about upcoming episodes. 

RESOURCES MENTIONED

• Jacob’s website: GetCloudWorks.com
• 7 Crucial Mistakes Resource:  https://resources.getcloudworks.com/7-mistakes-template-liftoff-podcast
• Website Teardown Submission Form:  https://getcloudworks.com/website-tear-down/

Get regular access to tips, techniques, and advice from myself and other experts about growing your business. 

See omnystudio.com/listener for privacy information.

Michael shares the nitty-gritty of why buying a SaaS business is often better than building one and offers valuable insights on everything from the acquisition process to dealing with the psychological impact of selling a business. 

Whether you're a developer concerned about AI taking your job and looking for alternatives, or an aspiring entrepreneur, this episode is packed with actionable advice. 

We also talked about:

• Michael’s transition from developing to acquiring businesses and how it changed his career.
• The process and criteria Michael uses to identify and acquire SaaS businesses.
• The role of WebStreet in facilitating passive investments in software businesses.
• The importance of steady growth and business fit in successful acquisitions.
• Preparing for business acquisitions, including financial planning, due diligence, and transition planning.
• The impact of AI on the acquisition process and its potential for both internal improvements and external risks.
• Advice for potential operators and sellers, emphasizing mindset shifts and comprehensive business evaluation.

Tune in to this episode to learn how to build a successful SaaS portfolio and transform your approach to business growth. 

Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED:

• Michael Frew’s website: michaelfrew.com
• WebStreet: webstreet.com

Get regular access to tips, techniques, and advice from experts about growing your business. 

See omnystudio.com/listener for privacy information.

Ever been there? Stick around, because in today’s episode I'm taking a look at a game-changing method for getting quick, actionable feedback on your content.

I talk about:

• The challenges of getting timely feedback: Why it's so tricky to get people to respond to your surveys and polls.
• Traditional vs. modern feedback methods: From asking family and friends to leveraging social media and online communities.
• Tools and platforms: Exploring various tools like Hotjar and PickFu for gathering insights.
• Personal experiences: My own journey using PickFu to refine content and improve engagement.
• Types of PickFu polls: Detailed look at different polling options and how to use them effectively.

Ready to transform how you gather feedback and make better content decisions? Tune in to this episode and don't miss out on future insights—sign up here to be notified about upcoming episodes.

RESOURCES MENTIONED

• PickFu: Get good feedback fast for your content (affiliate link)
• Hotjar: Tool for capturing user interactions on your website (affiliate link)
• Copyblogger Blog Post:  How To Write A Headline That Drives More Clicks
• Episode 168:  The Art Of Asking:  Understanding The Role Customer Feedback Plays In Business Success with Justin Chen

Get yourself regular access to tips, techniques, and advice from experts about solving challenges and growing your business. 

See omnystudio.com/listener for privacy information.

In this episode, we're diving deep into the secrets of getting started as a freelance writer with Lindy Alexander, an award-winning freelance travel writer who turned her writing passion into a successful career.

With her rich background that includes social work, sign language interpretation, and a Ph.D., Lindy brings a unique and holistic approach to freelance writing. 

We Also Talked About:

• How Lindy transitioned from social work to full-time freelance writing.
• The importance of networking and community in sustaining a freelance writing career.
• Practical tips for pitching and landing high-paying writing gigs.
• How to leverage personal essays and opinion pieces to get published quickly.
• The impact of AI on the writing industry and how to stay relevant.
• Overcoming mindset blocks and building confidence as a writer.
• The value of having a diverse portfolio, including both content writing and feature writing.
• Strategies for managing the business side of freelance writing.

Don’t miss this episode packed with actionable tips and inspiring stories. Listen now and sign up to be notified about upcoming episodes. Sign up here: Newsletter

Resources Mentioned

• Website:  https://thefreelancersyear.com/ 
• Lindy's Free Guides:  
• 10 Successful Magazine Pitches (affiliate link)
• 5 Easy Magazine Features (affiliate link)
• Paid Short Course on Travel Writing:  Get Started With Travel Writing In Under 2 Hours

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here: Newsletter

See omnystudio.com/listener for privacy information.

Determined to find a solution, Greg leveraged his IT expertise and entrepreneurial spirit to create Municibid, an online platform that has since revolutionized government auctions.

His innovative approach not only solved a persistent issue but also transformed the way surplus items are bought and sold in the US and some parts of Canada.

Greg joined me on the show to talk about his journey as well as share what he’s learned along the way.

WE ALSO TALKED ABOUT:

• Greg's journey from city councilor to entrepreneur and the challenges he faced.
• The inefficiencies in government auctions and how Municibid addresses them.
• The development and scaling of Municibid, including marketing strategies and technological integration.
• The importance of data analytics in optimizing auction sales and identifying trends.
• Greg's new venture, Surplus.com, and its potential for global expansion.
• Advice for aspiring entrepreneurs on finding mentors and leveraging life experiences.

Tune in to hear Greg's interesting story and get inspired to tackle your own business challenges! 

Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED

• Government auction website:  Municibid.com
• B2C surplus goods auction website:  Surplus.com
• Customer engagement platform:  Customer.io
• AI customer service platform:  Intercom.com 
• Self-service business intelligence platform:  Holistics.io
•  Google Cloud’s enterprise data warehouse:  BigQuery

Want regular access to tips, techniques, and advice from experts about growing your business?  Sign up here.

See omnystudio.com/listener for privacy information.

In this episode, we dive deep into the world of email deliverability with tech expert MV Braverman to ensure your emails not only send but also land exactly where they should.

MV Braverman is not just an expert on email systems; she's a seasoned warrior in making sure digital communications hit their mark. With extensive experience in IT support and a deep understanding of email marketing, MV joins us to demystify the often confusing world of email deliverability and the recent changes that could be affecting your communications.

We also talk about:

• The key differences between email delivery and deliverability.
• The importance of setting up proper email authentication to avoid being marked as spam.
• How setting up DMARC reporting can reveal issues you might never notice otherwise.
• Real-world consequences of poor email practices and how they can silently impact your business.

Tune into this episode to ensure your email strategies are up to date and effective. And remember, if you want to stay ahead with the latest insights and tips from successful online entrepreneurs, subscribe and get notified about upcoming episodes. 

RESOURCES MENTIONED:

• Online Business Launchpad podcast, Episode 149:  Useful Ways To Use Zapier To Automate Boring Repetitive Tasks With MV Braverman
• MV’s DIY Email Authentication Guide  - https://diyguide.inboxwelcome.com
• MV’s Website:  https://inboxwelcome.com/ 
• Google Workspace:  https://workspace.google.com/ 
• Brevo:  https://www.brevo.com/ 
• Email management tools:
• ConvertKit (affiliate link)
• MailChimp

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here: Online Business Lift Off Newsletter

See omnystudio.com/listener for privacy information.

And that you’re not getting everything out of it that you could?  Like a parked Ferrari languishing in the driveway?

In this episode we dive deep into how ActiveCampaign can revolutionize the way you connect with your customers and transform routine tasks into powerful customer relationships.

My guest is former maths teacher turned tech guru, Kay Peacey.  Kay is a world-leading expert in using ActiveCampaign to supercharge your business and email automation. And her expertise helps businesses harness the full power of their email platforms to foster growth and efficiency.

We also talked about:

• Strategic Use of Tools: How ActiveCampaign goes beyond basic email functions to streamline business operations.
• Integration Capabilities: The seamless interaction between ActiveCampaign and other tools like Google Sheets and Bonjoro.
• Automation Benefits: Real-world examples of how automation can save significant time and resources.
• Customization and Personalization: Utilizing tags and custom fields within ActiveCampaign to tailor customer interactions.

Curious to learn how ActiveCampaign can change your business landscape? Listen to this enlightening episode with Kay Peacey and discover the untapped potential of email automation. 

Want to be notified when new episodes come up? Sign up here. 

RESOURCES MENTIONED:

• Kay’s Website:  https://slickbusiness.co/ 
• Active Campaign Academy:  https://slickbusiness.co/activecampaign-academy/ 
• Free Training - Accelerated Active Campaign
• Facebook Group:  Automate Your Business With Active Campaign
• Want To Get Started With Active Campaign?  Sign Up Here (affiliate link)

Want regular access to tips, techniques and advice from experts about growing your business? Sign up here

See omnystudio.com/listener for privacy information.

She also talks about:

• The transformative power of adopting small, continual improvements in your business operations.
• Real-life insights on using downtime effectively to plan business enhancements.
• Practical tips for incrementally boosting your business's performance and visibility.
• How the '1 Percent Up' technique can lead to sustainable business growth and personal satisfaction.

Tune into this episode to discover how you can turn even the smallest moments into opportunities for business growth. And don't miss out on future insights—sign up here to be notified about upcoming episodes.

RESOURCES MENTIONED:

• Book:  Atomic Habits by James Clear (affiliate link)

Trudy Rankin, host of the Online Business Launchpad podcast, brings a wealth of experience from running her online business for over nine years. Passionate about helping entrepreneurs thrive without burning out, Trudy shares strategies that are both practical and transformative.

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

See omnystudio.com/listener for privacy information.

Dive into this episode as Brenda shares her journey from discovering Canva in its early days to becoming a Canva verified expert, and how it has become an indispensable part of her content strategy.

Brenda Cadman brings over two decades of experience in website development and digital education, specializing in Canva. As one of the first 25 Canva verified experts globally, Brenda's expertise in leveraging Canva for business is unmatched, making her an authority in the field.

We also talked about:

• Brenda's initial encounter with Canva and how it transitioned from a stop-gap solution to a central element of her design work.
• The significance of organizing digital assets in Canva to enhance productivity and maintain brand consistency.
• The evolution of Canva's features over the years and how businesses can benefit from them.
• Tips for getting started with Canva and making the most out of its functionalities for content creation.
• The future of Canva and its role in the digital content creation landscape.

Ready to streamline your content creation process with Canva? Listen to this enlightening conversation with Brenda Cadman and discover how you can transform your digital designs from cluttered to coherent. 

Want to be notified when new episodes come up? Sign up here. https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED:

• Canva:  http://onlinebusinessliftoff.com/Canva (affiliate link)
• Canva Creator Program Website:  Canva Creator Program
• Brenda’s Website:  BrendaCadman.com

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here. https://onlinebusinessliftoff.com/newsletter/

See omnystudio.com/listener for privacy information.

In today’s episode, host Trudy Rankin shares her 3-step process for coming up with content topics, no matter what.  Does it take a little bit of thought to make the process work?  Yes.  But is applying that process more effective than staring at a screen for hours?  Definitely yes.

Listen to the full episode to learn Trudy's complete process for never running out of relevant and engaging topics to discuss. 

Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED:

• Kevin Chemidlin's Grow the Show podcast, Episode 163
• Help with finding topics:  AnswerThePublic.com 
• Trudy’s LinkedIn Profile:  https://www.linkedin.com/in/trudyrankin/ 
• Book:  The Ultra Secret (affiliate link)
• Book:  The Man Who Never Was (affiliate link)
• Book:  Johnny Tremain (affiliate link)
• Book:  Across 5 Aprils (affiliate link)

Trudy Rankin is a podcaster, business owner, and writer who has been running her own online business for nine years. She is passionate about helping overwhelmed online business owners learn new skills and techniques to grow their businesses without burning out.

Want regular access to tips, techniques and advice from experts about growing your business? Sign up here.

See omnystudio.com/listener for privacy information.

Imagine being able to quit your job and replace your entire income by simply buying an existing online business - no more sleepless nights worrying about starting from scratch. Sounds too good to be true, right? Well, that's exactly what Jaryd Krause did after years of backbreaking work as a plumber. In this candid interview, he pulls back the curtain on the realities of acquiring and growing digital assets.

Jaryd went from burnt-out tradesman putting in 70+ hour weeks to successful online entrepreneur, buying and scaling multiple online businesses to the point of being able to travel the world and go surfing whenever he felt like it. He now teaches others how to bypass the startup struggle through his coaching programs.

WE ALSO TALKED ABOUT:

• Jaryd's journey from disliking his plumbing job to seeking an online income
• The key differences between starting a business vs. buying an existing one
• How he initiated the mindset shift to step back from operations
• Evaluating different types of online businesses to acquire
• Advice for aspiring online business buyers on criteria, due diligence, etc.
• The pros and cons of attending seminars/conferences vs. hiring mentors directly

Are you intrigued by Jaryd's path and keen to learn if buying an online business could be right for you? Listen to the full episode for all his firsthand insights. 

RESOURCES MENTIONED:

• Jaryd's company website:  BuyingOnlineBusinesses.com
• Podcast:  https://buyingonlinebusinesses.com/podcast/ 

Want regular access to tips, techniques and advice from experts about growing your business? You can sign up here.

See omnystudio.com/listener for privacy information.

Imagine being able to squeeze more into your day without feeling overwhelmed or like you're constantly running out of time. In this practical episode, Host, Trudy Rankin, unveils her tried-and-true strategies for maximizing productivity and getting more done in a day.

Trudy also talks about:

• The importance of planning and scheduling repetitive tasks to stay focused and productive.
• A four-step process to standardize tasks and identify areas for automation.
• Using the Eisenhower Decision Matrix and the "4 Ds" (Delete, Delay, Delegate, Do) to prioritize tasks effectively.
• The benefits of documenting processes step-by-step for easier delegation or automation.

Listen in to learn Trudy's proven strategies for doing more in less time with less stress. 

Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED:

• Online Business Liftoff Community Co-Working Sessions
• Asana's article on the Eisenhower Decision Matrix
• Descript (audio/video editing tool):  https://onlinebusinessliftoff.com/Descript  (affiliate link)

Want regular access to tips, techniques and advice from experts about growing your business? Sign up here.

See omnystudio.com/listener for privacy information.

You're not alone. 

As a too-busy solopreneur or small business owner, it's easy to get bogged down in the daily grind and lose sight of what really matters.

So in this episode, Trudy Rankin shares the 5 powerful daily rituals that she uses to stay focused, boost productivity, and avoid burnout.

Trudy brings a wealth of experience to the table, having run her own online business for nine years and helped hundreds of people grow their online businesses.

We also talked about:

• Changing your focus with a thought-provoking spiritual reading or practice.
• The importance of taking a daily walk and engaging with nature.
• A four-step process for daily planning, review, and reflection.
• Incorporating mindfulness breaks throughout the day.
• Practicing gratitude before bedtime.

Listen to this insightful episode to learn how to incorporate these simple yet effective daily rituals into your routine and start feeling more grounded, focused, and productive. 

Want regular access to tips, techniques and advice from experts about growing your business? Sign up here. https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED: 

• Book:  What’s So Amazing About Grace by Phillip Yancey (affiliate link)
• Book:  The Case For God by Karen Armstrong (affiliate link)
• Book:  The Gift Of Pain:  Why We Hurt And What We Can Do About It  by Paul Brand and Phillip Yancey (affiliate link)
• Book:  Atomic Habits by James Clear (affiliate link)

See omnystudio.com/listener for privacy information.

Sound familiar? You're not alone. Many of us have neglected our LinkedIn presence, unaware of its true potential as a powerful personal branding and business growth tool. 

Joining us is Lynnaire Johnston, the founder of Link*Ability and an internationally regarded expert on leveraging LinkedIn for professional success. With a background in journalism, broadcasting, and copywriting, Lynnaire brings a unique perspective on using some not-so-well-known LinkedIn features to stand out.

We also talked about:

• How Lynnaire's journey led her to become a LinkedIn expert
• The power of LinkedIn as a publishing platform for writers and content creators
• Tips for optimizing your personal LinkedIn profile to attract potential clients and opportunities
• Strategies for creating and managing a LinkedIn company page that drives business growth
• The benefits of using LinkedIn newsletters and collaborative articles to boost visibility and authority
• Insights into LinkedIn's new features, including the revamped "Services" section and skill endorsements

Ready to unlock the full potential of LinkedIn and take your personal brand and business to new heights? Listen to this insightful episode, and learn from Lynnaire's wealth of expertise. Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED:

• Lynnaire's books: 
• "LinkAbility: 4 powerful strategies to maximise your LinkedIn success" (affiliate link) 
• "Business Gold: Build Awareness, Authority, and Advantage with LinkedIn Company Pages” (affiliate link)

• LinkedIn’s Collaborative Articles Hub: https://www.linkedin.com/pulse/topics/browse/a 

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here: https://onlinebusinessliftoff.com/newsletter/

See omnystudio.com/listener for privacy information.

Shaunda Necole is an influencer and online business owner who has successfully built multiple blogs, podcasts and monetisation streams around her passion for food and travel.

In just two years, she built her blog The Soul Food Pot into Google's #1 site for Southern soul food. 

Part of the secret to Shaunda’s success was niche-ing down - she took iconic African American recipes and reimagined them using modern kitchen appliances to make them faster and easier for amateur chefs.

But she did more than that … and so can you.

In this episode, Shaunda shares what she did to stand out in a super competitive niche.

We Also Talked About

• How Shaunda grew her Instagram following by engaging with and helping other influencers in support groups
• Monetizing on Instagram through brand partnerships and affiliate links
• Why you have to niche down as specifically as possible - "you have to go small to get big"
• How Pinterest operates as a visual search engine and using its keyword bubbles for content inspiration
• Creating content based on search intent - what your audience is actually looking for
• The importance of compelling visuals and text overlay on Pinterest pins
• Using tools like Tailwind to schedule and automate pinning

Want to hear more of Shaunda's journey to online business success? Listen to the full episode here! And don't forget to subscribe so you never miss an episode.

RESOURCES MENTIONED:

• Shaunda Necole's website: https://shaundanecole.com
• Her soul food site: https://thesoulfoodpot.com
• Her Las Vegas local recommendations site: https://vegasrightnow.com
• Her podcasts:  The Soul Food Pod and Vegas Right Now
• Shaunda’s Pinterest course:   Pinterest Magic Marketing Masterclass

Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here.  https://onlinebusinessliftoff.com/newsletter/

See omnystudio.com/listener for privacy information.

In this episode, Trudy Rankin shares four tips to get amazing client testimonials without having to feel embarrassed about asking.

Trudy helps busy business owners create and sell new online products and services that people want, without having to work harder or hire a big team. 

Want to hear more about getting testimonials to grow your business? Listen to the full podcast episode here.  And subscribe to be notified about upcoming episodes.

RESOURCES MENTIONED

Quiz Creators Course:  https://onlinebusinessliftoff.com/quiz-creators-course-plus/ 

Want regular access to tips, techniques and advice from experts about growing your business? Sign up here: https://onlinebusinessliftoff.com/newsletter/

Trudy Rankin has been running her own online business for over 8 years. She is passionate about helping busy online business owners increase revenue and profits without burning out.

Want regular access to tips, techniques and advice from experts about growing your business? Sign up here: https://onlinebusinessliftoff.com/newsletter/

See omnystudio.com/listener for privacy information.

With experience scaling two highly successful startups, Andrew shares valuable insights on implementing customer feedback as a growth strategy, why having tough conversations matters, and fostering online community engagement.

We Also Talked About:

• Bouncing back after failure on the journey to success
• Getting buy-in and implementing suggestions as a young intern
• Details of a Chief Revenue Officer's responsibilities
• How to shape the culture and interactions in an online community
• The importance of giving direct feedback to help team members grow

Want to hear more startup stories and advice? Be sure to listen to this episode and subscribe to the podcast!

RESOURCES:

• Learn more about Circle's community platform (affiliate link)
• Discover why Circle is the best community management platform out there
• Contact Andrew at andrew @ circle.so

Want regular access to tips, techniques and advice from experts about growing your business? Sign up here: https://onlinebusinessliftoff.com/newsletter/

See omnystudio.com/listener for privacy information.

Michael Frew has a unique perspective - after 18 years working as an engineer and architect for top tech companies, he made a big shift to acquire online businesses instead of starting them. 

In this interview, he shares why IT professionals may be better suited to buy (instead of start) an online business, and takes us through his 8-step framework to find, finance and acquire successful online companies.

We also talked about:

• Why it can be hard for IT professionals to make a career change due to "golden handcuffs"
• Tips for building relationships with sellers when acquiring a business
• How to finance an online business acquisition
• Managing teams when transitioning from employee to business owner
• Key steps in the online business acquisition framework

Want to hear more? Tune in to the full conversation with Michael Frew. And don’t forget to subscribe so you never miss an episode!

Want regular access to tips, techniques and advice from experts about growing your business? Sign up here.

RESOURCES MENTIONED

• Newsletter:  newsletter.michaelfrew.com
• Learn:  videos.michaelfrew.com
• Website:  https://www.michaelfrew.com
• Book on managing a business:  Traction: Get A Grip On Your Business (affiliate link)
• LinkedIn:  https://www.linkedin.com/in/michaelfrew/ 

See omnystudio.com/listener for privacy information.

In this special evergreen episode from 2023,  we're diving into the secrets behind preparing your consultancy business for growth and eventual exit. And, I pose the question, if you could sell your business someday, what would it take to get it ready?

My guest, Professor Joe O'Mahoney, has over 20 years of experience advising boutique consulting firms on achieving high growth and successful exits. And Joe brings a rare mix of real world consulting experience combined with extensive research on what works.

He's published multiple books on the consulting industry.  And he's written dozens of articles that dispel common myths in relation to that industry. Professor O’Mahoney provides evidence based strategic insights on the specifics of readying a consulting firm for sale. 

And as I talk to him, you'll discover why most boutique firms fail to create lasting value beyond their founder,  the biggest mistakes made when preparing to exit a firm and a step by step approach to boosting your valuation multiple for your business.

So, if you lead a consulting firm and have ever considered selling, you might want to have a listen.

RESOURCES MENTIONED

• Website: https://joeomahoney.com/
• LinkedIn:  https://www.linkedin.com/in/joeomahoney/ 
• Book:  https://geni.us/growth-for-consultants (affiliate link)

See omnystudio.com/listener for privacy information.

In this special evergreen episode from 2023, we're revisiting my conversation with Jake Lang, an expert at starting profitable niche sites.

Jake has an incredible story of building niche sites while working a full-time job, eventually leading to a six-figure business that allowed him to quit and work for himself. 

He shares his step-by-step process for identifying promising niche topics, validating the business opportunities, and ultimately building sites that can be monetized through courses, memberships, affiliate links, and more. 

He also discusses common mistakes to avoid with niche sites and offers advice for maintaining focus when trying to build a business on the side.

If you've ever considered trying to build an income stream through a niche site but weren't sure where to start, this is the episode for you.

RESOURCES MENTIONED:

• Website:  https://theentrepreneurridealong.com/   
• Book - Step One:  The Surprisingly Simple Process To Research, Validate, and Choose The Perfect Online Business Idea (affiliate link)
• Website:  https://steponebook.com/ 
• Book - Use Your Job To Quit Your Job:  A Proven Blueprint To Forming Your Best Entrepreneur Ideas And Starting Your Business (affiliate link)

Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

See omnystudio.com/listener for privacy information.

It’s a question that a lot of people ask when they start thinking about setting up their own business.   Or whether they could do something to bring in a bit of extra cash to supplement their day job.

In this episode I am resharing an interview I did earlier in the year with someone who asked themselves this same question … can I turn a hobby into a thriving business.  And for Angie Wilson, the answer was yes.

Angie, from Gnome Angel, is a former government employee turned quilting maestro.  And she shares her incredible journey from blogging about life and IVF to creating a quilt-focused empire. Her story isn’t just about quilting; it’s about perseverance, reinventing oneself, and finding success in unexpected places.

If you’ve already listened to this episode, I would encourage you to listen to it again.  It is truly inspiring.

Resources Mentioned

• Website: https://www.gnomeangel.com/

Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

See omnystudio.com/listener for privacy information.

After a Google update tanked her website's traffic and revenue, Trudy realised she needed to take drastic action to resurrect the dying site.

Trudy brings deep knowledge from running her own online business for over 8 years and helping hundreds of entrepreneurs build their online presence.

Trudy also talks about:

• Her original goals for the website and how they evolved over time
• How she started learning about SEO, content strategies, backlinks and more to improve the site
• The step-by-step tactics she implemented to increase traffic, engagement, and affiliate revenue
• Key lessons learned about improving neglected sites
• Her goals for the next phase of the website's growth

Want to hear this segment of Trudy's story about bringing a neglected website back to life? Tune into the full episode.

RESOURCES MENTIONED:

• Graham Knight's SEO services (for tree care companies)
• Teresa Edmond's Boss Responses content strategy bootcamp
• SPI Pro Community (affiliate link)

Want to regularly receive tips, techniques and advice from Trudy and other experts about growing your business? Sign up here to get access.

See omnystudio.com/listener for privacy information.

Sarah Noel Block went from working for seven bosses to starting Tiny Marketing, where she helps time-strapped marketers punch above their weight. 

With over 7 years experience streamlining marketing for multi-company corporations, Sarah shares her proven Tiny Marketing framework to help small businesses build high-impact marketing campaigns.

We also talk about:

• Strategies for managing multiple stakeholders and their competing demands
• Making the leap from corporate to starting your own agency
• Quarterly planning frameworks to regularly review and optimize marketing
• Using lead magnets and workshops to attract ideal customers 
• Leveraging AI tools like ChatGPT and BARD so you can work smarter, not harder

Want to hear more? Listen to the full episode and subscribe to get updates on future episodes.

RESOURCES MENTIONED:

• Sarah's website: sarahnoelblock.com/launchpad 
• On-demand Webinar:  How to Market with a Small Team & Budget
• Tiny Marketing Podcast:  Apple  Spotify 

Want regular access to tips, techniques and advice from experts about growing your business? Sign up here.

See omnystudio.com/listener for privacy information.

Well, you’re not alone.  But there is something that you can do to stop that doomsday scenario from becoming real.

Steven Lewis is the Founder of marketing agency, Taleist.  He’s been writing professionally as a journalist and copywriter since 1994. He has lectured in PR and journalism, and his book on persuasive storytelling has been taught at Sydney University and translated for international distribution.

Steven is also an expert in AI copywriting.

In this episode we talk about his journey as an entrepreneur, starting with his attempts in 1994 to convince businesses they needed websites … which is kind of funny because even in 2010,  over half of small businesses still didn’t have one.

We also talk about:

• Steven’s journey from writing brochures to direct response copywriting
• Asking the right questions to understand what motivates your audience
• Why simplifying complex ideas is key for effective communication
• How to leverage AI tools like ChatGPT to accelerate your writing

Listen in to hear Stephen's insights on copywriting in the age of AI!

RESOURCES MENTIONED:

• Website:  https://taleist.agency/ 
• Book:  How to Write Perfect Press Releases (affiliate link)
• AI Training:  ChatGPT Mastery Course (affiliate link)

Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

See omnystudio.com/listener for privacy information.

Rob May, engineer turned entrepreneur, knows what that feels like.  Even though he had experience with startups, he still found it a struggle to convince investors to fund his ideas.  

However, he finally cracked the code.

And in this episode Rob shares how constant practice pitching and getting feedback eventually made him a master storyteller that helped him hugely increase the odds of getting funding.

We also talk about:

• Rob’s journey from electrical engineer to tech entrepreneur
• Building and scaling startups
• Finding investors and handling rejection
• Transitioning from pirate culture to a process-driven organisation
• Using AI for brand content governance
• Scaling AI companies amid supply constraints

Listen in to hear Rob's startup stories and advice on pitching, funding, team building, and more!

RESOURCES MENTIONED:

• BrandGuard: https://www.brandguard.ai/ 
• Rob's Substack: https://investinginai.substack.com/ 
• Rob's AI Innovators Podcast: 
• Apple:
• Spotify:

Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

See omnystudio.com/listener for privacy information.

Menopause and its various associated symptoms can have a huge impact on women and their careers.  And for Tracy Minnoch-Nuku, that impact was the trigger for changing the direction of her business.

Tracy Minnoch-Nuku is an educator, speaker, facilitator and coach.  And she is an educated and experienced advocate for women's health and fitness. 

With over 30 years in the fitness industry, Tracy began her career as a Group Fitness Teacher and Personal Trainer where she transformed bodies and lives through fitness and nutrition. 

She spent 20 years developing teams and fitness training programs in Asia - live, online and through fitness apps. 

And Tracy has a deep interest in something that I think we don’t talk about enough and that is the effect that menopause has on the women going through it and the people in their lives.

In this episode we talk about how that menopause effect can seriously impact our physical and mental health, our relationships and our careers.  

We also talk about:

• The importance of understanding and empathy from partners during menopause.
• The need for education and open discussion about menopause, both at home and in the workplace.
• Encouraging male involvement in understanding menopause to support women effectively.
• How building a business focused on menopause helped Tracy personally and professionally.
• Some of the differences in how menopause is experienced and managed in various cultures.
• Tracy's journey in developing a comprehensive menopause app.
• Insights into the transformative aspects of menopause and how it shapes one's identity and values.
• Ageism in the Workplace

If you’re a woman solopreneur or small business owner that’s beginning to experience menopause symptoms … or you work with women who are entering menopause, I encourage you to have a listen.

RESOURCES MENTIONED:

• Website:  https://www.sexyageing.com/ 
• Fitness and Lifestyle App:  https://www.sexyageing.com/pages/sexy-ageing-app 
• Menopause Workshops:  https://www.sexyageing.com/pages/sexy-ageing-workshops
• Tracy’s Book:  https://geni.us/menopause-memoir (affiliate link)

Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

See omnystudio.com/listener for privacy information.

Sometimes it’s because they’ve outgrown what the community can offer.  Sometimes it’s because life just happens and they need to cut back on expenses or take a break for awhile or whatever.  And sometimes people leave because they weren’t a good fit in the first place and didn’t find what they were looking for in that community.

In today’s episode I’m talking with David Masnato, the Community Experience manager for Pat Flynn’s SPI Pro community.  Earlier this year, he participated in my Quiz Creators Course and Coaching program because he was interested in learning how to use quizzes to make the SPI community member experience even better.

So I asked him if he’d share his thoughts about the Quiz Creators Course and the process we used to help him create quizzes which are already having a positive impact on the customer journey for SPI Pro members.

Listen in as David, a highly experienced community manager, shares the reasons:

• Why both he and SPI are so intensely focused on improving customer experience
• How he identified ways to use intake and exit form questions to more deeply understand what potential customers are looking for from the SPI community, before they join
• How asking great questions in the form of quizzes is a highly effective way to gather data that makes it possible to identify gaps in user experience
• How the Quiz Creators Course and Coach program taught him to think differently about questions and the role they can play in understanding customers needs

RESOURCES MENTIONED

The Quiz Creators Course

SPI Pro Community (affiliate link)

SPI All Access Pass (affiliate link)

Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

See omnystudio.com/listener for privacy information.

Prior to founding Tailwind, Danny spent a number of years working at Google and YouTube on new product initiatives including Street View and the YouTube Creators Program, and then worked on the turnaround team at AOL after it spun off of Time Warner,  leading up to it later being acquired by Verizon.

In this episode, we talked about his journey from employee to co-founder and CEO and how his previous roles have shaped his entrepreneurial journey.

We also talked about:

• The Importance of AI in Marketing and how AI is revolutionizing the marketing landscape.
• The Importance of Pivoting to better meet market demands and technological advancements.
• Funding Journey for Tailwind, from bootstrapping to angel investing and eventually partnering with a growth equity firm.
• Tips and advice for businesses considering seeking angel investors, based on Danny's personal experience.
• The challenges and importance of seed funding
• Investor relationship building
• An overview of Tailwind and what it can do
• The challenges that small businesses face with running ad campaigns
• The role of AI in marketing 
• Support for non-native English speakers with Tailwind

If you’re interested in how funding works for a tech startup OR for how AI can help with small business marketing, I invite you to have a listen.  There’s some very valuable information here.

RESOURCES MENTIONED:

Tailwind Website: tailwindapp.com

Danny’s Email: danny@tailwindapp.com 

See omnystudio.com/listener for privacy information.

Kyle Kuderewski is the Operations Manager for webstreet.co (formerly Empire Flippers Capital)) - He has a wealth of expertise in passive investing, entrepreneurship,  and alternative investments. 

Kyle's journey from the corporate world to WebStreet began when he discovered the potential of online businesses while exploring real estate investments. Intrigued by the opportunities offered by then-Empire Flippers, he immersed himself in their culture and quickly realized that there was a need for passive investment options in the online business industry.

Kyle now leads the charge at WebsStreet in making online businesses a passive investment opportunity for accredited investors.

We talk about:

• Kyle’s transition from engineer to investor 
• The WebStreet business model and how the buy-hold-sell process works for all the different stakeholders
• The criteria for investing and selling
• Some of the no-go zones for websites they WON’T have in their investment portfolios
• Current market trends and how they are affecting various  business models like content, FBA and SaaS
• WebStreet’s shift towards crowdfunding options, which allows non-accredited investors to participate with lower minimums

So whether you’re looking to invest as you move towards retirement from your corporate job or you’re simply hunting for something that doesn’t include more traditional investment types or the risk of cryptocurrency, I invite you to have a listen to this informative episode.

RESOURCES MENTIONED:

• Website:  Webstreet.co
• Portfolio Manager:  https://webstreet.co/faq/#portfolio-managers 
• Website:  Empire Flippers
• Invest Via WeFunder:  WeFunder Round
• LinkedIn: Kyle's LinkedIn Profile
• Twitter: Webstreet on Twitter
• Email: kyle@webstreet.co 

Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

See omnystudio.com/listener for privacy information.

Molly Rose is also a military spouse and solo world traveler who believes in creating a business and a life that allows you to do more of what you love.

In this episode we talk about Molly Rose's transition from a traditional 9-5 to the world of online business and what inspired her dive into the virtual assistant space.

We also talk about:

• Growth challenges and self-doubt
• Molly's approach to certifying VAs in the absence of a standard industry benchmark
• The dual focus of Molly's training: imparting specific VA skillsets and guiding on setting up a VA business
• The difference between her business academy and her tech academy
• Business identity and targeting the right client
• The importance of communication skills for success as a VA.
• A day in the life of Molly Rose Speed
• Hiring Domestic vs. International VAs
• Gender and age dynamics in the VA Industry
• Emerging needs in the market for VAs

It’s an interesting business model and there’s a lot of wisdom wrapped into this episode.  I invite you to have a listen.

Resources Mentioned:

Website:  Virtual Assistant Academy

Website:  Virtual Assistant Management

Instagram:  https://www.instagram.com/mollyrosespeed 

Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

See omnystudio.com/listener for privacy information.

In this insightful podcast episode with Cody Limbaugh, we delve into the world of goal setting and personal transformation.

Cody Limbaugh has been a Strength & Conditioning Coach for nearly 20 years. He's coached people from all walks of life, from youth teams to retirees, from Olympic athletes to elderly patients recovering from joint replacement surgeries. 

Cody is also the author of the counterintuitive book, “Stop Setting Goals!” 

Which grabbed my attention because we’re taught, especially as senior managers in the corporate world that goal setting is everything … even if we fail to achieve those goals.

Cody and his wife Tali co-host the Live All Your Life Podcast. Now they're using their 30+ years of combined coaching experience to help couples re-ignite their spark through fitness, nutrition, and intimacy practices through their FitTogether coaching program at howtofittogether.com.

We talk about:

• Cody's personal journey, from transitioning from a mortgage banker to a personal trainer and coach
• The difference between engineering goals and the traditional SMART goals paradigm, and why the latter may not always be the best fit for achieving your aspirations. 
• The concept of radical honesty in relationships and how it helps individuals and the relationship evolve
• The unique challenges and dynamics of working together as a couple in a business.
• The E-Myth concept of structuring a business with defined roles and duties.
• Cody’s unique perspective on focusing on the trajectory towards your vision, cultivating daily habits, and celebrating small victories along the way. 
• Some of the valuable lessons he's learned about teaching and overcoming imposter syndrome. 

If you're looking to reframe your approach to goals and find inspiration in personal transformation, this episode is a must-listen.

RESOURCES MENTIONED:

Podcast:  Live All Your Life Podcast (Spotify)

Website:  howtofittogether.com

Book:  Stop Setting Goals by Cody Limbaugh (affiliate link)

Book:  See You At The Top by Zig Ziglar (affiliate link)

Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

See omnystudio.com/listener for privacy information.

He is the founder of FINdustries, a leading product development agency with a focus on the tech and financial sectors.  And his expertise in fusing science, art, and technology has helped propel his agency to the forefront of the industry. 

Bolstered by a global network of 60+ partners and 16,000 developers, FINdustries has helped clients generate over $1 billion in annual revenue. 

We talk about:

• Strategic product development that focuses on bridging the gap between technical and business acumen in the market
• The limitations in translating scientific research into marketable products
• The importance of understanding how products fit into people’s lives
• Use cases for AI in startups, its accuracy and limitations and whether it will result in the stagnation of human learning
• Examples of AI as a collaborative tool
• The challenges of managing long product development cycles
• Navigating the challenges of project-based businesses
• Entrepreneurship as self-development and redefining work-life balance
• Advice for startups

There are a lot of invaluable insights into the evolving challenges and opportunities in entrepreneurship in this episode, especially for those looking to scale their project-based businesses.  I invite you to listen in.

RESOURCES MENTIONED

LinkedIn Profile:  https://www.linkedin.com/in/dfinley/ 

Company Website:  FINdustries

Email:  don@fin.dustries.com 

Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

See omnystudio.com/listener for privacy information.

In this episode we talk about Tanya’s journey of self-funding her first ad agency and the strategy she used..

We also talk about:

• Selling her first business
• Challenges that arise when clients owe you money
• The story behind her current business, OwnersUp and its growth 
• The challenges of setting up a multi-lingual, remote team that can take over while the owner is away
• Why setting strategy is important to create the type of business you want
• More about some of the other businesses, Tanya has successfully participated in or founded and the associated challenges
• Why it’s important to align your decision making with your values
• Accountability, growth, mindset challenges and some of the common entrepreneurial stages we go through as business owners
• How being part of a supportive group can help with motivation and overcoming challenges

There is a lot of wisdom packed into this short interview.  I invite you to listen in.

RESOURCES MENTIONED

Website:  https://ownersup.com/ 

LinkedIn:  https://www.linkedin.com/in/tanyaownersup/ 

Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

See omnystudio.com/listener for privacy information.

Fast forward to today, where Kristian gets called “the Jeans Guy” and for good reason.

Kristian is the co-founder and CEO of Slø (pronounced “slow”).  At Slø, Kristian and his team are redefining what it means to build companies through community. Having generated a $360,000 pre-seed and a 100,000 person wait list ($10M projected revenue) with $0 ad-spend, they are starting the slow fashion revolution.

Kristian is a mission-driven founder currently on a journey to solve the climate crisis through eco-conscious capitalism, the power of consumerism, and data. Not to mention he has 700K followers and 6.8M likes on TikTok.

In this episode, Kristian shares how those lady’s jeans and what he did with them, kicked off a series of events that lead to the founding of Slø

We also talked about:

• Eco-conscious capitalism and consumerism
• Slow versus fast fashion
• Some of the business challenges of moving away from product standardisation and how that affects strategy and scalability
• Getting engagement through feedback
• The value of community and listening to them
• The power of TikTok and some of the concerns around its future

RESOURCES MENTIONED:

Website:  https://slojeans.co/

TikTok:  https://www.tiktok.com/@kristianfrommntn

WeFunder Round:  https://wefunder.com/slo 

See omnystudio.com/listener for privacy information.

We talked about:

• The story behind PickFu
• The primary function of PickFu in aiding decision-making processes
• The importance of continuous learning and internal debates in shaping growth strategies
• The role AI plays in the process and some areas where using AI would be counterproductive
• Justin’s personal journey from corporate employee to entrepreneur
• The significance of patience and customer feedback in the SaaS industry
• Some of the challenges that arise when transitioning from small startup to a business that’s growing

There is some good wisdom here for anyone wanting to take their business to the next level, so I invite you to have a listen.

RESOURCES MENTIONED:

Website:  https://www.pickfu.com/ 

LinkedIn:  https://www.linkedin.com/in/justinchen/ 

If you're interested in how quizzes can help you gather customer feedback and what else they can do for your business, download my free Grow Your Business By Asking The Right Questions With Quizzes guide.

See omnystudio.com/listener for privacy information.

Recently, I jumped on a call with this week’s guest, Therman Trotman, to see whether I could help out the people he works with.

Therman is a family man, an Army veteran and IT guy with 16 years of experience.  He teaches project managers how to implement Microsoft Sharepoint.   And he had some questions about how the financial side of project management works. 

I’ve got a lot of project management experience, so when he reached out for someone to talk to, I put up my hand.

An hour and a half later, we were still talking.  And we ended up with enough material for this podcast (which I’m sharing with you today) and for his podcast.  And we will definitely be talking again, because there was a lot more we could have covered.

We talked about:

• People over technology and why that matters
• Why working better and living better are worth focusing on
• How Therman was able to take skills he developed over the years and turn them into a business that supports his family and gives him the lifestyle he wants
• How getting started managing a team can seem like a no-go zone, and why starting small can help
• Entrepreneurship, bright shiny object syndrome and project management
• How project management disciplines can help you achieve business goals
• Project management and/or procurement as potential careers 

If you’re interested in how project management can help you with your business, I invite you to have a listen.

Or if you know someone who is wondering what career to choose, point them to this episode, where they will gain a bit of insight into project management and procurement as disciplines.

RESOURCES MENTIONED:

LinkedIn:  https://www.linkedin.com/in/therman-trotman-15790b33

Website:  https://www.thesphelpdesk.com/ 

Book:  10X Is Easier Than 2X:  How World Class Entrepreneurs Achieve More By Doing Less (affiliate link)

Book:  Traction:  Get A Grip On Your Business (affiliate link)

SPI Pro Community:  https://onlinebusinessliftoff.com/spi-pro (affiliate link)

See omnystudio.com/listener for privacy information.

Anhely Millan, the voice behind Sustainability for Kids, has “been there, done that” and learned how to turn those challenges into learning opportunities.

Anhely is on a mission to provide education in sustainable practices and develop collaboration opportunities for the greater good of our planet.

She discovered her passion for education when she was a Chemistry teacher for a secondary school while studying Applied Chemistry at University. That experience made her want to continue educating children in complex topics.

In early 2022, Anhely founded Sustainability for Kids and published her first educational book 'The World Behind Recycling' with the aim of providing children the knowledge and tools to embrace sustainability in their day-to-day activities.

Join me as we dive into Anhely Millan’s journey of setting up her website with zero knowledge, navigating through many, many iterations of that website and her “aha” moment with Canva, all thanks to her hairdresser!

We also talked about:

• The pressing need for a shift in mindset amongst entrepreneurs AND people who care about sustainability, prioritising collaboration over competitiveness
• The challenges faced by entrepreneurs when setting up online platforms
• The role of family, acquaintances, and sometimes even a hairdresser in a business journey
• The importance of resilience in business, fueled by passion and purpose
• The impactful role that community support and validation plays in an entrepreneur’s journey

RESOURCES MENTIONED:

• Canva (affiliate link)
• Sustainability for Kids website
• Anhely’s LinkedIn Profile
• Made By Many Hands website
• Migrant Women In Business website

See omnystudio.com/listener for privacy information.

I’ve been doing some “learning by doing” hands-on research in this space and I’ve got a couple of longer-term projects on the boil.  One of my ongoing projects is to buy an existing content-based online business and increase its value. 

And one of my other projects is learning how to build a content-based online business from scratch.  One that will, at some point, generate more than just pennies in revenue every month.

So in this podcast episode, I walk you through the pros and cons of each option, based on what I’ve learned so far.  

RESOURCES MENTIONED

Interview:  With online business buying expert, Sophie Howard (Episode 150)  

My Project Website:  The Menopause Effect

Sophie Howard's Free Masterclass:  Buying On Online Business (affiliate link)

Website Sales Platforms:

• Flippa:  https://flippa.com 
• Empire Flippers:  https://empireflippers.com 
• Motion Invest:  https://www.motioninvest.com/   

See omnystudio.com/listener for privacy information.

As entrepreneurs, we are constantly bombarded with advice about the importance of networking to find clients. But for someone like me, there's a limit to how much networking I can handle before needing a breather. Patti's perspective is refreshing and makes me think, "Maybe there's a better way to approach networking."

Patti brings a wealth of knowledge and experience as a speaker, workshop facilitator, and consultant. Join me as we delve deeper into the art of networking with her and discover how we can improve our networking skills without feeling overwhelmed.

So, grab your favourite beverage, sit back, and get ready to learn some practical tips and insights on networking from the brilliant Patti DiNucci. Let's jump right into it!

RESOURCES MENTIONED:

Book:  The Intentional Networker:  Attracting Powerful Relationships, Referrals and Results In Business (affiliate link)   

Book:  More Than Just Talk: The Essential Guide For Anyone Who Wants To Enjoy Better Conversations (affiliate link)

Website:  https://intentionalnetworker.com/

LinkedIn: https://www.linkedin.com/in/pattidenucci/

See omnystudio.com/listener for privacy information.

Recently, I went through the process of selecting a new social media scheduling tool.  The one I was using just wasn’t doing the job anymore.   And I needed something with more functionality, but was still affordable.

In this episode I’ll walk you step by step through the process I used to decide which social media scheduling tool to buy.  I’ve used this process many times over the years, both as a Chief Information Officer and as a small business owner  And the fundamental parts of the process are the same for both.

RESOURCES MENTIONED:

• Software Selection Process Checklist - Free Download:  https://onlinebusinessliftoff.com/softwarechecklist 

See omnystudio.com/listener for privacy information.

My guest is an expert in creating and managing online businesses in niche markets. With a successful background in insurance, he has built a sustainable system that generates passive income. In addition to his first venture, he has expanded into new niches, always prioritizing high-value content and understanding market needs.

WE ALSO TALKED ABOUT:

• How he utilised train commutes and lunch breaks to build his first online business.
• The importance of trust in establishing affiliate relationships.
• The reasons behind his preference for text-based online courses and the unique value they bring to his niche.
• His adventure into yet another niche market, Agile certification.

To learn more about creating a passive income business, understanding niche markets, and tips on SEO, tune in to this episode!

RESOURCES MENTIONED:

• Website:  https://theentrepreneurridealong.com/   
• Book - Step One:  The Surprisingly Simple Process To Research, Validate, and Choose The Perfect Online Business Idea (affiliate link)
• Website:  https://steponebook.com/ 
• Book - Use Your Job To Quit Your Job:  A Proven Blueprint To Forming Your Best Entrepreneur Ideas And Starting Your Business (affiliate link)

Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

See omnystudio.com/listener for privacy information.

As a business owner, you’re expected to be thought leader, cheerleader, vision provider and all round good example for your team.  But how do you do that?  Especially when there are days when all you want to do is stay in bed and pull the covers over your head.

I'm excited to introduce our guest for this episode, Mark Butler, a mental health expert and strategist. I first heard Mark a few months ago and I was drawn to his insights on mental health, mindset, and high performance, especially during these sometimes overwhelming post pandemic times.  Mark shares his own entrepreneurial journey to where he is now, and how he helps organisations manage mental wellbeing and psychological health in the workplace. 

We also talked about:

• Australia’s new psychosocial hazards legislation that may well have an impact on your business
• The characteristics of high performing teams and what those look like
• How to avoid burnout as a leader
• Mark’s approach to working with high performance teams

This conversation will resonate with anyone facing tough hurdles, not just business leaders, inspiring us all to turn our struggles into strengths.  Have a listen and please share the episode with others who will benefit from it, too.  

RESOURCES MENTIONED:

Website:  https://www.markbutler.com.au/

Facebook:  https://www.facebook.com/mark.butler.16503323

Linkedin:  https://www.linkedin.com/in/mark-butler/

Book:  UP YOURS!: The Pursuit of Radical Self-care (affiliate link)

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His story is one of determination, resilience, and a deep commitment to providing a better life for his son.  And what he and his wife have been through lit up a desire to help other parents navigate through similar challenges. 

WE ALSO TALKED ABOUT:

• The challenges and rewards of starting a business from the ground up (while working full-time).
• The role of marketing and automation in business development.
• The importance of financial control, especially in the context of a side project.
• The different strategies for financial planning for parents of children with special needs.

This conversation will resonate with anyone facing tough hurdles, inspiring us all to turn our struggles into strength.  Have a listen and please share the episode with others that will benefit from it, too!

RESOURCES MENTIONED:

Website:  myspecialfinancialplanning.com

Private Facebook Group:  PlanningForSpecialNeeds

YouTube:  https://www.youtube.com/@PlanningForSpecialNeeds 

See omnystudio.com/listener for privacy information.

Angie Wilson started blogging way back in 2002.  She initially wrote about what was happening in her life, but eventually ended up focusing on something she’d started doing as a hobby while going through the ups and downs of IVF.

In this episode we talk about:

• The transition from hobby to full-time business
• The ongoing struggle of balancing work and family
• Gnome Angel's mission
• The value of quilting as a way of creating beautiful gifts that people treasure
• How Angie has been able to use her hobby turned business as a unique way of travelling to other parts of the world and getting paid for it.

I really enjoyed talking with Angie about her business model and the joy of combining travel with teaching. So if you’re interested in taking something you have a creative passion for and turning it into a business, have a listen.  

You'll discover how she overcame challenges, found her unique voice, and built a community of passionate quilters. Get ready to be inspired by Angie's story of transformation and creativity.

RESOURCES MENTIONED:

Website: https://www.gnomeangel.com/

Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

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Their coach was calling out directions.  But something about exactly WHAT the coach was telling them do, caught my eye.

And it reminded me of a time early on in my business when I made the mistake of putting all my eggs in one basket … and how I managed to turn the situation around.

I invite you to have a listen.  Maybe what I learned will help you, too.

RESOURCES MENTIONED:

Quiz Creators Course:  https://onlinebusinessliftoff.com/quiz-creators-course-plus/ 

See omnystudio.com/listener for privacy information.

Our guest today, Professor Joe O'Mahoney, is a highly regarded author, speaker, and consultant who specializes in transforming consultancies. With his unique insights into the art of growing and selling consulting businesses, he advises on how to cultivate growth, increase profitability, and maximize business value.

We also talked about:

• Joe’s early career in business transformation and how it influenced his current approach.
• The evolution of consultancy and the changing needs of business owners.
• Importance of focusing not just on profit margin, but on creating an asset that stands on its own.
• The varying reactions of CEOs to his consultancy and how he navigates these dynamics.
• The concept of 'nemo washy' - a Japanese concept of gradually introducing changes for smoother transitions.
• Valuable advice for business owners who might be considering walking away from their business, stressing the significance of succession management and transforming the company into an asset.

Don't miss out on this enlightening conversation with Professor Joe O'Mahoney where he delves into the world of consultancy transformation. Listen to the full episode now!

RESOURCES MENTIONED:

Joe’s Website: https://joeomahoney.com/

Connect With Joe On LinkedIn:  https://www.linkedin.com/in/joeomahoney/ 

See omnystudio.com/listener for privacy information.

Episode Highlights:

1.  The Journey from Engineer to Entrepreneur:

• Nick's pivotal moment that led him to leave his engineering job
• How unexpected redundancy provided a financial cushion for his entrepreneurial journey

2.  Insights into Website Development:

• Trudy's experience and challenges with website development
• Nick's tips for streamlining the website development process

3.  The Onboarding Process

• Defining the purpose of your website
• Understanding the customer journey to create a seamless user experience.
• Tailoring content for different audiences by gathering feedback and insights.
• Creating a Highly Effective Website: Functionality, Colors, and Vibe
• Clearly defining the desired actions for visitors on your website
• Utilising the psychology behind colours.
• Developing the right vibe that aligns with your brand.

4.  Key Considerations

• Crafting compelling copy by simplifying your message 
• Balancing page length 
• Integrating social media platforms onto your website. 
• Vetting web design companies.
• Ensuring you own your domain name to have full control and ownership over your website.

RESOURCES MENTIONED:

Website:  https://thewebsitebuilders.com.au/

See omnystudio.com/listener for privacy information.

Building a business from scratch in the software-as-a-service industry definitely comes with its challenges.  Gaming is its own unique space, and the customer base can be a very demanding community. We talked about how Beau and his teammates learned early on how important it is to put the customer experience first.  

We also discussed:

• What it was like transition to a virtual real estate platform and the concept of virtual real estate
• Completely made up virtual environments versus real-world locations
• Generating virtual rent from virtual land and the revenue model behind it
• How they use the concept of a “treasury” in managing revenue and determining virtual rent levels
• How gamers actually earn money
• Some of the ideas Beau has for using the game to make it possible for players to gain further education and increase their financial literacy
• Future plans for expanding revenue sources and ideas of what the game might look like in the future

If you’re interested in gaming and/or gaming-to-earn or even just what it’s like to build a SaaS (Software as a Service) business, have a listen.  Beau has a lot to share.

RESOURCES MENTIONED:

Websites:  https://www.atlasreality.com/ and https://www.atlasearth.com/ 

Connect With Beau on LinkedIn:  https://www.linkedin.com/in/beaubutton/ 

See omnystudio.com/listener for privacy information.

But then he met a friend who was selling on Amazon.  This friend had developed some great connections with some factories that had not done very well in the economic downturn in 2008, 2009 and had since been retooled.  Brent’s friend was basically wholesaling and taking those products and selling them on Amazon. 

And this guy came to Brent one day and said, Hey, there's advertising on Amazon, can you help me with this?

And Brent’s first response to that was actually “there's advertising on Amazon? I had no idea that existed!”

Fast forward to today and Brent has a team of 20 people who work with him to help businesses advertise on Amazon.

In this episode we talk about:

• Building that team and Brent’’s criteria for bringing people onboard as team members
• What you need to have in place in order to have a successful advertising campaign
• Amazon ads and the creatives for them
• The role that product listings play in a successful campaign
• Clicks versus conversions
• Tricky categories, e.g. clothing
• The cottage industry that has developed around creating tools to help Amazon sellers
• Standing out from other 3rd party sellers

RESOURCES MENTIONED

• Website:  https://www.amzpathfinder.com/ 
• Tools to help sellers
• Zoof:  https://www.zoof.com/
• Intentwise:  https://www.intentwise.com/
• ZonGuru:  https://www.zonguru.com/ 
• Datadive:  https://datadive.com.au/ 

See omnystudio.com/listener for privacy information.

So he went back to school, got an MBA and started working as a sales rep.

After 10 solid years experience under his belt, Joe started SalesX to help companies sell more. Not advertise more.  Sell more.

Fast forward to today and SalesX is now a successful agency that helps companies develop profitable customer acquisition programs.  Part of getting to that success has been made possible by focusing on developing the people he works with and growing great teams.

And because of his team ... and a not very well-known source of marketing funds, Joe is now able to give back by helping not-for-proft organisations with their marketing for free.

Listen in if you’d like to know more.

We also talked about:

• How Joe got started with SalesX
• A little known marketing resource for not-for-profit organisations that Google offers … and not many people seem to be using
• Why having a developmental pathway for people on his team is important
• How Joe made the move from being a tech expert to becoming a relationship manager
• Why participating in internship programs can be good for your business
• How automating things can make a huge difference to your business
• The importance of ensuring that the way you network fits your personality.

There is a lot of wisdom packed into this episode, whether you’re a manager, team leader or business owner.

RESOURCES MENTIONED:

Website:  https://www.salesx.com/ 

See omnystudio.com/listener for privacy information.

In it, I talk about my experiences in hiring freelancers to help me out with some things that had been sitting on my plate for a long time.  I found those freelancers on Fiverr and I walk you through how I went about finding the right people and getting the work done.

Not every freelancer works out, so I also explain the process I used when one person’s work wasn’t up to scratch.

So if you’re wanting to outsource a piece of work for the first time, have a listen.  And if you’d like to try out Fiverr for the first time, go to http://onlinebusinessliftoff.com/fiverr-cpa (affiliate link).  If you do click the link and decide to hire a freelancer, I’ll get a small commission at no extra cost to you. 

For which I thank you.  

It helps support the work I do with carers and caregivers who have (or want to start) their own online business.

See omnystudio.com/listener for privacy information.

She looked at what her salary would be versus what she would have to pay in childcare costs, commuting to work and all the rest that goes with having a job in a government agency.  And she knew there had to be another way of making a living.

With a lot of research, tons of determination and possibly a touch of beginners luck, Sophie was able to build … and then sell … an e-commerce business for over a million dollars USD.

But by then, she’d caught the entrepreneurial bug and realised she enjoyed the process of buying existing online businesses and making them more profitable.  Several 6 and 7-figure businesses later, she is now sharing what she’s learned with her Freedom Navigator students.

In this episode, Sophie shares some of her experiences along the way to owning a portfolio of online businesses.  As well as a lot of wisdom about this particular business model and how it works.

So if you’re interested in building versus buying an online business as a way to get started on your journey to entrepreneurial success, have a listen.

RESOURCES MENTIONED:

Website:  https://aspiringentrepreneurs.com 

Sophie Aspiring Entrepreneurs program (affiliate link) - https://onlinebusinessliftoff.com/aspiringentrepreneurs 

Affiliate Marketing:  https://affilly.com 

Liz and Matt Raad’s EBusiness Institute (affiliate link):  https://onlinebusinessliftoff.com/ebusinessinstitute 

See omnystudio.com/listener for privacy information.

But some of the hats we wear … and the tasks associated with them, can be painfully boring and repetitive.  

One of the most useful tools I’ve come across for automating some of those tasks is Zapier (rhymes with “happier” apparently).  But it’s not always obvious where to start.

So I asked tech expert and Zapier aficionado, MV Braverman from Your Tech Maven to share some of her favourite ways of using Zapier to turn “boring” into “already done”.

Listen in and take away some great ideas that will help take some of the load off.

RESOURCES MENTIONED

Website:  https://yourtechmaven.com/ 

LinkedIn:  https://www.linkedin.com/in/mvbraverman/ 

See omnystudio.com/listener for privacy information.

And what about your own business?  Have you recently put on some “new customer” glasses and really looked at what it’s like for newcomers to buy something from you?

In this short episode I share two recent events where my experience as a new buyer has made me think “they could have done this so much better and here’s how” ….If you would like to receive tips and advice about doing online business better, sign up for my regular updates at https://onlinebusinessliftoff.com/newsletter/ 

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We were essentially in startup mode ourselves, trying to get everything running smoothly for our participants.  And I was bringing on team members to help.  But they were finding it difficult because all our processes and systems were … to put it politely … fluid.

Every day, we were losing time because we couldn’t find this document or that plan.  And with a program of that size (or any size), time is money.

So I reached out to streamlining guru, Ee Zen Cha from REAVA Solutions for some help. 

She was able to make a massive difference.  So much so that I’m still using many of the procedures and processes she put in place.

The work she did was so helpful that I asked her to come onto the show and share some of her tips for getting started with streamlining what you do, so that you can get some time back in your day for the things that matter to you.

There are some great tips here.  Enjoy!

RESOURCES:

Website:  https://REAVASolutions.com.au  

Streamlining Mini Course:  https://www.reavasolutions.com.au/training/how-to-get-back-more-time-by-streamlining-your-business-mini-course/

See omnystudio.com/listener for privacy information.