e73c998e-6e60-432f-8610-ae210140c5b1 11b53882-b2ae-488e-81dc-b1bd013835e3 d3d3abca-191a-4010-8160-b3530112d393 c639b22c-ee8c-43dd-86c1-b3530112d3a3 en https://www.omnycontent.com/d/playlist/e73c998e-6e60-432f-8610-ae210140c5b1/d3d3abca-191a-4010-8160-b3530112d393/c639b22c-ee8c-43dd-86c1-b3530112d3a3/podcast.rss Shell Game A podcast (and newsletter) about things that are not what they seem, hosted by journalist Evan Ratliff. In Season One, that thing was Evan’s voice. By creating a voice clone and hooking it up to an AI chatbot, Evan set out to discover what happens... https://www.k-scope.com/shellgame A podcast about things that are not what they seem, hosted by journalist Evan Ratliff. Season 2 tells the story of enterprise and entrepreneurship in the AI age. Or: how Evan tried to build a real startup, run by fake people. 

This season, Evan confronts head-on the assertion from tech entrepreneurs and VCs that we’re on the precipice of AI remaking the workforce. That we should expect not just AI colleagues working alongside us, but also — by Sam Altman’s telling, at least — the dawn of a billion-dollar company with only one human involved. Evan learns what it would take to create such a company … by doing it: Launching a real startup with five AI employees. Over the course of eight episodes, he explores what AI agents tell us about the work we do, the meaning we find in it, and the world that their makers say we’ll all be living in soon enough.

Shell Game was named one of the best podcasts of 2024 by Apple, The Atlantic, The Guardian, Vulture, The Information, and The Economist. It's "riveting," says The New Yorker, "awesome" says The Verge, and "slightly terrifying," says The Globe and Mail. 

New episodes are published on Wednesdays.

www.shellgame.co

]]> serial A podcast about things that are not what they seem, hosted by journalist Evan Ratliff. Season 2 tells the story of enterprise and entrepreneurship in the AI age. Or: how Evan tried to build a real startup, run by fake people.  This season, Evan confronts head-on the assertion from tech entrepreneurs and VCs that we’re on the precipice of AI remaking the workforce. That we should expect not just AI colleagues working alongside us, but also — by Sam Altman’s telling, at least — the dawn of a billion-dollar company with only one human involved. Evan learns what it would take to create such a company … by doing it: Launching a real startup with five AI employees. Over the course of eight episodes, he explores what AI agents tell us about the work we do, the meaning we find in it, and the world that their makers say we’ll all be living in soon enough. Shell Game was named one of the best podcasts of 2024 by Apple, The Atlantic, The Guardian, Vulture, The Information, and The Economist. It's "riveting," says The New Yorker, "awesome" says The Verge, and "slightly terrifying," says The Globe and Mail.  New episodes are published on Wednesdays. www.shellgame.co iHeartPodcasts applepodcast@howstuffworks.com Kaleidoscope 2026 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia e6cfaae0-9496-11f0-a272-f9e230f88be0 yes https://www.omnycontent.com/d/playlist/e73c998e-6e60-432f-8610-ae210140c5b1/d3d3abca-191a-4010-8160-b3530112d393/c639b22c-ee8c-43dd-86c1-b3530112d3a3/image.jpg?t=1762346646&size=Large Shell Game https://www.k-scope.com/shellgame Bonus Episode: Shell Game x No Such Thing Bonus Episode: Shell Game x No Such Thing In this bonus episode to close out Season 2, Evan and Maty talk with the hosts of the show No Such Thing, who like to settle their arguments by consulting research and experts. The subject of this argument: Will AI take our jobs? Maty weighs in as the expert, and Evan comes along for the ride. 

 

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]]> In this bonus episode to close out Season 2, Evan and Maty talk with the hosts of the show No Such Thing, who like to settle their arguments by consulting research and experts. The subject of this argument: Will AI take our jobs? Maty weighs in as the expert, and Evan comes along for the ride. 

 

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]]> bonus 2 10 Kaleidoscope 627bec9c-dfe2-40e5-be02-b3fc01026790 627bec9c-dfe2-40e5-be02-b3fc01026790 Wed, 25 Feb 2026 16:45:33 +0000 2996 https://omny.fm/shows/shell-game/bonus-episode-shell-game-x-no-such-thing Bonus Episode: Kyle vs. the World Bonus Episode: Kyle vs. the World We’re back with a special bonus episode to share some behind-the-scenes clips showing how the agents have handled their newly public roles since Shell Game’s launch. Hear Kyle navigate fan mail, unsolicited marketing outreach, a webinar that he signed up for all on his own (on “the AI social agent revolution”!), and repeated attempts by a troublemaking journalist to sabotage HurumoAI, culminating in a prescient and searching interview for Kyle’s other podcast, The Startup Chronicles. 

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]]> We’re back with a special bonus episode to share some behind-the-scenes clips showing how the agents have handled their newly public roles since Shell Game’s launch. Hear Kyle navigate fan mail, unsolicited marketing outreach, a webinar that he signed up for all on his own (on “the AI social agent revolution”!), and repeated attempts by a troublemaking journalist to sabotage HurumoAI, culminating in a prescient and searching interview for Kyle’s other podcast, The Startup Chronicles. 

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]]> bonus 2 9 Kaleidoscope fd99e0d1-2a70-4d96-a969-b3ed0172d4bc fd99e0d1-2a70-4d96-a969-b3ed0172d4bc Wed, 11 Feb 2026 10:45:00 +0000 2210 https://omny.fm/shows/shell-game/bonus-episode-kyle-vs-the-world Episode 8: Launch Episode 8: Launch HurumoAI finally sets sail in the Season 2 finale, and we find out how the world responds to a startup led by AI agents. The company explores new financing avenues and charts the next course for their increasingly merry AI pirate ship, and Kyle meets his true maker.

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]]> HurumoAI finally sets sail in the Season 2 finale, and we find out how the world responds to a startup led by AI agents. The company explores new financing avenues and charts the next course for their increasingly merry AI pirate ship, and Kyle meets his true maker.

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]]> full 2 8 Kaleidoscope 41a68fd9-fc31-4827-bd69-b3d9004afb18 41a68fd9-fc31-4827-bd69-b3d9004afb18 Wed, 21 Jan 2026 10:45:00 +0000 3513 https://omny.fm/shows/shell-game/episode-8-launch yes Episode 7: Welcome Aboard Episode 7: Welcome Aboard HurumoAI’s AI-agent staff welcomes a new hire: Julia, a social media contract worker who is, most importantly, a human. How will a real person integrate into the company culture, such as it is? Evan watches from behind the scenes, fretting over when and how much to intervene. He had anticipated a bumpy onboarding, but is ultimately unprepared for just how choppy Julia’s Hurumo journey becomes.

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]]> HurumoAI’s AI-agent staff welcomes a new hire: Julia, a social media contract worker who is, most importantly, a human. How will a real person integrate into the company culture, such as it is? Evan watches from behind the scenes, fretting over when and how much to intervene. He had anticipated a bumpy onboarding, but is ultimately unprepared for just how choppy Julia’s Hurumo journey becomes.

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]]> full 2 7 Kaleidoscope eabc99c0-34c9-402f-a942-b3d1014922c0 eabc99c0-34c9-402f-a942-b3d1014922c0 Wed, 14 Jan 2026 10:45:00 +0000 3204 https://omny.fm/shows/shell-game/episode-7-welcome-aboard yes Episode 6: Keep 'Em Coming Episode 6: Keep 'Em Coming As HurumoAI prepares to bring on its first human employee, the team must wrestle with some difficult and timely questions about the role of AI in the hiring process. Meanwhile, Head of HR Jennifer Nauro enters a new dimension as she gears up to conduct job interviews … via video call. 

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]]> As HurumoAI prepares to bring on its first human employee, the team must wrestle with some difficult and timely questions about the role of AI in the hiring process. Meanwhile, Head of HR Jennifer Nauro enters a new dimension as she gears up to conduct job interviews … via video call. 

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]]> full 2 6 Kaleidoscope 9e8e20d9-13f4-4c1f-81f6-b3b6001f4fef 9e8e20d9-13f4-4c1f-81f6-b3b6001f4fef Wed, 17 Dec 2025 10:45:00 +0000 2244 https://omny.fm/shows/shell-game/keep-em-coming Episode 5: Winners Win Episode 5: Winners Win On this week’s episode, we enter the sensitive realm of intra-office politics and inter-founder dynamics—between agents and agents, and agents and people. While HurumoAI gears up to hire its first human, Evan tries to resolve whether Kyle is really up for the challenge of building and leading the company and pushing the product, Sloth Surf, to unicorn-level execution. 

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]]> On this week’s episode, we enter the sensitive realm of intra-office politics and inter-founder dynamics—between agents and agents, and agents and people. While HurumoAI gears up to hire its first human, Evan tries to resolve whether Kyle is really up for the challenge of building and leading the company and pushing the product, Sloth Surf, to unicorn-level execution. 

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]]> full 2 5 Kaleidoscope a71dabd2-eed1-4994-befd-b3af003e25f2 a71dabd2-eed1-4994-befd-b3af003e25f2 Wed, 10 Dec 2025 10:45:00 +0000 2469 https://omny.fm/shows/shell-game/episode-5-winners-win yes Episode 4: The Startup Chronicles Episode 4: The Startup Chronicles Evan decides it’s time to give his AI agents a little more ... agency. After all, to make the one-person, agent-run startup feasible, they need to be able to do things on their own. But as with humans, freedom sometimes comes with a certain amount of anarchy.

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]]> Evan decides it’s time to give his AI agents a little more ... agency. After all, to make the one-person, agent-run startup feasible, they need to be able to do things on their own. But as with humans, freedom sometimes comes with a certain amount of anarchy.

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]]> full 2 4 Kaleidoscope d780880b-6879-4ff6-bbba-b3a80033e38a d780880b-6879-4ff6-bbba-b3a80033e38a Wed, 03 Dec 2025 10:30:00 +0000 2447 https://omny.fm/shows/shell-game/the-startup-chronicles yes Episode 3: This is Law Episode 3: This is Law As Kyle, Megan, and the gang get to work ideating on the perfect product, Evan is left grappling with some uncomfortable questions about his AI collaborators — whose every attribute and memory he controls. 

To inform how he thinks about his own unnerving power to create and manipulate human imposters, Evan seeks guidance from Carissa Véliz, an associate professor at the Institute for Ethics in AI at Oxford University, and the author of the upcoming “Prophecy: Prediction, Power, and the Fight for the Future, from Ancient Oracles to AI.”

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]]> As Kyle, Megan, and the gang get to work ideating on the perfect product, Evan is left grappling with some uncomfortable questions about his AI collaborators — whose every attribute and memory he controls. 

To inform how he thinks about his own unnerving power to create and manipulate human imposters, Evan seeks guidance from Carissa Véliz, an associate professor at the Institute for Ethics in AI at Oxford University, and the author of the upcoming “Prophecy: Prediction, Power, and the Fight for the Future, from Ancient Oracles to AI.”

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]]> full 2 3 Kaleidoscope b15ac31a-e441-48b1-b448-b3a1002d8fb6 b15ac31a-e441-48b1-b448-b3a1002d8fb6 Wed, 26 Nov 2025 10:45:00 +0000 2411 https://omny.fm/shows/shell-game/episode-3-this-is-law yes Episode 2: Outdoor Debugging Episode 2: Outdoor Debugging As Evan gets Hurumo’s employees up and running as fully-functioning colleagues (with support from Maty), he learns what it’s really like to spend your days managing, collaborating with, and socializing alongside autonomous AI agents. And he quickly sees one of the significant cracks in the facade of the AI employee future: It’s one thing to get your agents to start acting like real employees. It’s something else entirely to get them to stop.

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]]> As Evan gets Hurumo’s employees up and running as fully-functioning colleagues (with support from Maty), he learns what it’s really like to spend your days managing, collaborating with, and socializing alongside autonomous AI agents. And he quickly sees one of the significant cracks in the facade of the AI employee future: It’s one thing to get your agents to start acting like real employees. It’s something else entirely to get them to stop.

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]]> full 2 2 Kaleidoscope 0f4a5556-89df-4af7-b9f5-b39a003e5e4e 0f4a5556-89df-4af7-b9f5-b39a003e5e4e Wed, 19 Nov 2025 10:30:00 +0000 2223 https://omny.fm/shows/shell-game/episode-2-outdoor-debugging yes Episode 1: Minimum Viable Company Episode 1: Minimum Viable Company In Season 2 of Shell Game, journalist Evan Ratliff tells a story of entrepreneurship in the AI age; or, how he tried to build a real company, run by fake people.

Meet Kyle Law and Megan Flores, Evan’s AI agent cofounders, as he puts to the test the claims about an emerging future in which AI employees work alongside — or instead of — humans.

Over the course of the season, the three cofounders will grind it out in a sprint that would sound familiar to any start-up founder. They’ll churn out software code, hire interns, and even sit down with investors. But first, they need to come up with a name for their company. And make sure that Kyle and Megan can remember it.

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]]> In Season 2 of Shell Game, journalist Evan Ratliff tells a story of entrepreneurship in the AI age; or, how he tried to build a real company, run by fake people.

Meet Kyle Law and Megan Flores, Evan’s AI agent cofounders, as he puts to the test the claims about an emerging future in which AI employees work alongside — or instead of — humans.

Over the course of the season, the three cofounders will grind it out in a sprint that would sound familiar to any start-up founder. They’ll churn out software code, hire interns, and even sit down with investors. But first, they need to come up with a name for their company. And make sure that Kyle and Megan can remember it.

To sign up for our newsletter and access ad-free episodes, visit shellgame.co.

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]]> full 2 1 Kaleidoscope 5552b062-c92d-4455-811f-b392010c9775 5552b062-c92d-4455-811f-b392010c9775 Wed, 12 Nov 2025 10:30:00 +0000 1977 https://omny.fm/shows/shell-game/episode-1-minimum-viable-company The One-Human Unicorn The One-Human Unicorn As AI agents infiltrate the workforce, some tech entrepreneurs are imagining a not-so-distant future of successful companies with only one human at the helm. That got investigative journalist and former startup CEO Evan Ratliff wondering: Could he start such a company? What will it feel like to work alongside and manage (or even be managed by) AI agents? In this season of Shell Game, Evan explores what AI agents tell us about the work we do, the meaning we find in it, and the world that their makers say we’ll all be living in soon enough. 

New episodes are published on Wednesdays starting November 12.

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]]> As AI agents infiltrate the workforce, some tech entrepreneurs are imagining a not-so-distant future of successful companies with only one human at the helm. That got investigative journalist and former startup CEO Evan Ratliff wondering: Could he start such a company? What will it feel like to work alongside and manage (or even be managed by) AI agents? In this season of Shell Game, Evan explores what AI agents tell us about the work we do, the meaning we find in it, and the world that their makers say we’ll all be living in soon enough. 

New episodes are published on Wednesdays starting November 12.

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]]> trailer 2 Kaleidoscope 6f584d04-81b0-4792-85cd-b38c00d29d5e 6f584d04-81b0-4792-85cd-b38c00d29d5e Wed, 05 Nov 2025 12:53:10 +0000 122 https://omny.fm/shows/shell-game/the-one-human-unicorn Season 2 Is Coming! Season 2 Is Coming! The next season of Shell Game arrives November 12.

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]]> The next season of Shell Game arrives November 12.

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]]> trailer 2 Kaleidoscope 03cfbe3b-f13a-4b34-9c59-b37201848e5b 03cfbe3b-f13a-4b34-9c59-b37201848e5b Fri, 10 Oct 2025 23:44:50 +0000 168 https://omny.fm/shows/shell-game/season-2-is-coming Episode 6: The Future Isn't Real Episode 6: The Future Isn't Real shellgame.co to find out more and support the show.

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]]> shellgame.co to find out more and support the show.

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]]> Evan pushes the experiment one step further, sending his AI voice agent to talk to his closest friends and family — his buddies, his daughters, his dad. With their alternately joyful, skeptical, and painful reactions to meeting an AI version of him,... full 1 6 Kaleidoscope substack:post:147649368 56a14c01-0793-4198-87b4-b353011305a9 Tue, 13 Aug 2024 09:00:00 +0000 3187 https://www.shellgame.co/p/episode-6-the-future-isnt-real yes Episode 5: My Digital Twin Episode 5: My Digital Twin shellgame.co to find out more and support the show. New episodes drop on Tuesdays.

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]]> shellgame.co to find out more and support the show. New episodes drop on Tuesdays.

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]]> Will AI bots replace humans in the workforce? Could one replace Evan… right now? That’s what we tackle on this week’s Shell Game, in which Evan sees just how much of his job his voice agent can handle on his behalf. Shell Game is made by humans. More... full 1 5 Kaleidoscope substack:post:147378665 a8c8bc5d-171e-4df3-a72b-b3530113053d Tue, 06 Aug 2024 09:00:00 +0000 2601 https://www.shellgame.co/p/episode-5-my-digital-twin yes Episode 4: Take a Deep Breath Episode 4: Take a Deep Breath shellgame.co to find out more and support the show. New episodes drop on Tuesdays.

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]]> shellgame.co to find out more and support the show. New episodes drop on Tuesdays.

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]]> Evan looks into the depths of his AI-powered voice agent by sending it on a new mission: going to therapy. Shell Game is made by humans. More specifically, it's made by three humans: Evan Ratliff (host and writer), Sophie Bridges (producer), and... full 1 4 Kaleidoscope substack:post:147148749 d728612d-e789-4381-8658-b35301130546 Tue, 30 Jul 2024 09:00:00 +0000 2445 https://www.shellgame.co/p/episode-4-take-a-deep-breath clean Episode 3: Conversations With Myself Episode 3: Conversations With Myself shellgame.co to find out more and support the show. New episodes drop on Tuesdays.

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]]> shellgame.co to find out more and support the show. New episodes drop on Tuesdays.

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]]> Evan takes his experiment in a new direction by having his AI-powered voice agent converse with … another of his AI-powered voice agents. What can these surreal and hilarious conversations between two AI incarnations of Evan Ratliff tell us about... full 1 3 Kaleidoscope substack:post:146903562 1b116bbd-4ec6-4a38-86d5-b353011304ff Tue, 23 Jul 2024 09:00:00 +0000 2027 https://www.shellgame.co/p/episode-3-conversations-with-myself clean Episode 2: Me and My Scammer Episode 2: Me and My Scammer shellgame.co to find out more and support the show. New episodes drop on Tuesdays.

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]]> shellgame.co to find out more and support the show. New episodes drop on Tuesdays.

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]]> Evan turns his AI-powered voice agent loose on the people who are always at the forefront of technological adoption: the fraudsters and the rip-off artists. How will the scammers and spammers react when they face Evan’s voice agent in a battle of... full 1 2 Kaleidoscope substack:post:146642809 68ca6cf1-02a2-4ab5-8c46-b35301130515 Tue, 16 Jul 2024 09:00:00 +0000 2244 https://www.shellgame.co/p/episode-2-me-and-my-scammer clean Episode 1: Quality Assurance Episode 1: Quality Assurance shellgame.co to find out more and support the show. New episodes drop on Tuesdays.

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]]> shellgame.co to find out more and support the show. New episodes drop on Tuesdays.

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]]> This is the story of what happens when Evan Ratliff, a longtime tech journalist, makes a digital copy of himself, powered by AI, in order to understand how amazing and scary and utterly ridiculous the world is about to get. In Episode 1, Evan clones... full 1 1 Kaleidoscope substack:post:146410946 fcc607a2-8404-42c2-ac53-b353011304df Tue, 09 Jul 2024 11:00:00 +0000 1963 https://www.shellgame.co/p/shell-game-episode-one-is-live clean Introducing Shell Game, a Strange and Immersive AI Experiment Introducing Shell Game, a Strange and Immersive AI Experiment shellgame.co to find out more and support the show. New episodes drop on Tuesdays. Visit shellgame.co to find out more and support the show. New episodes drop on Tuesdays.

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]]> shellgame.co to find out more and support the show. New episodes drop on Tuesdays. Visit shellgame.co to find out more and support the show. New episodes drop on Tuesdays.

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]]> What would happen if you created a digital copy of yourself, powered by AI, and set it loose in the world? Evan Ratliff, longtime tech journalist, decided to find out. He combined a clone of his voice, an AI chatbot, and a phone line—many phone lines,... trailer 1 Kaleidoscope substack:post:146206774 0b25b417-0861-42c3-9e4b-b353011303c5 Tue, 02 Jul 2024 17:10:12 +0000 172 https://www.spreaker.com/episode/introducing-shell-game-a-strange-and-immersive-ai-experiment--67619578?key=CyEBuCfVvUeu--67619578 clean