The IAB Australia Podcast

The evolution of sell-side decisioning and what it means in practice

Wed, 18 Mar 2026 07:50:49 +0000

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Jessica Gilby, General Manager of Digital at News Corp Australia, and Janette Higginson, VP of Buyer Development JAPAC at Index Exchange, to explore the growing role of sell-side decisioning in programmatic advertising. The conversation unpacks how publishers and technology partners are applying intelligence earlier in the auction process to filter and qualify ad opportunities before they reach demand platforms, reducing inefficiency while improving signal quality, campaign performance, and user experience. Listen now!

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The Big Themes of 2026: An Industry Perspective

Wed, 04 Mar 2026 06:16:35 +0000

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, speaks with Kirsty Heywood from Publicis Groupe, Chris Manson from Ogury, and Mitch Greenway from OpenX, as well as Chair of the Executive Technology Council about the future of Australia’s digital advertising market. They discuss measurement beyond impressions, integrating AI, unifying audience strategies, supporting publisher sustainability, and navigating privacy and fragmented consumer journeys, while driving efficiency, growth, and responsible media practices through collaboration, data, and technology. Listen now!

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The Big Themes of 2026

Thu, 19 Feb 2026 00:52:38 +0000

In this latest episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Director of Research Natalie Stanbury, Director of Policy & Regulatory Affairs Sarah Kruger, and Tech Lead Jonas Jaanimagi to outline the key priorities shaping the digital advertising landscape in 2026. Marking IAB Australia’s 21st year, the team explores the Future of Measurement project, advances in experimentation and incrementality, evolving privacy reforms, publisher sustainability, and the practical realities of AI and agentic innovation. Listen now!

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Assessing Audio Advertising Outcomes

Wed, 28 Jan 2026 20:26:31 +0000

In this latest episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, engages in a discussion with Tom Sheppard, General Manager of Media Technology at Atomic 212, and Jan Bojko, Associate Director of Marketing Science, JAPAC at Spotify. Together, they explore the findings of a comprehensive case study on Bupa's innovative digital media campaign. The conversation highlights the importance of integrating diverse research methodologies to measure campaign effectiveness, including insights on emotional connections, attention metrics, and return on advertising spend. Listeners will uncover strategies for navigating the competitive landscape of health insurance marketing and learn how to leverage data-driven insights to enhance future campaigns. Listen now!

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Unlocking the Power of Gaming: Insights and Opportunities for Advertisers

Mon, 01 Dec 2025 02:29:13 +0000

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, explores the dynamic world of gaming advertising with industry experts Yun Yip, Chief Commercial Officer at iion, and Ori Gold, CEO and Co-Founder of Bench. Together, they discuss new research on attention across various gaming formats, revealing the untapped potential of this medium in reaching diverse audiences. The conversation delves into the misconceptions surrounding gaming demographics, the importance of creative integration, and the evolving measurement landscape. Tune in to discover actionable insights for marketers looking to harness the power of gaming in their advertising strategies.

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Making DOOH make sense: AI, context and creativity in 2026

Wed, 19 Nov 2025 04:01:38 +0000

In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Henry Hellegas, Sales Director of Perion, and Lee Foster, Head of Product at Nunn Media. Together, they delve into the evolution of programmatic digital out of home advertising, discussing the significant growth in agency adoption and the challenges of understanding this dynamic medium. Discover their unique career journeys, gain insights into the importance of dynamic creative optimisation, and learn actionable strategies to effectively leverage programmatic buying for impactful advertising campaigns. Listen now!

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From Wishlists to Success: Entrepreneurship and Growth Strategies

Tue, 14 Oct 2025 03:00:56 +0000

In this episode of the IAB Australia Podcast, host Gai Le Roy, CEO of IAB Australia, engages with industry leaders Jade McDade from Skimlinks and Jodine Wolman, co-founder of Sortd. Together, they explore how wishlists are revolutionising the online shopping experience and driving growth for entrepreneurs. Discover their unique journeys, gain insights into leveraging consumer trends, and learn actionable strategies to transform wish lists into powerful tools for business success.

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Supporting the Retail Media Ecosystem

Mon, 01 Sep 2025 21:37:33 +0000

In the latest episode of the IAB Australia Podcast, CEO Gai Le Roy engages with industry experts Rob Odd, CEO of Epsilon, and Kelly Wearmouth, Managing Director AUNZ of Mars United Commerce, to explore the hot topics in retail media. The discussion focuses on the challenges and opportunities within the digital advertising landscape, particularly around addressability, measurement, and the impact of consumer data privacy reforms.

Rob and Kelly share their insights on how brands can leverage data to create personalised experiences while navigating the complexities of a rapidly evolving market. They emphasise the importance of collaboration, innovation, and a unified approach in driving success amidst changing consumer behaviours and technological advancements. Listen now!

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Building audiences and developing ad models with entrepreneurial drive

Wed, 28 May 2025 22:20:44 +0000

In the latest episode of the IAB Australia podcast, CEO Gai Le Roy speaks with Sam Kozlowski, co-founder of The Daily Aus, and Doron Ostrin, CEO of Thanks, to explore the evolving landscape of media and advertising. The conversation delves into the challenges and opportunities faced by media companies, particularly in diversifying revenue streams amidst shifting consumer behaviours and the rise of AI. Together, Sam and Doron highlight the significance of adaptability, creativity, and audience engagement in navigating the complexities of the digital advertising world.

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Understanding how behavioural patterns and changes can help brands

Mon, 12 May 2025 01:31:29 +0000

In this episode hosted by Gai Le Roy, CEO of IAB Australia, guests Bronwyn Hooton from Industry Super Australia and Carolyn Reid from Kantar, discuss the balance Australians face between financial realities and desired living standards, emphasising the importance of empathy in marketing. They explore insights from Kantar's latest report on 'Finding Financial Freedom', which highlights a lack of optimism among Australians, particularly younger generations, who seek clarity and independence regarding their financial futures. The conversation underscores the necessity for brands to engage consumers early, providing educational resources to build trust and understanding, especially in the complex realm of financial products like superannuation. They stress that trust must be earned over time through consistent and empathetic messaging, while also addressing the role of AI in consumer decision-making.

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Changing behaviours and expectations in the convenience economy

Wed, 30 Apr 2025 03:49:02 +0000

In this episode, IAB CEO Gai Le Roy dives into the fascinating topic of shifts in consumer behaviours, exploring the current changes in the market and their implications for marketers. Joined by industry leaders Michael Levine, Head of Advertising Sales for Uber AUNZ, and Nicola Mansfield, Founder of The Design Thinkers, the discussion reveals insights into how marketers can not only adapt but thrive amid evolving consumer expectations.

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Full Funnel Impact: Mars Extra Gum and Programmatic OOH

Mon, 14 Apr 2025 03:10:43 +0000

In this episode we discuss 2024 winner of the JCDecaux PROGRAMMATIC Campaign of the Year Award for the campaign Extra’s Gum Cities. The campaign demonstrated successfully using programmatic Out-of-Home to increase brand awareness, improve sentiment, and drive sales growth. Designed to engage Gen Z students, workers, and commuters, Extra’s Gum Cities proved how Out-of-Home connects brands with young audiences in the moments that matter.

Joining Gai on the podcast for this episode: Brad Palmer (JCDecaux), Brady Arlt (Group M Nexus), Matt Ridsdale (EssenceMediacom) and Mel Alforque (Mars)

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The Evolution of Measurement in Affiliate Marketing

Mon, 31 Mar 2025 05:47:41 +0000

In this episode, we delve into the evolution of measurement for affiliate marketing investments, unpacking the complexities of incrementality and revenue tracking. Featuring insights from Adam Furness, MD of APJ for Impact.com, and Roger Lee, Head of Performance Marketing for the Brand Collective Group, we discuss the challenges marketers face in a fragmented digital environment and the innovative solutions being implemented to enhance measurement accuracy.

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The big themes of 2025

Wed, 12 Feb 2025 23:01:32 +0000

A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2025. Gai is joined by Natalie Stanbury (Director of Research) and Jonas Jaanimagi (Technology Lead).

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Role of Content in Affiliate Marketing with Lauren Leisk and Chris Ferguson

Mon, 16 Sep 2024 06:21:50 +0000

Over the last few years content environments have been playing a more significant role in the affiliate marketing industry. In the 2024 Affiliate and Partnership Marketing Industry Review released earlier this year by the IAB Affiliate Marketing Working Group, over 6 in 10 brands and agencies investing in the channel intended to increase the content related component of their investment over the next year. In this episode we discuss this topic with Lauren Leisk, Head of Affiliate Partnerships at Are Media and Chris Ferguson, Commercial Director APAC at Future.

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Tips for Marketing Effectiveness Success

Tue, 27 Aug 2024 11:15:00 +0000

In this episode we discuss ways that can help marketers give their ad and marketing investments the best chance of long term success with Mark Kennedy, the Managing Partner at Consulting by Kantar and Maddie Jahnke, Head of Marketing at Pernod Ricard. Recently Kantar in collaboration with WARC published a new paper titled Destination: Marketing Effectiveness which aggregates the results from Kantar client activity across the globe and looks at the drivers for success as well as comparing different geographic regions.

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Retail Media Developments & Tech with Endeavour Group & Microsoft

Mon, 01 Jul 2024 23:34:09 +0000

In this episode we are joined by Martyn Raab from Endeavour Group and John Harvey Faurholt from Microsoft to discuss retail media trends in Australia including technology developments, embedding retail media in a retail business and remaining customer experience obsessed.

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University Advertising and Marketing in 2024 with QUT and VML

Mon, 13 May 2024 03:00:53 +0000

In this episode we hear from Xavier Amouroux, Executive Director Marketing & Communications at QUT and Adam Kennedy, MD VML Brisbane about the changing the needs of university students and how this impacts tertiary education marketing. We hear how VML and QUT have worked together to help transform the communications journey with potential students.

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Australian Programmatic Advertising Trends

Tue, 30 Apr 2024 00:02:47 +0000

In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently.

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IAB Australia Audio Summit Podcast: Media Buyers - Making the Most of Audio in 2024

Tue, 02 Apr 2024 02:55:20 +0000

Four leading media agency leaders discuss their approach to audio investment and plans for 2024.

Panelists

Anna Magliano, head of client services, Kaimera

Lucy Formosa Morgan, MAGNA Global

Daniel Cutrone, managing partner, Avenue C

Ashley Wong, head of digital, data & innovation, Foundation Australia

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IAB Australia Audio Summit Podcast: See it. Hear it. Feel it.

Mon, 25 Mar 2024 01:31:22 +0000

Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs.

Presenters:

Ralph van Dijk, founder, Eardrum

Andy Maxwell, co-founder, Earmax Media

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IAB Australia Audio Summit Podcast: The Art of Influence - Connecting with Gen Z Thru Audio

Mon, 18 Mar 2024 00:17:44 +0000

The Art of Influence - Connecting with Gen Z Thru Audio

Panelists:

Sarah Adams, producer, Inspired Unemployed

Ryan Lamont, senior development manager, Acast

Sam Koslowski, co-founder, The Daily Aus

Moderator: Bella Spragg, director data partnerships, The Trade Desk

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IAB Australia Audio Summit Podcast: Scratching the Crime Itch

Tue, 12 Mar 2024 01:31:48 +0000

In this special edition podcast from the most recent Audio Summit event, Peter Pynta from Neuro-Insight takes us through new research looking at consumer's engagement and response to advertising within true crime podcasts. We then dive into a panel discussion from true crime presenters and producers discussing the balance of keeping crime content responsible while scratching the itch of crime obsessed Australians.

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Sustainability Initiatives & Measures for Digital Advertising

Tue, 20 Feb 2024 01:29:57 +0000

In this podcast we discuss industry developments in carbon emission tracking and reduction within the digital advertising ecosystem. We are joined by Abi Thomas (SBS), Deepak Tahilani (Group M) and Alex Heaven (JC Decaux).

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The big themes for 2024

Wed, 07 Feb 2024 22:37:59 +0000

A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2024. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi (Tech Lead), Sarah Waladan (Director of Policy & Regulation).

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Streaming TV's New Era with Adrian Isoldi, Jo Kappl & Charlie Allatt

Thu, 02 Nov 2023 20:38:20 +0000

In this episode we discuss the changing consumer behaviour with streaming TV content. Recently ad tech company Magnite released a detailed research report titled Streaming TV,s New Era and we are joined by three guests who can take us through some of the research as well as share their first hand experience and knowledge in this space in relation to not only consumer behaviour changes but how this can help businesses achieve their marketing objectives. Our guests today are Adrian Isoldi from Magnite, Jo Kappl from AGL and Charlie Allatt from Kinesso.

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Ecommerce and Retail Marketing Landscape with Martin Filz

Wed, 04 Oct 2023 00:29:30 +0000

In today episode we discuss ecommerce, consumer purchasing drivers, shopping behavour changes and specifically the findings from the latest Australian ecommerce report that has recently been published by IAB Australia and Pureprofile. We are joined by Martin Filz, CEO of Pureprofile.

The 2023 ecommerce report can be downloaded here - https://iabaustralia.com.au/resource/australian-ecommerce-report-2023/

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Youth Culture and Commerce with Alice Almeida and Belinda Casselden

Thu, 14 Sep 2023 03:26:41 +0000

In our latest podcast we chat to the Alice Almeida and Belinda Casselden from the Totally Awesome team about their last research on youth culture and commerce and what it means for marketers and media organisation. We discuss a range of topics including purchasing influences, information discovery, trust sources, device ownership, thoughts on AI and much more.

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AI in the advertising industry with Kellyn Coetzee and Nick Seckold

Mon, 04 Sep 2023 03:52:00 +0000

In this episode we are going to open up the conversation to the current state of play in relation to AI in the advertising and marketing industry – efficiencies, opportunities, risks and responsibilities.

For the discussion today we are joined by two industry experts Nick Seckold, APAC VP, Microsoft Advertising and Kellyn Coetzee, National Head of Media & Analytics, Reprise.

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Future of Search Advertising with Gary Nissim and Jonathan Henshaw

Thu, 20 Jul 2023 03:48:00 +0000

The Australian paid search market was worth $6.2b in 2022 and represented 44% of all digital ad spend. In this episode we look at developments in the paid search advertising market with a focus on current and expected changes driven by AI that will impact both the consumer and advertiser experiences. We are joined by two industry experts, Gary Nissim the Managing Director at Indago Digital and Jonathan Henshaw, Head of Product and Innovation at Ryval Media.

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Transparency in CTV Advertising with Shani Kugenthiran and Rob Hazan

Tue, 16 May 2023 22:04:00 +0000

With connected TV revenue representing nearly 50% of publisher video revenue in Australia and supply starting to expand beyond broadcaster and YouTube inventory we thought it was time to have a chat about how the market is developing, how both buyers and sellers can be confident in trading and what industry standards will help with an effective & efficient market. In this episode we are joined by Shani Kugenthiran, Digital Advertising Strategy & Product Director, Paramount ANZ and Rob Hazan, Senior Director Product, Index Exchange.

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Women's Mental Health Research & NFP Marketing with Katrina Locandro & Shruthi Babu

Wed, 18 Jan 2023 04:02:00 +0000

Local charity Liptember Foundation has recently carried out research with Nielsen to look at the state of Australian women's mental health. In this podcast we are joined by Shruthi Babu (Director of Media Analytics & Consumer Research at Nielsen) and Katrina Locandro (Marketing & Communications Manager at Liptember Foundation) to discuss the need for this important new research as well as background on Liptember Foundation's brand development and marketing activities.

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Performance Advertising with Jan Hofmann and Kim Zorn

Thu, 08 Dec 2022 03:30:00 +0000

In this episode we take a deep dive into performance advertising with Jan Hofmann from TikTok and Kim Zorn from Princess Polly covering best practice, market trends, changes in inventory costs, creative and measurement.

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Holiday Shopping and Marketing with Valentina Lizzi and Bobbie Gersbach

Wed, 23 Nov 2022 06:35:00 +0000

In this episode we investigate how consumers are planning their holiday shopping, their online and online commerce expectations and how marketers can tap into mobile advertising opportunities.

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Digital Transformation and the Power of Data with Warren Jenson

Thu, 29 Sep 2022 02:21:00 +0000

In this episode we explore business transformation through digital innovation and smart use of data. We are joined by Warren Jenson, President, CFO & Exec MD for International, for LiveRamp who shares his insights on what helps companies successfully transform from his experience across a wide range of organisations including EA, Amazon, Delta as well as working with a huge range of CMOs as LiveRamp clients. We also discuss how marketers can manage the current economic challenges.

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Retail Data and Media Trends with Todd Parsons and Colin Barnard

Wed, 24 Aug 2022 04:13:00 +0000

In this episode Todd Parsons and Colin Barnard from Criteo provide a local and global update on retailer trends, first party data and the growth of retail media.

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Live Sports Streaming with James Young and Brett Islaub

Thu, 07 Jul 2022 01:38:00 +0000

There has been buzz around the growth of live video streaming consumption from broadcasters for the last couple of years. Sports content is obviously key to this market. In this episode we chat to James Young (Managing Director, Australia - Magnite) and Brett Islaub (National Digital Sales Manager - SBS) about new research that has been released on the Live Sports Streaming consumer as well as overall industry trends.

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Curated Marketplaces and Diversity in Media with Nicole Prior and Anna Dancey

Thu, 16 Jun 2022 00:26:00 +0000

In this episode we chat to Nicole Prior from Xandr and Anna Dancey from NITV about the development and benefits of media ad investment in diverse audiences and media environments. As curated marketplaces gain traction the ability to reach diverse audiences via programmatic trading. We also hear about the progress of the Beyond 3% initiative to drive investment into media options representing Aboriginal and Torres Strait Islander peoples. Nicole and Anna also share their media origin stories and how they feel into the advertising industry.

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Audience Addressability for CTV with Yasmin Sanders, Namita Joseph, Tim Purss & Cass Tan

Wed, 01 Jun 2022 23:48:00 +0000

In this episode we discuss CTV audiences, addressability and maximising reach. We are also going to find out how a collaborative partnership of a media, tech and a brand can deliver results. We are joined by Yasmin Sanders (Samba TV), Namita Joseph (Streamotion), Tim Purss (Pubmatic) and Cassandra Tan (Adobe).

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Changes in the Auto and Mobility Sector with Vanya Mariani & Davor Vilusic

Wed, 11 May 2022 04:38:00 +0000

In this episode we discuss a wide range of topics of interest to the marketing community including changes in car ownership & mobililty, the car buying journey, data usage, new ways of working and brand repositioning with Davor Vilusic & Vanya Mariani who both hold the title Commercial Director of Media at Carsales.

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Consumer Experience: Advertising and Digital Media with Jess Miles and Richard O'Sullivan

Wed, 20 Apr 2022 00:51:00 +0000

Ad blockers, changes in tracking, privacy regulation, willingness to share personal information and consumers moving to subscription/non ad supported media options are all topics that are directly related to consumer digital media and ad experiences. In this podcast we are joined by Jess Miles from IAS and Richard O'Sullivan from InMobi to investigate what contributes to a great consumer experience that not only keeps consumers engaged and maintain trust as well as helping deliver great results for advertisers.

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CTV Advertising Developments in Australia with Flaminia Sapori and Alysha Dino

Mon, 14 Feb 2022 03:23:00 +0000

The CTV advertising market in Australia is one of the fastest growing areas of the digital advertising ecosystem. In this podcast we chat to Flaminia Sapori, – National Head of Partnerships & Strategic Investments at Matterkind and Alysha Dino – Senior Director, Business Development for Publica. They discuss the growth in the Australian market, compare the AU market with other international markets, improving ad experiences, how e-commerce can be powered by CTV and much more.

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2022 Looking at the Year Ahead for the Australian Digital Advertising Industry

Tue, 25 Jan 2022 04:58:00 +0000

A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry. A run down on key trends on media consumptions, ecommerce, adtech, privacy and much more. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi (Tech Lead), Sarah Waladan (Director of Policy & Regulation) and Jenn Thomas (Head of Membership & Marketing)

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Leadership in Adtech & Supporting Female Talent with Ilda Jamison and Nina Vanneck

Thu, 04 Nov 2021 01:54:00 +0000

In the recently released IAB Australia Digital Advertising & Ad Tech Industry Talent Review there was rightly a lot of focus on the data around the high job vacancy rate in market, but within the report there was some important data on gender diversity for different roles in our industry and disappointingly at the very senior management ranks we are still seeing underrepresentation by women who only represent 26% of these roles. Our CEO Gai Le Roy chats with two local female ad tech leaders, Ilda Jamison (MD of Quantcast) and Nina Vanneck (Country Manager, Publisher Partnerships for Google ANZ) in our latest podcast on leadership in ad tech and supporting female talent.

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Future of Identity with Suzie Cardwell and Adele Wieser

Tue, 19 Oct 2021 01:22:00 +0000

Identity as a concept & topic really is the backbone to the digital advertising and marketing industry – it goes across publishers, agencies, ad tech and marketers, it is involved in media buying, targeting, measurement and assessment. It has nuances across different devices and operating systems. So although the identity challenge has recently been primarily focussed on creating new methods to deal with changes to 3rd party cookies it really is much broader. On this episode Suzie Cardwell, General Manager Client Product & Strategy for News Corp Australia and Adele Wieser, MD APAC for Index Exchange join us for a disucssion on the current and future state of identity.

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Innovation and Creativity in Digital Media and Advertising with Angus Keene and Rob Hall

Tue, 05 Oct 2021 02:49:00 +0000

In this episode we will hear from Angus Keene (Acting MD of Twitter Australia) and Rob Hall (CEO of Playground xyz) on the state of innovation in digital advertising in Australia as well as discussing the need to increase the focus and investment in creative.

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Ad Fraud & Brand Safety with Imran Masood and Lottie Laws

Tue, 21 Sep 2021 01:53:00 +0000

With the continued increase in digital ad investment, ensuring that ads are seen by humans and are placed in suitable and effective environments is vital. In this episode we chat to Imran Masood from DoubleVerify and Lottie Laws from Pinterest on how marketers can invest in environments that connect with audiences and provide suitable placement opportunities.

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Digital Advertising Revenue Trends with James Bayes and Juliette Stead

Tue, 31 Aug 2021 05:43:00 +0000

Digital advertising in Australia hit $11.4bn in financial year 2021. In this podcast industry experts James Bayes, General Manager ANZ at The Trade Desk and Juliette Stead, SVP Head of JAPAC at Magnite discuss data and trends from the recently released IAB Australia Online Advertising Expenditure Report

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Digital Advertising Talent: Shortages & Opportunies with Peter Barry & John McNerney

Wed, 18 Aug 2021 02:04:00 +0000

The current boom in the digital advertising industry along with experienced industry talent moving home to other markets due to COVID and changes to working visa rules in Australia are all factors contributing to significant shortages in talent currently.

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Listen Up: The Power of Audio Creative - with Ralph van Dijk of Eardrum

Thu, 19 Mar 2020 02:20:00 +0000

Audio has made a serious comeback and advertisers are coming around to its ability to reach captive audiences. There is a massive appetite for podcasts and the creative opportunities therein with an engaged audience are boundless, streaming offers an abundance of data, radio has phenomenal reach and voice activation with home assistants has yet unrealised potential. In this episode we hear what Ralph van Dijk, founder of Eardrum, has to say on the audio market and exciting opportunities of audio creative.

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Safety first: Social Video & Brand Safety - with Brian Quinn of OpenSlate

Thu, 27 Feb 2020 21:59:00 +0000

As investment in social video advertising increases marketers and agencies are looking for new ways ensure their brands are in suitable environments. We are Joined by Brian J. Quinn, President of OpenSlate, which has just opened an APAC office in Australia. OpenSlate plays purely in the social video space, and we discuss video advertising environment and brand safety. Particularly, we get into the advantages of pre-screening the environment and the kind of checks and balances that go into making sure you don’t advertise in the wrong place in the first place.

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How Media Investment Can be a CFO's Best Friend - with Justin Papps & Dan Robins of PwC

Mon, 10 Feb 2020 23:59:00 +0000

In this episode we talk to Justin Papps and Dan Robins from the CMO Advisory practice at PwC Australia on the current state of marketing investment. We analyse why, after decades of evidence proving brands that hold or increase their advertising investment in a soft market outperform their competitors, this is not happening in the local market. We also discuss the opportunity to revisit marketing metrics as tech & regulation change as well as importance the most powerful marketing lever that is often neglected in marketing optimisation models – creative.

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Digital Marketing Identity Solutions - with Travis Clinger from LiveRamp

Tue, 14 Jan 2020 21:47:00 +0000

The methods that marketers, agencies and publishers are using to target and measure digital ad campaigns continues to evolve. In the first episode of 2020 we chat with Travis Clinger, Vice President Global Strategy and Partnerships at LiveRamp, about how changes in tech, regulation and consumer preferences are changing identity solutions for marketing as well as driving greater collaboration across the industry.

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Riding a Programmatic Wave - with Colm Dolan of Publift & James Prier of Beachgrit

Thu, 12 Dec 2019 02:53:00 +0000

In the last episode of the year we talk to Colm Dolan, CEO and Founder of Publift, and James Prier, General Manager at Beachgrit. We cover a lot of ground with the boys here, including changes to the publishing world, what the media landscape looks like now and changes in content consumption. We talk surfing and the surf industry media, how Beachgrit used programmatic to grow its business and the role great content played in that expansion. We dip into privacy and data, and a whole lot more.

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Digital Out of Home Advertising in Australia - with Yun Yip of MediaMath and Steve Geelan of oOh!

Sun, 03 Nov 2019 22:26:00 +0000

Out-of-home (OOH) advertising as we know it has been around since the early 1800s but has recently gone digital – and it’s quickly becoming a big part of the digital ecosystem. The digital component now makes up over 50% of the entire OOH market in Australia. IAB Australia has convened a Digital Out of Home (DOOH) Taskforce to examine and analyse this exciting rising star of advertising and in this episode we talk to taskforce members Yun Yip, VP Partnerships & Country Manager at MediaMath AUNZ, and Steve Geelan, Group Director - Channel and Solutions at oOh! about programmatic DOOH, scale, inventory and how Australia compares with other markets.

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Growing Up Outside The Valley: Un-American Thoughts & Perspectives on Digital Advertising & Trust - with Index Exchange

Mon, 21 Oct 2019 04:38:00 +0000

Index Exchange started as a small self-funded tech company in Canada and now has 12 offices across seven countries. IAB CEO Gai Le Roy talks to Adele Wieser, Regional Managing Director, APAC and Alex Gardner, Chief Revenue Officer at Index Exchange about the difference in international markets and the advantages and disadvantages of growing up outside Silicon Valley. We dig deep into trust, specifically what the future of digital advertising might hold when it comes to consent, data and a world sans third-party cookies.

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Data: Collection, Segmentation & Consumer Privacy - w Suzie Cardwell of News Corp

Fri, 04 Oct 2019 00:19:00 +0000

In the latest podcast IAB CEO Gai Le Roy talks to Suzie Cardwell, General Manager, Data Solutions at News Corp, about data, how it’s segmented to connect the right audiences and advertisers and how it comes to be valued. And of course, if you’re talking data today, you need to talk privacy and consent and the changes approaching with the death of the cookie. We dig into it all.

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The How & Why Behind Marketing Metrics - with Dr. Ofer Mintz of UTS

Tue, 24 Sep 2019 00:28:00 +0000

Soft or hard metrics? Do more metrics translate into business success? What dictates the metrics you use to measure your spend? In this episode we chat with Dr. Ofer Mintz, a senior lecturer at UTS Business School who has dedicated a good deal of his professional life to understanding the economics and metrics of digital marketing. We discuss marketing metrics around the world, the organisational drivers behind those metrics and how cultural differences play into it. We also delve into his thoughts on what educational institutions are doing to prepare students for careers in marketing, among other things.

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Data, Privacy and Transparency - with Sonia Carreno of IAB Canada

Mon, 02 Sep 2019 03:27:00 +0000

We recently received a visit from Sonia Carreno, President of IAB Canada, and it was too good of a podcast opportunity to pass up. Sonia is a trove of digital knowledge, and we get into data and privacy as it relates to consumers and what the industry can do to improve and relate the value exchange in digital experiences, transparency, the supply chain and the differences and similarities in the Australian and Canadian ad markets and the digital talent pool.

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The New Golden Age of Audio - Chris Blackburn of SoundCloud & Jonathan Mandel of SCA

Wed, 14 Aug 2019 23:34:00 +0000

In our latest episode we dive into the rebirth of audio and audio advertising with Chris Blackburn, Global Head of Partnerships at SoundCloud, and Jonathan Mandel, Head of Digital Commercial at Southern Cross Austereo. These audio experts discuss how to achieve reach, frequency and engagement, the role of voice and smart speakers, and the variety of different formats for marketers – both now and in the near future. They also talk about clarifying the terminology and processes that are involved in audio (included in the IAB’s Audio Buyer’s our Audio Council produced for clients and agencies). This is a must-listen for anyone involved in (or looking to get involved in) digital audio advertising.

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Improving Programmatic Transparency & Inventory Quality - Eric Bozinny of Pubmatic

Sun, 04 Aug 2019 23:51:00 +0000

The more light we shine on supply chains, the less fraud there will be. But can we ever eliminate fraud? We talk to Eric Bozinny, Director, Inventory Quality at Pubmatic, about transparency, bot fraud, supply path optimization and media quality-control. We delve into how the buy and sell sides can manage inventory and what technical tools exist (and are coming) to manage quality and reduce fraud.

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Happy Birthday to Us: Digital advertising is 25 - with Phil Cowlishaw of Adobe

Mon, 22 Jul 2019 22:51:00 +0000

In the latest episode we discuss a landmark birthday. Digital advertising is 25 years old, and we take a trip down memory lane with the diversely talented Phil Cowlishaw, Head of AdCloud, APAC at Adobe. Adobe has just released its “Now We're 25: Digital Advertising Grows Up”. Gai and Phil run through the milestones - from the first banner ad in 1994 to the present day, we look at the evolution of digital marketing and advertising, data, analytics and user experience.

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Time Will Tell: Time as an Advertising Metric - with Jessica Miles of IAS

Sun, 30 Jun 2019 23:22:00 +0000

What is an ideal time for an advertisement to be exposed to an individual? In this episode we chat to Jessica Miles, Sales Director, ANZ at Integral Ad Science (an industry leader in verification and measurement) about viewability and new Australian benchmark data for “time in view” metrics. The new time data is showing strong results with viewable digital ads on desktop have an average exposure time just shy of 12 seconds and video ads having an average in view duration of 13.5 seconds. We move into the role creative plays in time metrics and how it can be used to shape strategy and investment. Viewability rates continue to increase driven by buy side demands and changes that sellers are making to meet those demands. We also talk fraud, Digital Out Of Home, Connected TV, the NZ market … basically we get an update from Jess on all things digital.

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Test & Learn: Optimising Your Digital Investment - with Andy Ford & Mark Duffy

Mon, 17 Jun 2019 22:53:00 +0000

Which ads work and how and why do they achieve their goals? The IAB Ad Effectiveness Council recently released its "Guide to Designing Digital Ad Impact Studies", and in the latest episode we discuss testing and measuring the impact of advertising with two of the guide's authors, Andy Ford, Head of Marketing Science, ANZ at Facebook and Mark Duffy, National Head of Product and Partnerships at Columbus, a Merkle Company. We run through setting up experiments, what to measure, which metrics to use (and not to use) and the role and value of creative.

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An A2Z of B2B (and then some) - Prue Cox of LinkedIn

Wed, 29 May 2019 04:59:00 +0000

We chat to Prue Cox, Director of Marketing Solutions at LinkedIn, about how to drive business revenue and implement brand solutions with business-to-business marketing and advertising. Prue discusses with Gai the emotional journey of good marketing, the impacts of privacy changes and the GDPR in B2B verticals and across LinkedIn, what makes a good and innovative ad and the role creative plays in that.

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Commercialising Media through Measurement - with Amanda Tarpey of Nielsen

Thu, 16 May 2019 03:54:00 +0000

Audience measurement starts with a person and specific behaviour or action, but there is a lot more to it behind the scenes. In the latest podcast we chat to international guest Amanda Tarpey, SVP Product Leadership at Nielsen, about Nielsen’s digital audience products. IAB CEO Gai Le Roy and Amanda cover cross-media measurement progress and comparable metrics, recommendations in market, open-source solutions and a lot more.

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Trading Places: Changes in buying and selling video advertising - with Sarah Keith and Krish Raja

Mon, 29 Apr 2019 22:01:00 +0000

In this episode we look at the impacts of programmatic and real-time bidding on the buying and selling of television and on-demand advertising and where and how the two meet. We talk to two recognised experts in the field, Sarah Keith, managing director of Publicis Media Exchange, and Krish Raja, platform sales director for Amobee, (back by popular demand to rehash some of the more contentious points from their debate at Programmatic Summit 2019) about the ongoing changes in trading different forms of video advertising inventory, the convergence of TV and CTV, the data involved and emerging consumer driven shifts.

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Independent Journalism: The Revenue Models & Data Behind Free News - with Dan Stinton

Mon, 15 Apr 2019 23:21:00 +0000

News isn’t free to report, but can be free to read (in an ideal world). When you read the Guardian you sometimes get asked for a contribution, which is one of the ways the Guardian is able to deliver cutting edge, free and editorially independent journalism. There is also the ad-funded model (the images in the page on your phone or on the side of the screen on your PC) and a philanthropic revenue model (which saw the company hire an indigenous editor and resulted in a Walkley Award). We discuss the combination of these revenue models, as well as podcasting and video, with Dan Stinton, managing director at Guardian Australia. We also dip into the implications of the audience data used in advertising and the onus to protect and not exploit such information.

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Beyond the City: Regional media and advertising - with Penny Kaleta of ACM

Mon, 25 Mar 2019 21:32:00 +0000

Australia isn’t just its cities. About 36% of Australians live and work outside the metropolitan areas. They need and value community news, and regional media makes up a big chunk of media consumption in this vast country, in print, digital and TV. In the latest episode we chat to Penny Kaleta, National Sales & Partnerships Director, Australian Community Media (Nine Entertainment Co.) about putting regional communities first, inherent challenges in programmatic advertising across different communities, and the opportunities around creating content and promoting investment in media serving Australia’s regional areas.

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Digital Advertising Revenue in 2018 - with Megan Brownlow of PwC

Mon, 11 Mar 2019 21:10:00 +0000

Digital advertising expenditure topped $8.8 billion in CY18, an 11.6% growth on CY17. We talk to Megan Brownlow, Partner at PwC Australia, about the digital advertising revenue figures for 2018 from the latest PwC/IAB Online Advertising Expenditure Report. Of course, video and mobile are the returning stars, and Megan and IAB CEO Gai Le Roy break down the figures and dig into the data. Also, Megan is about to step away from her role at PwC, move to the country and increase her board directorship portfolio. She talks about her time in the digital industry and the changes she’s been a part of, her plans for the future and what it means to advise in a directorship role.

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The Video Advertising Market - with Ricky Chanana and Heath Irving of Unruly

Fri, 01 Mar 2019 02:23:00 +0000

In our latest episode IAB CEO Gai Le Roy talks to Ricky Chanana (Managing Director AUNZ) and Heath Irving (Head of Programmatic and Partnerships ANZ) from Unruly about the changing face of programmatic and ad operations in video advertising. Rick and Heath breakdown instream and outstream video ads, outline the growth of video revenue and options in the Australian marketplace, how creative agencies are keeping pace with growth with fit for purpose ads, and the metrics that marketers and agencies are focusing on.

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Auction Mechanics: Let's Talk about Header Bidding - with Rohan Creasey of Rubicon Project

Wed, 13 Feb 2019 21:42:00 +0000

Programmatic is a continually changing area in digital advertising and can be rather complex in places. One area of huge change over the last few years has been the wide-scale publisher adoption of Header Bidding which has resulted in dramatic innovation in the digital advertising ecosystem. Evolving bidding strategies, supply path optimisations and industry solutions to fight fraud are perpetually being worked on. The IAB’s tech lead Jonas Jaanimagi sat down with Rohan Creasey, Country Manager, ANZ at Rubicon Project (who helped author the recent IAB Auction Mechanics handbook and is a bit of an expert on the topic) about Header Bidding, it’s adoption and direction – including the new OpenRTB protocols, why it’s important and its impact on both the buy-side and sell-side. Rohan and Jonas also discuss the IAB Executive Technology Council and its forthcoming mentorship program to help support and develop up-and-coming talent in our industry.

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Driving Better Business Outcomes with Media - with Simon Williams of Carat

Wed, 19 Dec 2018 02:18:00 +0000

In the final episode of the year we talk to Simon Williams, the new MD at Carat in Australia, about the need for new agency business models and his plans for Carat in the local market. Simon discusses how businesses can drive better results with the right media and data strategy as well as the value of diverse talent in our industry. And as 2018 draws to a close, we want to thank Whooshkaa for all their help and expertise in partnering for another year of IAB Podcasts.

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Multi-Touch Attribution and the Customer Journey - with Yorgos Moschovis of Datalicious

Tue, 04 Dec 2018 23:34:00 +0000

How are evolving attribution models changing to meet increasingly digital and fragmented media spends? In this episode we chat to Yorgos Moschovis, Head of Data Science & Engineering at Datalicious, about the evolution of channel economics and how the industry attributes ad impact and sales, deep-dive into modern multi-touch attribution and discuss what attribution might look like in the future.

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Content, Rich Media & Engagement - with Matt Rowley of Fairfax Media

Thu, 25 Oct 2018 22:56:00 +0000

We talk to Matt Rowley, Chief Revenue Officer at Fairfax Media, about his journey into digital media and content marketing, from marketer and creative agency founder to commercial head at Fairfax, with a high-rating rugby podcast and website along the way. Matt shares his thoughts on content marketing and its tribulations, third-party amplification and the difference between traffic and engagement. We also dig down into where the market momentum is at present, the promise of digital rich media and its role in driving brand engagement, and client perceptions of trust and transparency in the industry.

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Right Tools for the Job: Measuring your Digital Investments - with Paul Sinkinson of Analytic Partners

Wed, 17 Oct 2018 03:57:00 +0000

In this episode we talk to Paul Sinkinson, VP of Analytic Partners, about his journey in the evolving world of analytics and marketing effectiveness measurement over the past fifteen years. Paul is a full bottle on maintaining the right focus in marketing analytics and achieving the correct media mix. He discusses how digital advertising does work for short- and long-term business objectives based on 22,000 studiesand strongly challenges the results of many of the marketing-mix models that are currently in market. You can see Paul and a host of other marketing measurement experts at our upcoming MeasureUp Conference on Nov. 1.

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Programmatic and Video: Cross-media delivery and the Connected TV market - with Tom Weaving

Tue, 02 Oct 2018 01:06:00 +0000

We speak to Tom Weaving, Business Development Director at The Trade Desk, about the lessons he’s learned from a career in programmatic video in the APAC region. Gai Le Roy and Tom discuss the advances and progress in cross-media delivery, targeting and attribution and what’s needed to increase effectiveness in these areas. Also, we cover video in context of the Australian Connected TV market and some of the current issues in measurement, content and addressability.

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The Podcasting Boom: Creative, Metrics and Targeting - with Sharon Taylor of Omny Studio and Rob Loewenthal of Whooshkaa

Thu, 13 Sep 2018 05:00:00 +0000

Podcasting has been around since the mid-2000s but has only gained mainstream popularity & commercialisation in the last few years. Gai Le Roy caught up with audio experts Sharon Taylor, CEO of Omny Studio, and Rob Loewenthal, Founder of Whooshkaa, to discuss what makes a good podcast, building an audience that will last, dynamic ad insertion and targeting, and how to increase credibility in this fast growing sub area of digital (you can also have a look the IAB podcasting measurement guide and market update here: https://po.st/bAb2SQ)

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Programmatic Evolution: Apps, Integration and Consolidation - with Tom Kershaw of Rubicon Project

Thu, 06 Sep 2018 05:37:00 +0000

We caught up Tom Kershaw, CTO of Rubicon, on his recent trip to Australia. Gai Le Roy managed to sit Tom down long enough to discuss shifts in the programmatic marketplace, targeting across different platforms, the importance of mobile apps and the inevitable tech integrations and consolidations across businesses in the tech industry.

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Programmatic: Video, Data and Talent - with John McNerney of Oath

Fri, 24 Aug 2018 01:08:00 +0000

Oath is a global company operating on the supply and demand side and has masses of data. IAB Australia’s Gai Le Roy talks to John McNerney (Director, Platform & Exchange Solutions, APAC) from Oath about data, the supply and demand balance of an exploding video market and targeting.

Also, the skills needed in the industry and how digital marketing unicorns need mathematicss understanding, analytic skill and excellent communication ability.

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Ad Tech Crossroads: A Creative Renaissance in a Programmatic World - with Tim Whitfield of Sizmek

Tue, 14 Aug 2018 02:58:00 +0000

The IAB Podcast comes full circle as we welcome back our very first guest, Tim Whitfield. Gai Le Roy discusses with Tim his move from agency side back into Ad Tech and his new role as VP, Strategic Solutions, APAC at Sizmek, the transferable art of pitches, and a lot about the role of creative, including: Data-driven creative, the relationship with creative agencies, creative across different platforms and devices, targeting challenges and the promising future of connected TV.

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Australian Digital Advertising Practices: Building a Better Digital Advertising Ecosystem - Sophie Madden of MFA and John Broome of AANA

Tue, 31 Jul 2018 01:20:00 +0000

The Australian Digital Advertising Practices are a new initiative from three industry bodies (the IAB, MFA and AANA) coordinating a working group of advertisers, media agencies and publishers. The aim is to restore trust and increase credibility across all parties involved in digital advertising. The practices include five key areas: digital transparency; viewability; brand safety; ad fraud; and data transparency. IAB’s Gai Le Roy talks to MFA CEO Sophie Madden and AANA CEO John Broome, about key aspects of the practices, why they were developed and what they seek to achieve.

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Digital Video: The Broadcast Video Market - with James Bayes of Seven West Media and Pippa Leary of Nine

Sun, 08 Jul 2018 23:44:00 +0000

Digital Video has grown exponentially in the past few years. In this episode we talk to Pippa Leary, Commercial Director - Digital Sales at Nine, and James Bayes, Digital Sales Director - OTT Video at Seven West Media, about how the market is defined from a broadcast perspective and how they are structuring their digital video offerings, the most popular kinds of content, the uses of the data collected, viewer habits across devices and the significant role of connected TVs.

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Ad Tech and Ops: Creating Industry Solutions and Standards - with Dennis Buchheim of IAB Tech Lab

Wed, 27 Jun 2018 00:19:46 +0000

How do we create more transparency and promote more trust in the digital supply chain? The digital advertising industry has grown exponentially, and with that has come issues of fraud, transparency and the trust problems inherent in such growth. The IAB Tech Lab in the USA is the tip of the spear in dealing with these issues by developing tech solutions and industry standards, and in this episode we talk to Dennis Buchheim, Senior Vice President & GM of IAB Tech Lab, about the current and recent Tech Lab projects that aim to deal with these issues to the benefit of the whole industry. (IAB members can download Dennis' presentation deck from our Melbourne Ad Ops Conference here.)

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(Bonus Episode) Ad Ops: An API Can Do That! (Panel discussion from the IAB Melbourne Ad Ops Conference)

Tue, 26 Jun 2018 23:23:33 +0000

What exactly is an API and what do they do in the real world? What is the role of an API in automation and what are the advantages to that? How important are APIs in the digital economy? At our recent IAB Digital Ad Ops Conference in Melbourne, our expert panel discussed and answered all of these questions and more, including the kinds of teams and skills needed to effectively implement them across platforms. Featured in the discussion are: Lachlan McDivitt (Moderator): AU/NZ Trading Director - The Trade Desk; Mac O’Rourke: Head of Data and Operations - Amnet; and Timothy Heywood: Digital Technology Manager – Ad Ops - Cadreon.

You can watch the abridged discussion as a video and download content from the day here.

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(IAB Executive Series) TV 2.0: The World of Ad-Funded CTV - with Mark Zagorski of Telaria

Tue, 05 Jun 2018 23:56:20 +0000

In a world where growing numbers of subscription platforms are driving the growth of connected TV, what room is there for ad-funded models? Mark Zagorski, CEO of Telaria, believes that the future of Connected TV is the time-tested, ad-funded model of TV past. And it’s a move that presents significant advantages and challenges to the industry.

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The Changing Face of Video - with Lottie Laws of Twitter

Wed, 30 May 2018 04:23:35 +0000

Video Advertising was worth $1.1 billion in 2017, making up 38% of Display Advertising revenue. Twitter has made a strong move into the video advertising market, with it making over 50% of their yearly revenue. We talk to Lottie Laws, Head of Video at Twitter Australia, about the role of video in the evolution of Twitter, the creative that makes a good video, and trends in the local and global markets.

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(IAB Executive Series) How Tech is Helping Brands Understand the Role of Performance Marketing - with Dave Yovanno of Impact

Wed, 16 May 2018 23:53:59 +0000

In this episode of our “Executive Series” we talk to Dave Yovanno, CEO of Impact and former IAB U.S. board member. IAB Director of Research Gai Le Roy talks to Dave about what Impact (formerly Impact Radius) does; the role of performance marketing; social influencers and the consumer journey; and advances in tackling fraud and where the industry sits now with hygiene levels.

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The Right Message: Where Data and Creative meet - with Mark Mansour of eBay

Tue, 08 May 2018 22:15:53 +0000

eBay is one of the largest data-driven organisations in the world and prides itself on providing great consumer experiences by combining data and creative messaging to align with audiences – and then experimenting. Mark Mansour, Director of Advertising and Commercial Partnerships at eBay and co-chair of the IAB Ad Effectiveness Council, and Gai Le Roy discuss the importance of digital ad effectiveness, data-driven marketing and attribution. (Download the IAB Digital Ad Effectiveness Playbook here.)

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Good is the New Cool: Solve social problems and make money - with Afdhel Aziz

Fri, 20 Apr 2018 02:01:38 +0000

How do you solve social problems and make money while you do it? IAB CEO Vijay Solanki talks to Afdhel Aziz, author of "Good is the New Cool", about companies changing the world for the better.

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GDPR: What it Does, What it Means & the Global Implications - Yves Schwarzbart, Head of Policy & Ad Tech at IAB U.K.

Tue, 10 Apr 2018 05:53:11 +0000

The General Data Protection Regulation (GDPR) comes into effect in just over a month, and it will have far-reaching implications in Europe and around the globe. Yves Schwarzbart, Head of Policy & Ad Tech at IAB U.K., has lived and breathed the GDPR for the past few years, and he uses his expert knowledge to break down the 200-plus page legislation and explains what it actually means for digital companies and individuals, the importance of personally identifiable information, how it impacts companies outside the E.U. (and in Australia), justifying the use of personal data, and changes to consent in regards to privacy.

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(IAB Executive Series) Programmatic and Transparency - with Dave Osborn of AppNexus

Wed, 04 Apr 2018 00:54:13 +0000

How does the Australian market stack up compared to the U.S. and the world? At the recent IAB Leadership Conference IAB CEO Vijay Solanki sat down with Dave Osborn, SVP Global Accounts at AppNexus, to discuss his learnings from other markets when it comes to programmatic marketplaces, the value of good strategy and the need to shine a light on money and relationships to increase transparency in the digital advertising ecosystem.

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(IAB Executive Series) Video Going Over The Top - with Mike Shehan of SpotX

Wed, 28 Mar 2018 21:47:18 +0000

What’s going on with OTT ecosystem and how is that playing into traditional broadcast with the satellite and cable operators? Vijay Solanki sat down with SpotX founder and CEO Mike Shehan to discuss the company’s focus on the supply side, helping media owners make the most of their video inventory, the role of data, the future of broadcasting, and their launch of video header bidding in March.

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(IAB Executive Series) The Future of TV: Streaming, On Demand and Advertising - with Peter Naylor of Hulu

Tue, 20 Mar 2018 20:39:05 +0000

Long form, short form, interactive and more: There are a lot of tailored ad options when it comes to a streaming platform that sees 77% of consumption in a living room environment. We sat down with Peter Naylor, SVP Advertising Sales at Hulu, in Palm Springs to discuss the revolutions in digital streaming and connected TVs, what the current state of advertising is, where the money is coming from, what kind of targeting can be achieved and the challenges to be navigated.

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(IAB Executive Series) Images Everywhere: Unlocking image data with artificial intelligence - with Phil Schraeder of GumGum

Sun, 11 Mar 2018 23:44:59 +0000

There are billions and billions of photos and images uploaded online, the number of cameras will triple by 2022 and people are increasingly using images to communicate, but how do you unlock and utilize all that data as a brand? In the next installment in our series of podcasts with senior executives, IAB CEO Vijay Solanki talks to Phil Schraeder, President & COO at GumGum, about artificial intelligence and computer vision, and how to unlock brand value across many different data sets.

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Ad Blocking: The Australian Consumer and Ad Blocking - with Nic Jones of Pureprofile

Mon, 05 Mar 2018 23:36:58 +0000

Ad Blocking is still one of the hot industry topics, so the IAB conducts research with Pureprofile to asses the trends and examine why consumers are blocking ads. What are the key reasons people install ad blockers? Is it growing? Why do people stop using them and what can the digital industry do about it? IAB's Director of research Gai Le Roy and Pureprofile CEO Nic Jones discuss the latest wave of ad blocking research and what it means for the industry.

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Programmatic TV: The Current State of the Market and Where it's Heading - with Nev Hasan of MCN

Sun, 25 Feb 2018 22:34:00 +0000

Nev Hasan, National Digital Sales Director at MCN and IAB Director of Research Gai Le Roy discuss the state of Programmatic TV in Australia ahead of Ashton Media's Programmatic Summit 2018. They discuss what’s changed in the space over the past few years, what the clients are asking for, dynamic trading for TV buying, attribution, measurement and effectiveness. (Tickets for the Programmatic Summit are available here.)

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(IAB Executive Series) Responsible Business in a Digital Age - with Keith Weed, CMO, Unilever

Sun, 18 Feb 2018 22:42:20 +0000

The first in a series of podcasts with senior executives, Unilever CMO Keith Weed & the IAB’s Vijay Solanki discuss:

Building digital capability & digital transformation (From mandatory training through to digital immersion and creating a common language, Keith discusses how Unilever put digital at the heart of the organisation);
Putting digital into media strategy & dealing with the issues through collaboration (Working with agencies and partners to work out what’s important to Unilever and what happens when issues arise);
Commerce and Unilever’s 5C model (Keith talks through the Content, Connect, Community, Commerce with the Consumer at the centre, the importance of commerce given the Unilever focus on the consumer journey & their efforts to build up first-party data);
Building trust & transparency (Unilever’s commitment to the digital ecosystem and efforts to reduce fraud, learn better habits and increase trust);
Measurement (Keith throws down the gauntlet for a single measurement metric across all media).

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Digital Audio: State of the Industry - with Steve Brown of SCA

Tue, 13 Feb 2018 01:35:46 +0000

For many of us audio consumption was, for a long time, relegated to the car and drive time radio shows. But now, thanks to our phones, we’re able to stream pretty much any audio content at any time. At present, about 12 million Australians now consuming music and other audio content on their devices every month. And advertisers have been quick to follow. Gai Le Roy talks about the state of the audio industry with Steve Brown, Head of Digital Sales and Operations at Southern Cross Austereo, ahead of our Digital Audio event where we will be launching the Audio State of the Industry report. And you can get your tickets for that event here.

https://www.iabaustralia.com.au/events-training/upcoming-events-and-training

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Mandatory Data Breach Notifications: Cloud-based & 3rd party data breaches - with Peter Leonard

Thu, 08 Feb 2018 00:07:47 +0000

Mandatory Data Breach Notifications are becoming law in 2018. Third parties can often hold details like a mailing lists, credit card data and other personal information. But who owns that data, who is responsible when a network is compromised and who tells the customers? IAB Regulatory Affairs Director Kamani Krishnan runs through the law and its implications with data law expert and Consultant at Gilbert + Tobin, Peter Leonard.
(Please note this is general information only, if you are seeking legal advice you should directly contact a legal expert to discuss your specific needs and requirements.)

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