Sexual wellbeing entrepreneur, and fourth-generation family business owner Hugh Crothers, says life is better with pleasure. Frictionless pleasure, to be exact. So, he’s on a mission to disrupt a category laden with stigma, and make it accessible to all of us who love a bit of the good old slap and tickle! It’s a well-lubed, and slightly naughty, episode 643 of The (14 year-old, award-winning) Small Business Big Marketing podcast. 


A little more about Drip founder Hugh Crothers ...

Hugh Crothers is the founder ofDrip, a sexual wellbeing brand he started in 2021 catering to people who are curious and diverse when it comes to sex. 

Part of Substance, a 100% Australian owned, fourth generation health and wellbeing company, as a young queer person, Hugh struggled to find education and unbiased information about sex and intimacy. 

At the same time, he realised that Australians had few options when it came to premium sexual wellbeing products made locally. Setting out to create a brand as a love letter to his 18-year-old self, Hugh founded Drip bringing together his appreciation and experience in design, health and sexuality.

Two years in, Drip’s range can be found in over 50 retailers nationally including Chemist Warehouse, and includes an organic oil-based lube, a water-based lube, a minty breath spray, and an organic sex toy cleaner.

If the kids are close by and you’re not ready for the Birds and the Bees chat, then maybe lock them up for an hour or so as Hugh shares:
How the idea for Drip came about
The challenges of getting it to market in a fourth generation family business
The difficult convos that happened around the family dinner table
Plus how he’s marketing products that are often censored on social media

If you're a Silver or Gold  Member of my Patreon, you can watch this interview over at Patreon.com/MaretingPodcast.

Let’s go meet Hugh.


Businesses that make this podcast possible - Please support them

DELL Technologies - Small business IT solutions

Book Tim Reid to speak or emcee at your next business event

Join Timbo's Membership and take control of your marketing


Last Week's Episode of The Small Business Big Marketing Podcast

Waze Founder Noam Bardin has launched a Twitter alternative called Post | 642



As always, thanks for your support. May your marketing be the best marketing.



Timbo Reid

P.S. Tell me what marketing is working for you - 0480 015 150.

Sexual wellbeing entrepreneur, and fourth-generation family business owner Hugh Crothers, says life is better with pleasure. Frictionless pleasure, to be exact. So, he’s on a mission to disrupt a category laden with stigma, and make it accessible to all of us who love a bit of the good old slap and tickle! It’s a well-lubed, and slightly naughty, episode 643 of The (14 year-old, award-winning) Small Business Big Marketing podcast. 
 A little more about Drip founder Hugh Crothers ...
 Hugh Crothers is the founder of<a href="https://dripfeed.life/"> Drip</a>, a sexual wellbeing brand he started in 2021 catering to people who are curious and diverse when it comes to sex. 
Part of Substance, a 100% Australian owned, fourth generation health and wellbeing company, as a young queer person, Hugh struggled to find education and unbiased information about sex and intimacy. 
At the same time, he realised that Australians had few options when it came to premium sexual wellbeing products made locally. Setting out to create a brand as a love letter to his 18-year-old self, Hugh founded Drip bringing together his appreciation and experience in design, health and sexuality.
Two years in, Drip’s range can be found in over 50 retailers nationally including Chemist Warehouse, and includes an organic oil-based lube, a water-based lube, a minty breath spray, and an organic sex toy cleaner.
If the kids are close by and you’re not ready for the Birds and the Bees chat, then maybe lock them up for an hour or so as Hugh shares:
<ul>
<li aria-level="1">How the idea for Drip came about</li>
<li aria-level="1">The challenges of getting it to market in a fourth generation family business</li>
<li aria-level="1">The difficult convos that happened around the family dinner table</li>
<li aria-level="1">Plus how he’s marketing products that are often censored on social media</li>
</ul>
If you're a Silver or Gold  Member of my Patreon, you can watch this interview over at Patreon.com/MaretingPodcast.
Let’s go meet Hugh.
 Businesses that make this podcast possible - Please support them
<a href="https://www.dell.com/en-au/work/lp/small-business-solutions">DELL Technologies - Small business IT solutions</a>
<a href="https://timreid.com.au/">Book Tim Reid to speak or emcee at your next business event</a>
<a href="https://www.patreon.com/marketingpodcast">Join Timbo's Membership and take control of your marketing</a>
 Last Week's Episode of The Small Business Big Marketing Podcast
 <a href="https://smallbusinessbigmarketing.com/noam-bardin-post-interview/">Waze Founder Noam Bardin has launched a Twitter alternative called Post | 642</a>
 
As always, thanks for your support. May your marketing be the best marketing.
 
Timbo Reid
P.S. Tell me what marketing is working for you - 0480 015 150.

Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.



#SmallBusiness #Entrepreneur #BusinessGrowth #MarketingTips #DigitalMarketing #SmallBiz #Startup #BusinessTips #SocialMediaMarketing #BusinessOwner #MarketingStrategy #OnlineBusiness #GrowthHacking #BusinessSuccess #SmallBusinessOwner

Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.
 
#SmallBusiness #Entrepreneur #BusinessGrowth #MarketingTips #DigitalMarketing #SmallBiz #Startup #BusinessTips #SocialMediaMarketing #BusinessOwner #MarketingStrategy #OnlineBusiness #GrowthHacking #BusinessSuccess #SmallBusinessOwner

Tim Reid interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth.

The Small Business Big Marketing Podcast with Tim Reid

Tim Reid (AKA Timbo) interviews the most innovative people in the world of small business. In this award winning business podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

Tim Reid (AKA Timbo) interviews the most innovative people in the world of small business. In this award winning business podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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