Welcome to Episode 2 of Inside Sponsorship, the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.

In this episode, we go inside the commercial program of the Melbourne Stars, a Melbourne-based franchise in the KFC Big Bash League. We speak to Clint Cooper, the CEO, about how he has built a successful commercial program from scratch and how he and his team set about replacing their principal partner when they, the sponsor, went into administration mid-season.

The KFC Big Bash League is an Australian domestic Twenty20 cricket tournament, which was established in 2011 by Cricket Australia. The Big Bash League replaced the previous competition, the KFC Twenty20 Big Bash, and features eight city-based franchises instead of the six state teams which had participated previously.

BBL matches are played in Australia during the summer in the months of December and January. It is now placed eighth in the list of most attended sports leagues in the world with respect to average crowd per match based on the 2015/2016 season.

You can find out more about the Melbourne Stars at http://www.melbournestars.com.au/ as well as on social media at Facebook, Twitter, Instagram and YouTube.

We also speak to Mark Thompson about the three things it takes to be successful at sponsorship. You can read Mark's full blog here.



As always, if you have an idea for a topic, someone you’d like us to have on the show or just a question, then be sure to get in touch.

Enjoy.

Welcome to Episode 2 of Inside Sponsorship, the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.
In this episode, we go inside the commercial program of the Melbourne Stars, a Melbourne-based franchise in the KFC Big Bash League. We speak to Clint Cooper, the CEO, about how he has built a successful commercial program from scratch and how he and his team set about replacing their principal partner when they, the sponsor, went into administration mid-season.
The KFC Big Bash League is an Australian domestic Twenty20 cricket tournament, which was established in 2011 by Cricket Australia. The Big Bash League replaced the previous competition, the KFC Twenty20 Big Bash, and features eight city-based franchises instead of the six state teams which had participated previously.
BBL matches are played in Australia during the summer in the months of December and January. It is now placed eighth in the list of most attended sports leagues in the world with respect to average crowd per match based on the 2015/2016 season.
You can find out more about the Melbourne Stars at <a href="http://www.melbournestars.com.au/">http://www.melbournestars.com.au/</a> as well as on social media at <a href="https://www.facebook.com/MelbourneStars">Facebook</a>, <a href="https://twitter.com/StarsBBL">Twitter</a>, <a href="https://www.instagram.com/starsBBL/">Instagram </a>and <a href="https://www.youtube.com/user/StarsBBL">YouTube</a>.
We also speak to Mark Thompson about the three things it takes to be successful at sponsorship. You can read Mark's full blog <a href="http://www.sponserve.net/sponsorship-winning-2016/">here</a>.
 
As always, if you have an idea for a topic, someone you’d like us to have on the show or just a question, then be sure to get in touch.
Enjoy.

Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.

Inside Sponsorship

Taking you inside sponsorship programs around the world.

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