In this Inside Sponsorship episode, we go inside event sponsorship at IMG with James Goode, Vice President, Strategic Partnerships EMEA.

For those not familiar with IMG, they a global leader in sports, events, media and fashion and operate in more than 30 countries. IMG represents and manages some of the world’s greatest sports figures and fashion icons, stages hundreds of live events and branded entertainment experiences annually and is one of the largest independent producers and distributors of sports media. IMG also specialises in sports training and league development as well as marketing, media and licensing for brands, sports organizations and collegiate institutions.

James is a commercial expert specialising in sport and entertainment and he has 15 years industry experience in event sponsorship solutions and concept creation and, because of that, I thought he’d have some great advice to share and so we invited him on the show.

If you want to connect with James, you can do so using james.goode at img.com and also on LinkedIn

We also catch up with our MD, Mark Thompson, because a recent activation by a rights holder, for a sponsor at an event, got him thinking about some of the ethical and moral decisions that sponsorship managers might have to make from time to time.

As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch.

Enjoy.

In this Inside Sponsorship episode, we go inside event sponsorship at IMG with James Goode, Vice President, Strategic Partnerships EMEA. For those not familiar with IMG, they a global leader in sports, events, media and fashion and operate in more than 30 countries. IMG represents and manages some of the world’s greatest sports figures and fashion icons, stages hundreds of live events and branded entertainment experiences annually and is one of the largest independent producers and distributors of sports media. IMG also specialises in sports training and league development as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. James is a commercial expert specialising in sport and entertainment and he has 15 years industry experience in event sponsorship solutions and concept creation and, because of that, I thought he’d have some great advice to share and so we invited him on the show. If you want to connect with James, you can do so using james.goode at img.com and also on LinkedIn We also catch up with our MD, Mark Thompson, because a recent activation by a rights holder, for a sponsor at an event, got him thinking about some of the ethical and moral decisions that sponsorship managers might have to make from time to time. As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch. Enjoy.

Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.

Inside Sponsorship

Taking you inside sponsorship programs around the world.

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