Nick Molnar has figured out how to encourage customers to buy more. He is the founder of Afterpay, a simple payment system that lets customers buy what they want today (in fact, they can take it home immediately), then pay for it over 4 equal fortnightly installments. It’s also proving a great way for retailers to sell more. Here's how Afterpay works for merchants.

We cover plenty of ground in this chat including:
What Nick learnt working in his family's retail jewelry business
How to encourage customers to buy more
How the idea for Afterpay came about
How Afterpay enables retailers to increase sales
How Nick rallied his most loyal customers to do his marketing
Plus plenty more

Plus I launch a new segment called What Have You Got To Lose? in which I share one simple yet effective marketing idea that you can go and implement immediately. An idea that won't cost a fortune (if anything) to implement, and that might just generate you more awareness, more enquiry, and ultimately more sales.

 EPISODE TIMELINE

00:00  Love for Cornerstone Business Solutions & WebCentral
00:56   Teaser
01:25  Welcome & overview
03:32  Today’s guest introduction - Nick Molnar of Afterpay
07:08  Interview with Nick Molnar of Afterpay
39:06 Insights into Cornerstone Business Solutions & WebCentral
41:36  My Top 3 Attention Grabbers from my chat with Nick Molnar of Afterpay
44:00  [New Segment}] What Have You Got To Lose?
45:59  Listener feedback
49:24  Wrap-up and an insight in to both a past guest & next week’s guest

  MY TOP 3 MARKETING ATTENTION GRABBERS

 
Be customer-centric. Never stop looking at your business through the eyes of your precious customers. Be a customer of your own business. Ask customers what they think. Hold focus groups. Do whatever it takes to make this a fundamental tenant of how you grow that beautiful business of yours.


Get your customers to do your marketing. Nick’s social media push asking AfterPay customers to encourage their favourite retailers to get AfterPay is genius. What can you get your tribe to do?


Know your numbers. This one scares a lot of business owners. But chunk it down. Start by identifying two or three metrics that you could track on a daily basis. It might be website traffic, phone enquires … maybe even sales! As you start to see trends, then put in place ideas to see if you can effect a positive change to these numbers.

  RESOURCES & LINKS MENTIONED

How AfterPay works

Interview with Karl Schwantes about how to market a retail jewelry business

Podcast Listener Survey - 70-seconds of your time will lead to an even better show ;0)

Create Freedom Through Outsourcing Tour #3

What Have You Got To Lose? blog post- This will build each week as a new idea gets added

  EPISODE SPONSORS

WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

Cornerstone Business Solutions
Reduce your wages bill by up to 75%

 

  OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Nick Molnar has figured out how to encourage customers to buy more. He is&nbsp;the founder of <a href="https://www.afterpay.com.au/" target="_blank">Afterpay</a>, a simple payment system that lets customers buy what they want today (in fact, they can take it home immediately), then pay for it over 4 equal fortnightly installments. It&rsquo;s also proving a great way for retailers to sell more. <a href="https://www.afterpay.com.au/for-merchants/" target="_blank">Here's how Afterpay works for merchants</a>.
We cover plenty of ground in this chat including:
<ul>
<li style="font-weight: 400;">What Nick learnt working in his family's retail jewelry business How to encourage customers to buy more</li>
<li style="font-weight: 400;">How the idea for Afterpay came about</li>
<li style="font-weight: 400;">How Afterpay enables retailers to increase sales</li>
<li style="font-weight: 400;">How Nick rallied his most loyal customers to do his marketing</li>
<li style="font-weight: 400;">Plus&nbsp;plenty more</li>
</ul>
Plus I launch a new segment called What Have You Got To Lose? in which I&nbsp;share one simple yet effective marketing idea that you can go and implement immediately. An idea that won't cost a fortune (if anything) to implement, and that might just generate you more awareness, more enquiry, and ultimately more sales.
&nbsp;
<hr>
<h2>EPISODE TIMELINE</h2>
00:00&nbsp; Love for Cornerstone Business Solutions &amp; WebCentral 00:56&nbsp; &nbsp;Teaser 01:25&nbsp; Welcome &amp; overview 03:32&nbsp; Today&rsquo;s guest introduction -&nbsp;Nick Molnar of Afterpay 07:08&nbsp; Interview with&nbsp;Nick Molnar of Afterpay 39:06&nbsp;Insights into Cornerstone Business Solutions&nbsp;&amp; WebCentral 41:36&nbsp; My Top 3 Attention Grabbers from&nbsp;my chat with&nbsp;Nick Molnar of Afterpay 44:00&nbsp; [New Segment}] What Have You Got To Lose? 45:59&nbsp; Listener feedback 49:24&nbsp; Wrap-up and an insight in to both a past guest &amp; next week&rsquo;s guest
&nbsp;
<hr>
<h2>&nbsp;MY TOP 3 MARKETING ATTENTION GRABBERS</h2>
&nbsp;
<ol>
<li style="font-weight: 400;">Be customer-centric. Never stop looking at your business through the eyes of your precious customers. Be a customer of your own business. Ask customers what they think. Hold focus groups. Do whatever it takes to make this a fundamental tenant of how you grow that beautiful business of yours. </li>
<li style="font-weight: 400;">Get your customers to do your marketing. Nick&rsquo;s social media push asking AfterPay customers to encourage their favourite retailers to get AfterPay is genius. What can you get your tribe to do? </li>
<li>Know your numbers. This one scares a lot of business owners. But chunk it down. Start by identifying two or three metrics that you could track on a daily basis. It might be website traffic, phone enquires &hellip; maybe even sales! As you start to see trends, then put in place ideas to see if you can effect a positive change to these numbers.</li>
</ol>
&nbsp;
<hr>
<h2>&nbsp;RESOURCES &amp; LINKS MENTIONED</h2>
<a href="https://www.afterpay.com.au/buy-with-afterpay/" target="_blank">How AfterPay works</a>
Interview with Karl Schwantes about <a href="http://smallbusinessbigmarketing.com/how-to-market-a-retail-jewellery-store/" target="_blank">how to market a retail jewelry business</a>
<a href="https://www.surveymonkey.com/r/WDHGNNM" target="_blank">Podcast Listener Survey</a> - 70-seconds of your time will lead to an even better show ;0)
<a href="http://cornerstonebusinesssolutions.com.au/outsourcing-tour-with-tim-reid/" target="_blank">Create Freedom Through Outsourcing Tour #3</a>
<a href="http://smallbusinessbigmarketing.com/what-have-you-got-to-lose/" target="_blank">What Have You Got To Lose? blog post </a>- This will build each week as a new idea gets added
&nbsp;
<hr>
<h2>&nbsp;EPISODE SPONSORS</h2>
<a href="https://www.webcentral.com.au/timbo/" target="_blank">WebCentral&nbsp;- Exclusive listener offers</a><a href="https://www.webcentral.com.au/timbo/" target="_blank"> </a>Get your online marketing sorted with these exclusive listener offers.
<a href="http://www.cornerstonebusinesssolutions.com.au/" target="_blank">Cornerstone Business Solutions</a> Reduce your wages bill&nbsp;by up to 75%
&nbsp;
&nbsp;
<hr>
<h2>&nbsp;OVER TO YOU &hellip;</h2>
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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