10 years ago I had an idea to create a co-working space. My idea was along the lines of Qantas Club meets your home office. This interview is with a guy who not only had the same idea but has executed with passion and courage. And now … I'm a client of his!

Work Club is redefining the whole idea of co-working, serviced offices and business clubs by focusing on the workspace as a whole. Owner and founder Soren Trampedach is passionate about functional design, diversity and furniture. Soren has consulted  and continues to consult on workplace optimisation and trends for some really big players like Google, Microsoft and Deloitte so he knows a thing or two about how to create an inspirational place to work.

He also has a tonne of courage. Ever since the beginning of Work Club they have remained exclusive, only taking a limited number of people from any given industry. That has meant saying no to a lot of potential clients. Soren reminds his staff that compromising on their values is like peeing in your pants. It might feel nice in the beginning but it soon becomes cold and smelly.

In this chat we discuss:
Soren's theory on Leonardo DaVinci and diversity
Functional design for workspaces
The importance of beautiful furniture
The art of story telling
The importance of intention in every little thing you do
The business failings that lead to Work Club
The power of a community and his version of TED – The Florence Guild

Also, a big thank you to everyone who has tweeted @VirginAustralia about your excitement that your favourite marketing podcast will be aired from 35,000 feet in the air. It’s never too late to get excited and I’d love for you to tweet them if you haven’t already.

I defer a listener question to good friend and original co-host of Australia’s best marketing podcastLuke Moulton from Plankton Digital about whether or not you should post videos to Youtube or Facebook.

Yep, another big show today. Let's do it!

10 years ago I had an idea to create a co-working space. My idea was along the lines of Qantas Club meets your home office. This interview is with a guy who not only had the same idea but has executed with passion and courage. And now &hellip; I'm a client of his!
<a href="http://workclubglobal.com/" target="_blank">Work Club</a> is redefining the whole idea of co-working, serviced offices and business clubs by focusing on the workspace as a whole. Owner and founder Soren&nbsp;Trampedach&nbsp;is passionate about functional design, diversity and furniture. Soren has consulted &nbsp;and continues to consult on workplace optimisation and trends&nbsp;for&nbsp;some really big players like Google, Microsoft and Deloitte so he knows a thing or two about how to create an inspirational place to work.
He also has a tonne of courage. Ever since the beginning of Work Club they have remained exclusive, only taking a limited number of people from any given industry. That has meant saying no to a lot of potential clients. Soren reminds his staff that&nbsp;compromising on their values is like peeing in your pants. It might feel nice in the beginning but it soon becomes cold and smelly.
In this chat we discuss:
<ul>
<li>Soren's theory on Leonardo DaVinci and diversity</li>
<li>Functional design for workspaces</li>
<li>The importance of beautiful furniture</li>
<li>The art of story telling</li>
<li>The importance of intention in&nbsp;every little thing you do</li>
<li>The business failings that lead to Work Club</li>
<li>The power of a community and his version of TED &ndash; The Florence Guild</li>
</ul>
Also, a big thank you to everyone who has tweeted @VirginAustralia about your excitement that your <a href="http://smallbusinessbigmarketing.com/" target="_blank">favourite marketing podcast</a>&nbsp;will be aired from 35,000 feet in the air. It&rsquo;s never too late to get excited and I&rsquo;d love for you to tweet them if you haven&rsquo;t already.
I defer a listener question to good friend and original co-host of Australia&rsquo;s <a href="http://smallbusinessbigmarketing.com/podcast-2/" target="_blank">best marketing podcast</a>Luke Moulton from <a href="http://plankton.com.au/" target="_blank">Plankton Digital</a>&nbsp;about whether or not you should post videos to Youtube or Facebook.
Yep, another big show today. Let's do it!

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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