Can you believe the round beach towel wasn’t a thing until just six years ago?! Like, how did it not get invented decades ago?! Well, stop scratching your head because you’re about to meet Victoria Beattie, the creator who’s already sold 120,000 of them!

 

A little bit more about The Beach People’s Victoria Beattie (and her sister Emma) ...

The Beach People was founded in the summer of 2013 by sisters Emma Henderson and Victoria Beattie in the Northern Rivers of New South Wales, Australia. Inspired by their family, friends and seaside lifestyle, with their passion for creating beautiful and iconic products, their first collection of round towels sold out in weeks. A few short years later, they are building a globally admired brand of seaside luxe essentials for everyone, everywhere to enhance one’s living spaces and life experiences from the beach to home.

 

So strap in as Victoria shares:
Where the idea for a round beach towel came from
How they got it to market
The ups and downs of starting an ecommerce business
How she manages the multitude of rip-offs flooding the market
Why they’ve expanded beyond beach towels
Plus plenty more marketing and business insights ...

 “We thought… oh well worst case, we have to gift our friends and family the stock for the next 10 years. Ha!” - Victoria Beattie, The Beach People

 

Here’s what caught my attention from my chat with round beach towel co-creator Victoria Beattie:
The story of how Victoria got her truck license so she could drive to the docks and pick up her stock is a great reminder of just how passionate and motivated (and a little cray cray) us small business owners are.
I love how Vic doesn't have a background in marketing, but has such a passion for it. If you’re not enjoying your marketing then hand it off to someone who does or listen to the entire back catalogue of this show … 464 episodes and counting!
I love the fact that the girls have a Watch List with 80 brands on it who may potentially steal their ideas.

 

Victoria Beattie Interview Transcription

Tim 

Hey, Victoria Beattie of the beach people welcome to the small business big marketing show.

Victoria 

Thank you for having me. It's good to be here.

Tim 

Now Vic why did it take so long for someone to invent the round beach towel?

Click Here To Download Full Transcription



Resources mentioned:
The Beach People’s official Australian website
The Beach People’s official American website
Last week’s interview with Robbie Bell on how to offer amazing service as a wholesaler 
Interviews I’ve done with others who’ve had a whacky business idea and created a successful business from it:

Renae Bunster from Bunsters Hot Sauces
Mark Livings from Lyre’s Non-Alcoholic Spirits
Laura Klein from Snotty Noses
Winner of this week’s Monster Prize Draw is Dan McQuillan of Gold Coast Real Estate agent Kollosche

 

“My tips for starting a business? Trust your gut, it’s usually right. Work to your strengths and outsource your weaknesses, don’t stick your head in the sand on important things like accounting.  Know what you are and aren’t, don’t try to be everything to everyone. Define your brand and stick to it!” - Victoria Beattie, The Beach People



 

Please support the following businesses who make this show possible:

 

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[ For more interviews with successful business owners visit Small Business Big Marketing ]

Can you believe the round beach towel wasn&rsquo;t a thing until just six years ago?! Like, how did it not get invented decades ago?! Well, stop scratching your head because you&rsquo;re about to meet Victoria Beattie, the creator who&rsquo;s already sold 120,000 of them!
&nbsp;
A little bit more about The Beach People&rsquo;s Victoria Beattie (and her sister Emma) ...
The Beach People was founded in the summer of 2013 by sisters Emma Henderson and Victoria Beattie in the Northern Rivers of New South Wales, Australia. Inspired by their family, friends and seaside lifestyle, with their passion for creating beautiful and iconic products, their first collection of round towels sold out in weeks. A few short years later, they are building a globally admired brand of seaside luxe essentials for everyone, everywhere to enhance one&rsquo;s living spaces and life experiences from the beach to home.
&nbsp;
So strap in as Victoria shares:
<ul>
<li>Where the idea for a round beach towel came from</li>
<li>How they got it to market</li>
<li>The ups and downs of starting an ecommerce business</li>
<li>How she manages the multitude of rip-offs flooding the market</li>
<li>Why they&rsquo;ve expanded beyond beach towels</li>
<li>Plus plenty more marketing and business insights ...</li>
</ul>
 &ldquo;We thought&hellip; oh well worst case, we have to gift our friends and family the stock for the next 10 years. Ha!&rdquo; - Victoria Beattie, The Beach People
&nbsp;
Here&rsquo;s what caught my attention from my chat with round beach towel co-creator Victoria Beattie:
<ol>
<li>The story of how Victoria got her truck license so she could drive to the docks and pick up her stock is a great reminder of just how passionate and motivated (and a little cray cray) us small business owners are.</li>
<li>I love how Vic doesn't have a background in marketing, but has such a passion for it. If you&rsquo;re not enjoying your marketing then hand it off to someone who does or listen to the entire back catalogue of this show &hellip; <a href="https://smallbusinessbigmarketing.com/featured-interviews/">464 episodes and counting</a>!</li>
<li>I love the fact that the girls have a Watch List with 80 brands on it who may potentially steal their ideas.</li>
</ol>
&nbsp;
Victoria Beattie Interview Transcription
Tim 
Hey, Victoria Beattie of the beach people welcome to the small business big marketing show.
Victoria 
Thank you for having me. It's good to be here.
Tim 
Now Vic why did it take so long for someone to invent the round beach towel?
<a href="https://smallbusinessbigmarketing.com/wp-content/uploads/2019/06/Victoria-Beattie-Interview-Transcription.docx.pdf">Click Here To Download Full Transcription</a>

Resources mentioned:
<ul>
<li><a href="https://thebeachpeople.com.au/">The Beach People&rsquo;s official Australian website</a></li>
<li><a href="https://www.thebeachpeopleco.com/">The Beach People&rsquo;s official American website</a></li>
<li>Last week&rsquo;s interview with<a href="https://smallbusinessbigmarketing.com/how-to-offer-amazing-service-as-a-wholesaler/"> Robbie Bell on how to offer amazing service as a wholesaler </a></li>
<li>Interviews I&rsquo;ve done with others who&rsquo;ve had a whacky business idea and created a successful business from it:
<ul>
<li><a href="https://smallbusinessbigmarketing.com/shi-the-bed-creator-renae-bunster-left-a-career-in-journalism-to-create-what-is-fast-becoming-australias-leading-hot-chilli-sauce/">Renae Bunster from Bunsters Hot Sauces</a></li>
<li><a href="https://smallbusinessbigmarketing.com/lyres-mark-livings/">Mark Livings from Lyre&rsquo;s Non-Alcoholic Spirits</a></li>
<li><a href="https://smallbusinessbigmarketing.com/snotty-noses-episode-451/">Laura Klein from Snotty Noses</a></li>
</ul>
</li>
<li>Winner of this week&rsquo;s Monster Prize Draw is Dan McQuillan of <a href="https://kollosche.com.au/">Gold Coast Real Estate agent Kollosche</a></li>
</ul>
&nbsp;
&ldquo;My tips for starting a business? Trust your gut, it&rsquo;s usually right. Work to your strengths and outsource your weaknesses, don&rsquo;t stick your head in the sand on important things like accounting. &nbsp;Know what you are and aren&rsquo;t, don&rsquo;t try to be everything to everyone. Define your brand and stick to it!&rdquo; - Victoria Beattie, The Beach People 
&nbsp;
Please support the following businesses who make this show possible:
&nbsp;
<a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/">American Express Business Explorer Credit Card</a>
Let your business expenses reward you. Every year.
&nbsp;
<a href="https://www.switchnode.com.au/">Switchnode</a>
Australia&rsquo;s Internet isn&rsquo;t great. That&rsquo;s why Switchnode exist. The solution is here and it&rsquo;s wireless.
&nbsp;
If something in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[ For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG">Small Business Big Marketing</a> ]

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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