Love them or loathe them, having The Kardashians endorse your product or service would most likely be good for your business. Well, today’s guests did exactly that, getting millions of dollars of publicity along the way.  And guess how much it cost her?

 

$50,000? $500,000? $5,000,000?

 

Nope. It cost her absolutely nothing!

 

A little bit more about Sophie Lovejoy

Adelaide-born, LA-based Sophie Lovejoy is the founder of the sophisticated sleepwear brand Sant and Abel. And as an ex-TV producer, Soph is one of those go-getting business owners who makes things happen.

Her biggest marketing claim to fame is she arranged to have every single Kardashian wear her pyjamas multiple times on their hit TV show, on their socials, apps and blogs. The exposure she got is worth millions, and she didn’t pay a cent!

 

In this candid interview Sant and Abel’s Sophie shares:
How and why share started an online pyjama brand
Why she loves the Beverly Hills Hotel so much!
How she managed to get the world’s most famous reality TV family in the Kardashians to wear her pyjamas
And plenty more ...

 

“The Executive Editor of the Kardashian Apps was already a fan of Sant and Abel. I told my PR company that I wanted them to pitch the story of the collaboration between S&A and the hotel to the Kardashians and offer it as an exclusive. They told me I was aiming very high with this request!” - Sophie Lovejoy, Sant and Abel

 

Here’s what caught my attention from my chat with Sant and Abel founder Sophie Lovejoy:
“Jump in the deep-end then work it out.”
I love how Sophie chose to move to LA to access a bigger market, a more exciting business environment and earn $USD. Where could you move to?
And I love Sophie’s enthusiasm towards networking … starting with being a regular at the Beverly Hills Hotel!

 

“Aim for the top. The worst thing that can happen is that they say “NO!”" - Sophie Lovejoy, Sant and Abel

 

Sophie Lovejoy Interview Transcription

 

Tim

Sophie Lovejoy welcome to the small business big marketing show.

 

Sophie

Thank you. Timbo It's a pleasure to be here.

 

Tim

Now I hear as a young girl you used to teach your friends rude songs in the playground. What was your favorite little ditty?

Click Here To Download Full Transcription

 

Resources mentioned:
Sant and Abel’s official website
Sant and Abel on Facebook
Sant and ABel on Instagram

 

Please support the following businesses who make this show possible:

 

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Yellow

Partner with Australia’s #1 online business directory for all your digital marketing needs.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[For more interviews with successful business owners visit Small Business Big Marketing]

Love them or loathe them, having The Kardashians endorse your product or service would most likely be good for your business. Well, today&rsquo;s guests did exactly that, getting millions of dollars of publicity along the way. &nbsp;And guess how much it cost her?
&nbsp;
$50,000? $500,000? $5,000,000?
&nbsp;
Nope. It cost her absolutely nothing!
&nbsp;
A little bit more about Sophie Lovejoy
Adelaide-born, LA-based Sophie Lovejoy is the founder of the sophisticated sleepwear brand Sant and Abel. And as an ex-TV producer, Soph is one of those go-getting business owners who makes things happen.
Her biggest marketing claim to fame is she arranged to have every single Kardashian wear her pyjamas multiple times on their hit TV show, on their socials, apps and blogs. The exposure she got is worth millions, and she didn&rsquo;t pay a cent!
&nbsp;
In this candid interview Sant and Abel&rsquo;s Sophie shares:
<ul>
<li style="font-weight: 400;">How and why share started an online pyjama brand</li>
<li style="font-weight: 400;">Why she loves the Beverly Hills Hotel so much!</li>
<li style="font-weight: 400;">How she managed to get the world&rsquo;s most famous reality TV family in the Kardashians to wear her pyjamas</li>
<li style="font-weight: 400;">And plenty more ...</li>
</ul>
&nbsp;
&ldquo;The Executive Editor of the Kardashian Apps was already a fan of Sant and Abel. I told my PR company that I wanted them to pitch the story of the collaboration between S&amp;A and the hotel to the Kardashians and offer it as an exclusive. They told me I was aiming very high with this request!&rdquo; - Sophie Lovejoy, Sant and Abel
&nbsp;
Here&rsquo;s what caught my attention from my chat with Sant and Abel founder Sophie Lovejoy:
<ol>
<li style="font-weight: 400;">&ldquo;Jump in the deep-end then work it out.&rdquo;</li>
<li style="font-weight: 400;">I love how Sophie chose to move to LA to access a bigger market, a more exciting business environment and earn $USD. Where could you move to?</li>
<li style="font-weight: 400;">And I love Sophie&rsquo;s enthusiasm towards networking &hellip; starting with being a regular at the Beverly Hills Hotel!</li>
</ol>
&nbsp;
&ldquo;Aim for the top. The worst thing that can happen is that they say &ldquo;NO!&rdquo;" - Sophie Lovejoy, Sant and Abel
&nbsp;
Sophie Lovejoy Interview Transcription
&nbsp;
Tim
Sophie Lovejoy welcome to the small business big marketing show.
&nbsp;
Sophie
Thank you. Timbo It's a pleasure to be here.
&nbsp;
Tim
Now I hear as a young girl you used to teach your friends rude songs in the playground. What was your favorite little ditty?
<a href="https://smallbusinessbigmarketing.com/wp-content/uploads/2019/03/Sophie-Lovejoy-Interview-Transcription.pdf" target="_blank" rel="noopener noreferrer">Click Here To Download Full Transcription</a>
&nbsp;
Resources mentioned:
<ul>
<li style="font-weight: 400;"><a href="https://santandabel.com/">Sant and Abel&rsquo;s official website</a></li>
<li style="font-weight: 400;"><a href="https://www.facebook.com/santandabel/">Sant and Abel on Facebook</a></li>
<li style="font-weight: 400;"><a href="https://www.instagram.com/santandabel/">Sant and ABel on Instagram</a></li>
</ul>
&nbsp;
Please support the following businesses who make this show possible:
&nbsp;
<a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/">American Express Business Explorer Credit Card</a>
Let your business expenses reward you. Every year.
&nbsp;
<a href="https://www.yellow.com.au/">Yellow</a>
Partner with Australia&rsquo;s #1 online business directory for all your digital marketing needs.
&nbsp;
<a href="https://www.switchnode.com.au/">Switchnode</a>
Australia&rsquo;s Internet isn&rsquo;t great. That&rsquo;s why Switchnode exist. The solution is here and it&rsquo;s wireless.
&nbsp;
If something in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG">Small Business Big Marketing</a>]

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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