You are not going to believe this. I have found a physiotherapist who is focused on getting to an end point with treatment for his patients. What a concept!

Brad Beer of Pogo Physiotherapy has a deep respect for marketing and his practice is quickly becoming known for doing things differently.

How's this for an action taker? Brad has ...
Delivered in excess of 25,000 physiotherapy consultations
Is an Amazon best selling author of the book ‘You Can Run Pain Free’
He is a media commentator
Host of The Physical Performance Show podcast
Champion Triathlete and marathon runner
Lives at the intersection of maximising potential and physical performance
He’s also the physio to the stars having treated the likes of Pink Floyd's Roger Waters!

Listen in as we explore physio marketing and go deep on:
A clever new way of pricing his services that Brad calls The Finish Line Program
Why the 3rd iteration of his business is finally the right one
His deep respect for marketing and how he gets his name in front of his ideal clients

But that's not all. In this episode of your favourite marketing podcast:

We cover plenty of ground in this chat including:
How to make your business customer focused
'The Finish Line' philosophy
How Brad is making the intangible tangible
Packaging up services to benefit the client
I share another low cost marketing idea for you to implement immediately - How to host a VIP event
And we revisit a past episode in which I spoke to email marketing expert Shayne Tilley

Yep, you guessed it, another big episode, so let's get stuck, right in.

 EPISODE TIMELINE

 

00:00  Marketing Insight
00:28  Teaser
01:02  Welcome & overview
02:55  Insights into The Small Business Big Marketing Club
06:25  Today’s guest introduction – Brad Beer
08:00  Interview with Brad Beer
52:25  Insights into Cornerstone Business Solutions
54:08 My Top 3 Attention Grabbers from my chat with Brad Beer
55:15  How to put on a VIP event
58:28 Wrap-up and an insight in to both a past guest & next week’s guest

 MY TOP 3 MARKETING ATTENTION GRABBERS

 
Every client gets a high-five program. If you don’t offer programs, which of course the majority of businesses don’t, at least have a think about creating a high five moment for each and every client. Just like Apple used to do whenever someone bought a product in store.


I love Brad’s definition of loyalty as being “How many other physio practices a patient has to drive past in order to get to his”.


Brad’s respect for marketing, and his belief that if you truly love and believe in what you sell, then how could you not want to tell the world about it?!

 RESOURCES & LINKS MENTIONED

Pogo Physiotherapy's official website

Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club

What Have You Got To Lose - How to run a VIP event

42 Event Planning Tips for Small Business

 EPISODE SPONSORS

Cornerstone Business Solutions

Reduce your business running cost by up to 90%

 

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

You are not going to believe this. I have found a physiotherapist who is focused on&nbsp;getting to an end point with treatment for his patients. What a concept!
Brad Beer of <a href="https://www.pogophysio.com.au/" target="_blank" rel="noopener noreferrer">Pogo Physiotherapy</a> has a deep respect for marketing and his practice is quickly becoming known for doing things differently.
How's this for an action taker? Brad has ...
<ul>
<li style="font-weight: 400;">Delivered in excess of 25,000 physiotherapy consultations</li>
<li style="font-weight: 400;">Is an Amazon best selling author of the book &lsquo;<a href="https://www.pogophysio.com.au/running-book/">You Can Run Pain Free</a>&rsquo;</li>
<li style="font-weight: 400;">He is a media commentator</li>
<li style="font-weight: 400;">Host of <a href="https://www.pogophysio.com.au/podcast/">The Physical Performance Show</a> podcast</li>
<li style="font-weight: 400;">Champion Triathlete and marathon runner</li>
<li style="font-weight: 400;">Lives at the intersection of maximising potential and physical performance</li>
<li style="font-weight: 400;">He&rsquo;s also the physio to the stars having treated the likes of Pink Floyd's Roger Waters!</li>
</ul>
Listen in as we explore physio marketing and go deep on:
<ul>
<li style="font-weight: 400;">A clever new way of pricing his services that Brad calls The Finish Line Program</li>
<li style="font-weight: 400;">Why the 3rd iteration of his business is finally the right one</li>
<li style="font-weight: 400;">His deep respect for marketing and how he gets his name in front of his ideal clients</li>
</ul>
But that's not all. In this episode&nbsp;of your <a href="http://smallbusinessbigmarketing.com/podcast-2/" target="_blank" rel="noopener noreferrer">favourite marketing podcast</a>:
We cover plenty of ground in this chat including:
<ul>
<li style="font-weight: 400;">How to make your business customer focused</li>
<li style="font-weight: 400;">'The Finish Line' philosophy</li>
<li style="font-weight: 400;">How Brad is making the intangible tangible</li>
<li style="font-weight: 400;">Packaging up services to benefit the client</li>
<li>I share another low cost marketing idea for you to implement immediately&nbsp;- <a href="http://smallbusinessbigmarketing.com/3-steps-for-hosting-the-perfect-business-event/" target="_blank" rel="noopener noreferrer">How to&nbsp;host a VIP event</a></li>
<li style="font-weight: 400;">And we revisit a past episode in which I spoke to<a href="http://smallbusinessbigmarketing.com/email-marketing-tips/" target="_blank" rel="noopener noreferrer"> email marketing expert Shayne Tilley</a></li>
</ul>
Yep, you guessed it, another big episode, so let's get stuck, right in.
&nbsp;
<hr>
<h2>EPISODE TIMELINE</h2>
&nbsp;
00:00&nbsp;&nbsp;Marketing Insight 00:28&nbsp; Teaser 01:02&nbsp; Welcome &amp; overview 02:55&nbsp;&nbsp;Insights into&nbsp;The Small Business Big Marketing Club 06:25&nbsp; Today&rsquo;s guest introduction &ndash;&nbsp;Brad Beer 08:00&nbsp; Interview with Brad Beer 52:25&nbsp;&nbsp;Insights into Cornerstone Business Solutions 54:08&nbsp;My Top 3 Attention Grabbers from&nbsp;my chat with&nbsp;Brad Beer 55:15&nbsp;&nbsp;How to&nbsp;put on&nbsp;a VIP event 58:28&nbsp;Wrap-up and an insight in to both a past guest &amp; next week&rsquo;s guest
&nbsp;
<hr>
<h2>MY TOP 3 MARKETING ATTENTION GRABBERS</h2>
&nbsp;
<ol>
<li>Every client gets a high-five program. If you don&rsquo;t offer programs, which of course the majority of businesses don&rsquo;t, at least have a think about creating a high five moment for each and every client. Just like Apple used to do whenever someone bought a product in store. </li>
<li>I love Brad&rsquo;s definition of loyalty as being &ldquo;How many other physio practices a patient has to drive past in order to get to his&rdquo;. </li>
<li>Brad&rsquo;s respect for marketing, and his belief that if you truly love and believe in what you sell, then how could you not want to tell the world about it?!</li>
</ol>
&nbsp;
<hr>
<h2>RESOURCES &amp; LINKS MENTIONED</h2>
<a href="https://www.pogophysio.com.au/" target="_blank" rel="noopener noreferrer">Pogo Physiotherapy's official website</a>
Get access to the&nbsp;9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside <a href="http://smallbusinessbigmarketing.com/forum-signup/" target="_blank" rel="noopener noreferrer">The Small Business Big Marketing&nbsp;Club</a>
What Have You Got To Lose - <a href="http://smallbusinessbigmarketing.com/3-steps-for-hosting-the-perfect-business-event/" target="_blank" rel="noopener noreferrer">How to run a VIP event</a>
<a href="https://smallbiztrends.com/2013/06/small-business-event-planning-tips.html" target="_blank" rel="noopener noreferrer">42 Event Planning Tips for Small Business</a>
&nbsp;
<hr>
<h2>EPISODE SPONSORS</h2>
<a href="http://bit.ly/1Ud4FKD" target="_blank" rel="noopener noreferrer">Cornerstone Business Solutions</a>
Reduce your business running cost by up to 90%
&nbsp;
&nbsp;
<hr>
<h2>OVER TO YOU &hellip;</h2>
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
&nbsp;

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

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www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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