Gelato Messina shouldn’t be successful. It’s lives and breathes one very challenging core value. It pumps the in-store music so loud that you can’t hear yourself order. And it does collaborations that would appear completely off-brand. That said, Gelato Messina is killing it!

Today’s highly successful and disruptive business owner shares:
How Gelato Messina disrupts the gelato market
Why a collaboration with Tim Tam worked
Why having ONE core value is all you need
How he is constantly applying his background as a music festival promoter
Why he has no set rules for doing business

 

Here’s my Top 5 Attention Grabbers from the chat with Gelato Messina’s Declan Lee:
The Gelato Messina Honesty policy. In fact, the idea of having and absolutely living the one core value throughout every part of the business is admirable. Especially during my years in corporate I’d come across far too many businesses that paid only lip service to 4, 5 maybe even 6 core values that were nothing more than motherhood statements.


Declan’s unwavering belief in his product. It seems obvious that all business owners should have this, however, it’s not always the case. What was quite amazing was that this belief clearly trickles down to all the staff who (from what I observed) were extremely proud to be serving it up.


No set rules about doing business. Theoretically, a cool, independant brand like Gelato Messina shouldn’t collaborate with a mass band like Tim Tam, but they did and it’s worked!


Declan’s openness to all opportunities. It felt like he’s always looking for a reason to say YES and not NO.


Honesty with customers. You know that saying “The customer's always right”? Well, maybe they’re not. Maybe sometimes we need to have honest conversations with customers that are causing our staff or our business pain. Clearly Declan thinks so.

 

Links & Resources mentioned:
Gelato Messina
Welcome Email blog post
21 examples of welcome emails
Pocket blog post
Pocket
Tom O’Toole interview

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know.Leave your comments below.

May your marketing be the best marketing.

Gelato Messina shouldn&rsquo;t be successful. It&rsquo;s lives and breathes one very challenging core value. It pumps the in-store music so loud that you can&rsquo;t hear yourself order. And it does collaborations that would appear completely off-brand. That said, Gelato Messina is killing it!
Today&rsquo;s highly successful and disruptive business owner shares:
<ul>
<li style="font-weight: 400;">How Gelato Messina disrupts the gelato market</li>
<li style="font-weight: 400;">Why a collaboration with Tim Tam worked</li>
<li style="font-weight: 400;">Why having ONE core value is all you need</li>
<li style="font-weight: 400;">How he is constantly applying his background as a music festival promoter</li>
<li style="font-weight: 400;">Why he has no set rules for doing business</li>
</ul>
&nbsp;
Here&rsquo;s my Top 5 Attention Grabbers from the chat with Gelato Messina&rsquo;s Declan Lee:
<ol>
<li>The Gelato Messina Honesty policy. In fact, the idea of having and absolutely living the one core value throughout every part of the business is admirable. Especially during my years in corporate I&rsquo;d come across far too many businesses that paid only lip service to 4, 5 maybe even 6 core values that were nothing more than motherhood statements. </li>
<li>Declan&rsquo;s unwavering belief in his product. It seems obvious that all business owners should have this, however, it&rsquo;s not always the case. What was quite amazing was that this belief clearly trickles down to all the staff who (from what I observed) were extremely proud to be serving it up. </li>
<li>No set rules about doing business. Theoretically, a cool, independant brand like Gelato Messina shouldn&rsquo;t collaborate with a mass band like Tim Tam, but they did and it&rsquo;s worked! </li>
<li>Declan&rsquo;s openness to all opportunities. It felt like he&rsquo;s always looking for a reason to say YES and not NO. </li>
<li>Honesty with customers. You know that saying &ldquo;The customer's always right&rdquo;? Well, maybe they&rsquo;re not. Maybe sometimes we need to have honest conversations with customers that are causing our staff or our business pain. Clearly Declan thinks so.</li>
</ol>
&nbsp;
Links &amp; Resources mentioned:
<ul>
<li style="font-weight: 400;"><a href="http://www.gelatomessina.com/au/">Gelato Messina</a></li>
<li style="font-weight: 400;"><a href="http://smallbusinessbigmarketing.com/email-marketing-tip-welcome-email/">Welcome Email blog post</a></li>
<li style="font-weight: 400;"><a href="https://www.getvero.com/resources/welcome-emails/">21 examples of welcome emails</a></li>
<li style="font-weight: 400;"><a href="http://smallbusinessbigmarketing.com/save-content-to-view-later/">Pocket blog post</a></li>
<li style="font-weight: 400;"><a href="https://getpocket.com/">Pocket</a></li>
<li style="font-weight: 400;"><a href="http://smallbusinessbigmarketing.com/tom-otoole-beechworth-bakery/">Tom O&rsquo;Toole interview</a></li>
</ul>
&nbsp;
Please support these businesses who make this show possible:
<a href="http://52ways.biz/">Dale Beaumont&rsquo;s 52 Ways</a> &ndash; An amazing free 1-day live event for business owners where you&rsquo;ll discover 52 ways to boost your business profits. Seats are limited. Book now.
<a href="https://www.fastmail.com/timbo">FastMail</a> - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.
If some thing in this episode of <a href="http://smallbusinessbigmarketing.com/podcast-2/">Australia&rsquo;s favourite marketing podcast</a> peaked your interest, then let me know.Leave your comments below.
May your marketing be the best marketing.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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