Personlisation and customised retail experiences are becoming more than a trend, they're fast becoming a demand. This week's guest, Will Rogers from Kent and Lime is certainly riding the personalisation wave. He’s come up with a way that just might change the way we shop … forever

I’m an absolute shocker when it comes to clothes shopping. It causes me all sorts of discomfort and anxiety.

Fortunately, Will Rogers is on a mission to change the way men shop and pay for clothes. Will Rogers is the founder of a retail experience called Kent and Lime, which provides men with a personalised clothing selection delivered to their door. Which is kind of a exciting as it means no more visits to busy shopping centres!

Will’s got 15 years experience working in fashion retail in both the UK and Australia, so clearly he’s a well dressed kind a fellow. He’s also a customer experience junkie, and on the look out for new ways to engage with and delight his customers.

In this episode of your favourite marketing podcast we cover plenty of ground including:
How the idea for Kent & Lime came about
Customer feedback loops
A clever Facebook advertising hack
How to treat your customers as BETA developers
I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose?
And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve.

Yep, you guessed it, another big episode, so let's get stuck, right in.

 

 EPISODE TIMELINE

00:00  Two marketing insights
00:44  Teaser
01:17  Welcome & overview
06:04  Today’s guest introduction - Will Rogers
07:35  Interview with Will Rogers
42:30  Insights into  WebCentral & Key Person of Influence
44:44  My Top 3 Attention Grabbers from my chat with Will Rogers
46:26  What Have You Got To Lose? #5
49:26  Wrap-up and an insight in to both a past guest & next week’s guest

 MY TOP 3 MARKETING ATTENTION GRABBERS

 
Personalisation. There’s no doubt that the more you can personalise any aspect of your business, the stickier it will be with your customers. We all love to feel as if someone (whether it’s a business or a person) is talking directly to us. That's exactly what I try to do with this podcast too!


Facebook Ad Groups. I really liked how Will has someone working full time on Facebook ads, creating and testing and tweaking group after group.


Attention to detail. I loved how the items of clothing aren’t just all piled into the box and despatched. Instead, they’re arranged strategically with the shirt in the jacket, the sox in the shoes. Where could you be paying more attention to detail in your business? And what’s stopping you?

 RESOURCES & LINKS MENTIONED

Kent & Lime's official website

Slack

What Have You Got To Lose? - Create a Refer a Friend Program

WebCentral's Online Conversion workshops
October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount

 EPISODE SPONSORS

WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence – Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller.

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

Personlisation and customised retail experiences are becoming more than a trend, they're fast becoming a demand. This week's guest, Will Rogers from Kent and Lime is certainly riding the personalisation wave.&nbsp;He&rsquo;s come up with a way that just might change the way we&nbsp;shop &hellip; forever
I&rsquo;m an absolute shocker when it comes to clothes shopping. It causes me all sorts of discomfort and anxiety.
Fortunately, Will Rogers is on a mission to change the way men shop and pay for clothes. Will Rogers is&nbsp;the founder of a retail experience called Kent and Lime, which provides men with a personalised clothing selection delivered to their door. Which is kind of a exciting as it means no more visits to busy shopping centres!
Will&rsquo;s got 15 years experience working in fashion retail in both the UK and Australia, so clearly he&rsquo;s a well dressed kind a fellow. He&rsquo;s also a customer experience junkie, and on the&nbsp;look out for new ways to engage with and delight his customers.
In this episode&nbsp;of your <a href="http://smallbusinessbigmarketing.com/podcast-2/" target="_blank">favourite marketing podcast</a>&nbsp;we cover plenty of ground including:
<ul>
<li style="font-weight: 400;">How the idea for Kent &amp; Lime came about</li>
<li style="font-weight: 400;">Customer feedback loops</li>
<li style="font-weight: 400;">A clever Facebook advertising hack</li>
<li style="font-weight: 400;">How to treat your customers as BETA developers</li>
<li>I share another low cost marketing idea for you to implement immediately in our new segment lovingly called <a href="http://smallbusinessbigmarketing.com/what-have-you-got-to-lose/" target="_blank">What Have You Got To Lose?</a></li>
<li style="font-weight: 400;">And we revisit a past episode in which I spoke to <a href="http://smallbusinessbigmarketing.com/how-to-build-your-brand-with-greene-street-cold-pressed-juice-company/" target="_blank">high-flying corporate couple turned cold pressed juice entrepreneurs&nbsp;Nat and Steve</a>.</li>
</ul>
Yep, you guessed it, another big episode, so let's get stuck, right in.
&nbsp;
&nbsp;
<hr>
<h2>EPISODE TIMELINE</h2>
00:00&nbsp;&nbsp;Two marketing insights 00:44&nbsp; Teaser 01:17&nbsp; Welcome &amp; overview 06:04&nbsp; Today&rsquo;s guest introduction -&nbsp;Will Rogers 07:35&nbsp; Interview with&nbsp;Will Rogers 42:30&nbsp; Insights into &nbsp;WebCentral &amp;&nbsp;Key Person of Influence 44:44&nbsp; My Top 3 Attention Grabbers from&nbsp;my chat with&nbsp;Will Rogers 46:26&nbsp; What Have You Got To Lose?&nbsp;#5 49:26&nbsp; Wrap-up and an insight in to both a past guest &amp; next week&rsquo;s guest
&nbsp;
<hr>
<h2>MY TOP 3 MARKETING ATTENTION GRABBERS</h2>
&nbsp;
<ol>
<li>Personalisation. There&rsquo;s no doubt that the more you can personalise any aspect of your business, the stickier it will be with your customers. We all love to feel as if someone (whether it&rsquo;s a business or a person) is talking directly to us. That's exactly what I try to do with this podcast too! </li>
<li>Facebook Ad Groups. I really liked how Will has someone working full time on Facebook ads, creating and testing and tweaking group after group. </li>
<li>Attention to detail. I loved how the items of clothing aren&rsquo;t just all piled into the box and despatched. Instead, they&rsquo;re arranged strategically with the shirt in the jacket, the sox in the shoes. Where could you be paying more attention to detail in your business? And what&rsquo;s stopping you?</li>
</ol>
&nbsp;
<hr>
<h2>RESOURCES &amp; LINKS MENTIONED</h2>
<a href="https://kentandlime.com.au" target="_blank">Kent &amp; Lime's&nbsp;official website</a>
<a href="https://slack.com/" target="_blank">Slack</a>
What Have You Got To Lose? -&nbsp;<a href="http://smallbusinessbigmarketing.com/refer-a-friend-program/" target="_blank">Create a Refer a Friend Program</a>
<a href="http://www.eventbrite.com.au/o/melbourne-it-group-6748949245" target="_blank">WebCentral's Online Conversion&nbsp;workshops</a> October in Sydney and Melbourne -&nbsp;use promo code TIMBO16 for 10% discount
&nbsp;
<hr>
<h2>EPISODE SPONSORS</h2>
<a href="https://www.webcentral.com.au/timbo/" target="_blank">WebCentral&nbsp;- Exclusive listener offers</a><a href="https://www.webcentral.com.au/timbo/" target="_blank"> </a>Get your online marketing sorted with these exclusive listener offers.
<a href="http://keypersonofinfluence.com/timbo" target="_blank">Key Person of Influence &ndash; Become highly valued &amp; highly paid</a> Grab a FREE hard or audio copy of their Amazon best-seller.
&nbsp;
<hr>
<h2>OVER TO YOU &hellip;</h2>
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
&nbsp;

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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