If you’ve listened to this show long enough, you’ll know that I fundamentally believe there’s never been a better time to market a small business.

Why?

Because the tools and resources we have at our disposal are amazing.

They enable us to do things that 5 or 10 years ago were just way too expensive.

One of those resources is crowdsourcing - and who better to explain how to use crowdsourcing effectively than Designcrowd founder, Alec Lynch, the founder of Designcrowd, the world’s #1 custom design marketplace; which coincidently was once a sponsor of this show.

For those who are unaware of what Designcrowd is, put simply, it’s an online marketplace where graphic designers from all over the world compete to get you a design you love.

Now Alec is not here to sell you on the benefits of Designcrowd. But he is here to explain the concept and power of crowdsourcing, and how you can use it to achieve things in your business that previously you may have thought were just too expensive things like design, voice-overs, photography, copywriting and so on.

On top of that, he also shares:
Where the idea for Designcrowd came from
How he got it to market
Some of the marketing tactics he’s used to grow Designcrowd including a clever guerilla marketing idea

Also in this episode of your favourite marketing podcast ...
I share a simple 3-step marketing strategy that involves handwritten thank you letters.
And we go back into the SBBM vault, revisiting a past episode in which I caught up with past guest Ben Buie whose YouTube video How to tie a tie has hd in excess of 30 million view!

Yep, you guessed it, another big episode, so let's get stuck, right in.

 EPISODE TIMELINE

00:00  Two marketing insights
01:03  Teaser
01:51  Welcome & overview
03:33  Today’s guest introduction - Designcrowd founder Alec Lynch
05:10  Interview with Designcrowd founder Alec Lynch
42:38  Insights into Workplace Assured & Key Person of Influence
46:07  My Top 3 Attention Grabbers from my chat with Designcrowd founder Alec Lynch
46:41  A handwritten letter marketing strategy
50:09  Wrap-up and an insight in to both a past guest & next week’s guest

 MY TOP 3 MARKETING ATTENTION GRABBERS
Make crowdsourcing a part of how you do business. I’ll put links in the show notes to a variety of sites that will enable you to try crowd sourcing in the areas of photography, voiceovers, copywriting and more.


Three critical success factors to getting crowdsourcing right:
i. Get your brief right
ii. Don’t skimp on the prize money you offer
iii. Provide useful, constructive feedback to those who respond to your brief


Be your own coach and actively look for the positives. I loved how Alec made a point at the end of each day to reflect on 6 things he did well, and 6 things he could improve on tomorrow.

RESOURCES & LINKS MENTIONED

Grab an exclusive listener discount at Designcrowd

Interview with Ben Buie from how to tie a tie video fame

Other crowdsourcing options:

Cornerstone Business Solutions - Get yourself a virtual assistant

Fiverr & Upwork - Get one-off tasks done quickly

Voices - Get a voice-over done

 EPISODE SPONSORS

Workplace Assured - Worry less about your employer obligations
Check out their FREE advice line for employers

Key Person of Influence – Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

If you&rsquo;ve listened to this show long enough, you&rsquo;ll know that I fundamentally believe there&rsquo;s never been a better time to market a small business.
Why?
Because the tools and resources we have at our disposal are amazing.
They enable us to do things that 5 or 10 years ago were just way too expensive.
One of those resources is crowdsourcing - and who better to explain how&nbsp;to use crowdsourcing effectively than Designcrowd founder, Alec Lynch,&nbsp;the founder of Designcrowd, the world&rsquo;s #1 custom design marketplace; which coincidently was once a sponsor of this show.
For those who are unaware of what Designcrowd is, put simply, it&rsquo;s an online marketplace where graphic designers from all over the world compete to get you a design you love.
Now Alec is not here to sell you on the benefits of Designcrowd. But he is here to explain the concept and power of crowdsourcing, and how you can use it to achieve things in your business that previously you may have thought were just too expensive things like design, voice-overs, photography, copywriting and so on.
On top of that, he also shares:
<ul>
<li>Where the idea for Designcrowd came from</li>
<li>How he got it to market</li>
<li>Some of the marketing tactics he&rsquo;s used to grow Designcrowd including a clever guerilla marketing idea</li>
</ul>
Also in this episode&nbsp;of your <a href="http://smallbusinessbigmarketing.com/podcast-2/" target="_blank" rel="noopener noreferrer">favourite marketing podcast</a>&nbsp;...
<ul>
<li>I share a simple <a href="http://smallbusinessbigmarketing.com/handwritten-thank-you-letter/" target="_blank" rel="noopener noreferrer">3-step marketing strategy that involves handwritten thank you letters</a>.</li>
<li style="font-weight: 400;">And we go back into the SBBM vault, revisiting a past episode in which I caught up with <a href="http://smallbusinessbigmarketing.com/how-can-i-get-millions-of-views-on-youtube/" target="_blank" rel="noopener noreferrer">past guest Ben Buie</a> whose YouTube video How to tie a tie has hd in excess of 30 million view!</li>
</ul>
Yep, you guessed it, another big episode, so let's get stuck, right in.
&nbsp;
<hr>
<h2>EPISODE TIMELINE</h2>
00:00&nbsp;&nbsp;Two marketing insights 01:03&nbsp; Teaser 01:51&nbsp; Welcome &amp; overview 03:33&nbsp; Today&rsquo;s guest introduction - Designcrowd founder Alec Lynch 05:10&nbsp; Interview with Designcrowd founder Alec Lynch 42:38&nbsp; Insights into Workplace Assured&nbsp;&amp;&nbsp;Key Person of Influence 46:07&nbsp; My Top 3 Attention Grabbers from&nbsp;my chat with Designcrowd founder Alec Lynch 46:41&nbsp; A handwritten letter marketing strategy 50:09&nbsp; Wrap-up and an insight in to both a past guest &amp; next week&rsquo;s guest
&nbsp;
<hr>
<h2>MY TOP 3 MARKETING ATTENTION GRABBERS</h2>
<ol>
<li>Make crowdsourcing a part of how you do business. I&rsquo;ll put links in the show notes to a variety of sites that will enable you to try crowd sourcing in the areas of photography, voiceovers, copywriting and more. </li>
<li>Three critical success factors to getting crowdsourcing right: i. Get your brief right ii. Don&rsquo;t skimp on the prize money you offer iii. Provide useful, constructive feedback to those who respond to your brief </li>
<li>Be your own coach and actively look for the positives. I loved how Alec made a point at the end of each day to reflect on 6 things he did well, and 6 things he could improve on tomorrow. </li>
</ol>
<hr>
<h2>RESOURCES &amp; LINKS MENTIONED</h2>
Grab an exclusive&nbsp;listener <a href="http://www.designcrowd.com/timbo" target="_blank" rel="noopener noreferrer">discount at Designcrowd</a>
Interview with Ben Buie from<a href="http://smallbusinessbigmarketing.com/how-can-i-get-millions-of-views-on-youtube/" target="_blank" rel="noopener noreferrer"> how to tie a tie video fame</a>
Other crowdsourcing options:
<a href="http://www.cornerstonebusinesssolutions.com.au/" target="_blank" rel="noopener noreferrer">Cornerstone Business Solutions</a> -&nbsp;Get yourself a virtual assistant
<a href="http://www.fiverr.com/" target="_blank" rel="noopener noreferrer">Fiverr</a> &amp; <a href="http://www.upworthy.com/" target="_blank" rel="noopener noreferrer">Upwork</a> - Get one-off&nbsp;tasks done quickly
<a href="https://www.voices.com/" target="_blank" rel="noopener noreferrer">Voices</a> - Get a voice-over done
&nbsp;
<hr>
<h2>EPISODE SPONSORS</h2>
<a href="http://help.workplaceassured.com.au/" target="_blank" rel="noopener noreferrer">Workplace Assured - Worry less about your employer obligations</a><a href="https://www.webcentral.com.au/timbo/" target="_blank" rel="noopener noreferrer"> </a>Check out their FREE&nbsp;advice line for employers
<a href="http://keypersonofinfluence.com/timbo" target="_blank" rel="noopener noreferrer">Key Person of Influence &ndash; Become highly valued &amp; highly paid</a> Grab a FREE hard or audio copy of their Amazon best-seller
&nbsp;
<hr>
<h2>OVER TO YOU &hellip;</h2>
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
&nbsp;

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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