After escaping the corporate cubicle in 2008, Stone & Wood’s Jamie Cook is a self-confessed corporate refugee – one who’s gone on to build the largest privately owned brewery in Australia and also happens to brew my favourite beer!

Stone & Wood co-owner Jamie Cook shares some unbelievable insights into taking risks, managing crazy growth and some solid brand-building ideas.

Listen in as we cover some serious marketing ground including:
How Stone & Wood grew to have a turnover of $60 million and a sales volume of 12 million litres annually … in an insanely competitive marketplace.
Why they've resisted selling for hundreds of millions to the big brewers
How these little breweries are doing some very cool marketing and get the power of branding, big time.
Why community is key to their growth
How they started slow by literally buying punters one beer at a time
Stakeholder loyalty and their strategies for growth

[Tweet "I love @TimboReid 's The Small Business Big Marketing Show"]

But that's not all. In this episode of your favourite marketing podcast:
I share another low cost marketing idea in What Have You Got To Lose?
How to extend the life of your best helpful content.
And we go way back into The Small Business Big Marketing Show’s vault, revisiting a chat I had with my personal mentor Mr. Motivation himself, Keith Abraham.

As per usual, there’s marketing gold dripping from the ceiling over at Small Business Big Marketing’s HQ… So let’s get right in.

 EPISODE TIMELINE

00:00  Insight in to Cornerstone
00:48  Teaser
01:12  Welcome & overview
03:11  Insights into The Small Business Outsourcing Tour to the Philippines
05:11  Today’s guest introduction – Jamie Cook
07:10  Interview with Jamie Cook
46:16  Insights into Cornerstone Business Solutions
47:59 My Top 3 Attention Grabbers from my chat with Jamie Cook
49:48  How to make sure your content is "Stayin' Alive"!
53:00 Wrap-up and an insight in to both a past guest & next week’s guest

 MY TOP 3 MARKETING ATTENTION GRABBERS

 
“The Neck Snap.” I look for emotional language in the emails listeners send and the reviews they leave on iTunes. What signal do you look for from customers that confirms you’re onto something special?


Add value to all your stakeholders. So many business owners take their suppliers for granted, or ignore their local community or the environment. Create a business people want to work for and suppliers want to supply.


Unwavering focus on brand. How can we get people to connect emotionally with the brand? Ask yourself this, then action the ideas that come out of it. You’ll build a brand in no time.

 RESOURCES & LINKS MENTIONED

Stone & Wood’s official site

iSkySoft Video Converter

GoTranscript

Canva

40 ways to repurpose your blog content

Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club

What Have You Got To Lose - How to run a weird marketing campaign to grow your business

 

Here are some other podcasts of done with beer brewers:

66 - Imagine being two years ahead of your sales targets with Mornington Peninsula Brewery!

278 - How a market researcher turned boutique beer retailer selling 1,100 craft beers with Richard Kelsey of beer cartel

353 – Burleigh brewing’s business strategy is all about delivering awesomeness

 EPISODE SPONSORS

Cornerstone Business Solutions
Reduce your business running cost by up to 90%OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

After escaping the corporate cubicle in 2008, <a href="http://www.stoneandwood.com.au/" target="_blank" rel="noopener noreferrer">Stone &amp; Wood&rsquo;s</a> Jamie Cook is a self-confessed corporate refugee &ndash; one who&rsquo;s gone on to build the largest privately owned brewery in Australia and also happens to brew my favourite beer!
Stone &amp; Wood co-owner Jamie Cook shares some unbelievable insights into taking risks, managing crazy growth and some solid brand-building ideas.
Listen in as we cover some serious marketing ground including:
<ul>
<li style="font-weight: 400;">How Stone &amp; Wood grew to have a turnover of $60 million and a sales volume of 12 million litres annually &hellip; in an insanely competitive marketplace.</li>
<li style="font-weight: 400;">Why they've resisted&nbsp;selling for hundreds of millions to the big&nbsp;brewers</li>
<li style="font-weight: 400;">How these little breweries are doing some very cool marketing and get the power of branding, big time.</li>
<li style="font-weight: 400;">Why community is key to their growth</li>
<li style="font-weight: 400;">How they started slow by literally buying punters one beer at a time</li>
<li style="font-weight: 400;">Stakeholder loyalty and their strategies for growth</li>
</ul>
[Tweet "I love @TimboReid 's The Small Business Big Marketing Show"]
But that's not all. In this episode&nbsp;of your <a href="http://smallbusinessbigmarketing.com/podcast-2/" target="_blank" rel="noopener noreferrer">favourite marketing podcast</a>:
<ul>
<li style="font-weight: 400;">I share another low cost marketing idea in What Have You Got To Lose? <a href="http://smallbusinessbigmarketing.com/promoting-content-on-social-media/" target="_blank" rel="noopener noreferrer">How to extend the life of your best helpful content.</a></li>
<li style="font-weight: 400;">And we go way back into The Small Business Big Marketing Show&rsquo;s vault, revisiting a chat I had with my personal mentor Mr. Motivation himself, <a href="http://smallbusinessbigmarketing.com/passion-and-purpose/" target="_blank" rel="noopener noreferrer">Keith Abraham</a>.</li>
</ul>
As per usual, there&rsquo;s marketing gold dripping from the ceiling over at Small Business Big Marketing&rsquo;s HQ&hellip; So let&rsquo;s get right in.
&nbsp;
<hr>
<h2>EPISODE TIMELINE</h2>
00:00&nbsp;&nbsp;Insight in to Cornerstone 00:48&nbsp; Teaser 01:12&nbsp; Welcome &amp; overview 03:11&nbsp;&nbsp;Insights into&nbsp;The Small Business&nbsp;Outsourcing Tour to the Philippines 05:11&nbsp; Today&rsquo;s guest introduction &ndash;&nbsp;Jamie Cook 07:10&nbsp; Interview with Jamie Cook 46:16&nbsp;&nbsp;Insights into Cornerstone Business Solutions 47:59&nbsp;My Top 3 Attention Grabbers from&nbsp;my chat with&nbsp;Jamie Cook 49:48&nbsp; How to make sure your content is "Stayin' Alive"! 53:00&nbsp;Wrap-up and an insight in to both a past guest &amp; next week&rsquo;s guest
&nbsp;
<hr>
<h2>MY TOP 3 MARKETING ATTENTION GRABBERS</h2>
&nbsp;
<ol>
<li>&ldquo;The Neck Snap.&rdquo; I look for emotional language in the emails listeners send and the reviews they leave on iTunes. What signal do you look for from customers that confirms you&rsquo;re onto something special? </li>
<li>Add value to all your stakeholders. So many business owners take their suppliers for granted, or ignore their local community or the environment. Create a business people want to work for and suppliers want to supply. </li>
<li>Unwavering focus on brand. How can we get people to connect emotionally with the brand? Ask yourself this, then action the ideas that come out of it. You&rsquo;ll build a brand in no time.</li>
</ol>
&nbsp;
<hr>
<h2>RESOURCES &amp; LINKS MENTIONED</h2>
<a href="http://www.stoneandwood.com.au" target="_blank" rel="noopener noreferrer">Stone &amp; Wood&rsquo;s official site</a>
<a href="https://www.iskysoft.com/" target="_blank" rel="noopener noreferrer">iSkySoft Video Converter</a>
<a href="https://gotranscript.com/" target="_blank" rel="noopener noreferrer">GoTranscript</a>
<a href="https://www.canva.com/" target="_blank" rel="noopener noreferrer">Canva</a>
<a href="http://optinmonster.com/40-ways-to-repurpose-blog-content/" target="_blank" rel="noopener noreferrer">40 ways to repurpose your blog content</a>
Get access to the&nbsp;9 steps involved in creating highly profitable partnerships from <a href="http://personofinfluence.com/timbo" target="_blank" rel="noopener noreferrer">Key Person of Influence's Glen Carlson</a> inside <a href="http://smallbusinessbigmarketing.com/forum-signup/" target="_blank" rel="noopener noreferrer">The Small Business Big Marketing&nbsp;Club</a>
What Have You Got To Lose - <a href="http://smallbusinessbigmarketing.com/how-to-create-a-weird-marketing-campaign/" target="_blank" rel="noopener noreferrer">How to run a weird marketing campaign</a> to grow your business
&nbsp;
Here are some other podcasts of done with beer brewers:
<a href="http://smallbusinessbigmarketing.com/marketing-a-micro-brewery/" target="_blank" rel="noopener noreferrer">66 - Imagine being two years ahead of your sales targets with Mornington Peninsula&nbsp;Brewery!</a>
<a href="http://smallbusinessbigmarketing.com/marketing-podcast-beer-cartel/" target="_blank" rel="noopener noreferrer">278 - How a market researcher turned boutique beer retailer selling 1,100 craft beers with Richard Kelsey of beer cartel</a>
<a href="http://smallbusinessbigmarketing.com/burleigh-brewing-delivering-awesomeness/" target="_blank" rel="noopener noreferrer">353 &ndash; Burleigh brewing&rsquo;s business strategy is all about delivering awesomeness</a>
&nbsp;
<hr>
<h2>EPISODE SPONSORS</h2>
<a href="http://bit.ly/1Ud4FKD" target="_blank" rel="noopener noreferrer">Cornerstone Business Solutions</a> Reduce your business running cost by up to 90%
<hr>
<h2>OVER TO YOU &hellip;</h2>
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
&nbsp;

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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