After launching three successful crowdfunding campaigns in which the target goals of a measly $30,000 were exceeded by 3,000%, OrbitKey inventor Rex Kuo has a checklist of 10 steps that will ensure your crowdfunding campaign is a success. His points include: 

"We had the Kickstarter app and on the first day it would go off every few seconds so there were a lot of high fives! Then quite quickly we had 5,000 backers that we had to make the product for … it became very real!” - Rex Kuo, OrbitKey

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You’ll also find the full interview transcription below.

 

If you have questions about crowdfunding, then you’ll get this answers in this interview:
How to have a successful crowdfunding campaign?
What are the components of a successful crowdfunding campaign?
How do you market your crowdfunding campaign?
Do I need to create a video and write copy for my crowdfunding campaign?
What’s the best crowdfunding platform?

A little bit more about today’s guest:

Rex Kuo graduated with a bachelor’s degree in Pharmacy from Monash University and after a short stint working as a community pharmacist, he quickly realised his passion for business. Rex’s entrepreneurial spirit lead him to pursue several small business ideas before co-founding Orbitkey. Under Rex’s co- leadership, Orbitkey has grown into an internationally recognised brand and is available in over 25 countries globally. As Managing Director, Rex oversees the development of several areas of the company, with particular interests in sales, marketing and business development.

 

Here’s what caught my attention from my chat with OrbitKey inventor and crowdfunding expert Rex Kuo:
A great product or service offering is your best marketing … hands down.


Despite having a great product, don’t sit back and wait for success. Market. Market. Market.


Get out there. I loved the fact that Rex and Charles headed to trade shows in NYC and London. Many would see that as extravagant. I see it as smart. I hope they used their Amex! And as Rex mentioned, it only took one great partnership to be established and the junkets (I mean business trips!) paid for themselves.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:
I’ll show you how to get free publicity on national radio
I’m going to show you why being more empathetic toward your customers is a good thing
And we go back into the vault, revisiting a past episode in which my guest reveals a simple way to get clients to see massive value in what you do

 

Other resources mentioned:
Buy an OrbitKey

1st OrbitKey Campaign in 2013

2nd OrbitKey Campaign in 2016 on Kickstarter
Followed an Indiegogo In Demand campaign

 

Please support these businesses who make this show possible:

DesignCrowd is the world’s #1 custom design marketplace where, with access to 550,000 designers, you’ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo

And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you’ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that!

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

After launching three successful crowdfunding campaigns in which the target goals of a measly $30,000 were exceeded by 3,000%, OrbitKey inventor Rex Kuo has a checklist of 10 steps that will ensure your crowdfunding campaign is a success. His points include:&nbsp;
"We had the Kickstarter app and on the first day it would go off every few seconds so there were a lot of high fives! Then quite quickly we had 5,000 backers that we had to make the product for &hellip; it became very real!&rdquo;&nbsp;- Rex Kuo,&nbsp;OrbitKey
There&rsquo;s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You&rsquo;ll also find the full interview transcription below.
&nbsp;
If you have questions about crowdfunding, then you&rsquo;ll get this answers in this interview:
<ul>
<li>How to have a successful crowdfunding campaign?</li>
<li>What are the components of a successful crowdfunding campaign?</li>
<li>How do you market your crowdfunding campaign?</li>
<li>Do I need to create a video and write copy for my crowdfunding campaign?</li>
<li>What&rsquo;s the best crowdfunding platform?</li>
</ul>
A little bit more about today&rsquo;s guest:
Rex Kuo graduated with a bachelor&rsquo;s degree in Pharmacy from Monash University and after a short stint working as a community pharmacist, he quickly realised his passion for business. Rex&rsquo;s entrepreneurial spirit lead him to pursue several small business ideas before co-founding Orbitkey. Under Rex&rsquo;s co- leadership, Orbitkey has grown into an internationally recognised brand and is available in over 25 countries globally. As Managing Director, Rex oversees the development of several areas of the company, with particular interests in sales, marketing and business development.
&nbsp;
Here&rsquo;s what caught my attention from my chat with OrbitKey inventor and crowdfunding expert Rex Kuo:
<ol>
<li>A great product or service offering is your best marketing &hellip; hands down. </li>
<li>Despite having a great product, don&rsquo;t sit back and wait for success. Market. Market. Market. </li>
<li>Get out there. I loved the fact that Rex and Charles headed to trade shows in NYC and London. Many would see that as extravagant. I see it as smart. I hope they used their Amex! And as Rex mentioned, it only took one great partnership to be established and the junkets (I mean business trips!) paid for themselves.</li>
</ol>
&nbsp;
But the marketing gold doesn&rsquo;t stop there, in this episode you&rsquo;ll also discover:
<ul>
<li>I&rsquo;ll show you how to get free publicity on national radio</li>
<li>I&rsquo;m going to show you <a href="https://smallbusinessbigmarketing.com/the-importance-of-empathy-is-sales-cannot-be-understated-it-can-be-a-game-changer/">why being more empathetic toward your customers is a good thing</a></li>
<li>And we go back into the vault, revisiting a past episode in which my guest reveals <a href="https://smallbusinessbigmarketing.com/how-to-avoid-discounting/">a simple way to get clients to see massive value in what you do</a></li>
</ul>
&nbsp;
Other resources mentioned:
<ul>
<li><a href="https://www.orbitkey.com/">Buy an OrbitKey </a></li>
<li><a href="https://www.kickstarter.com/projects/orbitkey/orbitkey-love-your-keys">1st OrbitKey Campaign in 2013 </a></li>
<li><a href="https://www.kickstarter.com/projects/orbitkey/orbitkey-20-carry-your-keys-better">2nd OrbitKey Campaign in 2016 on Kickstarter</a></li>
<li><a href="https://www.indiegogo.com/projects/orbitkey-2-0-carry-your-keys-better-design-innovative#/">Followed an Indiegogo In Demand campaign</a></li>
</ul>
&nbsp;
Please support these businesses who make this show possible:
<a href="http://designcrowd.com/timbo">DesignCrowd</a> is the world&rsquo;s #1 custom design marketplace where, with access to 550,000 designers, you&rsquo;ll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo
And you gotta love it when your business expenses reward you! When you apply for an <a href="https://www.americanexpress.com/au/content/business-cards/">American Express Business Explorer Credit Card</a> by November 30, and spend $3,000 in the first three months from the Card approval date, you&rsquo;ll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that!
If some thing in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.

Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.



#SmallBusiness #Entrepreneur #BusinessGrowth #MarketingTips #DigitalMarketing #SmallBiz #Startup #BusinessTips #SocialMediaMarketing #BusinessOwner #MarketingStrategy #OnlineBusiness #GrowthHacking #BusinessSuccess #SmallBusinessOwner

Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.
 
#SmallBusiness #Entrepreneur #BusinessGrowth #MarketingTips #DigitalMarketing #SmallBiz #Startup #BusinessTips #SocialMediaMarketing #BusinessOwner #MarketingStrategy #OnlineBusiness #GrowthHacking #BusinessSuccess #SmallBusinessOwner

Tim Reid interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth.

The Small Business Big Marketing Podcast with Tim Reid

Tim Reid (AKA Timbo) interviews the most innovative people in the world of small business. In this award winning business podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

Tim Reid (AKA Timbo) interviews the most innovative people in the world of small business. In this award winning business podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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