I love how people make a living. Past guest Shane Yeend makes money selling the usage-rights to the Hollywood sign. Adam Lippin sells cuddles. Laura Klien has a million dollar business selling battery-powered snot suckers! And today’s guest makes a quid from showing people how to throw axes … indoors!

 

It’s time to sharpen your axe and get stuck in to episode 487 of The (award-winning) Small Business Big Marketing Show thanks to American Express.

 

A little bit more about Lumber Punks Tyson McMillan …

Tyson McMillan used to be a stand-up comedian, until one day in 2015 he was throwing axes in his backyard with his mate Sam. It was at that point that he looked Sam lovingly in the eyes and said “Hey Sammy … we should do this for a living!”

They did and Lumber Punks - an indoor axe-throwing business - was born.

Now Lumber Punks has three venues across Australia and the boys are having the time of their life.

So what can you learn from a bloke who loves throwing axes? Great question.

We talk about:
How to get a crazy idea to market
How to establish meaningful partnerships  with local businesses
How one lucky PR opportunity launched the entire business
The 3-pillars of the Lumber Punks business that lead to its success
The importance of social currency
Plus plenty more

Now, with Tyson being an ex stand-up comedian, I felt compelled to kick things off with a joke ...

 

“You need to have a healthy taste for risk when it comes to throwing axes!” 
- Tyson McMillan, Lumber Punks

 

Here’s what caught my attention from my chat with Lumber Punks Tyson McMillan:
I love the fact that Tyson is focussing on what they’re good at - as he so eloquently put it “We’re good at throwing axes … not coffee!”
I love Tyson’s view on how music can positively impact a business - how it can help tailor an experience to the individual.
I love Tyson’s focus on building social currency amongst his tribe of loyal axe-throwers - to the point that he even makes sure there’s Lumber Punks branding behind the photos people take and share on their social media channels.

 

“When it comes to investing in and growing any part of your business, put in as much as you’re willing to lose.”   
- Tyson McMillan, Lumber Punks

 

Other resources mentioned in episode 487 of The Small Business Big Marketing Show:
Lumber Punks on Instagram
Lumber Punks on Facebook
Lumber Punks on YouTube
Last week’s interview with customer experience expert Jonathan Barouch
Interviews I’ve done with other business owners who sell interesting things:

Snotty Noses’ Laura Klien
Adam Lippin calls himself the Cuddlist
Aussie Shane Yeend sells the rights to the world-famous Hollywood sign

 

This week’s Monster Prize Draw winner:

Lynda Fairweather of The Happy Paws Club - a pet-sitting business based in NSW.

 

Please support the following businesses who make this show possible:

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[ For more interviews with successful business owners visit Small Business Big Marketing ]

I love how people make a living. Past guest <a href="https://smallbusinessbigmarketing.com/hollywood-sign-license-rights-shane-yeend/">Shane Yeend</a> makes money selling the usage-rights to the Hollywood sign. <a href="https://smallbusinessbigmarketing.com/how-to-market-a-new-idea/">Adam Lippin</a> sells cuddles. <a href="https://smallbusinessbigmarketing.com/snotty-noses-episode-451/">Laura Klien</a> has a million dollar business selling battery-powered snot suckers! And today&rsquo;s guest makes a quid from showing people how to throw axes &hellip; indoors!
&nbsp;
It&rsquo;s time to sharpen your axe and get stuck in to episode 487 of The (award-winning) Small Business Big Marketing Show thanks to American Express.
&nbsp;
A little bit more about Lumber Punks Tyson McMillan &hellip;
Tyson McMillan used to be a stand-up comedian, until one day in 2015 he was throwing axes in his backyard with his mate Sam. It was at that point that he looked Sam lovingly in the eyes and said &ldquo;Hey Sammy &hellip; we should do this for a living!&rdquo;
They did and Lumber Punks - an indoor axe-throwing business - was born.
Now Lumber Punks has three venues across Australia and the boys are having the time of their life.
So what can you learn from a bloke who loves throwing axes? Great question.
We talk about:
<ul>
<li>How to get a crazy idea to market</li>
<li>How to establish meaningful partnerships&nbsp; with local businesses</li>
<li>How one lucky PR opportunity launched the entire business</li>
<li>The 3-pillars of the Lumber Punks business that lead to its success</li>
<li>The importance of social currency</li>
<li>Plus plenty more</li>
</ul>
Now, with Tyson being an ex stand-up comedian, I felt compelled to kick things off with a joke ...
&nbsp;
<blockquote>
&ldquo;You need to have a healthy taste for risk when it comes to throwing axes!&rdquo; - Tyson McMillan, Lumber Punks
</blockquote>
&nbsp;
Here&rsquo;s what caught my attention from my chat with Lumber Punks Tyson McMillan:
<ol>
<li>I love the fact that Tyson is focussing on what they&rsquo;re good at - as he so eloquently put it &ldquo;We&rsquo;re good at throwing axes &hellip; not coffee!&rdquo;</li>
<li>I love Tyson&rsquo;s view on how music can positively impact a business - how it can help tailor an experience to the individual.</li>
<li>I love Tyson&rsquo;s focus on building social currency amongst his tribe of loyal axe-throwers - to the point that he even makes sure there&rsquo;s Lumber Punks branding behind the photos people take and share on their social media channels.</li>
</ol>
&nbsp;
<blockquote>
&ldquo;When it comes to investing in and growing any part of your business, put in as much as you&rsquo;re willing to lose.&rdquo;&nbsp; &nbsp; - Tyson McMillan, Lumber Punks
</blockquote>
&nbsp;
Other resources mentioned in episode 487 of The Small Business Big Marketing Show:
<ul>
<li><a href="https://www.instagram.com/lumberpunks_axethrowing/">Lumber Punks on Instagram</a></li>
<li><a href="https://www.facebook.com/lumberpunksgoldcoast/">Lumber Punks on Facebook</a></li>
<li><a href="https://www.youtube.com/channel/UCZGZgsAlNVkWg0eSC2Ak-fw">Lumber Punks on YouTube</a></li>
<li>Last week&rsquo;s interview with <a href="https://smallbusinessbigmarketing.com/ideas-to-improve-customer-experience/">customer experience expert Jonathan Barouch</a></li>
<li>Interviews I&rsquo;ve done with other business owners who sell interesting things:
<ul>
<li><a href="https://smallbusinessbigmarketing.com/snotty-noses-episode-451/">Snotty Noses&rsquo; Laura Klien</a></li>
<li><a href="https://smallbusinessbigmarketing.com/how-to-market-a-new-idea/">Adam Lippin calls himself the Cuddlist</a></li>
<li><a href="https://smallbusinessbigmarketing.com/hollywood-sign-license-rights-shane-yeend/">Aussie Shane Yeend sells the rights to the world-famous Hollywood sign</a></li>
</ul>
</li>
</ul>
&nbsp;
This week&rsquo;s Monster Prize Draw winner:
Lynda Fairweather of <a href="http://www.happypawsclub.net/">The Happy Paws Club</a> - a pet-sitting business based in NSW.
&nbsp;
Please support the following businesses who make this show possible:
<a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/">American Express Business Explorer Credit Card</a>
Let your business expenses reward you. Every year.
&nbsp;
<a href="https://www.switchnode.com.au/">Switchnode</a>
Australia&rsquo;s Internet isn&rsquo;t great. That&rsquo;s why Switchnode exist. The solution is here and it&rsquo;s wireless.
&nbsp;
If something in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[ For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG">Small Business Big Marketing</a> ]

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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