Sam Canning used to be a vegetarian. Now he’s one of Australia’s leading ethical butchers, running six very fancy butchers shops in Melbourne’s most affluent suburbs. His experience in ‘paddock-to-plate’ butcher-shops in the UK inspired him to open his first shop here in Australia - with a focus on animal welfare. In 2010, the first Cannings Butcher Shop was opened in the leafy Melbourne suburb of Hawthorn. Now Sam has 6 shops (and let me tell ya, they’re not your average butcher’s shop) and he’s in the process of opening up two more. This rapid growth hasn’t come without some pain which Sam openly talks about, plus he shares how he’s gone about cleverly disrupting a very stayed industry.

 

“When you shop with us, you don’t have to wonder whether your dinner was raised under high welfare conditions. It was! We don’t mess around here. Care is the one word that best describes everything we do at cannings … it starts with how the animals are treated, right through to care for customers, suppliers and of course, our 100+ staff.”  - Sam Canning, Cannings Butchers

 

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. 

 

Sam also shares:
Why he became a carnivore
The best marketing they do to attract and retain more clients
His real estate strategy
Why he’s chosen one word to cover all aspects of the Cannings business
How he’s managed the rapid growth since opening on 2010
The hardest part of running six butcher’s shops
And much, much more.

 

Here’s what caught my attention from my chat with Sam Canning:
I love that Sam’s challenging a very old and stayed industry
Cannings use of SMS marketing is clever
The fact that they’re documenting all systems and processes is also a smart thing to do before the business gets too big

 

Resources mentioned:
Cannings Butchers official website
The winner of this week’s Monster Prize Draw is Danielle Rathman from Heartbeat Handicrafts

 

Please support American Express who make this show possible:

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

And join me at the Idea Exchange in Sydney on November 22, 2018.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

For more interviews with successful business owners visit Small Business Big Marketing

<h3>Sam Canning used to be a vegetarian. Now he&rsquo;s one of Australia&rsquo;s leading ethical butchers, running six very fancy butchers shops in Melbourne&rsquo;s most affluent suburbs. His experience in &lsquo;paddock-to-plate&rsquo; butcher-shops in the UK inspired him to open his first shop here in Australia - with a focus on animal welfare. In 2010, the first Cannings Butcher Shop was opened in the leafy Melbourne suburb of Hawthorn. Now Sam has 6 shops (and let me tell ya, they&rsquo;re not your average butcher&rsquo;s shop) and he&rsquo;s in the process of opening up two more. This rapid growth hasn&rsquo;t come without some pain which Sam openly talks about, plus he shares how he&rsquo;s gone about cleverly disrupting a very stayed industry.</h3>
&nbsp;
&ldquo;When you shop with us, you don&rsquo;t have to wonder whether your dinner was raised under high welfare conditions. It was! We don&rsquo;t mess around here. Care is the one word that best describes everything we do at cannings &hellip; it starts with how the animals are treated, right through to care for customers, suppliers and of course, our 100+ staff.&rdquo;&nbsp; - Sam Canning, Cannings Butchers
&nbsp;
There&rsquo;s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.&nbsp;
&nbsp;
Sam also shares:
<ul>
<li style="font-weight: 400;">Why he became a carnivore</li>
<li style="font-weight: 400;">The best marketing they do to attract and retain more clients</li>
<li style="font-weight: 400;">His real estate strategy</li>
<li style="font-weight: 400;">Why he&rsquo;s chosen one word to cover all aspects of the Cannings business</li>
<li style="font-weight: 400;">How he&rsquo;s managed the rapid growth since opening on 2010</li>
<li style="font-weight: 400;">The hardest part of running six butcher&rsquo;s shops</li>
<li style="font-weight: 400;">And much, much more.</li>
</ul>
&nbsp;
Here&rsquo;s what caught my attention from my chat with Sam Canning:
<ol>
<li style="font-weight: 400;">I love that Sam&rsquo;s challenging a very old and stayed industry</li>
<li style="font-weight: 400;">Cannings use of SMS marketing is clever</li>
<li style="font-weight: 400;">The fact that they&rsquo;re documenting all systems and processes is also a smart thing to do before the business gets too big</li>
</ol>
&nbsp;
Resources mentioned:
<ul>
<li style="font-weight: 400;"><a href="https://canningsfreerangebutchers.com.au/" target="_blank" rel="noopener">Cannings Butchers official website</a></li>
<li style="font-weight: 400;">The winner of this week&rsquo;s Monster Prize Draw is Danielle Rathman from <a href="https://heartbeathandicrafts.com.au/" target="_blank" rel="noopener">Heartbeat Handicrafts</a></li>
</ul>
&nbsp;
Please support American Express who make this show possible:
<a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/" target="_blank" rel="noopener">American Express Business Explorer Credit Card</a>
Let your business expenses reward you. Every year.
And join me at the <a href="https://business.americanexpress.com.au/ideaexchange" target="_blank" rel="noopener">Idea Exchange</a> in Sydney on November 22, 2018.
&nbsp;
If something in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/" target="_blank" rel="noopener">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG">Small Business Big Marketing</a>

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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