Hands up who’s got a side hustle. Keep your hand up if you'd like your side hustle to turn into a multi-million dollar business. And keep your hand up if you’re doing something about it. Today’s guest acted on his successful side hustle and it’s now turning over close to ten million bucks a year.

Mike Wilson is the Founder of TinyMe, which he calls “the world’s cutest and bestest online shop of personalised products for kids”. Cute it maybe, but TinyMe is now generating some serious income, employs 65 staff in the peak seasons, and does 95% of it’s manufacturing in Australia. Unheard of!

 

My Top 3 Attention Grabbers From My Chat With TinyMe’s Mike Wilson were:
Personalisation. This is just going to become a bigger and bigger part of doing business. Be sure to take a moment to think about what you can personalise in your business - everything from your email marketing to product design to your invoicing.


Get a side hustle. Mike had a few before TinyMe took off. I’ve got some Members of The Small Business Big Marketing Club who have side hustles generating a couple of grand a month.


Mike’s obsessions with systems. This is an area that I’ve avoided pretty much forever. However, just in the last few week’s I’ve had my Marketing VA document all the things I do in my business, literally step-by-step, and upload them to SystemHUB, which is basically a place in the cloud where you can keep all your processes, systems and SOPs.

 

But the marketing gold doesn’t stop there, you’ll also discover:
How you can confidently forget all your passwords except one
How to turn your email signature into a sales machine
How an ascending transaction model is the key to selling high-priced items

 

Links & Resources mentioned:
TinyMe website
How to forget all your passwords except one
How to turn your email signature into a sales machine
Interview with Lara Hopkins from Mon Purse
SystemHUB - a home for your business processes, checklists & SOPs

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know.Leave your comments below.

May your marketing be the best marketing.

 

Hands up who&rsquo;s got a side hustle. Keep your hand up if you'd like your side hustle to turn into a multi-million dollar business. And keep your hand up if you&rsquo;re doing something about it. Today&rsquo;s guest acted on his successful side hustle and it&rsquo;s now turning over close to ten million bucks a year.
Mike Wilson is the Founder of TinyMe, which he calls &ldquo;the world&rsquo;s cutest and bestest online shop of personalised products for kids&rdquo;. Cute it maybe, but TinyMe is now generating some serious income, employs 65 staff in the peak seasons, and does 95% of it&rsquo;s manufacturing in Australia. Unheard of!
&nbsp;
My Top 3 Attention Grabbers From My Chat With TinyMe&rsquo;s Mike Wilson were:
<ol>
<li style="font-weight: 400;">Personalisation. This is just going to become a bigger and bigger part of doing business. Be sure to take a moment to think about what you can personalise in your business - everything from your email marketing to product design to your invoicing. </li>
<li style="font-weight: 400;">Get a side hustle. Mike had a few before TinyMe took off. I&rsquo;ve got some Members of <a href="http://smallbusinessbigmarketing.com/forum-signup/" target="_blank" rel="noopener noreferrer">The Small Business Big Marketing Club</a> who have side hustles generating a couple of grand a month. </li>
<li style="font-weight: 400;">Mike&rsquo;s obsessions with systems. This is an area that I&rsquo;ve avoided pretty much forever. However, just in the last few week&rsquo;s I&rsquo;ve had my Marketing VA document all the things I do in my business, literally step-by-step, and upload them to SystemHUB, which is basically a place in the cloud where you can keep all your processes, systems and SOPs.</li>
</ol>
&nbsp;
But the marketing gold doesn&rsquo;t stop there, you&rsquo;ll also discover:
<ul>
<li style="font-weight: 400;">How you can confidently forget all your passwords except one</li>
<li style="font-weight: 400;">How to turn your email signature into a sales machine</li>
<li style="font-weight: 400;">How an ascending transaction model is the key to selling high-priced items</li>
</ul>
&nbsp;
Links &amp; Resources mentioned:
<ul>
<li style="font-weight: 400;"><a href="https://www.tinyme.com/" target="_blank" rel="noopener noreferrer">TinyMe website</a></li>
<li style="font-weight: 400;"><a href="https://smallbusinessbigmarketing.com/how-to-remember-passwords/" target="_blank" rel="noopener noreferrer">How to forget all your passwords except one</a></li>
<li style="font-weight: 400;"><a href="https://smallbusinessbigmarketing.com/email-signature-best-practice/" target="_blank" rel="noopener noreferrer">How to turn your email signature into a sales machine</a></li>
<li style="font-weight: 400;"><a href="https://smallbusinessbigmarketing.com/mon-purse-lana-hopkins/" target="_blank" rel="noopener noreferrer">Interview with Lara Hopkins from Mon Purse</a></li>
<li style="font-weight: 400;"><a href="http://www.systemhub.com/" target="_blank" rel="noopener noreferrer">SystemHUB</a> - a home for your business processes, checklists &amp; SOPs</li>
</ul>
&nbsp;
Please support these businesses who make this show possible:
<a href="http://52ways.biz/" target="_blank" rel="noopener noreferrer">Dale Beaumont&rsquo;s 52 Ways</a> &ndash; An amazing free 1-day live event for business owners where you&rsquo;ll discover 52 ways to boost your business profits. Seats are limited. Book now.
<a href="fastmail.com/timbo" target="_blank" rel="noopener noreferrer">FastMail</a> - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.
If some thing in this episode of Australia&rsquo;s favourite marketing podcast peaked your interest, then let me know.Leave your comments below.
May your marketing be the best marketing.
&nbsp;

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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