Tom Willis’s deep respect for marketing has resulted in a business that gets around 350 sign-ups every day, has over 10,000 5-star Google reviews, and four million website visits annually. And no, the business doesn’t have some astronomical marketing budget … It’s a simple legal advisory service for small businesses in Australia. It’s a mind-expanding episode 604 of The (13 year-old, award-winning) Small Business Big Marketing podcast with your host Tim Reid. 





A little more about Lawpath’s Tom Willis …

Tom Willis is the co-founder of Lawpath, a business he started with some mates in 2014, and today Lawpath is the number one online legal platform for Australian small businesses.



In a large part thanks to Tom’s deep understanding of his prospects’ needs Lawpath:
Is responsible for starting six percent of all companies in Australia
Has assisted over 300,000 Australian business owners with their legal needs, saving them over $100M in legal fees
Has 350 businesses sign-up every single day to seek help with contracts, company registrations and legal advice
Has over 10,000 5-star reviews on Google 
And the website gets over four million visits annually



So, seriously … grab a pen and paper, or open up your Notes app as Tom shares his secrets to success including Lawpath’s:
Customer acquisition strategy
His cake method for combining various campaign activities
How to leverage key partners
The power of newsjacking
And why a blog post about driving without shoes became a powerful lead magnet!



I started by asking Tom what problem Lawpath solves for business owners … and I must say, his answer is beautifully to the point … A lesson for us all, right off the bat!!!



Resources mentioned in this episode of your favorite marketing podcast

Get your first legal document free with Lawpath (Value $199)

How to attract more customers in toy uo business with this simple customer attraction strategy

How to use equity crowdfunding to grow your business

Inside Australia’s record-breaking crowd funding campaign



Services every business owner needs that Timbo recommends

How to generate organic traffic to your website
(without spending anything on advertising)

High converting website designers
(They built this website - take this simple quiz and see where yours needs improving)

DIY SEO training - The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)

Proven customer attraction strategy
(and ridiculously cheap)

The Boomerang Effect
Timbo's book on how and why to create helpful marketing



Businesses that made this podcast possible (please support them)

DELL Technologies - Small business solutions

Studio 1 Design - High converting website designers

Fun Escapes - Proven customer attraction ideas

Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)



Thanks for tuning in. May your marketing be the best marketing.

Timbo Reid
0480 015 150

Tom Willis’s deep respect for marketing has resulted in a business that gets around 350 sign-ups every day, has over 10,000 5-star Google reviews, and four million website visits annually. And no, the business doesn’t have some astronomical marketing budget … It’s a simple legal advisory service for small businesses in Australia. It’s a mind-expanding episode 604 of The (13 year-old, award-winning) Small Business Big Marketing podcast with your host Tim Reid. 
 
 
A little more about Lawpath’s Tom Willis …
Tom Willis is the co-founder of Lawpath, a business he started with some mates in 2014, and today <a href="https://lawpath.com.au/">Lawpath is the number one online legal platform for Australian small businesses</a>.
 
In a large part thanks to Tom’s deep understanding of his prospects’ needs Lawpath:
<ul>
<li aria-level="1">Is responsible for starting six percent of all companies in Australia</li>
<li aria-level="1">Has assisted over 300,000 Australian business owners with their legal needs, saving them over $100M in legal fees</li>
<li aria-level="1">Has 350 businesses sign-up every single day to seek help with contracts, company registrations and legal advice</li>
<li aria-level="1">Has over 10,000 5-star reviews on Google </li>
<li aria-level="1">And the website gets over four million visits annually</li>
</ul>
 
So, seriously … grab a pen and paper, or open up your Notes app as Tom shares his secrets to success including Lawpath’s:
<ul>
<li aria-level="1">Customer acquisition strategy</li>
<li aria-level="1">His cake method for combining various campaign activities</li>
<li aria-level="1">How to leverage key partners</li>
<li aria-level="1">The power of newsjacking</li>
<li aria-level="1">And why a blog post about driving without shoes became a powerful lead magnet!</li>
</ul>
 
I started by asking Tom what problem Lawpath solves for business owners … and I must say, his answer is beautifully to the point … A lesson for us all, right off the bat!!!
 
Resources mentioned in this episode of your favorite marketing podcast
<a href="https://lawpath.com.au/timbo">Get your first legal document free with Lawpath (Value $199)</a>
<a href="https://smallbusinessbigmarketing.com/how-to-generate-more-leads-into-your-business-with-john-dwyer/">How to attract more customers in toy uo business with this simple customer attraction strategy</a>
<a href="https://smallbusinessbigmarketing.com/how-to-use-equity-crowdfunding-to-grow-your-business/">How to use equity crowdfunding to grow your business</a>
<a href="https://smallbusinessbigmarketing.com/how-to-crowdfund-your-idea/">Inside Australia’s record-breaking crowd funding campaign</a>
 
Services every business owner needs that Timbo recommends
<a href="https://www.ecomseoformula.com/?ref=https%3A%2F%2Fcourses.ecomseoformula.com%2Fa%2F2147500997%2FTNUFp5o3">How to generate organic traffic to your website </a>(without spending anything on advertising)
<a href="https://studio1design.com/timbo">High converting website designers </a>(They built this website - take this simple quiz and see where yours needs improving)
<a href="https://hawkacademy.co/">DIY SEO training - The most cost-effective way to get on page 1 of Google </a>(20% off with discount code Timbo20)
<a href="https://funescapes.com.au/timbo/">Proven customer attraction strategy </a>(and ridiculously cheap)
<a href="https://smallbusinessbigmarketing.com/the-boomerang-effect-book/">The Boomerang Effect </a>Timbo's book on how and why to create helpful marketing
  
Businesses that made this podcast possible (please support them)
<a href="https://www.dell.com/en-au/work/lp/small-business-solutions">DELL Technologies</a> - Small business solutions
<a href="https://studio1design.com/timbo">Studio 1 Design</a> - High converting website designers
<a href="https://funescapes.com.au/timbo/">Fun Escapes - Proven customer attraction ideas</a>
<a href="https://hawkacademy.co/">Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)</a>
 
Thanks for tuning in. May your marketing be the best marketing.
Timbo Reid 0480 015 150

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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