Beer Cartel’s Richard Kelsey walks you step-by-step through a simple content marketing strategy utilising an online survey which:
Increased revenues by 34%
Added 17,000 prospects to his mailing list
Got him thousands of dollars in free publicity
And positioned his business as an industry authority

THAT’S marketing gold … right there!

 

“When we used to do market research projects in the commercial world they used to cost tens of thousands of dollars. This one we did for Beer Cartel cost $1,500. It’s amazing what us small businesses can do!”

-Richard Kelsey,
Beer Cartel

 

There’s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. 

 

If you have questions about how to create effective content and specifically how to use online surveys then you’ll get this answers in this interview, including:
How do you create an online survey?
What can you achieve from an online survey?
How do you get people to complete an online survey?
How do you get other businesses to promote an online survey?
How do you structure an online survey?
Why would you use an online survey to create content?
And plenty more ...

 

A little more about today’s guest, Richard Kelsey of Beer Cartel:

Richard Kelsey is the founder of Beer Cartel, an online and bricks & mortar store offering Australia’s largest range of craft beers. 1,100 in fact! He first appeared on this show three years ago, and since then the business has gone from strength to strength. But a few months ago, Richard (an ex Market Researcher - that helps!) decided his sales needed a kick along. He also wanted to significantly increase his database, and become known as an industry authority.

So he created an online survey which produced some amazing results, and he’s been kind enough to share exactly how he did it with us, today.

 

Here’s what caught my attention from my chat with Richard Kelsey from Beer Cartel:
I love the idea of a small business taking responsibility for conducting an ambitious piece of market research. And boldly calling it the 2017 Australian Craft Beer Survey.
I love the way Richard incentivised other businesses to promote and complete the survey by offering them a personalised report. We call that amplification!
I love how a simple Google search will help you identify the best questions to ask in your industry. … Simply Google [Your industry] market research questions.

 

But the marketing gold doesn’t stop there, in this episode:
This week’s Monster Prize Draw winner is:

Perth home handyman - Keith Hutchings

 

Resources mentioned:
Beer Cartel’s official website
The actual Beer Cartel Survey results
The video Beer Cartel used on Facebook

 

Please support American Express who make this show possible:

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

For more interviews with successful business owners visit Small Business Big Marketing

Beer Cartel&rsquo;s Richard Kelsey walks you step-by-step through a simple content marketing strategy utilising an online survey which:
<ul>
<li style="font-weight: 400;">Increased revenues by 34%</li>
<li style="font-weight: 400;">Added 17,000 prospects to his mailing list</li>
<li style="font-weight: 400;">Got him thousands of dollars in free publicity</li>
<li style="font-weight: 400;">And positioned his business as an industry authority</li>
</ul>
THAT&rsquo;S marketing gold &hellip; right there!
&nbsp;
&ldquo;When we used to do market research projects in the commercial world they used to cost tens of thousands of dollars. This one we did for Beer Cartel cost $1,500. It&rsquo;s amazing what us small businesses can do!&rdquo;
-Richard Kelsey, Beer Cartel
&nbsp;
There&rsquo;s loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview.&nbsp;
&nbsp;
If you have questions about how to create effective content and specifically how to use online surveys then you&rsquo;ll get this answers in this interview, including:
<ul>
<li style="font-weight: 400;">How do you create an online survey?</li>
<li style="font-weight: 400;">What can you achieve from an online survey?</li>
<li style="font-weight: 400;">How do you get people to complete an online survey?</li>
<li style="font-weight: 400;">How do you get other businesses to promote an online survey?</li>
<li style="font-weight: 400;">How do you structure an online survey?</li>
<li style="font-weight: 400;">Why would you use an online survey to create content?</li>
<li style="font-weight: 400;">And plenty more ...</li>
</ul>
&nbsp;
A little more about today&rsquo;s guest, Richard Kelsey of Beer Cartel:
Richard Kelsey is the founder of Beer Cartel, an online and bricks &amp; mortar store offering Australia&rsquo;s largest range of craft beers. 1,100 in fact! He first appeared on this show <a href="https://smallbusinessbigmarketing.com/marketing-podcast-beer-cartel/" target="_blank" rel="noopener">three years ago</a>, and since then the business has gone from strength to strength. But a few months ago, Richard (an ex Market Researcher - that helps!) decided his sales needed a kick along. He also wanted to significantly increase his database, and become known as an industry authority.
So he created an online survey which produced some amazing results, and he&rsquo;s been kind enough to share exactly how he did it with us, today.
&nbsp;
Here&rsquo;s what caught my attention from my chat with Richard Kelsey from Beer Cartel:
<ol>
<li style="font-weight: 400;">I love the idea of a small business taking responsibility for conducting an ambitious piece of market research. And boldly calling it the 2017 Australian Craft Beer Survey.</li>
<li style="font-weight: 400;">I love the way Richard incentivised other businesses to promote and complete the survey by offering them a personalised report. We call that amplification!</li>
<li style="font-weight: 400;">I love how a simple Google search will help you identify the best questions to ask in your industry. &hellip; Simply Google [Your industry] market research questions.</li>
</ol>
&nbsp;
But the marketing gold doesn&rsquo;t stop there, in this episode:
<ul>
<li style="font-weight: 400;">This week&rsquo;s Monster Prize Draw winner is:
<ul>
<li style="font-weight: 400;">Perth home handyman - Keith Hutchings</li>
</ul>
</li>
</ul>
&nbsp;
Resources mentioned:
<ul>
<li style="font-weight: 400;"><a href="https://www.beercartel.com.au/" target="_blank" rel="noopener">Beer Cartel&rsquo;s official website</a></li>
<li style="font-weight: 400;"><a href="https://www.beercartel.com.au/blog/2017-australian-craft-beer-survey-results/" target="_blank" rel="noopener">The actual Beer Cartel Survey results</a></li>
<li style="font-weight: 400;"><a href="https://www.facebook.com/BeerCartel/videos/10155177476671023/" target="_blank" rel="noopener">The video Beer Cartel used on Facebook</a></li>
</ul>
&nbsp;
Please support American Express who make this show possible:
<a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/" target="_blank" rel="noopener">American Express Business Explorer Credit Card</a>
Let your business expenses reward you. Every year.
&nbsp;
If something in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/" target="_blank" rel="noopener">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG">Small Business Big Marketing</a>

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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