Ever wondered how to get a meeting with anyone? Afterall, one meeting has the ability to change everything for the better. In your business. Even your life. Your challenge is to get past the Dobermans and get that meeting. And you’re about to learn how from Stu Heinecke, the father of contact marketing and author of the seminal book on this topic Get the Meeting!

 

A little bit more about Get the Meeting! Author Stu Heinecke …

Stu Heinecke is a cartoonist for the Wall Street Journal - and a bloody good one at that!

But he’s also a very clever marketing guy.

In fact, Russ Klein, the CEO of The American Marke ting Association, has labelled Stu the father of contact marketing.

 And that’s what we’re talking about today.

You see, Stu is the author of two books (the most recent titled Get The Meeting!) which are laser-focused on ensuring you get past the gate-keepers and get that meeting! You know, that meeting that has the potential to change everything in your business and/or personal life?

 

So I’d suggest you get a pen and paper out for this one as Stu shares:
How to get a 100% response rate using personalised campaigns
His step-by-step approach to creating contact marketing campaigns (he’s created ones that have ROI in the millions of percent!)
Plus plenty more …

 

“It’s now time to make a 100 percent response rate your baseline!” - Stu Heinecke, Get the Meeting!

 

Here’s what caught my attention from my chat with Get the Meeting! author Stu Heinecke:
Get creative with personalisation.
Raise your expectations around your response rate. 
(Another mindset shift -> Be grateful for EAs).
Create content and invite influencers on as  guests.

 

“Persistence needs to be a priority. It needs to show up in your calendar.” - Stu Heinecke, Get the Meeting!


 

Resources mentioned in episode 482 of The Small Business Big Marketing Show:
Stu Heinecke’s official website
Buy Get the Meeting! In Australia
Buy Get the Meeting! In America
Stu Heinecke’s podcast - How to get a meeting with anyone
Last week’s interview with Imagination's Shane Yeend
Interviews & blogs I’ve done on the topic of getting noticed:

How to get Elton John as a client
The Capstone Pitch technique

 

This week’s Monster Prize Draw winner

Leo Miller of the food van Shred Burgers & Shimmy Shakes

 

Please support the following businesses who make this show possible:

 

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Yellow

Check out their online marketing packages tailored for businesses just like yours.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[ For more interviews with successful business owners visit Small Business Big Marketing ]

Ever wondered how to get a meeting with anyone? Afterall, one meeting has the ability to change everything for the better. In your business. Even your life. Your challenge is to get past the Dobermans and get that meeting. And you&rsquo;re about to learn how from Stu Heinecke, the father of contact marketing and author of the seminal book on this topic Get the Meeting!
&nbsp;
A little bit more about Get the Meeting! Author Stu Heinecke &hellip;
Stu Heinecke is a cartoonist for the Wall Street Journal - and a bloody good one at that!
But he&rsquo;s also a very clever marketing guy.
In fact, Russ Klein, the CEO of The American Marke ting Association, has labelled Stu the father of contact marketing.
&nbsp;And that&rsquo;s what we&rsquo;re talking about today.
You see, Stu is the author of two books (the most recent titled Get The Meeting!) which are laser-focused on ensuring you get past the gate-keepers and get that meeting! You know, that meeting that has the potential to change everything in your business and/or personal life?
&nbsp;
So I&rsquo;d suggest you get a pen and paper out for this one as Stu shares:
<ul>
<li>How to get a 100% response rate using personalised campaigns</li>
<li>His step-by-step approach to creating contact marketing campaigns (he&rsquo;s created ones that have ROI in the millions of percent!)</li>
<li>Plus plenty more &hellip;</li>
</ul>
&nbsp;
<blockquote>
&ldquo;It&rsquo;s now time to make a 100 percent response rate your baseline!&rdquo; - Stu Heinecke, Get the Meeting!
</blockquote>
&nbsp;
Here&rsquo;s what caught my attention from my chat with Get the Meeting! author Stu Heinecke:
<ol>
<li>Get creative with personalisation.</li>
<li>Raise your expectations around your response rate. (Another mindset shift -&gt; Be grateful for EAs).</li>
<li>Create content and invite influencers on as&nbsp; guests.</li>
</ol>
&nbsp;
<blockquote>
&ldquo;Persistence needs to be a priority. It needs to show up in your calendar.&rdquo; - Stu Heinecke, Get the Meeting! 
</blockquote>
&nbsp;
Resources mentioned in episode 482 of The Small Business Big Marketing Show:
<ul>
<li><a href="https://stuheinecke.com/">Stu Heinecke&rsquo;s official website</a></li>
<li><a href="https://www.booktopia.com.au/get-the-meeting--stu-heinecke/book/9781948836449.html?source=pla&amp;gclid=Cj0KCQiA2ITuBRDkARIsAMK9Q7PNZCVM5Cis7ZGVUPDm_NF1-A8zAQ-SLCqTWyBkaAzMLwZRdK6TlwQaAj1eEALw_wcB">Buy Get the Meeting! In Australia</a></li>
<li><a href="https://stuheinecke.com/#books">Buy Get the Meeting! In America</a></li>
<li>Stu Heinecke&rsquo;s podcast - <a href="https://podcasts.apple.com/au/podcast/how-to-get-a-meeting-with-anyone/id1355846130">How to get a meeting with anyone</a></li>
<li>Last week&rsquo;s <a href="https://smallbusinessbigmarketing.com/hollywood-sign-license-rights-shane-yeend/">interview with Imagination's Shane Yeend</a></li>
<li>Interviews &amp; blogs I&rsquo;ve done on the topic of getting noticed:
<ul>
<li><a href="https://smallbusinessbigmarketing.com/how-to-get-elton-john-as-a-client/">How to get Elton John as a client</a></li>
<li><a href="https://smallbusinessbigmarketing.com/capstone-pitching-technique/">The Capstone Pitch technique</a></li>
</ul>
</li>
</ul>
&nbsp;
This week&rsquo;s Monster Prize Draw winner
<a href="https://www.facebook.com/Shred-Burgers-and-Shimmy-Shakes-187759048461325/">Leo Miller of the food van Shred Burgers &amp; Shimmy Shakes</a>
&nbsp;
Please support the following businesses who make this show possible:
&nbsp;
<a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/">American Express Business Explorer Credit Card</a>
Let your business expenses reward you. Every year.
&nbsp;
<a href="https://www.yellow.com.au/">Yellow</a>
Check out their online marketing packages tailored for businesses just like yours.
&nbsp;
<a href="https://www.switchnode.com.au/">Switchnode</a>
Australia&rsquo;s Internet isn&rsquo;t great. That&rsquo;s why Switchnode exist. The solution is here and it&rsquo;s wireless.
&nbsp;
If something in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[ For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG">Small Business Big Marketing</a> ]

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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