How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn’t it?!), then it’s time you became a category pirate! Arrrrrrrrr, it’s episode 651 of The (14 year-old, award-winning) Small Business Big Marketing podcast.


A little more about Category Design expert author Christopher Lochhead ...

If you’re a regular listener of this podcast, you’ll have heard me bang on about the power of owning a niche an inch wide and a mile deep.

Well, you no longer need to take my word for it, as we’re about to hear from a world-leading expert on this exact topic or as he likes to call it …. Category Design.

Christopher Lochhead is a dyslexic paperboy turned three-time Silicon Valley public company CMO and investor / advisor to 50+ startups; however he’s best known as the Godfather of Category Design, having written numerous best sellers including Niche Down, Play Bigger and The 22 Laws of Category Design; he publishes a newsletter on the topic, plus he has a podcast called Follow Your Different.

Get ready for a captivating conversation on how to think differently and why seeing the world through a category design lens can change the course of your business and your life.

And just a reminder that all Silver Members of my Small Business owners Membership can watch the full video of this interview over at Pateron.com/MarketingPodcast. There’s a free, no-obligation 7-day trial, then it’s 47 tax-deductible dollars per month.

Righto, here’s Christopher explaining what category design is and how it differs from niching.



Businesses that make this podcast possible

eBusiness Institute - Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate & sell content websites.

StudioHawk - No generalists, just a damn good SEO agency (award-winning actually!).



Patreon - Join Timbo's Business Owner Membership and take control of your marketing.



Book Tim Reid - Keynote or conference emceeing.



As always, thanks for your support. May your marketing be the best marketing.

Timbo Reid

How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn’t it?!), then it’s time you became a category pirate! Arrrrrrrrr, it’s episode 651 of The (14 year-old, award-winning) Small Business Big Marketing podcast.
 A little more about Category Design expert author Christopher Lochhead ...
If you’re a regular listener of this podcast, you’ll have heard me bang on about the power of owning a niche an inch wide and a mile deep.
Well, you no longer need to take my word for it, as we’re about to hear from a world-leading expert on this exact topic or as he likes to call it …. Category Design.
<a href="https://lochhead.com/">Christopher Lochhead</a> is a dyslexic paperboy turned three-time Silicon Valley public company CMO and investor / advisor to 50+ startups; however he’s best known as the Godfather of<a href="https://www.categorypirates.com/"> Category Design</a>, having written numerous best sellers including Niche Down, Play Bigger and The 22 Laws of Category Design; he publishes a newsletter on the topic, plus he has a podcast called Follow Your Different.
Get ready for a captivating conversation on how to think differently and why seeing the world through a category design lens can change the course of your business and your life.
And just a reminder that all Silver Members of my Small Business owners Membership can watch the full video of this interview over at<a href="https://www.patreon.com/marketingpodcast"> Pateron.com/MarketingPodcast</a>. There’s a free, no-obligation 7-day trial, then it’s 47 tax-deductible dollars per month.
Righto, here’s Christopher explaining what category design is and how it differs from niching.
 
Businesses that make this podcast possible
<a href="https://go1.ebusinessinstitute.com.au/masterclass/?cookieUUID=25f00c16-d3e7-4030-b077-36e08ae9f96a&amp;cookieUUID=a638b695-3f90-4ca6-9c87-afe3825f3357&amp;affiliate=76">eBusiness Institute</a> - Watch eBusiness Institute's free 90-minute Masterclass on how and why to buy, renovate &amp; sell content websites.
<a href="https://studiohawk.com/timbo">StudioHawk</a> - No generalists, just a damn good SEO agency (award-winning actually!).
 
<a href="https://www.patreon.com/marketingpodcast">Patreon</a> - Join Timbo's Business Owner Membership and take control of your marketing.
 
<a href="https://timreid.com.au/">Book Tim Reid</a> - Keynote or conference emceeing.
 
As always, thanks for your support. May your marketing be the best marketing.
Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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