Busy mum-of-three Rini Lombard never dreamed about launching her own business, it was her ballet-loving daughter that inspired her to take the leap. Despite the toy manufacturing industry being highly competitive and saturated, Rini launched her line Ballerina & Me, confident that her dolls would bring joy to the whole family. 7000 happy customers later, Rini lives to tell us her success story. 

Want to know how a business is born out of an experiment with a broomstick? What’s it really like to be your own boss and live your passion? And find out the biggest mistake this small business owner has ever made... Yikes! Hit the PLAY button above to listen now, or subscribe free to hear the full interview. 

Rini also shares:
How she balances work and being a mum of three
The importance of having someone believe in you
How getting your name out there at the local markets is a great first step to success
Why it’s critical to copyright your brilliant business idea
That being a kind human will take you far in business
How engaging a PR expert can propel you to the next level
When it’s time to delegate some of the workload e.g. social media
And plenty more …

Here’s what caught my attention from my chat with Ballerina & Me’s Rini Lombard:
Rini is crystal clear on the “why” she does what she does - and let me tell you, not a whole lot business owners can articulate this as well as today’s guest. Rini’s enthusiasm is evident in the way she lights up when talking about her business. It was a real joy to chat with her today. 


Have a meaty and genuine story to tell. Rini has worked with a PR expert to gain some pretty influential press, including a mention on Channel 10’s morning talk show Studio 10 and in The Age newspaper. Again, it’s Rini’s personal story and passion for the “why” she has created this business, plus her truly unique life-size dancing dolls that make her stand out from the crowd. 


I love that Rini’s business goals are so big that they scare (and excite) her. She has grand plans to grow her business and expand her offering, but will only do so if the new ideas align with her mission to spread joy. In an overpopulated market, it’s Rini’s authenticity that’ll allow her to stand the test of time.

Resources mentioned:
Ballerina & Me official website
Ballerina & Me on Facebook

 

But the marketing gold doesn’t stop there, in this episode:


I give you a real life example of a local business who score 10 out of 10 for grabbing my attention, but shoot themselves in the foot at the pointy end of the deal, aka the moment I was about to throw down the cold, hard c-a-s-h! Womp womp. Don’t let this be you!

 

Please support the following businesses who make this show possible:

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

Yellow

Partner with Australia's #1 online business directory for all your digital marketing needs.

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

 

[For more interviews with successful business owners visit Small Business Big Marketing]

Busy mum-of-three Rini Lombard never dreamed about launching her own business, it was her ballet-loving daughter that inspired her to take the leap. Despite the toy manufacturing industry being highly competitive and saturated, Rini launched her line Ballerina &amp; Me, confident that her dolls would bring joy to the whole family. 7000 happy customers later, Rini lives to tell us her success story. 
Want to know how a business is born out of an experiment with a broomstick? What&rsquo;s it really like to be your own boss and live your passion? And find out the biggest mistake this small business owner has ever made... Yikes! Hit the PLAY button above to listen now, or subscribe free to hear the full interview.&nbsp;
Rini also shares:
<ul>
<li style="font-weight: 400;">How she balances work and being a mum of three</li>
<li style="font-weight: 400;">The importance of having someone believe in you</li>
<li style="font-weight: 400;">How getting your name out there at the local markets is a great first step to success</li>
<li style="font-weight: 400;">Why it&rsquo;s critical to copyright your brilliant business idea</li>
<li style="font-weight: 400;">That being a kind human will take you far in business</li>
<li style="font-weight: 400;">How engaging a PR expert can propel you to the next level</li>
<li style="font-weight: 400;">When it&rsquo;s time to delegate some of the workload e.g. social media</li>
<li style="font-weight: 400;">And plenty more &hellip;</li>
</ul>
Here&rsquo;s what caught my attention from my chat with Ballerina &amp; Me&rsquo;s Rini Lombard:
<ol>
<li style="font-weight: 400;">Rini is crystal clear on the &ldquo;why&rdquo; she does what she does - and let me tell you, not a whole lot business owners can articulate this as well as today&rsquo;s guest. Rini&rsquo;s enthusiasm is evident in the way she lights up when talking about her business. It was a real joy to chat with her today. </li>
<li style="font-weight: 400;">Have a meaty and genuine story to tell. Rini has worked with a PR expert to gain some pretty influential press, including a mention on Channel 10&rsquo;s morning talk show Studio 10 and in The Age newspaper. Again, it&rsquo;s Rini&rsquo;s personal story and passion for the &ldquo;why&rdquo; she has created this business, plus her truly unique life-size dancing dolls that make her stand out from the crowd. </li>
<li style="font-weight: 400;">I love that Rini&rsquo;s business goals are so big that they scare (and excite) her. She has grand plans to grow her business and expand her offering, but will only do so if the new ideas align with her mission to spread joy. In an overpopulated market, it&rsquo;s Rini&rsquo;s authenticity that&rsquo;ll allow her to stand the test of time.</li>
</ol>
Resources mentioned:
<ul>
<li style="font-weight: 400;"><a href="http://ballerinaandmedoll.com.au/">Ballerina &amp; Me official website</a></li>
<li style="font-weight: 400;"><a href="https://www.facebook.com/Ballerinaandmedoll/">Ballerina &amp; Me on Facebook</a></li>
</ul>
&nbsp;
But the marketing gold doesn&rsquo;t stop there, in this episode: 
<ul>
<li style="font-weight: 400;">I give you a real life example of a local business who score 10 out of 10 for grabbing my attention, but shoot themselves in the foot at the pointy end of the deal, aka the moment I was about to throw down the cold, hard c-a-s-h! Womp womp. Don&rsquo;t let this be you!</li>
</ul>
&nbsp;
Please support the following businesses who make this show possible:
<a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/">American Express Business Explorer Credit Card</a>
Let your business expenses reward you. Every year.
<a href="https://www.yellow.com.au/">Yellow</a>
Partner with Australia's #1 online business directory for all your digital marketing needs.
<a href="https://www.switchnode.com.au/">Switchnode</a>
Australia&rsquo;s Internet isn&rsquo;t great. That&rsquo;s why Switchnode exist. The solution is here and it&rsquo;s wireless.
If something in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
&nbsp;
[For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG">Small Business Big Marketing</a>]

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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