Today's episode is a great case study of how to successfully rebrand without alienating your customers. Imagine building a multi-million dollar brand that you absolutely love, only to find (due to legal reasons) you have to rebrand it, not once, but twice. All this whilst going through an ugly separation, and being a single mum of a newborn. It’s a highly charged episode 502 of The (award-winning) Small Business Big Marketing podcast.

 

Today's guest is Rebecca Klodinsky, founder of the of bikini label IIXIIST

In just six years, Frankii Swim has burst onto the Australian fashion scene, quickly developing a tribe of loyal, bikini-loving wearers … most of whom are women!! The label then quickly found itself on the global stage thanks to the likes of Kim Kardashian, Kylie Jenner and Rhianna. It’s now a runaway success turning over $7M this year, and making founder Rebecca Klodinsky, a very happy camper.

But it hasn’t all been smooth sailing, as Rebecca has had to navigate an ugly separation from her partner, along with two expensive and time-consuming rebrands due to legal demands.  The brand is now called Exist … spelt IIXIIST …. And yes, I do ask her about why that name.

This is a very honest chat about how to successfully rebrand without alienating your customers,  with a passionate business owner, who’s now a single mum of a 20-month old baby.

 

Timbo's Top 3 Attention Grabbers
I love her mindset of seeing opportunities not problems. This links many of my guests. 
I loved her willingness to be transparent, and tell it how it is. 
And I love her deep respect for the power of marketing.  Again, something that links the majority of my guests.

 

Links & resources mentioned in today's episode

Last week's episode - How to adapt your marketing during Coronavirus with Ben Newsome of Fizzics Education

Other successful female entrepreneurs Timbo's interviewed:

Julie Mathers of Flora & Fauna

Abigail Forsyth of Keepcup

Melanie Perkins of Canva

 

This week's Monster Prize Draw winner

Tolita Dukes of marketing agency 8Seconds

 

Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

Today's episode is a great case study of how to successfully rebrand without alienating your customers. Imagine building a multi-million dollar brand that you absolutely love, only to find (due to legal reasons) you have to rebrand it, not once, but twice. All this whilst going through an ugly separation, and being a single mum of a newborn. It&rsquo;s a highly charged episode 502 of The (award-winning) Small Business Big Marketing podcast.
&nbsp;
Today's guest is Rebecca Klodinsky, founder of the of <a href="https://australia-iixiist.com/">bikini label IIXIIST</a>
In just six years, Frankii Swim has burst onto the Australian fashion scene, quickly developing a tribe of loyal, bikini-loving wearers &hellip; most of whom are women!! The label then quickly found itself on the global stage thanks to the likes of Kim Kardashian, Kylie Jenner and Rhianna. It&rsquo;s now a runaway success turning over $7M this year, and making founder Rebecca Klodinsky, a very happy camper.
But it hasn&rsquo;t all been smooth sailing, as Rebecca has had to navigate an ugly separation from her partner, along with two expensive and time-consuming rebrands due to legal demands.&nbsp; The brand is now called Exist &hellip; spelt IIXIIST &hellip;. And yes, I do ask her about why that name.
This is a very honest chat about how to successfully rebrand without alienating your customers,&nbsp; with a passionate business owner, who&rsquo;s now a single mum of a 20-month old baby.
&nbsp;
Timbo's Top 3 Attention Grabbers
<ol>
<li>I love her mindset of seeing opportunities not problems. This links many of my guests.&nbsp;</li>
<li>I loved her willingness to be transparent, and tell it how it is.&nbsp;</li>
<li>And I love her deep respect for the power of marketing.&nbsp; Again, something that links the majority of my guests.</li>
</ol>
&nbsp;
Links &amp; resources mentioned in today's episode
Last week's episode - <a href="https://smallbusinessbigmarketing.com/how-to-adapt-your-marketing-during-coronavirus/">How to adapt your marketing during Coronavirus with Ben Newsome of Fizzics Education</a>
Other successful female entrepreneurs Timbo's interviewed:
<a href="https://smallbusinessbigmarketing.com/julie-mathers-flora-and-fauna/">Julie Mathers of Flora &amp; Fauna</a>
<a href="https://smallbusinessbigmarketing.com/keepcup-abigail-forsyth-interview/">Abigail Forsyth of Keepcup</a>
<a href="https://smallbusinessbigmarketing.com/interview-with-melanie-perkins-on-how-she-built-canva/">Melanie Perkins of Canva</a>
&nbsp;
This week's Monster Prize Draw winner
<a href="https://www.8seconds.com.au/">Tolita Dukes of marketing agency 8Seconds</a>
&nbsp;
Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

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www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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