Heard the one about the lawyer who walked into a bar? This isn't just any bar either. The iconic Burleigh Brewing Co was started by Peta Fielding and her husband Brennan on the back of successful brewing endeavours in Hawaii.

Peta said that she always knew she wanted to create a special business, she didn't know what, but she knew what it would feel like. After meeting her would be husband, a talented brewer in Hawaii the pieces started to fall into place.

Listen in as we cover some serious marketing ground including:
How Peta went from high flying lawyer to an MBA in Hawaii to owning a brewery and pub in Hawaii to Starting The Burleigh Brewing Company


How every beer has a story (and a cool name to go with it - like My Wife's Bitter!)


Burleigh Brewing Company's philosophy around people


The importance of community and how it intersects with local marketing initiatives

But that's not all. In this episode of your favourite marketing podcast:
I share another low cost marketing idea for you to implement immediately - How to create a weird marketing campaign


And we revisit a past episode in which I spoke to LA fashion-designer Melissa Coker about her amazingly viral First Kiss video


Yep, you guessed it, another big episode, so let's get stuck, right in.

 EPISODE TIMELINE

00:00  Two Marketing Insights
00:51  Teaser
01:30  Welcome & overview
02:45  Insights into The Small Business Outsourcing Tour to the Philippines
03:44  Today’s guest introduction – Peta Fielding
05:08  Interview with Peta Fielding
40:00  Insights into Cornerstone Business Solutions
41:40  Insights into Key Person of Influence and The Small Business Big Marketing Club
44:59 My Top 3 Attention Grabbers from my chat with Peta Fielding
46:10  How to run a weird marketing campaign to grow your business
48:57 Wrap-up and an insight in to both a past guest & next week’s guest

 MY TOP 3 MARKETING ATTENTION GRABBERS

 
Spend the time to make your brand pop. Head over to BurleighBrewing.com.au and check out how Peta has done it with their brands.


Story-telling makes brand development simple. Take a listen to my interview with Dave Musson of Saddleback Leather.


Celebrate staff anniversaries. Success in small business is celebrating the big wins and the little wins.

 RESOURCES & LINKS MENTIONED

 

Burleigh Brewing Company's official website

Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club

What Have You Got To Lose - How to run a weird marketing campaign to grow your business

 EPISODE SPONSORS

Cornerstone Business Solutions

Reduce your business running cost by up to 90%

Key Person of Influence – Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller.OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

Heard the one about the lawyer who walked into a bar? This isn't just any bar either. The iconic Burleigh Brewing Co was started by Peta Fielding and her husband Brennan on the back of successful brewing endeavours in Hawaii.
Peta said that she always knew she wanted to create a special business, she didn't know what, but she knew what it would feel like. After meeting her would be husband, a talented brewer in Hawaii the pieces started to fall into place.
Listen in as we cover some serious marketing ground including:
<ul>
<li style="font-weight: 400;">How Peta went from high flying lawyer to an MBA in Hawaii to owning a brewery and pub in Hawaii to Starting The Burleigh Brewing Company </li>
<li style="font-weight: 400;">How every beer has a story (and a cool name to go with it - like My Wife's Bitter!) </li>
<li style="font-weight: 400;">Burleigh Brewing Company's philosophy around people </li>
<li style="font-weight: 400;">The importance of community and how it intersects with local marketing initiatives</li>
</ul>
But that's not all. In this episode&nbsp;of your <a href="http://smallbusinessbigmarketing.com/podcast-2/" target="_blank" rel="noopener noreferrer">favourite marketing podcast</a>:
<ul>
<li>I share another low cost marketing idea for you to implement immediately&nbsp;- <a href="http://smallbusinessbigmarketing.com/how-to-create-a-weird-marketing-campaign/" target="_blank" rel="noopener noreferrer">How to&nbsp;create a weird marketing campaign </a></li>
<li style="font-weight: 400;">And we revisit a past episode in which I spoke to&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-180/" target="_blank" rel="noopener noreferrer">LA fashion-designer Melissa Coker about her amazingly viral First Kiss video </a></li>
</ul>
Yep, you guessed it, another big episode, so let's get stuck, right in.
&nbsp;
<hr>
<h2>EPISODE TIMELINE</h2>
00:00&nbsp; Two Marketing Insights 00:51&nbsp; Teaser 01:30&nbsp; Welcome &amp; overview 02:45&nbsp;&nbsp;Insights into&nbsp;The Small Business&nbsp;Outsourcing Tour to the Philippines 03:44&nbsp; Today&rsquo;s guest introduction &ndash; Peta Fielding 05:08&nbsp; Interview with Peta Fielding 40:00&nbsp;&nbsp;Insights into Cornerstone Business Solutions 41:40&nbsp;&nbsp;Insights into&nbsp;Key Person of Influence and The Small Business Big Marketing Club 44:59&nbsp;My Top 3 Attention Grabbers from&nbsp;my chat with Peta Fielding 46:10&nbsp; How to run a weird marketing campaign to grow your business 48:57&nbsp;Wrap-up and an insight in to both a past guest &amp; next week&rsquo;s guest
&nbsp;
<hr>
<h2>MY TOP 3 MARKETING ATTENTION GRABBERS</h2>
&nbsp;
<ol>
<li>Spend the time to make&nbsp;your brand pop. Head over to BurleighBrewing.com.au and check out how Peta has done it with their brands. </li>
<li>Story-telling makes brand development simple. Take a listen to my interview with <a href="http://smallbusinessbigmarketing.com/storytelling-marketing-example/" target="_blank" rel="noopener noreferrer">Dave Musson of Saddleback Leather</a>. </li>
<li>Celebrate staff anniversaries.&nbsp;Success in small business is celebrating the big wins and the little wins.</li>
</ol>
&nbsp;
<hr>
<h2>RESOURCES &amp; LINKS MENTIONED</h2>
&nbsp;
<a href="http://burleighbrewing.com.au/" target="_blank" rel="noopener noreferrer">Burleigh Brewing Company's official website</a>
Get access to the&nbsp;9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside <a href="http://smallbusinessbigmarketing.com/forum-signup/" target="_blank" rel="noopener noreferrer">The Small Business Big Marketing&nbsp;Club</a>
What Have You Got To Lose - <a href="http://smallbusinessbigmarketing.com/how-to-create-a-weird-marketing-campaign/" target="_blank" rel="noopener noreferrer">How to run a weird marketing campaign</a> to grow your business
&nbsp;
<hr>
<h2>EPISODE SPONSORS</h2>
<a href="http://bit.ly/1Ud4FKD" target="_blank" rel="noopener noreferrer">Cornerstone Business Solutions</a>
Reduce your business running cost by up to 90%
<a href="http://keypersonofinfluence.com/timbo" target="_blank" rel="noopener noreferrer">Key Person of Influence &ndash; Become highly valued &amp; highly paid</a> Grab a FREE hard or audio copy of their Amazon best-seller.
<hr>
<h2>OVER TO YOU &hellip;</h2>
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
&nbsp;

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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