If you think selling your product or service is hard, then try selling vintage watches worth thousands of dollars, sight unseen, online. Today’s guest does exactly that - in fact, last year he sold over $2.3M worth ...  and in this revealing chat, he shares his secret sauce on exactly how he does it. Hint: It’s all about how to create extremely personalised online marketing ;0)

 

A little bit more about Christian Zeron ...

In 2014 whilst studying Law, 19 year-old Christian Zeron started selling pre-owned watches from his college dorm room. Fast forward to 2019 and he’s turning over 2.3 million a year through Theo and Harris his luxury watch shop, and his website generates 1.3 million monthly page views using free traffic strategies.

 

Which raises sooooo many questions, like:
How do you sell high-priced watches sight unseen?
What’s the biggest sale he’s made online?
What marketing is he doing to generate that kind of traffic and revenue?
Why aren’t I generating $2.3M a year??!!

So strap in as Christian answers all these questions (except the last one!) plus more.

 

“Every business owner needs an enemy to keep them motivated!” -Christian Zeron, Theo & Harris

 

Here’s what caught my attention from my chat with vintage watch geek Christian Zeron:
I love how he's disrupted a stayed old industry simply by being willing to share his opinions.
I love what he calls his “secret recipe to creating effective marketing” and that’s his extremely personal online presence. He has a great knack for finding anecdotes that support his watches. I’ll link to a couple of videos in the show notes.
“Everyone needs an enemy to keep them motivated.”

 

Christian Zeron Interview Transcription

Tim
My big watch question right up front Christian why when you see a watch presented in
marketing are the hands always at ten past ten?

Christian
You know what it's become such an industry standard at this point. It's like standard of
care like in medicine it's what you do. If you don't do it you get grilled for it.

Click Here To Download Full Transcription

 

Resources mentioned:
Theo & Harris official website & blog
Theo & Harris on Facebook
Theo & Harris on YouTube
Theo & Harris on Instagram
Interview with Sophie Lovejoy from Sant and Abel

 

This week’s winner of the Monster Prize Draw winner is:
Dean Myer from quality tree management business … TreeFX

 

Please support the following businesses who make this show possible:

 

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[For more interviews with successful business owners visit Small Business Big Marketing]

<h3>If you think selling your product or service is hard, then try selling vintage watches worth thousands of dollars, sight unseen, online. Today&rsquo;s guest does exactly that - in fact, last year he sold over $2.3M worth ... &nbsp;and in this revealing chat, he shares his secret sauce on exactly how he does it. Hint: It&rsquo;s all about how to create extremely personalised online marketing ;0)</h3>
&nbsp;
A little bit more about Christian Zeron ...
In 2014 whilst studying Law, 19 year-old Christian Zeron started selling pre-owned watches from his college dorm room. Fast forward to 2019 and he&rsquo;s turning over 2.3 million a year through Theo and Harris his luxury watch shop, and his website generates 1.3 million monthly page views using free traffic strategies.
&nbsp;
Which raises sooooo many questions, like:
<ul>
<li style="font-weight: 400;">How do you sell high-priced watches sight unseen?</li>
<li style="font-weight: 400;">What&rsquo;s the biggest sale he&rsquo;s made online?</li>
<li style="font-weight: 400;">What marketing is he doing to generate that kind of traffic and revenue?</li>
<li style="font-weight: 400;">Why aren&rsquo;t I generating $2.3M a year??!!</li>
</ul>
So strap in as Christian answers all these questions (except the last one!) plus more.
&nbsp;
&ldquo;Every business owner needs an enemy to keep them motivated!&rdquo; -Christian Zeron, Theo &amp; Harris
&nbsp;
Here&rsquo;s what caught my attention from my chat with vintage watch geek Christian Zeron:
<ol>
<li style="font-weight: 400;">I love how he's disrupted a stayed old industry simply by being willing to share his opinions.</li>
<li style="font-weight: 400;">I love what he calls his &ldquo;secret recipe to creating effective marketing&rdquo; and that&rsquo;s his extremely personal online presence. He has a great knack for finding anecdotes that support his watches. I&rsquo;ll link to a couple of videos in the show notes.</li>
<li style="font-weight: 400;">&ldquo;Everyone needs an enemy to keep them motivated.&rdquo;</li>
</ol>
&nbsp;
Christian Zeron Interview Transcription
Tim My big watch question right up front Christian why when you see a watch presented in marketing are the hands always at ten past ten?
Christian You know what it's become such an industry standard at this point. It's like standard of care like in medicine it's what you do. If you don't do it you get grilled for it.
<a href="https://smallbusinessbigmarketing.com/wp-content/uploads/2019/04/Christian-Zeron-Interview-Transcription.pdf" target="_blank" rel="noopener">Click Here To Download Full Transcription</a>
&nbsp;
Resources mentioned:
<ul>
<li style="font-weight: 400;"><a href="https://theoandharris.com/" target="_blank" rel="noopener noreferrer">Theo &amp; Harris official website &amp; blog</a></li>
<li style="font-weight: 400;"><a href="https://www.facebook.com/theoandharris" target="_blank" rel="noopener noreferrer">Theo &amp; Harris on Facebook</a></li>
<li style="font-weight: 400;"><a href="https://www.youtube.com/channel/UCqhmd5fM8oJrJnahTxaMUUA" target="_blank" rel="noopener noreferrer">Theo &amp; Harris on YouTube</a></li>
<li style="font-weight: 400;"><a href="https://www.instagram.com/theoandharris/" target="_blank" rel="noopener noreferrer">Theo &amp; Harris on Instagram</a></li>
<li style="font-weight: 400;"><a href="https://smallbusinessbigmarketing.com/kardashian-product-placement" target="_blank" rel="noopener noreferrer">Interview with Sophie Lovejoy from Sant and Abel</a></li>
</ul>
&nbsp;
This week&rsquo;s winner of the&nbsp;Monster Prize Draw&nbsp;winner is:
<ul>
<li>Dean Myer from quality tree management business &hellip; <a href="http://www.treefx.com.au/" target="_blank" rel="noopener">TreeFX</a></li>
</ul>
&nbsp;
Please support the following businesses who make this show possible:
&nbsp;
<a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/" target="_blank" rel="noopener noreferrer">American Express Business Explorer Credit Card</a>
Let your business expenses reward you. Every year.
&nbsp;
<a href="https://www.switchnode.com.au/" target="_blank" rel="noopener noreferrer">Switchnode</a>
Australia&rsquo;s Internet isn&rsquo;t great. That&rsquo;s why Switchnode exist. The solution is here and it&rsquo;s wireless.
&nbsp;
If something in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/" target="_blank" rel="noopener noreferrer">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG">Small Business Big Marketing]</a>

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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