Got a book in ya? I reckon every business owner has. And so does my guest, who’s an expert at helping peeps like you ... get published. It’s a very studious episode 484 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow.

 

A little bit more about Lyda Maclallen of Talk Plus Tell …

Lyda Mclallen is the founder of Talk Plus Tell and is an expert on helping business owners get published.

While working at corporate for 8+ years, Lyda not-so-secretly helped authors promote their books as a side hustle. But it wasn’t until 2017 that she decided to do it full time.

So far the authors Lyda and her team have worked with have gone on to sell hundreds of thousands of books, win awards, become international bestsellers, go on cross-country book tours, appear on the BBC, in Vogue, the Huffington Post and New York Times … and even go viral.

Through her self-publishing company, Talk Plus Tell she now helps business owners produce beautiful books that sell and reflect the author’s goals and brand.

 

“Readers will love your book. But getting in front of them and selling thousands of copies can feel like an epic mountain to climb.” 
- Lyda Maclallen, Talk Plus Tell

 

We cover plenty of ground during this chat including:
The types of books a business owner could write
The essential questions you need to ask before writing a book
What if you’re not a great writer
Who you need on your team
What are the best publishing options

 

Here’s what caught my attention from my chat with Talk Plus Tell’s Lyda Mclallen:
I fully support Lyda’s belief that every business owner should write a book.
Get crystal clear on your ideal target reader by outlining what they’re wanting to achieve by reading your book, and understanding any pains or blockages that are in their way.
Be honest about what you know and what you don’t know. And fill in the gaps of what you don’t know by interviewing others. That’s what I do!!

 

Resources mentioned in episode 484 of The Small Business Big Marketing Show:
Talk Plus Tell’s official website
Last week’s interview with One 80 Light inventor Ammon Arrave

Interviews I’ve done with other business authors:
Andrew Griffiths on writing a book
Stu Keinecke of Get The Meeting!
Sharon Witt on how to become an opinion leader through self-publishing

 

 

This week’s Monster Prize Draw winner

Gilava Pour of Persian food manufacturer Exotic Bazaar 

 

Please support the following businesses who make this show possible:

 

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Yellow

Check out their online marketing packages tailored for businesses just like yours.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

 

[ For more interviews with successful business owners visit Small Business Big Marketing ]

Got a book in ya? I reckon every business owner has. And so does my guest, who&rsquo;s an expert at helping peeps like you ... get published. It&rsquo;s a very studious episode 484 of The (award-winning) Small Business Big Marketing Show thanks to American Express and digital marketing agency Yellow.
&nbsp;
A little bit more about Lyda Maclallen of Talk Plus Tell &hellip;
Lyda Mclallen is the founder of Talk Plus Tell and is an expert on helping business owners get published.
While working at corporate for 8+ years, Lyda not-so-secretly helped authors promote their books as a side hustle. But it wasn&rsquo;t until 2017 that she decided to do it full time.
So far the authors Lyda and her team have worked with have gone on to sell hundreds of thousands of books, win awards, become international bestsellers, go on cross-country book tours, appear on the BBC, in Vogue, the Huffington Post and New York Times &hellip; and even go viral.
Through her self-publishing company, Talk Plus Tell she now helps business owners produce beautiful books that sell and reflect the author&rsquo;s goals and brand.
&nbsp;
<blockquote>
&ldquo;Readers will love your book. But getting in front of them and selling thousands of copies can feel like an epic mountain to climb.&rdquo; - Lyda Maclallen, Talk Plus Tell
</blockquote>
&nbsp;
We cover plenty of ground during this chat including:
<ul>
<li>The types of books a business owner could write</li>
<li>The essential questions you need to ask before writing a book</li>
<li>What if you&rsquo;re not a great writer</li>
<li>Who you need on your team</li>
<li>What are the best publishing options</li>
</ul>
&nbsp;
Here&rsquo;s what caught my attention from my chat with Talk Plus Tell&rsquo;s Lyda Mclallen:
<ol>
<li>I fully support Lyda&rsquo;s belief that every business owner should write a book.</li>
<li>Get crystal clear on your ideal target reader by outlining what they&rsquo;re wanting to achieve by reading your book, and understanding any pains or blockages that are in their way.</li>
<li>Be honest about what you know and what you don&rsquo;t know. And fill in the gaps of what you don&rsquo;t know by interviewing others. That&rsquo;s what I do!!</li>
</ol>
&nbsp;
Resources mentioned in episode 484 of The Small Business Big Marketing Show:
<ul>
<li><a href="https://talkplustell.com/">Talk Plus Tell&rsquo;s official website</a></li>
<li>Last week&rsquo;s <a href="https://smallbusinessbigmarketing.com/product-development-tips/">interview with One 80 Light inventor Ammon Arrave</a></li>
</ul>
Interviews I&rsquo;ve done with other business authors:
<ul>
<li><a href="https://smallbusinessbigmarketing.com/marketing-podcast-andrew-griffiths-how-to-write-a-book/">Andrew Griffiths on writing a book</a></li>
<li><a href="https://smallbusinessbigmarketing.com/how-to-get-a-meeting-with-anyone/">Stu Keinecke of Get The Meeting!</a></li>
<li><a href="https://smallbusinessbigmarketing.com/become-an-opinion-leader-in-your-industry-with-teacher-author-keynote-speaker-and-media-darling-sharon-witt/">Sharon Witt on how to become an opinion leader through self-publishing</a></li>
</ul>
&nbsp;
&nbsp;
This week&rsquo;s Monster Prize Draw winner
Gilava Pour of <a href="https://www.exoticbazaar.com.au/">Persian food manufacturer Exotic Bazaar&nbsp;</a>
&nbsp;
Please support the following businesses who make this show possible:
&nbsp;
<a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/">American Express Business Explorer Credit Card</a>
Let your business expenses reward you. Every year.
&nbsp;
<a href="https://www.yellow.com.au/">Yellow</a>
Check out their online marketing packages tailored for businesses just like yours.
&nbsp;
<a href="https://www.switchnode.com.au/">Switchnode</a>
Australia&rsquo;s Internet isn&rsquo;t great. That&rsquo;s why Switchnode exist. The solution is here and it&rsquo;s wireless.
&nbsp;
If something in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
&nbsp;
[ For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG">Small Business Big Marketing</a> ]

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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