Jeff Swystun who in a previous life was the CMO at Interbrand, and the CCO at DDB Worldwide. He then saw the light, escaped the cubicle and went out on his own to become a consulting CMO to brands wanting to lead. But where it gets interesting is Jeff has just released a book called Why Marketing Works, in which he identifies through a mountain of his own roll-up-the-sleeves research, 7 timeless principles that well and truly prove his thesis. Rest-assured, his 7 principles apply to businesses of all sizes, industries, and types of business, whether you’re selling B2B, B2C or my favourite P2P!

A little bit more about Why Marketing Works author Jeff Swystun ...

Jeff acts as a consulting chief marketing officer to leading brands and brands wanting to lead. He loves to solve complex business challenges through branding and marketing. For large branding and marketing engagements, Jeff accesses a network of talented top-tier consulting, agency & design professionals. It is a collective of on-demand experts and implementers that focus on branding and marketing.

His book, Why Marketing Works, won the Publish or Perish writing contest and reached #1 in advertising on Amazon. He hopes that The New Yorker, one day, will publish one of his short stories.

 

So strap in as Jeff shares:
Misconceptions business owners have about marketing
Why marketing works!
How he researched the book
His 7-principles that prove his thesis of why marketing works
Plus plenty more business and marketing insights ...

 

“Tell stories and lots of them. They’re the currency of humankind.” - Jeff Swystun, Why Marketing Works

Here’s what caught my attention from my chat with Why Marketing Works author Jeff Swystun:
Use emotion to connect as quickly as possible with your prospects and customers. A great way to do this is to show that you understand the problems they have that you can solve.
Build a community around your brand. In an era where we’re all looking down at a screen way too much, the idea of bringing people together excites the hell out of me. 
** Awkward conversation time! ** I’ve been pretty hopeless at doing this!
Build relationships - As Jeff said, “We’re all emotional beings looking for relevance, context, and connection.”

 

Jeff Swystun Interview Transcription

Tim 

Jeff Swystun welcome to the small business big marketing show.

Jeff 

Yeah. So happy to be here. Thanks for having me on.

Tim 

Now Jeff as one marketer to another. I would love to know what your definition of marketing is?

Click Here To Download Full Transcription

Resources mentioned:
Jeff Swystun’s official website
Buy Why Marketing Works here
Buy Steve Sims Bluefishing : The Art of Making Things Happen here
Interviews I’ve done with three other business authors:

Darren Finkelstein - How to thrive when those around you aren't
Andrew Griffiths - How to write a book for your business
Michael Gerber - How to grow from a company of one to an enterprise
Winner of this week’s Monster Prize Draw is Damien De Caneva of Point Cook Physical, who, according to his website, doesn’t just treat injuries, he prevents them!

 

“We’re all emotional beings seeking relevance, context and connection.” -Jeff Swystun, Why Marketing Works

 

Please support the following businesses who make this show possible:

 

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

 [ For more interviews with successful business owners visit Small Business Big Marketing ] 

Jeff Swystun who in a previous life was the CMO at Interbrand, and the CCO at DDB Worldwide. He then saw the light, escaped the cubicle and went out on his own to become a consulting CMO to brands wanting to lead. But where it gets interesting is Jeff has just released a book called <a href="http://swystuncommunications.com/newwp/why-marketing-works/">Why Marketing Works</a>, in which he identifies through a mountain of his own roll-up-the-sleeves research, 7 timeless principles that well and truly prove his thesis. Rest-assured, his 7 principles apply to businesses of all sizes, industries, and types of business, whether you&rsquo;re selling B2B, B2C or my favourite P2P!
A little bit more about Why Marketing Works author Jeff Swystun ...
Jeff acts as a consulting chief marketing officer to leading brands and brands wanting to lead. He loves to solve complex business challenges through branding and marketing. For large branding and marketing engagements, Jeff accesses a network of talented top-tier consulting, agency &amp; design professionals. It is a collective of on-demand experts and implementers that focus on branding and marketing.
His book, Why Marketing Works, won the Publish or Perish writing contest and reached #1 in advertising on Amazon. He hopes that The New Yorker, one day, will publish one of his short stories.
&nbsp;
So strap in as Jeff shares:
<ul>
<li>Misconceptions business owners have about marketing</li>
<li>Why marketing works!</li>
<li>How he researched the book</li>
<li>His 7-principles that prove his thesis of why marketing works</li>
<li>Plus plenty more business and marketing insights ...</li>
</ul>
&nbsp;
&ldquo;Tell stories and lots of them. They&rsquo;re the currency of humankind.&rdquo; - Jeff Swystun, Why Marketing Works
Here&rsquo;s what caught my attention from my chat with Why Marketing Works author Jeff Swystun:
<ol>
<li>Use emotion to connect as quickly as possible with your prospects and customers. A great way to do this is to show that you understand the problems they have that you can solve.</li>
<li>Build a community around your brand. In an era where we&rsquo;re all looking down at a screen way too much, the idea of bringing people together excites the hell out of me. ** Awkward conversation time! ** I&rsquo;ve been pretty hopeless at doing this!</li>
<li>Build relationships - As Jeff said, &ldquo;We&rsquo;re all emotional beings looking for relevance, context, and connection.&rdquo;</li>
</ol>
&nbsp;
Jeff Swystun Interview Transcription
Tim 
Jeff Swystun welcome to the small business big marketing show.
Jeff 
Yeah. So happy to be here. Thanks for having me on.
Tim 
Now Jeff as one marketer to another. I would love to know what your definition of marketing is?
<a href="https://smallbusinessbigmarketing.com/wp-content/uploads/2019/06/Jeff-Swystun-Interview-Transcription.docx.pdf">Click Here To Download Full Transcription</a>
Resources mentioned:
<ul>
<li><a href="http://swystuncommunications.com/">Jeff Swystun&rsquo;s official website</a></li>
<li><a href="http://swystuncommunications.com/newwp/why-marketing-works/">Buy Why Marketing Works here</a></li>
<li><a href="https://www.stevedsims.com/">Buy Steve Sims Bluefishing : The Art of Making Things Happen here</a></li>
<li>Interviews I&rsquo;ve done with three other business authors:
<ul>
<li><a href="https://smallbusinessbigmarketing.com/darren-finkelstein/">Darren Finkelstein - How to thrive when those around you aren't</a></li>
<li><a href="https://smallbusinessbigmarketing.com/marketing-podcast-andrew-griffiths-how-to-write-a-book/">Andrew Griffiths - How to write a book for your business</a></li>
<li><a href="https://smallbusinessbigmarketing.com/michael-gerber-interview/">Michael Gerber - How to grow from a company of one to an enterprise</a></li>
</ul>
</li>
<li>Winner of this week&rsquo;s Monster Prize Draw is Damien De Caneva of <a href="https://www.pointcookphysical.com.au/">Point Cook Physical</a>, who, according to his website, doesn&rsquo;t just treat injuries, he prevents them!</li>
</ul>
&nbsp;
&ldquo;We&rsquo;re all emotional beings seeking relevance, context and connection.&rdquo; -Jeff Swystun, Why Marketing Works
&nbsp;
Please support the following businesses who make this show possible:
&nbsp;
<a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/">American Express Business Explorer Credit Card</a>
Let your business expenses reward you. Every year.
&nbsp;
<a href="https://www.switchnode.com.au/">Switchnode</a>
Australia&rsquo;s Internet isn&rsquo;t great. That&rsquo;s why Switchnode exist. The solution is here and it&rsquo;s wireless.
&nbsp;
If something in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
 [ For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG">Small Business Big Marketing</a> ]

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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