Imagine cracking the marketing code to the point where your brand became a household name. That’s exactly what Ben Goodfellow, the founder of the now iconic Tradie underwear brand has done. And in this revealing chat, he shares exactly how he’s done it.

 

A little bit more about Ben Goodfellow ...

I’ve admired from afar the way Ben Goodfellow so quickly made the Tradie underwear brand a household name in Australia. Ben loves brands. In fact, from a very early age, when other kids were swapping footy cards, Ben would sit at the kitchen table with his old man and talk branding! Well, it’s paid off as he’s now responsible for the iconic Tradie underwear brand that next year will be turning over in excess of $100M! So grab a pen and paper as Ben reveals exactly how’s he’s gone about creating a household name from scratch.

 

In this wide-ranging interview Tradie founder Ben Goodfellow shares:
Why he loves brand-building
How to build a strong brand
How to turn a brand into a household name
What marketing he used to get the Tradie name out there
And plenty more ...

 

“I wanted a brand ambassador that I wanted to have a beer with … and so does the rest of Australia.” - Ben Goodfellow, Tradie Underwear

 

Here’s what caught my attention from my chat with Tradie founder Ben Goodfellow:
I like Ben’s passionate definition of a brand being a tribal attachment … where you create something so powerful in the minds of your customers that they want to go to the pub and talk about it.
I love how Ben treats every one of his products as a billboard.
I think it was a genius move to have a whole lot of buses branded with Tradie’s posters passing Big W’s HQ on a daily basis.

 

Ben Goodfellow Interview Transcription

Tim

Ben Goodfellow from Tradie welcome to the small business big marketing show. Ben you seriously sound like you've got the man flu mate. Is it the man flu?

Ben

Oh, I wouldn't have come to work today if it wasn't for the interview with you. It's a good case of man flu I'll make sure all my staff are very aware of that fact. I was looking for sympathy.

Click Here To Download Full Transcription

 

Resources mentioned:
Tradie Underwear’s official website
Tradie Underwear on YouTube
Tradie underwear on Instagram
Tradie underwear on Facebook
Tradie’s advertising agency - Incubator

 

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If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing

[For more interviews with successful business owners visit Small Business Big Marketing]

Imagine cracking the marketing code to the point where your brand became a household name. That&rsquo;s exactly what Ben Goodfellow, the founder of the now iconic Tradie underwear brand has done. And in this revealing chat, he shares exactly how he&rsquo;s done it.
&nbsp;
A little bit more about Ben Goodfellow ...
I&rsquo;ve admired from afar the way Ben Goodfellow so quickly made the Tradie underwear brand a household name in Australia. Ben loves brands. In fact, from a very early age, when other kids were swapping footy cards, Ben would sit at the kitchen table with his old man and talk branding! Well, it&rsquo;s paid off as he&rsquo;s now responsible for the iconic Tradie underwear brand that next year will be turning over in excess of $100M! So grab a pen and paper as Ben reveals exactly how&rsquo;s he&rsquo;s gone about creating a household name from scratch.
&nbsp;
In this wide-ranging interview Tradie founder Ben Goodfellow shares:
<ul>
<li style="font-weight: 400;">Why he loves brand-building</li>
<li style="font-weight: 400;">How to build a strong brand</li>
<li style="font-weight: 400;">How to turn a brand into a household name</li>
<li style="font-weight: 400;">What marketing he used to get the Tradie name out there</li>
<li style="font-weight: 400;">And plenty more ...</li>
</ul>
&nbsp;
&ldquo;I wanted a brand ambassador that I wanted to have a beer with &hellip; and so does the rest of Australia.&rdquo; - Ben Goodfellow, Tradie Underwear
&nbsp;
Here&rsquo;s what caught my attention from my chat with Tradie founder Ben Goodfellow:
<ol>
<li style="font-weight: 400;">I like Ben&rsquo;s passionate definition of a brand being a tribal attachment &hellip; where you create something so powerful in the minds of your customers that they want to go to the pub and talk about it.</li>
<li style="font-weight: 400;">I love how Ben treats every one of his products as a billboard.</li>
<li style="font-weight: 400;">I think it was a genius move to have a whole lot of buses branded with Tradie&rsquo;s posters passing Big W&rsquo;s HQ on a daily basis.</li>
</ol>
&nbsp;
Ben Goodfellow Interview Transcription
Tim
Ben Goodfellow from Tradie welcome to the small business big marketing show. Ben you seriously sound like you've got the man flu mate. Is it the man flu?
Ben
Oh, I wouldn't have come to work today if it wasn't for the interview with you. It's a good case of man flu I'll make sure all my staff are very aware of that fact. I was looking for sympathy.
<a href="https://smallbusinessbigmarketing.com/wp-content/uploads/2019/04/Ben-Goodfellow-Interview-Transcription.pdf" target="_blank" rel="noopener">Click Here To Download Full Transcription</a>
&nbsp;
Resources mentioned:
<ul>
<li style="font-weight: 400;"><a href="https://www.tradie.com/">Tradie Underwear&rsquo;s official website</a></li>
<li style="font-weight: 400;"><a href="https://www.youtube.com/channel/UCeTDq_7L3S_DGZ5a-EfyPIA">Tradie Underwear on YouTube</a></li>
<li style="font-weight: 400;"><a href="https://www.instagram.com/tradieworkwear/">Tradie underwear on Instagram</a></li>
<li style="font-weight: 400;"><a href="https://www.facebook.com/tradieworkwear">Tradie underwear on Facebook</a></li>
<li style="font-weight: 400;"><a href="http://theincubator.com.au/">Tradie&rsquo;s advertising agency - Incubator</a></li>
</ul>
&nbsp;
Please support the following businesses who make this show possible:
&nbsp;
<a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/">American Express Business Explorer Credit Card</a>
Let your business expenses reward you. Every year.
&nbsp;
<a href="https://www.switchnode.com.au/">Switchnode</a>
Australia&rsquo;s Internet isn&rsquo;t great. That&rsquo;s why Switchnode exist. The solution is here and it&rsquo;s wireless.
&nbsp;
If something in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing
[For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG">Small Business Big Marketing</a>]

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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