Scott Houston is an ex-SAS soldier turned award-winning business owner. Once he jumped out of a plane only to find his parachute wouldn’t (in fact didn’t) open! In this chat we talk about how he turned that into a business lesson plus four other lessons that he has learned from the SAS that we can all apply to grow a better business.

We cover plenty of ground in this chat including:
5 lessons that Scott has learnt from his time in the SAS that we can all apply to grow a better business.
Leadership and why 'shooting Bambi' is critical for business success
I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose?
And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve.
Plus plenty more

 EPISODE TIMELINE

 
00:00  Love for Cornerstone Business Solutions & WebCentral
00:58   Teaser
01:35  Welcome & overview
04:05  Today’s guest introduction - Scott Houston of Executive Risk Solutions
05:40  Interview withScott Houston of Executive Risk Solutions
45:15 Insights into Cornerstone Business Solutions & WebCentral
47:30  My Top 3 Attention Grabbers from my chat withScott Houston of Executive Risk Solutions
49:17  What Have You Got To Lose?
53:50  Wrap-up and an insight into both a past guest & next week’s guest

 MY TOP 3 MARKETING ATTENTION GRABBERS

 
Jump and enjoy the ride. Apply this mindset to your marketing. Try new things and have some fun with it. That’s what What Have You Got To Lose? is all about.


Shoot the Bambis. How is that for tough soldier talk!? Whilst it might sound a little harsh I think the key point is to move those employees that are getting in the way of growing your business. That may just mean giving them different responsibilities; not necessarily getting rid of them altogether.


Scott felt as the he was 'Out of his depth'. How reassuring is it to hear that GI Joe was out of his depth?! That makes us mere mortals feel a little more normal, right?RESOURCES & LINKS MENTIONED

 
Executive Risk Solutions Official Website

Simon Sinek's OTHER Ted talk: Why Good Leaders Make You Feel Safe 

What Have You Got To Lose? - How to tell your brand story

 EPISODE SPONSORS

 
WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

Cornerstone Business Solutions
Reduce your wages bill by up to 75%

 OVER TO YOU …

 
What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Scott Houston is&nbsp;an ex-SAS soldier turned award-winning business owner. Once he jumped out of a plane only to find his parachute wouldn&rsquo;t (in fact didn&rsquo;t) open! In this chat we talk about how he turned that into a business lesson plus four other lessons that he has learned from the SAS that we can all apply to grow a better business.
We cover plenty of ground in this chat including:
<ul>
<li style="font-weight: 400;">5 lessons that Scott has&nbsp;learnt from his time in the SAS that we can all apply to grow a better business.</li>
<li style="font-weight: 400;">Leadership and why 'shooting Bambi' is critical for business success</li>
<li style="font-weight: 400;">I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose?</li>
<li style="font-weight: 400;">And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve.</li>
<li style="font-weight: 400;">Plus&nbsp;plenty more</li>
</ul>
&nbsp;
<hr>
<h2>EPISODE TIMELINE</h2>
&nbsp; 00:00&nbsp; Love for Cornerstone Business Solutions &amp; WebCentral 00:58&nbsp; &nbsp;Teaser 01:35&nbsp; Welcome &amp; overview 04:05&nbsp; Today&rsquo;s guest introduction - Scott Houston&nbsp;of&nbsp;Executive Risk Solutions 05:40&nbsp; Interview withScott Houston&nbsp;of&nbsp;Executive Risk Solutions 45:15&nbsp;Insights into Cornerstone Business Solutions&nbsp;&amp; WebCentral 47:30&nbsp; My Top 3 Attention Grabbers from&nbsp;my chat withScott Houston&nbsp;of&nbsp;Executive Risk Solutions 49:17&nbsp; What Have You Got To Lose? 53:50&nbsp; Wrap-up and an insight into both a past guest &amp; next week&rsquo;s guest
&nbsp;
<hr>
<h2>MY TOP 3 MARKETING ATTENTION GRABBERS</h2>
&nbsp;
<ol>
<li style="font-weight: 400;">Jump and enjoy the ride. Apply this mindset to your marketing. Try new things and have some fun with it. That&rsquo;s what What Have You Got To Lose? is all about. </li>
<li style="font-weight: 400;">Shoot the Bambis. How is&nbsp;that for tough soldier talk!? Whilst it might sound a little harsh I think the key point is to move those employees that are getting in the way of growing your business. That may just mean giving them different responsibilities; not necessarily getting rid of them altogether. </li>
<li>Scott felt as the he was 'Out of his depth'. How reassuring is&nbsp;it to hear that GI Joe was out of his depth?! That makes us mere&nbsp;mortals feel a little more normal, right?</li>
</ol>
<hr>
<h2>RESOURCES &amp; LINKS MENTIONED</h2>
&nbsp; <a href="http://www.executiverisksolutions.com.au/" target="_blank" rel="noopener noreferrer">Executive Risk Solutions Official Website</a>
Simon Sinek's OTHER Ted talk: <a href="https://www.ted.com/talks/simon_sinek_why_good_leaders_make_you_feel_safe" target="_blank" rel="noopener noreferrer">Why Good Leaders Make You Feel Safe&nbsp;</a>
What Have You Got To Lose?&nbsp;-&nbsp;How to tell your brand story
&nbsp;
<hr>
<h2>EPISODE SPONSORS</h2>
&nbsp; <a href="https://www.webcentral.com.au/timbo/" target="_blank" rel="noopener noreferrer">WebCentral&nbsp;- Exclusive listener offers</a><a href="https://www.webcentral.com.au/timbo/" target="_blank" rel="noopener noreferrer"> </a>Get your online marketing sorted with these exclusive listener offers.
<a href="http://www.cornerstonebusinesssolutions.com.au/" target="_blank" rel="noopener noreferrer">Cornerstone Business Solutions</a> Reduce your wages bill&nbsp;by up to 75%
&nbsp;
<hr>
<h2>OVER TO YOU &hellip;</h2>
&nbsp; What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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