Daniel Wilson is a chef and co-founder of Huxtaburger, my favourite burger joint (everything in moderation , of course ;0). Huxtaburger is a very understated burger brand that’s in 5 quality locations around my hometown of Melbourne.A mighty fine Huxtaburger

There’s a couple of things I love about the Huxtaburger brand - one is in its marketing. Specifically, Daniel has written a recipe book that step-by-step explains exactly how to make the world’s best burger. So, in theory, you could follow all his instructions and go in to direct competition. In theory.

Listen in as we cover some serious marketing ground including:
What makes Huxtaburger more than just another burger joint
How Daniel and his friends went from working as chefs to opening their own restaurant
Daniel's personal philosophy of doing what you love - whether that's cooking food you love or using your passions otherwise
How Huxtaburger's name and classic menu came to be
The unique challenges and benefits of starting a franchise
How Huxtaburger's new brand refresh focuses the company on diversity
Why Daniel wrote a book, The Huxtaburger Book, with the secrets to making a perfect burger
The reason your brand experience is so important to creating an emotional attachment with customers

But that’s not all. In this episode of your favourite marketing podcast ...
I launch a new segment with past guest Dale Beaumont, in which Dale shares a productivity tool each week. The segment's called Life Just Got A Whole Lot Easier!


I share another low cost marketing idea - I call it the Super-Sized Customer Testimonial Strategy!


And we go way back into The Small Business Big Marketing Show’s archive, revisiting a controversial chat I had with one of Australia’s most successful network marketers, Paul McAneny.

As per usual, there’s marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing’s HQ … So let’s get stuck ... right in.

 

 EPISODE TIMELINE

 

00:00  Two marketing insights
00:48  Teaser
01:16  Welcome & overview
02:56  Insights into The Small Business Outsourcing Tour to the Philippines
03:54  Introduction to a new segment
04:25  New segment: Life Just Got A Whole Lot Easier!
05:53  Today’s guest introduction - Daniel Wilson
07:36  Interview with Daniel Wilson
41:26  Insights into Cornerstone Business Solutions
42:41  My Top 3 Attention Grabbers from my chat with Daniel Wilson
44:02  What Have You Got To Lose: How to create super-sized customer testimonial
46:46 Wrap-up and an insight in to both a past guest & next week’s guestMY TOP 3 MARKETING ATTENTION GRABBERS

 
“Cook what you love.” Do what you love. If you're not doing what you love in your business, either hire someone else to do it, get rid of it, or get over it.


He’s never spent a cent on advertising. The marketing landscape has changed significantly - advertising is absolutely a small component part of marketing, and there are many other ways you can promote your business.


Share that mountain of knowledge you're standing on! Express your opinions, share your knowledge, become the opinion leader. Sell the experience and don't worry about keeping secrets.

 RESOURCES & LINKS MENTIONED

Huxtaburger's official website

Voxer - The productivity tool Dale shares in Life Just Got A Whole Lot Easier

Dale Beaumont's 52 Ways live event3-Steps To A Super-Sized Customer Testimonial 

 EPISODE SPONSORS

 

Dale Beaumont's 52 Ways Workshop
Quite Simply, The Best One-Day Business Workshop, EVER.

Cornerstone Business Solutions
Reduce your business running costs by up to 90%

 

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

Daniel Wilson is a chef and co-founder of <a href="http://www.huxtaburger.com.au/" target="_blank" rel="noopener noreferrer">Huxtaburger</a>, my favourite burger joint (everything in moderation , of course ;0). Huxtaburger is a very understated burger brand that&rsquo;s in 5 quality locations around my hometown of Melbourne.
<div class="mceTemp">
<dl id="attachment_10686" class="wp-caption alignleft" style="width: 310px;">
<dt class="wp-caption-dt"></dt>
<dd class="wp-caption-dd">A mighty fine Huxtaburger</dd>
</dl>
</div>
There&rsquo;s a couple of things I love about the Huxtaburger brand - one is in its marketing. Specifically, Daniel has written a recipe book that step-by-step explains exactly how to make the world&rsquo;s best burger. So, in theory, you could follow all his instructions and go in to direct competition. In theory.
Listen in as we cover some serious marketing ground including:
<ul>
<li>What makes Huxtaburger more than just another burger joint</li>
<li>How Daniel and his friends went from working as chefs to opening their own restaurant</li>
<li>Daniel's personal philosophy of doing what you love - whether that's cooking food you love&nbsp;or using your passions otherwise</li>
<li>How Huxtaburger's name and classic menu came&nbsp;to be</li>
<li>The unique challenges and benefits of starting a franchise</li>
<li>How Huxtaburger's new brand refresh focuses the company on diversity</li>
<li>Why Daniel wrote a book, The Huxtaburger Book, with the secrets to making a perfect burger</li>
<li>The reason your brand experience is so important to creating an emotional attachment with customers</li>
</ul>
But that&rsquo;s not all. In this episode&nbsp;of your <a href="http://smallbusinessbigmarketing.com/podcast-2/" target="_blank" rel="noopener noreferrer">favourite marketing podcast</a>&nbsp;...
<ul>
<li>I&nbsp;launch a new segment with <a href="http://smallbusinessbigmarketing.com/marketing-podcast-176/" target="_blank" rel="noopener noreferrer">past guest Dale Beaumont</a>, in which Dale shares a productivity tool each week. The segment's called&nbsp;Life Just Got A Whole Lot Easier! </li>
<li>I share another low cost marketing idea - I call it the <a href="http://smallbusinessbigmarketing.com/how-to-get-great-customer-testimonials/" target="_blank" rel="noopener noreferrer">Super-Sized Customer Testimonial Strategy! </a></li>
</ul>
<ul>
<li>And we go way back into <a href="http://smallbusinessbigmarketing.com/podcast-2/" target="_blank" rel="noopener noreferrer">The Small Business Big Marketing Show&rsquo;s archive</a>, revisiting a controversial chat I had with one of <a href="http://smallbusinessbigmarketing.com/isagenix-business/" target="_blank" rel="noopener noreferrer">Australia&rsquo;s most successful network marketers, Paul McAneny.</a></li>
</ul>
As per usual, there&rsquo;s marketing G.O.L.D. dripping from the ceiling over at Small Business Big Marketing&rsquo;s HQ &hellip; So let&rsquo;s get stuck ... right in.
&nbsp;
<hr>
&nbsp;
<h2>EPISODE TIMELINE</h2>
&nbsp;
00:00&nbsp;&nbsp;Two marketing insights 00:48&nbsp; Teaser 01:16&nbsp; Welcome &amp; overview 02:56&nbsp;&nbsp;Insights into <a href="http://cornerstonebusinesssolutions.com.au/outsourcing-tour-with-tim-reid/" target="_blank" rel="noopener noreferrer">The Small Business Outsourcing Tour to the Philippines</a> 03:54&nbsp; Introduction to a new segment 04:25&nbsp; New segment: Life Just Got A Whole Lot Easier! 05:53&nbsp; Today&rsquo;s guest introduction - Daniel Wilson 07:36&nbsp; Interview with Daniel Wilson 41:26&nbsp;&nbsp;Insights into&nbsp;Cornerstone Business Solutions 42:41&nbsp; My Top 3 Attention Grabbers from&nbsp;my chat with Daniel Wilson 44:02&nbsp; What Have You Got To Lose: How to create super-sized customer testimonial 46:46&nbsp;Wrap-up and an insight in to both a past guest &amp; next week&rsquo;s guest
<hr>
<h2>MY TOP 3 MARKETING ATTENTION GRABBERS</h2>
&nbsp;
<ol>
<li>&ldquo;Cook what you love.&rdquo; Do what you love. If you're not doing what you love in your business, either hire someone else to do it, get rid of it, or get over it. </li>
<li>He&rsquo;s never spent a cent on advertising. The marketing landscape has changed significantly - advertising is absolutely a small component part of marketing, and there are many other ways you can promote your business. </li>
<li>Share that mountain of knowledge you're standing on! Express your opinions, share your knowledge, become the opinion leader. Sell the experience and don't worry about keeping secrets.</li>
</ol>
&nbsp;
<hr>
<h2>RESOURCES &amp; LINKS MENTIONED</h2>
<a href="http://www.huxtaburger.com.au/" target="_blank" rel="noopener noreferrer">Huxtaburger's official website</a>
<a href="http://www.voxer.com" target="_blank" rel="noopener noreferrer">Voxer</a>&nbsp;- The productivity tool Dale shares in Life Just Got A Whole Lot Easier
<a href="http://52ways.biz" target="_blank" rel="noopener noreferrer">Dale Beaumont's 52 Ways</a>&nbsp;live event
<div><a href="http://smallbusinessbigmarketing.com/how-to-get-great-customer-testimonials/" target="_blank" rel="noopener noreferrer">3-Steps To A Super-Sized Customer Testimonial</a></div>
<div>&nbsp;</div>
<hr>
&nbsp;
<h2>EPISODE SPONSORS</h2>
&nbsp;
<a href="https://52ways.com/?utm_campaign=TimR%20Podcast&amp;utm_source=Website" target="_blank" rel="noopener noreferrer">Dale Beaumont's 52 Ways Workshop</a> Quite Simply, The Best One-Day Business Workshop, EVER.
<a href="http://bit.ly/1Ud4FKD" target="_blank" rel="noopener noreferrer">Cornerstone Business Solutions</a> Reduce your business running costs by up to 90%
&nbsp;
<hr>
&nbsp;
<h2>OVER TO YOU &hellip;</h2>
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
&nbsp;

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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