Michael Gerber scarcely needs an introduction, however, if you haven’t heard of him before he is the Author of the small business classic The E-Myth and he has just published his latest and last book Beyond The E-Myth

This Michael Gerber interview explores why the vast majority of small business owners are on a fool’s errand.

So, he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand.

How’s this for a scoreboard, since The E-Myth was originally published over 20 years ago it has:
Over 5 million copies sold
In 2011, The eMyth was named the best selling business book of all time
Sold in 145 countries, translated into 29 languages and taught in 118 universities
Sold in 145 countries, translated into 29 languages and taught in 118 universities
INC magazine calls him “The world’s #1 small business guru”

Michael has a dream to transform the state of small business worldwide. He’s been doing that for the last 40-years, and now (at age 80) he’s about to launch his newest book titled Beyond The eMyth.

But that's not all. In this episode of your favourite marketing podcast:

We cover plenty of ground in this chat including:
What’s missing in the way most small businesses are run?
How Michael stumbled upon the world of small business and some of the back story behind his books
How to go from a company of 1 to an enterprise of 1000
And the hierarchy of growth to get to 1000
I share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose?
And we revisit a past episode in which I spoke to Siri, the REAL Siri Karen Jacobsen.

Yep, you guessed it, another big episode, so let's get stuck, right in.

 EPISODE TIMELINE

00:00  Two marketing insights
00:45   Teaser
01:24  Welcome & overview
04:02  Today’s guest introduction - Michael Gerber
05:54  Interview with Michael Gerber
58:10 Insights into  WebCentral & DesignCrowd
01:00:10  My Top 3 Attention Grabbers from my chat with Michael Gerber
01:01:54  What Have You Got To Lose? #4
01:06:55  Wrap-up and an insight in to both a past guest & next week’s guestMY TOP 3 MARKETING ATTENTION GRABBERS
Read The E-Myth! After you've read the E-Myth read Beyond The E-Myth. They should be required reading for all small business owners ... and their children!


Start with a blank Canvas. The idea of sitting down and asking yourself what your New Co. would look like based on Michael’s E-Myth model sounds like a worthwhile exercise.


Have a dream. To start with the end in mind is a good thing. I've got a great interview coming up with the owners of Canberra Airport, all about starting with the dreaming and working backwards to make the dream a reality.RESOURCES & LINKS MENTIONED

Michael Gerber's official website

The E-Myth Book 

Beyond The E-Myth

What Have You Got To Lose? - Add Live Chat To Your Website

Check out Zopim, ZenDesk, FreshDesk to get started

WebCentral's Online Conversion workshops
October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount

Create Freedom Through Outsourcing Tour #3

 EPISODE SPONSORS

WebCentral - Exclusive listener offers

Get your online marketing sorted with these exclusive listener offers.

DesignCrowd – The world’s #1 custom design marketplace
Save $100 off your first design.

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

<a href="http://michaelegerbercompanies.com/web/" target="_blank" rel="noopener noreferrer">Michael Gerber</a> scarcely needs an introduction, however, if you haven&rsquo;t heard of him before he is the Author of the small business classic The E-Myth and he has just published his latest and last book <a href="http://www.beyondemyth.com/" target="_blank" rel="noopener noreferrer">Beyond The E-Myth</a>
This Michael Gerber interview explores why&nbsp;the vast majority of small business owners are on a fool&rsquo;s errand.
So, he&rsquo;s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand.
How&rsquo;s this for a scoreboard, since The E-Myth was originally published over 20 years ago it has:
<ul>
<li style="font-weight: 400;">Over 5 million copies sold</li>
<li style="font-weight: 400;">In 2011, The eMyth was named the best selling business book of all time</li>
<li style="font-weight: 400;">Sold in 145 countries, translated into 29 languages and taught in 118 universities</li>
<li style="font-weight: 400;">Sold in 145 countries, translated into 29 languages and taught in 118 universities</li>
<li style="font-weight: 400;">INC magazine calls him &ldquo;The world&rsquo;s #1 small business guru&rdquo;</li>
</ul>
Michael has a dream to transform the state of small business worldwide. He&rsquo;s been doing that for the last 40-years, and now (at age 80) he&rsquo;s about to launch his newest book titled Beyond The eMyth.
But that's not all. In this episode&nbsp;of your <a href="http://smallbusinessbigmarketing.com/podcast-2/" target="_blank" rel="noopener noreferrer">favourite marketing podcast</a>:
We cover plenty of ground in this chat including:
<ul>
<li style="font-weight: 400;">What&rsquo;s missing in the way most small businesses are run?</li>
<li style="font-weight: 400;">How Michael stumbled upon the world of small business and some of the back story behind his books</li>
<li style="font-weight: 400;">How to go from a company of 1 to an enterprise of 1000</li>
<li style="font-weight: 400;">And the hierarchy of growth to get to 1000</li>
<li>I share another low cost marketing idea for you to implement immediately in our new segment loving called <a href="http://smallbusinessbigmarketing.com/what-have-you-got-to-lose/" target="_blank" rel="noopener noreferrer">What Have You Got To Lose?</a></li>
<li style="font-weight: 400;">And we revisit a past episode in which I spoke to Siri, <a href="http://smallbusinessbigmarketing.com/marketing-podcast-191/" target="_blank" rel="noopener noreferrer">the REAL Siri Karen Jacobsen</a>.</li>
</ul>
Yep, you guessed it, another big episode, so let's get stuck, right in.
&nbsp;
<hr>
<h2>EPISODE TIMELINE</h2>
00:00&nbsp;&nbsp;Two marketing insights 00:45&nbsp; &nbsp;Teaser 01:24&nbsp; Welcome &amp; overview 04:02&nbsp; Today&rsquo;s guest introduction -&nbsp;Michael Gerber 05:54&nbsp; Interview with&nbsp;Michael Gerber 58:10&nbsp;Insights into &nbsp;WebCentral &amp; DesignCrowd 01:00:10&nbsp; My Top 3 Attention Grabbers from&nbsp;my chat with&nbsp;Michael Gerber 01:01:54&nbsp; What Have You Got To Lose?&nbsp;#4 01:06:55&nbsp; Wrap-up and an insight in to both a past guest &amp; next week&rsquo;s guest
<hr>
<h2>MY TOP 3 MARKETING ATTENTION GRABBERS</h2>
<ol>
<li>Read The E-Myth! After you've read the E-Myth read Beyond The E-Myth. They should be required reading for all small business owners ... and their children! </li>
<li>Start with a blank Canvas. The idea of sitting down and asking yourself what your New Co. would look like based on Michael&rsquo;s E-Myth model sounds like a worthwhile exercise. </li>
<li>Have a dream. To start&nbsp;with the end in mind is a good thing.&nbsp;I've got a great interview coming up with the owners of Canberra Airport, all about starting with the dreaming and working backwards to&nbsp;make the dream a reality.</li>
</ol>
<hr>
<h2>RESOURCES &amp; LINKS MENTIONED</h2>
<a href="http://michaelegerbercompanies.com/web/" target="_blank" rel="noopener noreferrer">Michael Gerber's official website</a>
<a href="https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280" target="_blank" rel="noopener noreferrer">The E-Myth</a>&nbsp;Book&nbsp;
<a href="http://www.beyondemyth.com/" target="_blank" rel="noopener noreferrer">Beyond The E-Myth</a>
What Have You Got To Lose? -&nbsp;<a href="http://smallbusinessbigmarketing.com/add-live-chat-to-your-website-to-improve-your-customer-service-offering/">Add&nbsp;Live Chat To&nbsp;Your Website</a>
Check out&nbsp;<a href="https://www.zopim.com/" target="_blank" rel="noopener noreferrer">Zopim</a>, <a href="https://www.zendesk.com/chat/" target="_blank" rel="noopener noreferrer">ZenDesk</a>, <a href="https://freshdesk.com/" target="_blank" rel="noopener noreferrer">FreshDesk</a> to get started
<a href="http://www.eventbrite.com.au/o/melbourne-it-group-6748949245" target="_blank" rel="noopener noreferrer">WebCentral's Online Conversion&nbsp;workshops</a> October in Sydney and Melbourne -&nbsp;use promo code TIMBO16 for 10% discount
<a href="http://cornerstonebusinesssolutions.com.au/outsourcing-tour-with-tim-reid/" target="_blank" rel="noopener noreferrer">Create Freedom Through Outsourcing Tour #3</a>
&nbsp;
<hr>
<h2>EPISODE SPONSORS</h2>
<a href="https://www.webcentral.com.au/timbo/" target="_blank" rel="noopener noreferrer">WebCentral&nbsp;- Exclusive listener offers</a>
Get your online marketing sorted with these exclusive listener offers.
<a href="http://www.designcrowd.com/timbo" target="_blank" rel="noopener noreferrer">DesignCrowd &ndash;&nbsp;The world&rsquo;s #1&nbsp;custom design marketplace</a> Save $100 off your first design.
&nbsp;
<hr>
<h2>OVER TO YOU &hellip;</h2>
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
&nbsp;

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

Advertisement