Today’s guest is on a mission to create a global surf brand - despite at one point having to write a farewell letter to his wife and kids 80kms off the coast of Sumatra! It’s a roller-coaster ride of an episode 476 of The (award-winning) Small Business Big Marketing Show thanks to American Express.

 

Long-time listener and Surefire Boards founder Mick Slattery shares how he’s on a mission to create a global surf and stand-up paddle board brand, despite some business and personal challenges that have been thrown his way.

 

A little bit more about Surefire Boards’ Mick Slattery …

Mick Slattery is the founder of Surefire Boards, a small stand-up paddle and surf board business based in NSW.

He started the business as a side-hustle in 2009 before going full-time a few years later, only to contract an auto-immune disease that nearly crippled his dream.

 

Mick made the trip up from Sydney to join me in my Noosa studio where we  talked about:
The challenges of taking the business from a side-hustle to a full-time concern
What to do when a price war starts in your industry
How contracting an auto-immune disease changed everything
The joys of manufacturing in China
And plenty more

 

“I want Surefire Boards to be an international business - the most recognised and loved stand-up paddle board brand in the world.” -Mick Slattery, Surefire Boards

 

Here’s what caught my attention from my chat with Surefire Boards’ Mick Slattery:
When a price fight begins in your industry avoid getting caught up in it … instead, remain focussed on what you’re best at … in Mick’s case it was producing a quality product.
I love how Mick remained positive through those tough times as he dealt with his auto-immune disease - instead of being the victim and looking for others to blame, he was always looking for the upside.
I loved Mick’s overall enthusiasm. He flew up from Sydney for the interview / he was excited to be in the studio taking lots of videos / he got me to ring a mate of his who listens to the show … and then he was off to visit retailers in the local area.

 

Mick Slattery Interview Transcription

Tim 

So Mick Slattery finally mate. Welcome to the small business big marketing show. 

Mick 

Awesome. Thanks so much. 

Tim 

I've just got one question for you mate.

Click Here To Download Full Transcription

 

Resources mentioned in episode 476 of The Small Business Big Marketing Show:
Surefire Boards official website
Surefire Boards on Facebook
Surefire Boards on Instagram
Surefire Boards on YouTube
Last week’s interview with The Breathe Project’s Kat & Bodhi
Interviews I’ve done concerning business owner wellbeing:

Interview with Andrew Griffiths on business owner isolation
Interview with Damien Lee of Mt Lee’s Noodles about how to overcome adversity in business
Interview with Leanne Faulkner on mental wellbeing in business

 

The winner of this week’s Monster Prize Draw

Dan I’Anson of Applied Design that specialise in the design, design development, production and installation of environmental graphics and branding in the workplace

 

Please support the following businesses who make this show possible:

 

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

 

[ For more interviews with successful business owners visit Small Business Big Marketing ]

Today&rsquo;s guest is on a mission to create a global surf brand - despite at one point having to write a farewell letter to his wife and kids 80kms off the coast of Sumatra! It&rsquo;s a roller-coaster ride of an episode 476 of The (award-winning) Small Business Big Marketing Show thanks to American Express.
&nbsp;
Long-time listener and Surefire Boards founder Mick Slattery shares how he&rsquo;s on a mission to create a global surf and stand-up paddle board brand, despite some business and personal challenges that have been thrown his way.
&nbsp;
A little bit more about Surefire Boards&rsquo; Mick Slattery &hellip;
Mick Slattery is the founder of Surefire Boards, a small stand-up paddle and surf board business based in NSW.
He started the business as a side-hustle in 2009 before going full-time a few years later, only to contract an auto-immune disease that nearly crippled his dream.
&nbsp;
Mick made the trip up from Sydney to join me in my Noosa studio where we&nbsp; talked about:
<ul>
<li>The challenges of taking the business from a side-hustle to a full-time concern</li>
<li>What to do when a price war starts in your industry</li>
<li>How contracting an auto-immune disease changed everything</li>
<li>The joys of manufacturing in China</li>
<li>And plenty more</li>
</ul>
&nbsp;
<blockquote>
&ldquo;I want Surefire Boards to be an international business - the most recognised and loved stand-up paddle board brand in the world.&rdquo; -Mick Slattery, Surefire Boards
</blockquote>
&nbsp;
Here&rsquo;s what caught my attention from my chat with Surefire Boards&rsquo; Mick Slattery:
<ol>
<li>When a price fight begins in your industry avoid getting caught up in it &hellip; instead, remain focussed on what you&rsquo;re best at &hellip; in Mick&rsquo;s case it was producing a quality product.</li>
<li>I love how Mick remained positive through those tough times as he dealt with his auto-immune disease - instead of being the victim and looking for others to blame, he was always looking for the upside.</li>
<li>I loved Mick&rsquo;s overall enthusiasm. He flew up from Sydney for the interview / he was excited to be in the studio taking lots of videos / he got me to ring a mate of his who listens to the show &hellip; and then he was off to visit retailers in the local area.</li>
</ol>
&nbsp;
Mick Slattery Interview Transcription
Tim&nbsp;
So Mick Slattery finally mate. Welcome to the small business big marketing show.&nbsp;
Mick&nbsp;
Awesome. Thanks so much.&nbsp;
Tim&nbsp;
I've just got one question for you mate.
<a href="https://smallbusinessbigmarketing.com/wp-content/uploads/2019/08/Mick-Slattery-Interview-Transcription.docx.pdf">Click Here To Download Full Transcription</a>
&nbsp;
Resources mentioned in episode 476 of The Small Business Big Marketing Show:
<ul>
<li><a href="https://surefireboards.com.au/">Surefire Boards official website</a></li>
<li><a href="https://www.facebook.com/surefireboards">Surefire Boards on Facebook</a></li>
<li><a href="https://www.instagram.com/surefire_boards/">Surefire Boards on Instagram</a></li>
<li><a href="https://www.youtube.com/c/SurefireBoards">Surefire Boards on YouTube</a></li>
<li>Last week&rsquo;s <a href="https://smallbusinessbigmarketing.com/the-breathe-project/">interview with The Breathe Project&rsquo;s Kat &amp; Bodhi</a></li>
<li>Interviews I&rsquo;ve done concerning business owner wellbeing:
<ul>
<li><a href="https://smallbusinessbigmarketing.com/marketing-podcast-funny-business-3/">Interview with Andrew Griffiths on business owner isolation</a></li>
<li><a href="https://smallbusinessbigmarketing.com/how-to-overcome-adversity-in-business-with-double-cancer-survivor-and-instant-noodle-maker-damien-lee-of-mr-lees-noodles/">Interview with Damien Lee of Mt Lee&rsquo;s Noodles about how to overcome adversity in business</a></li>
<li><a href="https://smallbusinessbigmarketing.com/marketing-podcast-small-business-owner-mental-health/">Interview with Leanne Faulkner on mental wellbeing in business</a></li>
</ul>
</li>
</ul>
&nbsp;
The winner of this week&rsquo;s Monster Prize Draw
Dan I&rsquo;Anson of <a href="http://applieddesign.net.au/">Applied Design</a> that specialise in the design, design development, production and installation of environmental graphics and branding in the workplace
&nbsp;
Please support the following businesses who make this show possible:
&nbsp;
<a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/">American Express Business Explorer Credit Card</a>
Let your business expenses reward you. Every year.
&nbsp;
<a href="https://www.switchnode.com.au/">Switchnode</a>
Australia&rsquo;s Internet isn&rsquo;t great. That&rsquo;s why Switchnode exist. The solution is here and it&rsquo;s wireless.
&nbsp;
If something in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
&nbsp;
[ For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG">Small Business Big Marketing</a> ]

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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