Dual Olympic Swimming Gold Medalist, Michael Klim’s success in the pool has followed him into the world of small business with his business Milk & Co.

Having started his male skincare range 8-years ago, he’s now taking on the likes of L’Oreal and other big skincare manufacturers ... and winning.

Listen in as Michael explains how he’s built Milk & Co into a global male skincare powerhouse. I interviewed Michael way back in episode 6 of The Small Business Big Marketing Podcast and since then he has gone from 3 products to 60, going up against some pretty big competition, and implementing a distribution strategy that would be the envy of many FMCG (fast moving consumer goods) manufacturers.

We cover plenty of ground in this chat including:
How he’s applied his time as an Olympian to growing a successful small business
We talk about the power of goal-setting
I ask him how his public profile has helped grow his business
He shares his biggest challenges and hurdles - yes, even Olympians have them!

The marketing gold doesn't stop there ... I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? This week's idea is all about how and why to become a master blog commenter.

And we revisit a past episode in which I spoke to high-flying corporate couple turned cold pressed juice entrepreneurs Nat and Steve.

 EPISODE TIMELINE

00:00  Love for Key Person of Influence & WebCentral
00:48   Teaser
01:33  Welcome & overview
03:33  Today’s guest introduction - Michael Klim of Milk & Co
05:50  Interview with Michael Klim of Milk & Co
42:24 Insights into Key Person of Influence & WebCentral
45:00  My Top 3 Attention Grabbers from my chat with Michael Klim of Milk & Co
47:20  What Have You Got To Lose?
50:40  Wrap-up and an insight into both a past guest & next week’s guest

 MY TOP 3 MARKETING ATTENTION GRABBERS

 
Set goals. As boring as this may sound to some (including me), it’s clearly a strategy that works. In fact, there’s some solid discussion happening inside the the Small Business Big Marketing Club at the moment as we head into the new year.


Be accessible. For someone with Michael’s high profile, he’s incredibly friendly, approachable and accessible. This is a no-cost strategy that you can implement today.


Don’t be afraid to touch-up your brand. This has been mentioned in numerous episodes, but it’s worth reiterating. If you haven’t made some improvements to your visual brand identity (Touch Points like your logo, stationery, website, signage) since starting your business, then it’s not a bad thing to consider. Think of it as a bit of a Spring clean - just don’t wait until Spring! Some great resources to get you started are DesignCrowd.com and WebCentral.com.au.

 RESOURCES & LINKS MENTIONED

Milk & Co's official Website

Episode 6 interview with Michael Klim

What Have You Got To Lose? - How and why to become a master blog commenter

BuzzSumo - Find key influencers

Interview with Greene Street Juice Company's Nat & Steve

 EPISODE SPONSORS

WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.

Key Person of Influence – Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller.

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

Dual Olympic Swimming Gold Medalist, <a href="https://en.wikipedia.org/wiki/Michael_Klim" target="_blank" rel="noopener noreferrer">Michael Klim</a>&rsquo;s success in the pool has followed him into the world of small business with his business <a href="http://www.milkandco.com.au/" target="_blank" rel="noopener noreferrer">Milk &amp; Co</a>.
Having started his male skincare range 8-years ago, he&rsquo;s now taking on the likes of L&rsquo;Oreal&nbsp;and other big skincare manufacturers ... and winning.
Listen in as Michael explains how he&rsquo;s built Milk &amp; Co into a global male skincare powerhouse. I interviewed Michael way back in <a href="http://smallbusinessbigmarketing.com/podcast-6-one-australias-most-famous-olympians-turns-small-business-owner/" target="_blank" rel="noopener noreferrer">episode 6 of The Small Business Big Marketing Podcast</a> and since then he has gone from 3 products to 60, going up against some pretty big competition, and implementing a distribution strategy that would be the envy of many FMCG (fast moving consumer goods) manufacturers.
We cover plenty of ground in this chat including:
<ul>
<li style="font-weight: 400;">How he&rsquo;s applied his time as an Olympian to growing a successful small business</li>
<li style="font-weight: 400;">We talk about the power of goal-setting</li>
<li style="font-weight: 400;">I ask him how his public profile has helped grow his business</li>
<li style="font-weight: 400;">He shares his biggest challenges and hurdles - yes, even Olympians have them!</li>
</ul>
The marketing gold doesn't stop there ... I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose? This week's idea is all about <a href="http://smallbusinessbigmarketing.com/master-blog-commenter/" target="_blank" rel="noopener noreferrer">how and why to become a master blog commenter</a>.
And we revisit a past episode in which I spoke to high-flying corporate couple turned <a href="http://smallbusinessbigmarketing.com/how-to-build-your-brand-with-greene-street-cold-pressed-juice-company/" target="_blank" rel="noopener noreferrer">cold pressed juice entrepreneurs Nat and Steve</a>.
&nbsp;
<hr>
<h2>EPISODE TIMELINE</h2>
00:00&nbsp; Love for Key Person of Influence&nbsp;&amp; WebCentral 00:48&nbsp; &nbsp;Teaser 01:33&nbsp; Welcome &amp; overview 03:33&nbsp; Today&rsquo;s guest introduction - Michael Klim&nbsp;of&nbsp;Milk &amp; Co 05:50&nbsp; Interview with Michael Klim&nbsp;of&nbsp;Milk &amp; Co 42:24&nbsp;Insights into Key Person of Influence&nbsp;&amp; WebCentral 45:00&nbsp; My Top 3 Attention Grabbers from&nbsp;my chat with Michael Klim&nbsp;of&nbsp;Milk &amp; Co 47:20&nbsp; What Have You Got To Lose? 50:40&nbsp; Wrap-up and an insight into both a past guest &amp; next week&rsquo;s guest
&nbsp;
<hr>
<h2>MY TOP 3 MARKETING ATTENTION GRABBERS</h2>
&nbsp;
<ol>
<li style="font-weight: 400;">Set goals. As boring as this may sound to some (including me), it&rsquo;s clearly a strategy that works. In fact, there&rsquo;s some solid discussion happening inside the <a href="http://smallbusinessbigmarketing.com/forum-signup/" target="_blank" rel="noopener noreferrer">the Small Business Big Marketing Club</a> at the moment as we head into the new year. </li>
<li style="font-weight: 400;">Be accessible. For someone with Michael&rsquo;s high profile, he&rsquo;s incredibly friendly, approachable and accessible. This is a no-cost strategy that you can implement today. </li>
<li>Don&rsquo;t be afraid to touch-up your brand. This has been mentioned in numerous episodes, but it&rsquo;s worth reiterating. If you haven&rsquo;t made some improvements to your visual brand identity (Touch Points like your logo, stationery, website, signage) since starting your business, then it&rsquo;s not a bad thing to consider. Think of it as a bit of a Spring clean - just don&rsquo;t wait until Spring! Some great resources to get you started are&nbsp;DesignCrowd.com and WebCentral.com.au.</li>
</ol>
&nbsp;
<hr>
<h2>RESOURCES &amp; LINKS MENTIONED</h2>
<a href="http://www.milkandco.com.au/" target="_blank" rel="noopener noreferrer">Milk &amp; Co's official Website</a>
<a href="http://smallbusinessbigmarketing.com/podcast-6-one-australias-most-famous-olympians-turns-small-business-owner/" target="_blank" rel="noopener noreferrer">Episode 6 interview with Michael Klim</a>
What Have You Got To Lose?&nbsp;-&nbsp;<a href="http://smallbusinessbigmarketing.com/master-blog-commenter/" target="_blank" rel="noopener noreferrer">How&nbsp;and why to become a master blog commenter</a>
<a href="http://buzzsumo.com/" target="_blank" rel="noopener noreferrer">BuzzSumo - Find key influencers</a>
<a href="http://smallbusinessbigmarketing.com/how-to-build-your-brand-with-greene-street-cold-pressed-juice-company/" target="_blank" rel="noopener noreferrer">Interview with Greene Street Juice Company's Nat &amp; Steve</a>
&nbsp;
<hr>
<h2>EPISODE SPONSORS</h2>
<a href="https://www.webcentral.com.au/timbo/" target="_blank" rel="noopener noreferrer">WebCentral&nbsp;- Exclusive listener offers</a><a href="https://www.webcentral.com.au/timbo/" target="_blank" rel="noopener noreferrer"> </a>Get your online marketing sorted with these exclusive listener offers.
<a href="http://keypersonofinfluence.com/timbo/" target="_blank" rel="noopener noreferrer">Key Person of Influence &ndash; Become highly valued &amp; highly paid</a> Grab a FREE hard or audio copy of their Amazon best-seller.
&nbsp;
<hr>
<h2>OVER TO YOU &hellip;</h2>
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

Advertisement