Kate Morris was selling make-up at the Clarins counter in a large department store. It was there she identified a rather large gap in the market. She filled that gap with a business called Adore Beauty - laying the foundation for Australia’s largest online retailer of beauty products.

 

We cover a lot of ground as Kate explains:
How she’s built this empire
Why she sold part of it to Australia’s biggest supermarket brand, then bought it back again
Why opening a bricks and mortar store was the wrong move
Why ensuring the Adore Beauty brand doesn’t shine to bright

 

Here’s what caught my attention from chatting with Kate Morris of Adore Beauty:

What do we want to be in the lives of our customers? This is a great question to ask as you plan your marketing strategy.


Have the courage to fail. I hear this time and time again from successful business owners. The failures are where the lessons live. Just fail quickly and move on!


Having a full time blogger on staff. Great writers don’t come cheaply, so this idea is of course for businesses over a certain. That said, at least have a writer you can call on when a brochure or blog or sales letter needs to be written.

 

But the marketing gold doesn’t stop there, in this episode you’ll also discover:
Resident techspert Dale Beaumont from 52 Ways shares another productivity tool to make your business life a whole lot easier.
I share another low cost marketing idea that’ll have your staff jumping out of their pants!
And we go back into the vault, revisiting a chat I had with Gold Medal Olympian Steven Bradbury.

 

Links & Resources mentioned:
Adore Beauty website
Interview with Scott Kilmartin of Grace the Vintage Ice Cream Truck fame
Productivity tool - DialPad
How to keep your employees happy

 

Please support these businesses who make this show possible:

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now.

FastMail - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.

 

If some thing in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

Kate Morris was selling make-up at the Clarins counter in a large department store. It was there she identified a rather large gap in the market. She filled that gap with a business called Adore Beauty - laying the foundation for Australia&rsquo;s largest online retailer of beauty products.
&nbsp;
We cover a lot of ground as Kate explains:
<ul>
<li style="font-weight: 400;">How she&rsquo;s built this empire</li>
<li style="font-weight: 400;">Why she sold part of it to Australia&rsquo;s biggest supermarket brand, then bought it back again</li>
<li style="font-weight: 400;">Why opening a bricks and mortar store was the wrong move</li>
<li style="font-weight: 400;">Why ensuring the Adore Beauty brand doesn&rsquo;t shine to bright</li>
</ul>
&nbsp;
Here&rsquo;s what caught my attention from chatting with Kate Morris of Adore Beauty: 
<ol>
<li style="font-weight: 400;">What do we want to be in the lives of our customers? This is a great question to ask as you plan your marketing strategy. </li>
<li style="font-weight: 400;">Have the courage to fail. I hear this time and time again from successful business owners. The failures are where the lessons live. Just fail quickly and move on! </li>
<li style="font-weight: 400;">Having a full time blogger on staff. Great writers don&rsquo;t come cheaply, so this idea is of course for businesses over a certain. That said, at least have a writer you can call on when a brochure or blog or sales letter needs to be written.</li>
</ol>
&nbsp;
But the marketing gold doesn&rsquo;t stop there, in this episode you&rsquo;ll also discover:
<ul>
<li style="font-weight: 400;">Resident techspert Dale Beaumont from 52 Ways shares another productivity tool to make your business life a whole lot easier.</li>
<li style="font-weight: 400;">I share another low cost marketing idea that&rsquo;ll have your staff jumping out of their pants!</li>
<li style="font-weight: 400;">And we go back into the vault, revisiting a chat I had with Gold Medal Olympian Steven Bradbury.</li>
</ul>
&nbsp;
Links &amp; Resources mentioned:
<ul>
<li style="font-weight: 400;"><a href="https://www.adorebeauty.com.au/" target="_blank" rel="noopener noreferrer">Adore Beauty website</a></li>
<li style="font-weight: 400;">Interview with <a href="https://smallbusinessbigmarketing.com/when-a-personal-obsession-becomes-your-next-big-business-idea/" target="_blank" rel="noopener noreferrer">Scott Kilmartin of Grace the Vintage Ice Cream Truck</a> fame</li>
<li style="font-weight: 400;">Productivity tool - DialPad</li>
<li style="font-weight: 400;">How to keep your employees happy</li>
</ul>
&nbsp;
Please support these businesses who make this show possible:
<a href="http://52ways.biz/" target="_blank" rel="noopener noreferrer">Dale Beaumont&rsquo;s 52 Ways</a> &ndash; An amazing free 1-day live event for business owners where you&rsquo;ll discover 52 ways to boost your business profits. Seats are limited. Book now.
<a href="http://fastmail.com/timbo" target="_blank" rel="noopener noreferrer">FastMail</a> - Free 30-day trial plus 15% off your first year. Email, calendars and contacts done right. Get private, secure, email hosting for that beautiful business of yours.
&nbsp;
If some thing in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/" target="_blank" rel="noopener noreferrer">favourite marketing podcast</a> peaked your interest, then let me know. Leave your thoughts below.
May your marketing be the best marketing.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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