Old school marketing is often neglected these days at the expense of ensuring a business's online footprint is humming. Well, it doesn't have to be one or the other ... both should and can work in harmony.

Previous guest Carmen Sognonvi is the owner and General Manager of Urban Martial Arts in Brooklyn. In just four years she tripled the number of students enrolled and she did it by focusing on old school, traditional marketing tactics and complemented them with highly effective online efforts.

Urban Martial Arts have spent some serious time and money on their brand to make them appear bigger and better than their budget should allow. They're often asked where their headquarters are or if it's part of a chain. Since the beginning they have focused on bringing the friendliness of a Ma and Pa shop (which they are) and the professionalism of a fortune 500.

Carmen's marketing prowess doesn't stop with the old-school traditional stuff though. Urban Martial Arts have got some pretty sophisticated online marketing funnels set up to support their offline efforts. Plus they are doing some really cool video marketing. Check out this 9 minute, story driven piece of content that they have on their about us page.

 



 

So listen in as Carmen walks us through her killer traditional marketing strategies including:
Promotional booths
Fliers
Signage
Email Marketing
and much, much more

I also share another low cost marketing idea in What Have You Got To Lose?  Today’s idea will show you how to create an ebook in 3 simple steps.

And we go back into The Small Business Big Marketing vault, revisiting a past episode in which we caught up with Kylie Roberts of Aleenta Barre (which is sort of like a ballet studio that incorporates elements of yoga and pilates). She’s one of the few business owners I’ve spoken to who has invested in creating a scent as part of their branding.

Yep, another big episode of your favourite marketing podcast. Let's go!

 

 EPISODE TIMELINE

00:00  Two marketing insights
01:15  Teaser
01:50  Welcome & overview
04:27  How to create an ebook in 3 simple steps
08:02  Insights into Workplace Assured
09:10  Today’s guest introduction - Carmen Sognonvi
10:50  Interview with Carmen Sognonvi
01:08:00  Insights into Key Person of Influence
01:09:15 My Top 3 Attention Grabbers from my chat with Carmen Sognonvi
01:10:53 Wrap-up and an insight in to both a past guest & next week’s guest

 

 MY TOP 3 MARKETING ATTENTION GRABBERS

 
“People buy on their time, not on our time”. We never know when people will be ready to buy so we have to keep those marketing initiatives going and not get discouraged.


Being strategic when hiring a spot for a booth at a local street fair. Exchanging contact details for a free trial (rather than merchandise).


General respect for old school marketing and how it can seamlessly integrate into online efforts.



 RESOURCES & LINKS MENTIONED 

Urban Martial Arts official website

Carmen's marketing blog

Carmen's luxury travel blog

Carmen's original interview on Small Business Big Marketing

Tools mentioned throughout the show:

Infusionsoft

Lead Player

Wistia

Turnstyle

How to create an ebook in 3 simple steps 

Interview with Chris Savage from Wistia

Interview with Kylie from Aleenta Barre 

 EPISODE SPONSORS

Workplace Assured – Worry less about your employer obligations
Check out their FREE advice line for employers

Key Person of Influence – Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller 

 OVER TO YOU …

What was your biggest marketing learning or ah-ha moment from this episode?

Leave your comment below.

My guest and I respond to each and every comment.

 

Old school marketing is often neglected these days at the expense of ensuring a business's online footprint is humming. Well, it doesn't have to be one or the other ... both should and can work in harmony.
Previous guest Carmen Sognonvi is the owner and General Manager of&nbsp;<a href="http://www.urbandojo.com/" target="_blank" rel="noopener noreferrer">Urban Martial&nbsp;Arts</a> in Brooklyn. In just four years she tripled the number of students enrolled and she did it by focusing on old school, traditional marketing tactics and complemented them with highly effective online efforts.
Urban Martial Arts have spent some serious time and money on their brand to make them appear bigger and better than their budget should allow. They're often asked where their headquarters are or if it's part of a chain. Since the beginning they have focused on bringing the friendliness of a Ma and Pa shop (which they are) and the professionalism of a fortune 500.
Carmen's marketing prowess doesn't stop with the old-school traditional stuff though. Urban Martial Arts have got some pretty sophisticated online marketing funnels set up to support their offline efforts. Plus they&nbsp;are doing some really cool video marketing. Check out this 9 minute, story driven piece of content that they have on their about us page.
&nbsp;

&nbsp;
So listen in as Carmen walks us through her killer traditional marketing strategies including:
<ul>
<li style="font-weight: 400;">Promotional booths</li>
<li style="font-weight: 400;">Fliers</li>
<li style="font-weight: 400;">Signage</li>
<li style="font-weight: 400;">Email Marketing</li>
<li style="font-weight: 400;">and much, much more</li>
</ul>
I also share another low cost marketing idea in What Have You Got To Lose?&nbsp;&nbsp;Today&rsquo;s idea will show you <a href="http://smallbusinessbigmarketing.com/how-to-create-an-ebook/" target="_blank" rel="noopener noreferrer">how to create an ebook in 3 simple steps</a>.
And we go back into <a href="http://smallbusinessbigmarketing.com/featured-interviews/" target="_blank" rel="noopener noreferrer">The Small Business Big Marketing&nbsp;vault</a>, revisiting a past episode in which we caught up with <a href="http://smallbusinessbigmarketing.com/how-to-create-a-customer-experience/" target="_blank" rel="noopener noreferrer">Kylie Roberts of Aleenta Barre</a> (which is sort of like a ballet studio that incorporates elements of yoga and pilates). She&rsquo;s one of the few business owners I&rsquo;ve spoken to who has invested in creating a scent as part of their branding.
Yep, another big episode&nbsp;of your favourite marketing podcast. Let's go!
&nbsp;
<hr>
&nbsp;
<h2>EPISODE TIMELINE</h2>
00:00&nbsp;&nbsp;Two marketing insights 01:15&nbsp; Teaser 01:50&nbsp; Welcome &amp; overview 04:27&nbsp;&nbsp;How to&nbsp;create an ebook in 3 simple steps 08:02&nbsp;&nbsp;Insights into Workplace Assured 09:10&nbsp; Today&rsquo;s guest introduction - Carmen Sognonvi 10:50&nbsp; Interview with Carmen Sognonvi 01:08:00&nbsp;&nbsp;Insights into Key Person of Influence 01:09:15&nbsp;My Top 3 Attention Grabbers from&nbsp;my chat with Carmen Sognonvi 01:10:53&nbsp;Wrap-up and an insight in to both a past guest &amp; next week&rsquo;s guest
&nbsp;
<hr>
&nbsp;
<h2>MY TOP 3 MARKETING ATTENTION GRABBERS</h2>
&nbsp;
<ol>
<li>&ldquo;People buy on their time, not on our time&rdquo;. We never know when people will be ready to buy so we have to keep those marketing initiatives going and not&nbsp;get discouraged. </li>
<li>Being strategic when hiring&nbsp;a spot for a booth at a local street fair. Exchanging contact details for a free trial (rather than merchandise). </li>
<li>General respect for old school marketing and how it can seamlessly integrate into online efforts. </li>
</ol>
<hr>
&nbsp;
<h2>RESOURCES &amp; LINKS MENTIONED&nbsp;</h2>
<a href="http://www.urbandojo.com/" target="_blank" rel="noopener noreferrer">Urban Martial Arts official website</a>
<a href="http://www.carmensognonvi.com/" target="_blank" rel="noopener noreferrer">Carmen's marketing blog</a>
<a href="http://topflightfamily.com/" target="_blank" rel="noopener noreferrer">Carmen's luxury travel blog</a>
<a href="http://smallbusinessbigmarketing.com/marketing-podcast-163/" target="_blank" rel="noopener noreferrer">Carmen's original interview on Small Business Big Marketing</a>
Tools mentioned throughout the show:
<a href="https://www.infusionsoft.com/" target="_blank" rel="noopener noreferrer">Infusionsoft</a>
<a href="http://www.wpleadplayer.com/" target="_blank" rel="noopener noreferrer">Lead Player</a>
<a href="https://wistia.com/" target="_blank" rel="noopener noreferrer">Wistia</a>
<a href="https://wistia.com/product/turnstile" target="_blank" rel="noopener noreferrer">Turnstyle</a>
<a href="http://smallbusinessbigmarketing.com/how-to-create-an-ebook/" target="_blank" rel="noopener noreferrer">How to create an ebook in 3 simple steps</a>&nbsp;
<a href="http://smallbusinessbigmarketing.com/video-marketing-wistia/" target="_blank" rel="noopener noreferrer">Interview with Chris Savage from Wistia</a>
<a href="http://smallbusinessbigmarketing.com/how-to-create-a-customer-experience/" target="_blank" rel="noopener noreferrer">Interview with&nbsp;Kylie from Aleenta Barre</a>
<div>&nbsp;</div>
<hr>
&nbsp;
<h2>EPISODE SPONSORS</h2>
<a href="http://help.workplaceassured.com.au/" target="_blank" rel="noopener noreferrer">Workplace Assured &ndash; Worry less about your employer obligations</a> Check out their FREE advice line for employers
<a href="http://keypersonofinfluence.com/timbo" target="_blank" rel="noopener noreferrer">Key Person of Influence &ndash; Become highly valued &amp; highly paid</a> Grab a FREE hard or audio copy of their Amazon best-seller&nbsp;
<hr>
&nbsp;
<h2>OVER TO YOU &hellip;</h2>
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
&nbsp;

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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