Are you one of those business owners who’s made a video for your business, put it on your website and then wondered what else to do with it? Excellent! Then wonder no more, as today’s guest, video marketing expert Geoff Anderson,  has 30 ideas to make sure your video gets seen by as many of the right peeps as possible.

 

A little bit more about video marketing expert and founder of Sonic Sight Geoff Anderson ...

Righto, hands up if you’ve ever produced a video for your business.

Excellent. Well done to you.

Now, keep your hand up if you’ve posted that video somewhere on your website then wondered why it’s not getting the views or engagement you’d hoped for.

Just what I expected … 95% of hands remained up.

Well, herein lies the problem. You finally find the courage to appear in a video for your precious business, you invest precious time and money into having it produced (or you may have shot it yourself), but then all you do is post it on your website hoping it’ll magically take care of itself.

Well, as you’ve discovered … it won’t! But that’s all about to change thanks to video marketing expert Geoff Anderson of Sonic Sight who’s been producing marketing videos for businesses and schools since 1993. He’s even written two books on the topic - Shoot Me Now and Watch Me Now.

You’re going to need a notebook for this one … in the first half we talk about some tips and tricks to optimising your video production, then in the second half, Geoff shares 30 ways to get every video you produce … seen.

Pens at the ready …

 

“Video is very much a highly effective business communication tool … it’s no longer just a promotional tool. So … take it seriously!” 
- Geoff Anderson, Sonic Sight

 

Here’s what caught my attention from my chat with video marketing expert Geoff Anderson:
I love how Geoff’s gone about marketing his own business. We didn’t spend a lot of time talking about this, but just the fact that he’s written two books on video marketing for business positions him as an expert in his niche. Another past guest who’s done this is Darren Finkelstein.
I love Geoff’s advice around “starting strong and smart.” this isn’t dissimilar to the advice I received from past guest Richard Stubbs, who was very big on always leading with your best content. The bottomline here is to avoid long, rambling starts and cut straight to what;’s important to the viewer/listener/reader.
I love Geoff’s advice around frequency. Always remember to breathe life back into the videos you create. Sharing them once on social media just won't cut it.

 

“There has never been a better time to use video production to reach your audience. Professional corporate videos attract attention, engage the audience, build trust, and convert.” 
- Geoff Anderson, Sonic Sight


Geoff Anderson Interview Transcription

Tim 

Geoff Anderson welcome to the small business big marketing show. 

Geoff 

Thank you for having me Timbo. I've been listening to your show for years. I'm very excited to be on it. 

Tim 

You're the one out there listening hey Geoff let's start off. I want to just talk about why video. What do you love about video as a marketing medium? 

Click Here To Download Full Transcription

Resources mentioned in episode 473 of The Small Business Big Marketing Show:
The official Sonic Sight website
The Idea Exchange powered by American Express (you’ll find Timbo’s new podcast here September 11, 2019)
The transcription service Geoff uses for captions
Last week’s interview with Snackwize founder Connor Reynolds
Interviews I’ve done with other video marketing specialists:

Getaway’s Jules Lund
iVideo Hero's Jules Watkins
Wistia’s Chris Savage

 

The winner of this week’s Monster Prize Draw

David Weir of Young Turks Barbers

 

Please support the following businesses who make this show possible:

 

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exist. The solution is here and it’s wireless.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[ For more interviews with successful business owners visit Small Business Big Marketing ]

Are you one of those business owners who&rsquo;s made a video for your business, put it on your website and then wondered what else to do with it? Excellent! Then wonder no more, as today&rsquo;s guest, video marketing expert Geoff Anderson,&nbsp; has 30 ideas to make sure your video gets seen by as many of the right peeps as possible.
&nbsp;
A little bit more about video marketing expert and founder of Sonic Sight Geoff Anderson ...
Righto, hands up if you&rsquo;ve ever produced a video for your business.
Excellent. Well done to you.
Now, keep your hand up if you&rsquo;ve posted that video somewhere on your website then wondered why it&rsquo;s not getting the views or engagement you&rsquo;d hoped for.
Just what I expected &hellip; 95% of hands remained up.
Well, herein lies the problem. You finally find the courage to appear in a video for your precious business, you invest precious time and money into having it produced (or you may have shot it yourself), but then all you do is post it on your website hoping it&rsquo;ll magically take care of itself.
Well, as you&rsquo;ve discovered &hellip; it won&rsquo;t! But that&rsquo;s all about to change thanks to video marketing expert Geoff Anderson of Sonic Sight who&rsquo;s been producing marketing videos for businesses and schools since 1993. He&rsquo;s even written two books on the topic - Shoot Me Now and Watch Me Now.
You&rsquo;re going to need a notebook for this one &hellip; in the first half we talk about some tips and tricks to optimising your video production, then in the second half, Geoff shares 30 ways to get every video you produce &hellip; seen.
Pens at the ready &hellip;
&nbsp;
<blockquote>
&ldquo;Video is very much a highly effective business communication tool &hellip; it&rsquo;s no longer just a promotional tool. So &hellip; take it seriously!&rdquo; - Geoff Anderson, Sonic Sight
</blockquote>
&nbsp;
Here&rsquo;s what caught my attention from my chat with video marketing expert Geoff Anderson:
<ol>
<li>I love how Geoff&rsquo;s gone about marketing his own business. We didn&rsquo;t spend a lot of time talking about this, but just the fact that he&rsquo;s written two books on video marketing for business positions him as an expert in his niche. Another past guest who&rsquo;s done this is Darren Finkelstein.</li>
<li>I love Geoff&rsquo;s advice around &ldquo;starting strong and smart.&rdquo; this isn&rsquo;t dissimilar to the advice I received from past guest Richard Stubbs, who was very big on always leading with your best content. The bottomline here is to avoid long, rambling starts and cut straight to what;&rsquo;s important to the viewer/listener/reader.</li>
<li>I love Geoff&rsquo;s advice around frequency. Always remember to breathe life back into the videos you create. Sharing them once on social media just won't cut it.</li>
</ol>
&nbsp;
<blockquote>
&ldquo;There has never been a better time to use video production to reach your audience. Professional corporate videos attract attention, engage the audience, build trust, and convert.&rdquo; - Geoff Anderson, Sonic Sight 
</blockquote>
Geoff Anderson Interview Transcription
Tim&nbsp;
Geoff Anderson welcome to the small business big marketing show.&nbsp;
Geoff&nbsp;
Thank you for having me Timbo. I've been listening to your show for years. I'm very excited to be on it.&nbsp;
Tim&nbsp;
You're the one out there listening hey Geoff let's start off. I want to just talk about why video. What do you love about video as a marketing medium?&nbsp;
<a href="https://smallbusinessbigmarketing.com/wp-content/uploads/2019/08/Geoff-Anderson-Interview-Transcription-_-Episode-473.docx.pdf">Click Here To Download Full Transcription</a>
Resources mentioned in episode 473 of The Small Business Big Marketing Show:
<ul>
<li><a href="https://sonicsight.com.au/">The official Sonic Sight website</a></li>
<li><a href="https://www.americanexpress.com/au/credit-cards/membership-benefits/idea-exchange/?linknav=AU-oneAmex-axpSearchResults-1&amp;searchresult=idea%20exchange">The Idea Exchange powered by American Express</a> (you&rsquo;ll find Timbo&rsquo;s new podcast here September 11, 2019)</li>
<li><a href="https://www.rev.com/">The transcription service Geoff uses for captions</a></li>
<li>Last week&rsquo;s <a href="https://smallbusinessbigmarketing.com/conor-reynolds-snackwize/">interview with Snackwize founder Connor Reynolds</a></li>
<li>Interviews I&rsquo;ve done with other video marketing specialists:
<ul>
<li><a href="https://smallbusinessbigmarketing.com/marketing-podcast-jules-lund-interview">Getaway&rsquo;s Jules Lund</a></li>
<li><a href="https://smallbusinessbigmarketing.com/a-new-way-to-use-video-to-market-your-small-business-with-video-heros-jules-watkins/">iVideo Hero's Jules Watkins</a></li>
<li><a href="https://smallbusinessbigmarketing.com/video-marketing-wistia/">Wistia&rsquo;s Chris Savage</a></li>
</ul>
</li>
</ul>
&nbsp;
The winner of this week&rsquo;s Monster Prize Draw
David Weir of <a href="http://www.youngturksbarbers.com.au/">Young Turks Barbers</a>
&nbsp;
Please support the following businesses who make this show possible:
&nbsp;
<a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/">American Express Business Explorer Credit Card</a>
Let your business expenses reward you. Every year.
&nbsp;
<a href="https://www.switchnode.com.au/">Switchnode</a>
Australia&rsquo;s Internet isn&rsquo;t great. That&rsquo;s why Switchnode exist. The solution is here and it&rsquo;s wireless.
&nbsp;
If something in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
[ For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG">Small Business Big Marketing</a> ]

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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