Ball chain. Three million feet of ball chain every week. That’s what today’s guest manufactures. You know what ball chain is, right? You will shortly! Plus his 84 year old family business has become the most trusted provider of masks in the US. How’s that for a pivot!? Two vastly different products connected by a business owner who cares deeply for all aspects of his business. It’s a loving episode 611 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Host Tim Reid.

A little more about Ball Chain's Bill Taubner …

Today’s guest owns and runs two businesses. 

One manufactures and sells three million feet of ball chain each week, and was started in 1938 by his great, great, great grandfather. I can already hear you asking what the hell is ball chain. Sit tight, you’re about to find out! 

The other is a hygiene mask business that was started in 2020 in direct response to the pandemic, and in just two years has become the most trusted mask provider in the US. 

His name is Bill Taubner and whilst he doesn’t sell the sexiest products in the world, he is a business owner that cares deeply for his customers, his staff, his suppliers and his local community.

He’s also a business owner that’s crystal clear on his values and ensures they’re evident in all his, and his 100+ staffs’ business dealings.

And that’s where today’s big learning is for us all.

As you’ll hear Bill say on more than one occasion, great businesses should be a reflection of who you are and what you stand for.

Now Bill can get on a bit of a roll, making it challenging for this timid little podcaster to get a word in … but do persevere as he shares some business and marketing gold once he builds up a head of steam.

I started off asking Bill how it feels to be at the helm of a fourth generation business …



Resources mentioned in this episode of your favorite marketing podcast

Coolabah Capital’s official website

Predicting War website

LiveWire Markets



Services every business owner needs that Timbo recommends

How to generate organic traffic to your website
(without spending anything on advertising)

High converting website designers
(They built this website - take this simple quiz and see where yours needs improving)

DIY SEO training - The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)

Proven customer attraction strategy
(and ridiculously cheap)



Businesses that made this podcast possible (please support them)

DELL Technologies - Small business solutions

Studio 1 Design - High converting website designers

Fun Escapes - Proven customer attraction ideas

Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)



Thanks for tuning in. May your marketing be the best marketing.

Timbo Reid
0480 015 150

Ball chain. Three million feet of ball chain every week. That’s what today’s guest manufactures. You know what ball chain is, right? You will shortly! Plus his 84 year old family business has become the most trusted provider of masks in the US. How’s that for a pivot!? Two vastly different products connected by a business owner who cares deeply for all aspects of his business. It’s a loving episode 611 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Host Tim Reid. A little more about Ball Chain's Bill Taubner …
Today’s guest owns and runs two businesses. 
One manufactures and sells three million feet of ball chain each week, and was started in 1938 by his great, great, great grandfather. I can already hear you asking what the hell is ball chain. Sit tight, you’re about to find out! 
The other is a hygiene mask business that was started in 2020 in direct response to the pandemic, and in just two years has become the most trusted mask provider in the US. 
His name is Bill Taubner and whilst he doesn’t sell the sexiest products in the world, he is a business owner that cares deeply for his customers, his staff, his suppliers and his local community.
He’s also a business owner that’s crystal clear on his values and ensures they’re evident in all his, and his 100+ staffs’ business dealings.
And that’s where today’s big learning is for us all.
As you’ll hear Bill say on more than one occasion, great businesses should be a reflection of who you are and what you stand for.
Now Bill can get on a bit of a roll, making it challenging for this timid little podcaster to get a word in … but do persevere as he shares some business and marketing gold once he builds up a head of steam.
I started off asking Bill how it feels to be at the helm of a fourth generation business …
 
Resources mentioned in this episode of your favorite marketing podcast
<a href="https://coolabahcapital.com/">Coolabah Capital’s official website</a>
<a href="https://coolabahcapital.shinyapps.io/conflict/">Predicting War website</a>
<a href="https://www.livewiremarkets.com/">LiveWire Markets</a>
 
Services every business owner needs that Timbo recommends
<a href="https://www.ecomseoformula.com/?ref=https%3A%2F%2Fcourses.ecomseoformula.com%2Fa%2F2147500997%2FTNUFp5o3">How to generate organic traffic to your website </a>(without spending anything on advertising)
<a href="https://studio1design.com/timbo">High converting website designers </a>(They built this website - take this simple quiz and see where yours needs improving)
<a href="https://hawkacademy.co/">DIY SEO training - The most cost-effective way to get on page 1 of Google </a>(20% off with discount code Timbo20)
<a href="https://funescapes.com.au/timbo/">Proven customer attraction strategy </a>(and ridiculously cheap)
  
Businesses that made this podcast possible (please support them)
<a href="https://www.dell.com/en-au/work/lp/small-business-solutions">DELL Technologies</a> - Small business solutions
<a href="https://studio1design.com/timbo">Studio 1 Design</a> - High converting website designers
<a href="https://funescapes.com.au/timbo/">Fun Escapes - Proven customer attraction ideas</a>
<a href="https://hawkacademy.co/">Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)</a>
 
Thanks for tuning in. May your marketing be the best marketing.
Timbo Reid 0480 015 150

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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