Peter Wells is the reason I do this show. Not him personally … but the type of person and business owner that he is, having steadily taken a small fishing tackle store from $660,000 in year one to its current $5M turnover after 9-years. Join me as he shares exactly how he’s done it.

“The customer is always right until we have the chance to show them otherwise.” - Peter Wells, Davo’s

It’s people like Peter Wells that inspire me to continue doing this show after almost 10 years. A small business owner, with an interesting story, who’s never been in the limelight and who’s effectively using some form of marketing to grow their business. Peter used to work on submarines … now he owns Davo’s Fishing & Tackle - a simple bricks and mortar business he bought 9-years ago - that now has three stores on Australia’s beautiful Sunshine Coast. He’s big on customer service, has a hunger for figuring out how retail works, is a lifelong student of personal development and has some great learnings (and stories) from his past life as a submariner.  But this is not one of those chats where everything falls into place … as Pete (and his son) come to grips with how to transition in to the eCommerce space.

 

In episode 440 of your favourite marketing podcast, Peter reveals:
Why he sold a logistics business to buy a little fishing and tackle shop
How he stays ahead of retail trends
Why it took him so long to start an eCommerce store
What he learnt from being a submariner
The importance of working closely with suppliers
The best marketing he does to attract and retail customers
And plenty more ...

 

Resources mentioned:
Davo’s Fishing & Tackle
Interview with Paul Nieuwenhuys from Hooked Online & Sinker
Interview with Brendan Torazzi

 

Here’s Yellow’sDo More Business Video Series (Episode 1) that I hosted

 

Please support American Express who make this show possible:

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

 

DesignCrowd

Get $100 off your next designbrief.

 

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

For more interviews with successful business owners visit Small Business Big Marketing

<h3>Peter Wells is the reason I do this show. Not him personally &hellip; but the type of person and business owner that he is, having steadily taken a small fishing tackle store from $660,000 in year one to its current $5M turnover after 9-years. Join me as he shares exactly how he&rsquo;s done it.</h3>
&ldquo;The customer is always right until we have the chance to show them otherwise.&rdquo; - Peter Wells, Davo&rsquo;s
It&rsquo;s people like Peter Wells that inspire me to continue doing this show after almost 10 years. A small business owner, with an interesting story, who&rsquo;s never been in the limelight and who&rsquo;s effectively using some form of marketing to grow their business. Peter used to work on submarines &hellip; now he owns Davo&rsquo;s Fishing &amp; Tackle - a simple bricks and mortar business he bought 9-years ago - that now has three stores on Australia&rsquo;s beautiful Sunshine Coast. He&rsquo;s big on customer service, has a hunger for figuring out how retail works, is a lifelong student of personal development and has some great learnings (and stories) from his past life as a submariner. &nbsp;But this is not one of those chats where everything falls into place &hellip; as Pete (and his son) come to grips with how to transition in to the eCommerce space.
&nbsp;
In episode 440 of your favourite marketing podcast, Peter reveals:
<ul>
<li style="font-weight: 400;">Why he sold a logistics business to buy a little fishing and tackle shop</li>
<li style="font-weight: 400;">How he stays ahead of retail trends</li>
<li style="font-weight: 400;">Why it took him so long to start an eCommerce store</li>
<li style="font-weight: 400;">What he learnt from being a submariner</li>
<li style="font-weight: 400;">The importance of working closely with suppliers</li>
<li style="font-weight: 400;">The best marketing he does to attract and retail customers</li>
<li style="font-weight: 400;">And plenty more ...</li>
</ul>
&nbsp;
Resources mentioned:
<ul>
<li style="font-weight: 400;"><a href="https://davostackle.com.au/" target="_blank" rel="noopener">Davo&rsquo;s Fishing &amp; Tackle</a></li>
<li style="font-weight: 400;"><a href="https://smallbusinessbigmarketing.com/how-to-run-an-ebay-business/" target="_blank" rel="noopener">Interview with Paul Nieuwenhuys from Hooked Online &amp; Sinker</a></li>
<li style="font-weight: 400;"><a href="https://smallbusinessbigmarketing.com/how-to-create-a-lifestyle-business-2/" target="_blank" rel="noopener">Interview with Brendan Torazzi</a></li>
</ul>
&nbsp;
<a href="https://www.youtube.com/watch?v=u_yc4d5aQRA">Here&rsquo;s Yellow&rsquo;s Do More Business Video Series (Episode 1) that I hosted</a>
&nbsp;
Please support American Express who make this show possible:
<a href="https://www.americanexpress.com/au/content/business-credit-cards/the-american-express-business-explorer-card/" target="_blank" rel="noopener">American Express Business Explorer Credit Card</a>
Let your business expenses reward you. Every year.
&nbsp;
<a href="https://designcrowd.com/timbo" target="_blank" rel="noopener">DesignCrowd</a>
Get $100 off your next designbrief.
&nbsp;
If something in this episode of Australia&rsquo;s <a href="https://smallbusinessbigmarketing.com/podcast-2/" target="_blank" rel="noopener">favourite marketing podcast</a> peaked your interest, then let me know by leaving a comment below.
May your marketing be the best marketing.
For more interviews with successful business owners visit <a href="http://bit.ly/1lfhZxG">Small Business Big Marketing</a>

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be. 

For more episodes download the free LiSTNR app

www.SmallBusinessBigMarketing.com | Tim Reid chats with amazing business owners and marketers.

The Small Business Big Marketing Podcast with Timbo Reid

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

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